Chan Brothers has rebranded its premium division, formerly known as Chan Brothers Prestige, to Prestige by Chan Brothers.
“The positioning is deliberate – to elevate our company as a luxury travel brand whilst maintaining our legacy as part of Chan Brothers Travel,” said Chloe Chan, who has helmed Prestige by Chan Brothers since 2022.
The relaunch includes a refreshed name, brand logo, and colour scheme. Internal and customer-facing updates are already underway, with the new branding reflected on its website and social media channels.
According to Chan, the rebrand is the first step in a broader modernisation of the business. “We’re also leveraging generative AI to streamline internal operations and marketing processes,” she said. “It’s not just about aesthetics, but transforming how we operate.”
Since its soft relaunch in July, Prestige by Chan Brothers has shifted its focus away from mass-market tours to curated travel experiences. These include wildlife expeditions, island getaways, and wellness retreats.
The brand has also observed growing interest from younger demographics. “We’re seeing more Gen Z and millennial clients booking private, high-end trips, especially to destinations like China, Antarctica and wellness retreats,” she added.
As the refreshed brand gains momentum, Chan sees the rebranding as a key step in clarifying the company’s identity.
“There’s still some overlap in perception between us and the main Chan Brothers brand,” she said. “But with Prestige by Chan Brothers, we’re carving out a distinct space in the luxury travel segment – and the response so far has been encouraging.”
Home»AIRLINE NEWS» Southeast Asia’s Vietnam, Thailand and Malaysia Expands Direct Flight Routes to Africa: Here’s What You Need To Know
Published on
August 10, 2025 |
The aviation market in Southeast Asia is seeing a significant shift as direct flight routes to Africa is reshaping the tourism landscape. Countries like Vietnam, Malaysia, and Thailand are seeing more direct flight connections to Africa, making it easier for travelers to explore new, exciting destinations across the African continent. This increased capacity, a part of the region’s broader international growth, is opening new doors for travelers eager to explore some of the world’s most unique and off-the-beaten-path destinations.
The expansion of air capacity to Africa has risen by more than 20%, which has attracted more Southeast Asian travelers to Africa for leisure and sightseeing. The culture, landscapes, and history abound, offering a wealth of experiences. The promise of tourism growth in Africa is remarkable, and with the expansion of air routes, more inbound and outbound tourism will be facilitated. Improved air travel alignment is crucial in a post-pandemic context when travelers are looking for novel, adventurous, and culturally rich experiences.
The Growing Air Connectivity between Southeast Asia and Africa
Increased International Routes
Southeast Asia’s aviation sector has long been a dominant player in regional travel, with key airports such as Singapore Changi, Bangkok Suvarnabhumi, and Kuala Lumpur International at the forefront. In August 2025, international flight capacity from Southeast Asia to Africa saw a growth of over 20%, marking a sharp rise in interest in the continent.
This development fits into the overarching pattern where both budget and full-service airlines are trying to provide access to South Africa, Kenya, and Egypt. The increasing number of available routes is, of course, indicative of the expanded interest in cultural exchange, trade relations, and the rapidly growing interest in eco-tourism and adventure tourism.
New Direct Flight Routes
Vietnam Airlines and Malaysia Airlines are expanding their services to South Africa and Kenya in the last quarter of 2025. The Thailand to Egypt route has performed remarkably well, and Bangkok has direct flights to Cairo. Such progress is likely to enhance travel access to Africa for Southeast Asian travelers.
What Does This Mean for Travelers?
For many travelers in Southeast Asia, Africa has long been considered a distant and challenging destination. However, with airlines offering more direct routes, visiting African nations has become significantly easier. For example, the flight time between Singapore and Cape Town has been reduced by several hours, allowing travelers to explore South Africa’s iconic landscapes, from the towering Table Mountain to the pristine beaches along the Indian Ocean coast.
The Rising Popularity of African Tourism Among Southeast Asians
Exploring Unique African Destinations
The rising air travel connectivity is accentuating the growth in Southeast Asia’s interest in African nations, with ease of access to safaris, beach vacations, and cultural tours. Kenya is emerging as a hotspot for wildlife lovers, offering premier safaris in the Maasai Mara. South Africa is witnessing a robust inflow of Southeast Asian travelers as well, particularly those eager to explore the region’s vibrant urban centers and breathtaking landscapes.
