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Maison Heler Metz: Philippe Starck’s most surreal hotel yet

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Philippe Starck is a designer with a kaleidoscopic mind, one forever brimming with playfully subversive ideas that strike a perfect harmony between form and function. While his industrial work often leans towards the nuanced and pared-back, it’s in his hospitality projects that his imagination erupts into full rhapsody.

Earlier this year, the French creative unveiled his vision for Brach Madrid, the Evok Collection’s second Brach property following its Paris debut. For Starck, the interiors were never meant to feel like ‘decoration or architecture’. Instead, he conjured a love story to drive the design: a woman, adored by a man who fills her space with objects that evoke their romance. Rooms, accordingly, are joyously eclectic with elements like castanets, a tambourine, or a guitar dotted around.

Philippe Starck designs Maison Heler Metz

(Image credit: Photography by Julius Hirtzberger)

Now, 771 miles north of the Spanish capital, Starck has unveiled another hotel, one just as grounded in fiction as in form. In Metz’s Amphitheatre neighbourhood, Maison Heler Metz, part of the Curio Collection by Hilton, makes an arresting first impression: a towering brutalist base topped with a perfectly preserved 19th-century Lorraine house. This nine-storey monolith, housing 104 rooms and suites, joins a city already dense with Romanesque, Gothic, Renaissance, Baroque and Art Nouveau influences –and somehow doesn’t feel entirely out of place.

(Image credit: Photography by Julius Hirtzberger)

(Image credit: Photography by Julius Hirtzberger)

‘Maison Heler is a game on uprooted roots,’ Starck says. ‘A symbolic construction of Lorraine, whose historical identities create an inspiring intermediate state. The fortress-like houses of the region served as the central soil for this project, and the surreal story of its owner, Manfred Heler.’ That imagined owner is the protagonist of The Meticulous Life of Manfred Heler, a fictional tale written by Starck himself and published by Allary Éditions, which became the conceptual backbone of the hotel’s design.

Starck recounts: ‘Manfred Heler has inherited his parents’ beautiful house. As an orphan, he finds himself all alone in this mansion surrounded by a large park. One day, suddenly, the earth begins to tremble. He looks around and realises that he’s rising into the air. He climbs and climbs, until the shaking stops. His house has been extruded, as if a cookie-cutter had arrived from below, sliced off a piece of the earth, and mounted it vertically.’

(Image credit: Photography by Julius Hirtzberger)

(Image credit: Photography by Julius Hirtzberger)

Needless to say, there’s nothing cookie-cutter about the look of Maison Heler Metz. Guests (and curious non-guests) can access the house in the sky by heading to the ninth floor, home to the hotel’s restaurant, La Maison de Manfred. Open from breakfast through to a final nightcap, it offers a warm take on comforting French cuisine, with scenic views over the city below.

Inside, fiction continues to bleed into form. Warm, tactile details add a sense of familiarity – think natural wood and leather furniture, terracotta tiles, stacked logs, and central columns wrapped in deep green, embossed leather. Meanwhile, Starck’s daughter, Ara, created 19 stained glass windows for the restaurant, including one monumental piece that bathes the dining room in a cathedral-like wash of colour.

(Image credit: Photography by Julius Hirtzberger)

(Image credit: Photography by Julius Hirtzberger)

Maison Heler Metz, Curio Collection by Hilton, is located at 31 Rue Jacques Chirac, 57000 Metz, France.



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IHG and LCK Hospitality Partner to Open a New Luxury Vignette Collection Hotel in Ho Chi Minh City, Enhancing Vietnam’s Tourism Offerings

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Thursday, August 7, 2025

Author: TTW News Desk

IHG Hotels & Resorts has partnered with LCK Hospitality Company Limited to develop a novel new Vignet Collection Hotel located in Ho Chi Minh City, Vietnam, boosting the region’s hospitality sector. This is a landmark hotel both for the grouping of IHG and LCK, as it is Vietnam’s first Vignette Collection Hotel, strengthening IHG’s strategic goals of expansion into the luxury hospitality market in Southeast Asia. IHG customers, both domestic and international, will experience Vietnam’s abundant culture and history while receiving premier hospitality.

Strengthening IHG’s Presence in Vietnam

With IHG’s new hotel opening in Ho Chi Minh City, the company seeks to take advantage of the booming Vietnamese tourism industry. IHG already has 20 hotels operating in the country, with an additional 22 under development, enabling IHG to rapidly increase its luxury offerings to cater to the Vietnamese high-end tourism market. The Vignette Collection is perfect for The Vignette Collection. It is a diverse country with a rich culture and a lot of places to visit. The luxury boutique hotel caters to high class tourists and offers a blend of rich culture with soothing lodgings.

