Australia is intensifying its strategic travel partnership with India through Marketplace 2025, a flagship tourism trade event designed to boost two-way visitor flows, strengthen industry ties, and drive economic growth. Backed by a growing network of direct flights, simplified digital visa processes, and highly targeted promotional campaigns, this initiative aims to tap into India’s rapidly expanding outbound travel market while positioning Australia as a top leisure and business destination for Indian travelers.

Australia is actively deepening its engagement with India’s booming outbound travel sector through the 19th edition of Australia Marketplace India (AMI), hosted by Tourism Australia from August 3 to 6 in the culturally rich city of Jaipur. This flagship business-to-business platform connects over 100 Indian travel buyers with 82 leading Australian tourism operators, paving the way for stronger collaboration and broader awareness of Australia as a premier long-haul travel destination.

This year’s event marks a significant expansion in participation from both sides, reflecting growing interest in luxury, family, and immersive travel from Indian consumers. Indian travel agencies have turned out in strong numbers to enhance their destination knowledge and build new partnerships, while Australian businesses have showcased a diverse range of tourism experiences – including accommodations, attractions, tour services, adventure experiences, and regional tourism boards.

Tourism Australia continues to position India as one of its highest-potential markets, targeting a new wave of affluent Indian travellers who seek premium holidays, authentic experiences, and seamless accessibility.

Targeted Campaigns Drive Demand in the Indian Market

Tourism Australia has developed a focused strategy to align with the changing travel interests of Indian audiences. Through a series of innovative marketing initiatives, it has spotlighted Australia’s diverse tourism experiences — including scenic coastal drives, wildlife adventures, vineyard escapes, gourmet journeys, and authentic Indigenous cultural attractions. These dynamic campaigns have significantly boosted Australia’s visibility and appeal among both new Indian travellers and returning visitors.

By adapting content and promotions specifically for Indian audiences, Tourism Australia continues to boost engagement across digital platforms, media outreach, and influencer content. These efforts aim to position Australia not only as an aspirational vacation destination but also as one that offers authentic, multi-generational and experience-rich holidays for Indian travellers.

Better Accessibility through Direct Flights and Digital Visas

India and Australia have made significant strides in improving travel access. The growing network of direct flights between major Indian cities and Australian hubs has greatly reduced travel time and increased travel convenience. Several international carriers now offer direct connectivity, allowing travellers to bypass long layovers and reach Australia with ease.

In parallel, the fully digital Australian visa system has transformed the pre-travel process, giving Indian travellers faster and more streamlined access to the country. These improvements have removed traditional barriers to long-haul travel, encouraging both leisure and business travellers from India to choose Australia over other destinations.

The combination of more flight options and faster visa processing has led to increased confidence among Indian travellers, who now view Australia as more reachable, practical, and welcoming.

The Indian Diaspora and Education Sector Reinforce Travel Ties

Australia’s rapidly expanding Indian diaspora continues to act as a major driver of tourism. With nearly one million residents of Indian origin and over 100,000 Indian students currently studying in Australia, the strong people-to-people ties between the two countries provide a consistent source of travel activity. Family visits, academic exchange, and social reunions ensure repeat visits and drive interest in new experiences across regions.

The community influence also helps Indian travellers feel a sense of familiarity, comfort, and cultural alignment with Australia. From Indian cuisine options and religious sites to inclusive festivals and multicultural cities, Australia’s hospitality landscape continues to evolve to accommodate the expectations of Indian visitors.

Upskilling Indian Agents Through Specialist Programs

Tourism Australia is heavily investing in the capacity-building of Indian travel professionals through structured trade engagement programs. The Aussie Specialist Program (ASP) serves as the foundation for training over 3,000 certified Indian agents, providing them with the knowledge and tools required to promote Australia with authority and insight.

Through platforms such as the Trade Resource Hub and Australia 365 On Demand, agents gain access to on-demand modules, product updates, destination videos, and itinerary-building resources. These platforms help agents remain competitive and informed in a fast-changing global travel market.

Tourism Australia also recognises top-performing agents by awarding them with the Premium Aussie Specialist designation. These elite professionals lead the way in selling high-value, experiential Australia travel products and serve as go-to consultants for Indian travellers seeking personalised and immersive itineraries.

Additionally, global trade events like the Australian Tourism Exchange and G’Day Australia offer Indian frontline agents and product developers the chance to experience Australia in person, further enriching their understanding of the destination.

Visitor Growth Reflects Market Maturity and Spending Power

India now stands among Australia’s top international tourism markets, securing the position of fifth-largest source country for inbound travel in the year ending May 2025. Data from the Australian Bureau of Statistics (ABS) shows that 453,000 travellers from India visited Australia during this period, reflecting a 10% growth compared to the previous year’s figures.

Indian travellers are not only arriving in greater numbers but also spending more. For the year ending March 2025, total spending by Indian tourists in Australia reached AUD 2.7 billion, representing a 14% rise from the previous year. This strong performance underscores the increasing value of the Indian market, particularly in the high-yield category.

Tourism Australia continues to prioritise long-term investment in this space, recognising the Indian market’s growing sophistication, spending capacity, and appetite for bespoke travel experiences.

A Shared Vision for the Future of Travel

The 19th edition of Australia Marketplace India affirms the joint commitment of both countries to develop sustainable, profitable, and culturally meaningful tourism links. As travel continues to rebound, the Australia-India tourism corridor stands out as a symbol of growth, opportunity, and mutual benefit.

Australia is strengthening its travel ties with India through Marketplace 2025, leveraging direct flights, digital visa access, and targeted campaigns to tap into India’s booming outbound tourism market and boost mutual visitor growth.

By bringing together trade professionals from both nations, the Jaipur event has not only driven business conversations but also strengthened the foundation for future tourism expansion. As Indian travellers seek more meaningful and premium international experiences, Australia remains strongly positioned as a destination that delivers on quality, diversity, and value.