Travel Market Insights
Booking.com Debuts First U.S. Credit Card With Perks for Direct Bookings

Booking.com soft-launched its first credit card in the U.S., the Booking.com Genius Rewards Visa Signature Credit Card, which should help in its push for direct bookings.
Rather than offering points and miles that are typical in airline and hotel co-branded cards, the Genius rewards card, which is powered by Imprint, issues travel credits. They are worth $1 per credit.
The card’s perks should be able to boost Booking.com’s direct traffic numbers, which over the past four quarters were in the mid-60% range. That’s up from the low-60% range a year earlier.
Ca
Travel Market Insights
Dusit International to Open New Resort in Al Ahsa, Saudi Arabia in 2027

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Pictured (from left): Mr Shadi El Ghoneimi and Mr Omar El Ghoneimi, El Ghoneimi Architects; Mr Elias Maalouf, AVP Technical Services & Development – EMEA, Dusit International; Sheikh Bassem Al Ghadeer – Chairman Al Ghadeer Group; HRH Prince Saud bin Talal Al Saud, Governor of Al Ahsa Province; Mr Naif Al Madi, Chief Business Officer, Tourism Development Fund; Mr Ossama Al Hattami, VP – Hospitality, Dusit Saudi; Mr Gilles Cretallaz, Chief Operating Officer, Dusit International; and Mr Khaled Al Hattami, Chief Executive Officer, Dusit Saudi. – Image Credit Dusit International
Dusit International has signed an agreement to manage a new resort, dusitD2 Al Ahsa, set to open in 2027 in Al Ahsa Oasis, Saudi Arabia.
Dusit International has entered into a hotel management agreement with Al Ghadeer Group to operate a new resort, dusitD2 Al Ahsa, in Al Ahsa Oasis, Saudi Arabia. The resort is scheduled to open in 2027 and will be located in a UNESCO World Heritage Site in the eastern Arabian Peninsula.
The dusitD2 Al Ahsa will feature 120 suites, ranging from one-bedroom to three-bedroom configurations. Each suite will include a private terrace and plunge pool. The resort’s design, crafted by Cairo-based El Ghoneimi Architects, will incorporate elements inspired by the surrounding desert landscape and local cultural motifs.
Facilities at the resort will include a wellness center with private treatment rooms, yoga and meditation areas, a 1,500 square meter ballroom, and outdoor event spaces. Dining options will consist of an all-day restaurant and a lobby café. Additional amenities will include a large outdoor swimming pool, a children’s pool, and a kids club.
The resort’s location offers proximity to cultural and ecological sites such as Al Qarah Mountain, Juatha Park, and the historic Qaisariah Souq. It is situated 30 minutes from Al Ahsa International Airport and 90 minutes from Dammam.
The dusitD2 Al Ahsa will be the second Dusit-branded property in Saudi Arabia, following the upcoming opening of Dusit Princess Al Majma’ah in Riyadh, expected in the fourth quarter of this year.
Travel Market Insights
Cathay Pacific Orders More Boeing 777X

Cathay Pacific has placed its first plane order with Boeing in more than a decade. On Wednesday, the Hong Kong carrier ordered 14 more 777X widebody jets.
Despite being a major Boeing customer, the deal wasn’t guaranteed. Cathay Pacific’s fleet overhaul strategy has been severely disrupted by huge delays to the 777X program.
Boeing’s new twin-aisle jet – a successor to the highly successful 777 – was due to enter service in 2020-21. However, regulatory hold-ups, a crippling labor dispute, and the pandemic have all contributed to the massive project overrun.
Last October, Boeing CEO Kelly Ortberg revealed the company would need to de
Travel Market Insights
South Korea Offers Visa-Free Entry for Chinese Group Tours from September

South Korea is ready to roll out the welcome mat for Chinese tour groups this fall. Starting September 29 and running through June 30, next year, Chinese visitors traveling in organized groups will no longer need a visa to enter the country, the prime minister’s office announced on Wednesday.
The move comes just under a year after China lifted its own visa rules for South Korean nationals. It marks the broadest easing of entry rules for Chinese travelers since the pandemic, and offers a clear sign that both capitals are looking to deepen ties through tourism.
It’s unclear the duration for which the tourists can stay visa free in the country as the government has yet to announce the maximum duration for group tourists under the new policy.
In November 2024, China surprised many by adding South Korea to its visa-free list for stays up to 15 days. “With Korea’s inbound tourism market recovering rapidly, the new visa waiver policy is expected to generate additional demand from Chinese tourists and contribute to revitalizing regional economies and boosting domestic demand,” a government statement said.
Earlier, Chinese group travelers could only visit Jeju Island visa-free, and only for up to 30 days. A brief window of exemptions for group tours during the 2018 Winter Olympics in Gangwon Province offered limited scope. But this new policy applies nationwide, no matter how visitors arrive.
According to Skift Research’s 2025 Travel Outlook Survey, travelers from India and China lead in plans to spend on travel.
Tourism by the Numbers
Tourism is staging a strong comeback for South Korea. Last year, the country welcomed 16.37 million international visitors, a 48% increase over 2023, though still 6.5% below its pre-pandemic peak. Chinese tourists led the way with 4.6 million arrivals.
In the first half of 2025, 8.83 million overseas visitors came to Korea, almost 15% more than a year earlier and already above pre-pandemic levels. Of these, Chinese tourists made up the biggest share with 2.53 million arrivals. Seoul hopes to draw 5.36 million Chinese visitors this year, closing in on the 6.02 million recorded in 2019.
A World Travel & Tourism Council report released last year said the tourism industry in South Korea was projected to account for 4.3% of the nation’s economy. In 2024, foreign visitors spent more money than ever, pouring 9.26 trillion won ($6.9 billion) into the local economy in 2024, around 43% more compared to the year before.
The Bank of Korea estimates that every additional million Chinese tourists could lift GDP by up to 0.08 percentage points. Incheon Airport data show that routes between Korea and China saw 4.68 million passengers in the first five months of 2025, a nearly 25% jump compared to last year.
The top-visited destinations for Chinese travelers are Singapore, Japan, and South Korea, according to China Trading Desk’s second quarter survey released in June.
More than 100 countries enjoy visa-exemption privileges in South Korea, under pacts based on reciprocity or national interest. Depending on the country, stays range from 30 days to up to six months for countries like Canada.
More Than Just Visas
South Korea isn’t stopping at visa waivers. It plans to speed up immigration for key visitors to conferences, trade shows, and exhibitions. Under the new plan, any international event with at least 300 foreign participants (down from 500) will qualify attendees for fast-track lanes at immigration. This should help Korea’s push to be a top-tier destination for meetings, incentives, conferences and exhibitions.
Medical tourism is getting a boost too. Agencies that refer 500 or more foreign patients will now be able to handle electronic visas.
Korean carriers are boosting capacity across Asia, launcing new routes and adding flights to Japan, China and Southeast Asia. This month, Korean Air increased its weekly China service from 188 to 194 flights, this is about 90% of its pre-pandemic schedule. Since May, Asiana has added 26 weekly flights to China. Low-cost carrier Jeju Air now offers seven weekly services to China.
South Korea’s foreigners-only casinos have also been witnessing a significant rise in their sales revenue with the return of high rollers from China and Japan. Paradise Co, the largest such operator in Korea, saw its casino revenues climb by more than 50% in March 2025 compared to the year before, posting 81 billion won ($58 million) in casino revenue, according to the Korea Economic Daily.
The travel industry’s top event returns this fall.
September 16-18, 2025 – NEW YORK CITY
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