Beyond the Safari
Africa is not just about safaris; it also holds deep cultural and historical allure. Countries like Egypt, with its iconic pyramids and ancient monuments, attract history buffs and cultural tourists. The booming art scene in cities like Cape Town and Nairobi also piques the interest of Southeast Asian travelers looking for an immersive cultural experience.
The Impact on Southeast Asian Travelers
With the expansion of flight routes into Africa, the continent is gaining attention for its diverse offerings which transcend beyond the conventional tourist hotspots. In response, travel agencies are developing novel specially tailored packages that incorporate adventure, culture, beach relaxation, and even specially designed tours, enabling travelers to experience Africa more fully.
Economic Benefits for Both Southeast Asia and Africa
Boosting Local Economies
The growing flight capacity to Africa also offers significant economic benefits for both regions. Tourism in Africa, one of the continent’s fastest-growing sectors, will be significantly bolstered by increased access to Southeast Asian travelers. The tourism boom will not only benefit the airline industry but also local economies, as more tourists flock to African cities and landmarks, creating job opportunities in hospitality, tour services, and local retail businesses.
Connecting Cultures
The growing flight connectivity between Southeast Asia and Africa is cultivating cultural relations between the two regions. Southeast Asian tourists are traveling to Africa where they spend their money and unfold their cultures. Also, Southeast Asian countries are displaying more and more African cultures, thereby increasing the awareness of African heritage, cuisine, and arts.
What’s Next for Southeast Asia and Africa?
Opportunities for Further Growth
The future looks bright for both regions as they continue to build on this aviation growth. With increasing flight routes and air capacity, more Southeast Asian countries will gain access to African markets, opening up vast opportunities for collaboration in tourism, business, and trade. As African destinations become more accessible, more people will be able to experience their beauty and diversity.
Airlines are expected to continue expanding their offerings, and with further advances in aviation technology, we can expect even shorter flight times and better travel options. Whether it’s through safari tours, beach getaways, or cultural exploration, the growing air capacity from Southeast Asia to Africa will continue to shape the future of travel in both regions.
Conclusion
The surge in air capacity between Southeast Asia and Africa is transforming the tourism landscape, offering exciting new possibilities for travelers and industries alike. With increased flight routes, more Southeast Asians are discovering the wonders of Africa, from its awe-inspiring wildlife and ancient monuments to its vibrant cultures. As the aviation industry continues to evolve, these connections will pave the way for even greater travel opportunities, fostering cultural exchange and economic growth for both regions.
Travel Trade Maldives (TTM) 2025 will take place on 27 and 28 August in the Maldives. This flagship tourism event will connect international buyers, travel trade professionals, and Maldives-based hospitality suppliers. It will focus on building partnerships, signing deals, and showcasing the Maldives as a world-class luxury destination. The event blends high-level business meetings, industry insights, and hands-on experiences in the heart of the Indian Ocean.
Maldives as the Premier Backdrop for Global Travel Trade
The Maldives offers a unique setting for a high-calibre tourism event. Known for its crystal-clear waters, luxury resorts, and personalised service, it is a destination that embodies travel excellence. Hosting TTM here allows international buyers to see first-hand the exceptional standards and diverse offerings of the Maldives tourism industry. This real-world immersion will help drive bookings and long-term partnerships.
Connecting Buyers and Suppliers for Strategic Growth
TTM 2025 is built around pre-scheduled one-to-one meetings. Each buyer will meet with carefully selected suppliers, including resorts, hotels, liveaboards, and destination management companies. This targeted matchmaking ensures that discussions are relevant, focused, and lead directly to business opportunities. Many deals signed at TTM are implemented quickly, making it one of the most efficient trade events in the region.
Showcasing the Maldives’ Luxury and Niche Tourism
The Maldives is synonymous with luxury travel, but TTM 2025 will also highlight niche segments such as diving expeditions, wellness retreats, and sustainable tourism packages. Exhibitors will present tailored experiences designed for high-spending markets, corporate groups, and exclusive incentive travel programmes. This diversity allows buyers to offer clients a wide range of premium experiences beyond the traditional beach holiday.