Collaboration with LCK Hospitality, a well-known family firm with deep-rooted knowledge in Vietnam’s culture and hospitality, propels IHG to design a hotel that combines the company’s global expertise with local elements. LCK’s reputation in curating hotels ensures that the newly proposed Vignette Collection hotel in Ho Chi Minh City will celebrate the culture of the area. Thus, the hotel will provide a lavish, local experience for tourists.

Key Advantages of the Partnership

This partnership creates multiple strategic advantages for both parties. With IHG, the partnership with LCK Hospitality allows the company to gain local know-how and market intelligence from the LCK side. LCK’s strong presence in Vietnam gives the company an advantage in executing culturally relevant design concepts. With LCK Hospitality, this partnership facilitates the company to gain tremendous value from IHG’s global network and resources, thereby significantly enhancing the ability to provide world-class hospitality while retaining local uniqueness to each hotel.

Experience with art dealerships allows LCK to design the new Vignette Collection hotel with an outstanding local artistic style. Concentrating on art and culture allows the hotel to compete strongly in the overpopulated hotel market and allows guests to enjoy something that cannot be found anywhere else.

A Look at the Hotel’s Location and Amenities

The Vignette Collection hotel will be uniquely placed within the central precinct of Ho Chi Minh City, providing easy access for visitors interested in navigating the city’s popular attractions. The hotel is only a short drive from Tan Son Nhat International Airport and will be a short walk away from the main cultural sites which include the Saigon Notre-Dame Basilica, Ben Thanh Market, Independence Palace, and the Saigon Opera House. The listed attractions are some of the most visited in the city and will grant visitors easy access to the entirety of what Ho Chi Minh City has to offer.

As for the hotel’s amenities, while specific details have yet to be disclosed, properties within the Vignette Collection typically offer a range of luxury services, including:

  • Exclusive Accommodations: Guests can expect 52 elegantly designed rooms, combining modern comforts with local cultural elements to provide a unique and immersive stay.
  • Dining Options: The hotel will likely feature upscale dining venues offering both international and local cuisines, providing guests with a diverse culinary experience.
  • Wellness Facilities: A fitness center, spa, and other wellness services will be available to guests, allowing them to relax and rejuvenate after a day of sightseeing or business meetings.
  • Event Spaces: The hotel will include flexible meeting and event spaces, catering to corporate guests and those planning special occasions such as weddings or private events.
  • Cultural Experiences: Given the focus on art and culture, the hotel will offer curated experiences that showcase the rich heritage of Ho Chi Minh City, allowing guests to engage with the local art scene.

Luxury Focus for Discerning Travelers

The Vignette Collection brand truly enhances hospitality with the luxury of place, truly immersing travelers in the experience. Both leisure and business travelers will be taken care of with local sophistication and flavors of Ho Chi Minh City. Vignette Collection Hotel guests will enjoy meticulously crafted luxury and attention to detail during business and leisure meetings.

Every detail of the hotel contributes to the luxury experience, and each part of the hotel contributes to it. IHG’s service excellence paradigm is furthered with personalized attention during the entire stay. Through bespoke concierge, specially tailored cultural programs, and more, The Vignette Collection will hospitality guests wishing to admire the unexpected charms of Vietnam’s largest city.

Expected Opening Date and Future Impact

While the specific date for the launch of the hotel remains unknown, it is expected to commence operations during the peak tourist season towards the year’s end. Given the swiftly advancing tourism industry of Vietnam, the expectant hotel’s launch will greatly contribute in meeting the mounting demand for more lavish accommodations in the capital, Ho Chi Minh City. This property will represent yet another key investment in the ever-expanding IHG portfolio, which also strengthens the city’s reputation as a hub for high-end travelers.

As part of the new Vignette collection, the hotel is to be designed with international standards in mind, assimilating local inspiration aimed towards promoting domestic tourism. As a franchise of IHG, the hotel is expected to bolster international perceptions of Vietnam’s tourism industry by diversifying offerings, thus, solidifying the region’s stature as a luxury travel hub. This alliance between IHG and LCK Hospitality marks the initial steps towards the projected visions of these companies to position Vietnam as a distinguished luxury travel destination within Southeast Asia.

Conclusion

The recently opened Vignette Collection hotel in Ho Chi Minh City marks an important milestone in the growth of Vietnam’s luxury hospitality industry. With the collaboration of IHG and LCK Hospitality, this hotel is set to become Vietnam’s very first luxury hotel that is fully equipped with global-standard facilities alongside a fully authentic local experience. Be it a corporate guest wishing to utilize the business facilities or a tourist wishing to relish the attractions of Vietnam’s cultural core, this hotel boldly and unapologetically promises an unparalleled and exquisite luxury experience.



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Branded residences in India: Luxury hotel chains expand their market presence – The Economic Times

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Branded residences in India: Luxury hotel chains expand their market presence  The Economic Times



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Belém Hotels Refuse to Explain COP30 Price Surge – Folha de S.Paulo

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Belém Hotels Refuse to Explain COP30 Price Surge  Folha de S.Paulo



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