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US tourism demand has withstood Donald Trump's return – but is it the calm before the storm?

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It’s been six months since Donald Trump returned to the White House – so what effect has be had on US tourism since January? Gary Noakes investigates.



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Middle East Air Travel Disruptions in June 2025, Key Insights into Demand Trends and IATA’s Global Aviation Report: Know More

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Tuesday, August 5, 2025

As the aviation industry rebounds in 2025, the most recent IATA report for June indicates that air travel demand increased only 2.6% year-over-year, signifying a sharper slowdown. The Middle East, traditionally a key aviation growth region, has been feeling the brunt of geopolitical instability, particularly military conflicts that have historically broken travel flows and suppressed demand on vital international corridors.

This development captures the growing dilemmas airlines and travelers are grappling with in the context of the new global order. While some improvement in international passenger demand is being recorded in most parts of the world, the Middle East aviation region recorded a demand contraction while its capacity increased, resulting in difficulties achieving optimal load factor. Tackling the problem effectively requires, among other measures, a clear understanding of the shifting dynamics, which is imperative for businesses, travelers, and the industry.

A Global View of Air Travel Growth in June 2025

Worldwide, traveler demand, as indicated by Revenue Passenger Kilometers (RPK), increased by 2.6% year-on-year in June 2025. This does show some improvement relative to June 2024, but it marks the slowest growth of the month in 2024. During the first half of the year. Notwithstanding, capacity, indicated by Available Seat Kilometers (ASK), increased by 3.4% surpassing demand. This brought the global load factor to 84.5%, which is 0.6% lower than in June 2024.

This indicates that the airline seats are increasing but are not being filled to the same extent, proportionately to the increasing demand. This is of critical concern to the Middle East region which suffers from geopolitical challenges as demand for key routes, like North America and Europe, or the Middle East, have been lower than expectations.

Middle East’s Struggles in June: Declining Demand Amid Growth in Capacity

The problems were especially stark for airlines from the Middle East. Although capacity increased by 1.1% on a year-over-year basis, demand fell by 0.4%. This decline was likely the result of military conflicts affecting travel to North America and Europe. This decline in demand on long-haul routes saw a 7% reduction in travelers from the Middle East to North America and a 4.4% drop on Europe-bound routes.

The drop in load factor to 78.7%, 1.2 percentage points lower than in June 2024, is especially concerning following the region’s capacity expansion. This is a troubling sign for Middle Eastern airlines because the increase in capacity did not result in the anticipated volume of passengers.

Notwithstanding these challenges, the aviation sector in the Middle East remains one of the most robust in the world, with high traffic volume, consistently flowing to and from as hubs like Dubai, Abu Dhabi, and Doha. These hubs, however, see traffic fluctuations because of external factors such as political instability. These disruptions highlight the need to shift strategy in response to surrounding conditions, especially as military interventions continue to reshape travel routes.

Global Travel Dynamics: International and Domestic Shifts

On a global scale, international demand saw a growth of 3.2% in June 2025, year-on-year, and is a modest improvement relative to the trend. The increase in international travel marks an improvement in important long-haul markets, albeit with differing performances across regions. The capacity available for international routes also grew by 4.2% with a load factor of 84.4%, a less than 1% decline from the previous year, June 2024.

At the same time, domestic demand is showing results of modest growth with a 1.6% increase relative to the same period of the previous year. This does indicate positive domestic travel in some regions and big markets such as the US and China; however, the global recovery is still a work in progress. The domestic load factor was 84.7% which is still high and a indicator for high demand, but is a slight decrease from 2024 results.

The Impact of Geopolitical Tensions on Travel Demand

The effect of wars and geopolitical conflicts and events on movements between the North Corridor and Europe have greatly influenced the performance of the Middle East airlines. In contrast, the Middle East, particularly the Middle East Airlines and Emirates Airlines, suffers the greatest.

The decline in demand in these regions signals how fragile long-haul international traffic is. Especially with the existence of the military conflicts, airlines have to rethink their business approaches due to the constant shifting political and social environment. This might translate into either changed scheduled frequencies and circuits, higher concentration on less volatile markets, or a more balanced proportion on routes between less agitated markets and severely agitated markets.