Sustainability at the Core of Tourism Development
Sustainability will be a central theme of TTM 2025. The Maldives, highly sensitive to climate change, is taking proactive steps to promote eco-conscious tourism. Resorts will showcase green initiatives such as solar energy adoption, coral reef restoration projects, and zero-plastic operations. Buyers will learn how these sustainable practices can enhance a destination’s appeal to environmentally aware travellers.
Industry Insights Through Knowledge Sessions
TTM will offer more than just networking. The event will feature panel discussions and seminars led by industry leaders, economists, and marketing experts. Topics will include luxury tourism trends, regional air connectivity, and strategies for attracting emerging travel markets. These sessions will give delegates practical insights and data-driven strategies to help them navigate a competitive tourism landscape.
Experiencing the Maldives First-Hand
Beyond meetings, TTM will arrange curated familiarisation trips for buyers. These site visits will include stays at luxury resorts, exploration of inhabited islands, and marine activities such as snorkelling and diving. By experiencing the product first-hand, buyers can market it more effectively to their clients. This blend of business and experiential learning makes TTM an impactful trade event.
Driving Maldives’ Position as a Global Tourism Leader
The Maldives has consistently ranked as one of the most desirable luxury destinations in the world. Events like TTM strengthen this position by directly connecting the country’s suppliers with international travel markets. By fostering these connections, the Maldives can maintain its competitive edge, diversify its offerings, and attract new visitor segments.
Economic Impact and Long-Term Benefits
The deals generated at TTM have a measurable economic impact on the Maldives tourism industry. Resorts and operators benefit from increased bookings, while local communities gain from expanded employment and supply chain opportunities. The event also boosts the Maldives’ visibility in global tourism media, ensuring it remains top-of-mind for high-value travellers.
Travel Trade Maldives 2025 Set to Deliver High ROI
Travel Trade Maldives 2025 promises to be more than just a marketplace—it is a catalyst for tourism growth. By combining targeted business meetings, sustainability initiatives, cultural immersion, and luxury experiences, the event offers exceptional value to participants. As delegates leave the Maldives, they will carry with them not only new business deals but also a renewed appreciation for the country’s unmatched beauty and hospitality.
AirAsia Launches “Unlock ASEAN in Real Life” Travel Video Series to Commemorate ASEAN Day, Exploring Six Fascinating Locations Across Southeast Asia with Dolla
Home»AIRLINE NEWS» AirAsia Launches “Unlock ASEAN in Real Life” Travel Video Series to Commemorate ASEAN Day, Exploring Six Fascinating Locations Across Southeast Asia with Dolla
Published on
August 9, 2025 |
To commemorate the 58th ASEAN Day, AirAsia has introduced an initiative that further unites travelers within Southeast Asia. That And I named AirAsia introduced a fresh travel video series Unlock ASEAN in Real Life, that will take the travelers across six breathtaking locations. Malaysia’s pop sensation Dolla will be guiding the viewers through the astonishing sights Southeast Asia has to offer.
AirAsia Unlocking Southeast Asia’s Wonders: New Video Series
In the initiative of celebration of ASEAN Day, AirAsia has decided to unveil a travel video series designed to explore the magic within the regions. Southeast Asia has many countries that define a mix of crucial historical influences as well as a unique blend of nature.
A Journey Through Cultural and Natural Marvels
AirAsia’s new series takes its audience on a mesmerizing journey across six dynamic Southeast Asian destinations: Yogyakarta in Indonesia, Nha Trang and Da Lat in Vietnam, Pattaya in Thailand, and Sandakan and Miri in Malaysia. These locations are rich with cultural history and natural beauty, and each offers a unique lens into the local way of life.
Throughout the episodes, Dolla and their crew explore each destination in depth, uncovering hidden gems that are often overlooked by traditional tourism. From the hustle and bustle of city centers to the tranquil beauty of nature reserves, the series showcases the vast range of experiences Southeast Asia offers. The crew dives into local customs, engages with indigenous communities, and experiences authentic traditions firsthand. This combination of exploration and discovery provides viewers with a fresh and vibrant view of the region, making it an unmissable watch for both seasoned travelers and newcomers eager to experience Southeast Asia.
