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Funding & Investment in Travel

Hot 25 Travel Startups for 2025: Directo

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Directo

Headquarters: Spain-based

CEO: Pierre Becerril

Website: Directo

Founding date: 2023

Investment: $1 million

Directo is an intelligent search engine that works in the background of our users’ existing
travel searches and a Chrome extension that helps travelers find the
best accommodation deals. Founded in 2023 by second-time entrepreneurs with
travel industry backgrounds, the company’s mission is to help guests easily
compare the price and offers available, while empowering hotels and property
owners to have more control over their business.

PhocusWire coverage

Directo emerges from stealth with $1M in funding 

Founders Pierre Becerril, Marina Gustavino and Julian Toledo Cuenca

Founders Pierre Becerril, Marina Gustavino and Julian Toledo Cuenca

Strategic goals for 2025

Our
2025 goals are to reach our first 500K users and €100M in gross booking value
while in parallel strengthening our direct relationship with key OTAs,
operators and software partners in the industry.

Lessons learned since founding

We’ve been pleasantly surprised by how frequently consumers are
searching for travel. Initially, we anticipated that users would engage with
our extension on a more occasional basis. However, on average, 17% of our user
base searches for travel deals with Directo each week.

Another key insight is the significant variability in conversions,
which are heavily influenced by several factors: the strength of the partner’s
direct deal, the quality of the site’s user experience and the level of
friction between the search process and checkout. Some partners experience
ecommerce conversion rates below 1%, while others achieve impressive
double-digit conversions.

Hot 25 Travel Startups for 2025

See the full list of companies poised to make a mark on the industry in 2025

 



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Funding & Investment in Travel

The New Shape Of AI Acquisitions

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In late May, OpenAI quietly announced its $6.5 billion acquisition of Io, a little-known but highly technical company focused on model deployment and orchestration. This deal was interesting not because of the size of the deal. It was what the deal revealed.

The most aggressive buyers in AI are no longer chasing novelty. They are chasing infrastructure. As AI shifts from lab to production, the real battle is not about building models. It is about running them at scale — reliably and securely.

Volume is up, but value is polarized

Across the three half-year periods from H1 2024 to H1 2025, AI M&A volume climbed steadily, reaching 262 deals in the most recent half, Crunchbase data shows. That marks a 35% increase year over year.

On the surface, it looks like a market firing on all cylinders. But the data tells a more nuanced story. The median deal size stayed flat at $67.5 million, while the average soared past $435 million, per Crunchbase data.

That spread is significant. It reflects a bifurcated market. On one end, a small number of strategic infrastructure plays are driving billion-dollar outcomes. On the other, a long tail of smaller, often modest acquisitions is quietly taking place at a steady pace.

That long tail deserves more attention.

These companies tend to be less heavily funded, more capital efficient and focused on solving very specific business needs. Their exits may not make headlines, but they create tangible value for acquirers who need domain expertise, internal automation or edge-case capabilities.

These are disciplined businesses built for sustainability, not spectacle. In many cases, their modest M&A outcomes are not a reflection of failure but a sign of good market fit.

Beyond Big Tech: Strategic buyers step in

While companies such as Nvidia and OpenAI continue to lead in both frequency and deal value, a different class of acquirer is emerging. Mastercard, ServiceNow, Accenture and a growing roster of vertical SaaS players have stepped into the M&A market with strategic intent.

These buyers are not looking for demos or experiments. They are seeking AI that can be embedded, deployed and commercialized inside industries that demand performance and reliability. In sectors like healthcare, legal, financial services and compliance, the startups getting acquired are not pitching bold visions.

They are delivering operational results, often in regulated or high-stakes environments. That makes them highly valuable, even if they fly under the radar.

From novelty to necessity

What we are seeing now is not a trend. It is a reset. AI has matured from a futuristic edge into a commercial foundation. M&A activity reflects that shift.

The startups commanding the most interest are not those with the most powerful models or the flashiest interfaces. They are the ones solving persistent, expensive problems in a way that integrates cleanly into existing systems.

For founders, the lesson is increasingly clear. The real question is not how impressive the tech is. It is how difficult the company would be to replace. Whether the focus is on infrastructure, domain-specific automation or a narrow but mission-critical workflow, the market is rewarding precision and purpose.

These are the quiet wins that will define the next phase of AI.


Itay Sagie is a strategic adviser to tech companies and investors, specializing in strategy, growth and M&A, a guest contributor to Crunchbase News, and a seasoned lecturer. Learn more about his advisory services, lectures and courses at SagieCapital.com. Connect with him on LinkedIn for further insights and discussions.