Looking Ahead: A Slower Growth Trajectory for Global Air Travel

Although the global aviation market is steadily recovering, growth is expected to slow in the coming months. IATA forecasts only a modest increase in the capacity of the industry to provide services, by as much as 1.8% in August 2025, indicating further adjustment by the airline industry to global challenges. Business profitability as well as customer satisfaction in airlines operating in the Middle East and other parts of the world affected by regional turmoil is likely to force a change in business model going forward.

In addition, the airline industry continues to be impacted by global affairs such as the Ukraine war. Escalating fuel costs, inflation, and a slow recovery from the pandemic are bound to change the travel demand. It seems likely that in the coming months, sustainability and operational efficiency will be the focus for airlines to sustain growth against all odds.

Conclusion: Adapting to a Complex Travel Landscape

The international air travel market is developing differently in different parts of the world. While geopolitical issues are an impediment to growth in the Middle East, other parts of the world with airlines in the region continue to grow at a robust pace. For airlines in the region, it is detrimental to ignore the geopolitical shifts and focus on improving operational efficiency, increasing the number of routes, and adopting new technologies aligned with the growth of new market opportunities.

In the region, airlines have to focus on the evolving nature of the travel market in order to improve their customer service while ensuring operational functions are streamlined. Given the pace of global development, it would not be surprising to see Middle Eastern carriers come up with new innovative solutions which are aligned with industry changes in the next s to come.



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TUI Care Foundation partners with Hand in Hand International and Equality in Tourism in Tanzania

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BERLIN – Despite the Serengeti ecosystem attracting nearly a million tourists annually, over half of the local population in surrounding regions lives below the international extreme poverty line of $2.15 per day. Rural communities in Simiyu and Kilimanjaro face mounting challenges: degraded soil, changing weather patterns, and crop destruction by wildlife. Women are disproportionately affected, often lacking access to education, assets, and opportunities to earn a stable income. TUI Field to Fork Tanzania addresses these challenges by empowering women through sustainable agriculture and tourism. The project by TUI Care Foundation promotes gender equality, economic development and environmental conservation – ultimately improving the livelihoods of marginalised women and their communities.

In the Simiyu region, families rely on smallholder farming for income, but climate change-related drought is driving down yields and threatening livelihoods. To address this, Hand in Hand International is leading efforts to transform rural economies by training 2,700 local entrepreneurs across 16 villages, 80% of whom are women.

Over the course of twelve months, participants receive training in regenerative farming, climate resilience and business skills including enterprise development and financial management. In addition, the programme will support the creation or expansion of 1,890 microenterprises and generate an estimated 2,475 jobs.

The project focuses on high-potential value chains including sunflower processing, beekeeping and poultry farming. A key component is the formation of self-help groups, which foster peer learning, savings and collective marketing. These groups empower women to access credit, share knowledge and build sustainable businesses.

By unlocking financial resources and expanding market access, the programme aims to boost incomes by over 80%, strengthen climate resilience and spark a wave of prosperity across entire communities.

In the Kilimanjaro region, Equality in Tourism is collaborating with the Kilimanjaro Women Information Exchange and Community Organization (KWIECO) to empower women-led farming groups through partnerships with the hospitality sector to promote economic diversification and reduce poverty. The project supports women in Namwai and Kimashuku to build sustainable enterprises that supply hotels and tour operators with locally grown produce.It will establish partnerships with the tourism stakeholders and provide training to hotel staff on the value of sourcing products from local women farmers, fostering long-term partnerships.

A member-led demonstration farm will be established, with a green house, drip irrigation, and water tanks to combat drought and climate change. Women from marginalised communities will receive hands-on training in climate-resilient farming techniques. The project also develops a unique “field to fork” tourism experience, offering immersive farm tours and promoting authentic local culture. Nestled at the foot of Mount Kilimanjaro, these experiences allow visitors to connect with Tanzania’s rich agricultural traditions and community life.

The project is part of the global TUI Field to Fork programme, which enables sustainable food production by establishing links with the tourism sector to create better income opportunities in rural communities in destinations like Greece, Cape Verde, Colombia, Portugal and Cyprus.

The article TUI Care Foundation partners with Hand in Hand International and Equality in Tourism in Tanzania first appeared in TravelDailyNews International.



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Allegiant’s profits dip along with demand leisure travel in USA | Airline Business

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The ultra-low-cost carrier based in Las Vegas did not escape the effects of sagging demand for low-cost seats to leisure destinations, despite taking on a handful of new, more-efficient Boeing 737 Max aircraft and making greater use of its existing jets.





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