Unlock ASEAN in Real Life also brings attention to responsible and sustainable tourism. As the crew immerses themselves in the local cultures, they prioritize engaging with communities in a way that benefits them directly and emphasizes the importance of preserving local traditions and the environment. This approach aligns with AirAsia’s broader mission of supporting the cultural and economic growth of the Southeast Asian region.
Celebrating ASEAN’s Diversity Through the AirAsia Allstars
In addition to the video series, AirAsia has unveiled a special viral video across its social media platforms to further celebrate the region’s diversity. This video highlights the airline’s iconic cabin crew, known as the “Allstars,” from countries including Malaysia, Indonesia, Thailand, Cambodia, and the Philippines. Through personal stories and cultural insights, the Allstars offer an intimate glimpse into the varied lifestyles and values of Southeast Asia.
The video is set to an original soundtrack produced by AirAsia’s in-house music team, giving it an uplifting, energetic vibe that resonates with audiences. This celebratory video not only acknowledges the airline’s crew but also serves as a reminder of the interconnectedness between ASEAN nations. By showcasing the diverse backgrounds and experiences of AirAsia’s Allstars, the video reinforces the spirit of unity that binds Southeast Asia together, making it a powerful and engaging tribute to the region.
Exclusive Offers to Inspire Travel Across ASEAN
In honor of ASEAN Day, AirAsia is offering unbeatable special fares for those looking to explore the beauty of the region. Travelers can book one-way tickets starting at RM59 to popular destinations such as Johor Bahru, Bintulu, Da Lat, Nha Trang, Chiang Mai, Makassar, Krabi, and Brunei. This promotion is available for bookings until 10 August 2025, with travel dates spanning from 18 August 2025 to 30 June 2026.
These affordable fares are part of AirAsia’s continued efforts to make travel within ASEAN more accessible to a wide audience. Whether travelers are seeking leisure, business, or both, AirAsia’s comprehensive network of routes across the region makes it easier than ever to explore the cultural and natural wonders of Southeast Asia.
ASEAN Day: Celebrating Regional Unity and Connectivity
ASEAN Day, which falls on 8 August each year, marks the founding of the Association of Southeast Asian Nations and serves as a celebration of the region’s collective history, shared values, and future aspirations. As the only airline that connects all 10 ASEAN countries, AirAsia plays a vital role in fostering greater connectivity across the region. Its extensive flight network not only brings people together but also enables them to discover the unique stories, cultures, and traditions that make Southeast Asia one of the most vibrant regions in the world.
Through this celebration of ASEAN Day, AirAsia underscores its commitment to regional unity, cultural exchange, and the growth of ASEAN as a leading destination for travel and tourism. By promoting tourism and regional integration, the airline helps to bring greater economic prosperity to the countries it serves, while also enabling people to explore the diverse beauty of Southeast Asia.
Empowering the Future of Southeast Asian Tourism
Looking toward the future, AirAsia is focused on continuing to enhance tourism in Southeast Asia by strengthening its position as a leader in regional connectivity. As the demand for travel across ASEAN countries continues to grow, AirAsia is dedicated to providing affordable, efficient, and sustainable travel options that support both business and leisure tourism.
The Unlock ASEAN in Real Life series is just one of many initiatives by AirAsia to encourage cultural exchange, promote sustainability, and ensure that Southeast Asia remains an attractive and accessible destination for travelers worldwide. With its commitment to connecting communities, supporting local economies, and promoting the cultural richness of the region, AirAsia is poised to continue driving positive change in Southeast Asia’s tourism sector.
As more travelers explore the unique cultures and sights Southeast Asia offers, AirAsia’s ongoing initiatives will serve the growing region’s tourism while the airline’s integrated network of routes and new programs will keep Southeast Asia on the travel map for the world for decades to come.
With low-cost tickets, a dedication to eco-friendly practices, and real enthusiasm for uniting people, AirAsia is set to maintain capture the travel willingness of the region and the world, airlifting the best of ASEAN’s cultures, delivering remarkable travel encounters and transforming travel in Southeast Asia.
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