Related Crunchbase query:


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Funding & Investment in Travel

startup funding challenges – Travel And Tour World

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startup funding challenges – Travel And Tour World

startup funding challenges

  • Sunday, August 3, 2025

    Travel startup funding dropped due to global instability, yet investment opportunities remain with a shift in focus towards later stage growth, M&A activities.

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Funding & Investment in Travel

Ramp Ramps Up While AI And Healthcare Hold Strong

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Want to keep track of the largest startup funding deals in 2025 with our curated list of $100 million-plus venture deals to U.S.-based companies? Check out The Crunchbase Megadeals Board.

This is a weekly feature that runs down the week’s top 10 announced funding rounds in the U.S. Check out last week’s biggest funding rounds here.

This was a big week for big checks, both confirmed and reported. Among confirmed rounds, the largest financing went to fintech provider Ramp, which landed $500 million at a $22.5 billion valuation to scale its visions around agentic AI. The next-largest financings went to MapLight Therapeutics, a developer of medicines for brain disorders, and Ambience Healthcare, a healthcare AI startup.

As for giant deals that were reported but not officially closed, Anthropric was said to be close to finalizing a round of up to $5 billion led by Iconiq Capital that would push its valuation all the way to $170 billion.

1. Ramp, $500M, fintech: New York-based Ramp, a provider of financial products and tools for businesses to automate finance tasks, raised $500 million at a $22.5 billion valuation. Iconiq Capital led the Series E financing, which brings total equity funding to date to $1.9 billion.

2. MapLight Therapeutics, $372.5M, biopharma and neuroscience: MapLight Therapeutics, a biopharma startup developing medicines for brain disorders, announced that it raised $372.5 million in Series D funding. Forbion and Goldman Sachs Alternatives co-led the financing for the 7-year-old, Redwood City, California-based company.

3. Ambience Healthcare, $243M, healthcare AI: Ambience Healthcare, an AI platform for healthcare systems to use in documentation, coding and clinical documentation, raised $243 million in a Series C round. Oak HC/FT and Andreessen Horowitz led the financing for the San Francisco-based company.

4. Quince, $200M, fashion: Quince, an affordable luxury brand online retailer, raised $200 million at a valuation of more than $4.5 billion, according to a report from Bloomberg. Iconiq Capital reportedly led the San Francisco-based company’s latest financing.

5. Observe, $156M, AI enterprise software: San Mateo, California-based Observe, a provider of AI-enabled observability tools for businesses, raised $156 million in a Series C funding round led by Sutter Hill Ventures. The financing brings funding to date for the 8-year-old company to more than $460 million, per Crunchbase data.

6. (tied) Motive, $150M, fleet management: San Francisco-based Motive, a provider of fleet tracking and driver safety software, raised $150 million in a new funding round led by Kleiner Perkins. The 12-year-old company is also reportedly taking steps toward an IPO.

6. (tied) Anaconda, $150M, AI software: Anaconda, a provider of AI tools for businesses using Python and open source applications, announced it raised over $150 million in a Series C funding round led by Insight Partners. The Austin, Texas-based company said it currently operates profitably with over $150 million in annual recurring revenue as of July.

8. Artbio, $132M, radiopharmaceuticals: Cambridge, Massachusetts-based Artbio, a clinical-stage radiopharmaceutical startup developing therapies (ARTs) to treat a range of cancers, raised $132 million in a Series B round that included Sofinnova Investments and B Capital as lead investors.

9. Fal, $125M, generative media: San Francisco-based Fal, a startup offering a generative image, video and audio platform for developers, raised $125 million in a Series C led by Meritech Capital Partners. The 4-year-old company said it has seen revenue increase 60x in the past 12 months.

10. Oxide Computer Co., $100M, cloud infrastructure: Oxide Computer Co., a developer of cloud infrastructure for on-premises computing, raised $100 million in a Series B round led by US Innovativr Technology. Founded in 2019, the Emeryville, California-based company has raised over $260 million to date, per Crunchbase data.

Methodology

We tracked the largest announced rounds in the Crunchbase database that were raised by U.S.-based companies for the seven-day period of July 26-Aug. 1. Although most announced rounds are represented in the database, there could be a small time lag as some rounds are reported late in the week.

Illustration: Dom Guzman


Stay up to date with recent funding rounds, acquisitions, and more with the
Crunchbase Daily.



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