Updated August 1, 2025 07:19AM
Ways to Travel
Why Runcations Are a Rising Travel Trend

Running trips—from Utah’s desert to Patagonia’s peaks—offer the most thrilling (and humbling) adventures this writer’s ever experienced.
Trail runners in mid-stride head towards the summit. (Photo: Getty)
Dusk is crowding the narrow trail that my brother and I are navigating, and by the time we hit a dirt road that will eventually lead us to our beds for the night, it is pitch black. I’m running down a mild hill just behind him when he’s suddenly splayed awkwardly on the ground in front of me, a slew of curse words issuing from his mouth.
Before my brother’s fall, we were 30 miiles and six mountain passes into our second day on the Walker’s Haute Route—a 124-mile trail that stretches from Chamonix to Zermatt, and we’ve gained and lost almost 10,000 feet of elevation since we began running the trail. The route is stunning, packed with glaciers, cerulean lakes, and towering peaks. Despite its beauty, the route is technically demanding, and as I look at my brother picking himself off the gravel, I wonder: Why is this how I chose to spend my vacation?
A few months after this trip, I’m running along a stretch of creamy singletrack in southern Utah. As I round a bend on the Fairyland Loop in Bryce Canyon National Park, I’m so taken aback by the beauty the crimson-colored hoodoos unfurling before me that that I catch my toe on a lone rock embedded in the trail and go down hard, landing squarely on my elbow and thigh.
As scarlet blood streams from the gash in my elbow and bruises begin to bloom spectacularly across my leg, my ego finds a small consolation: the blissful solitude of this trail. Far from the crowded lookouts that dominate the park, there’s fortunately no one here to witness my fall.
Over the past few years, I’ve taken many trips that revolved entirely around trail running. I’ve capered through the Rockies near my home in Calgary, Alberta (a gateway to Banff National Park’s world-class trails), and breathlessly struggled to tackle volcano routes in Ecuador. Ask me how I feel about these running vacations (injuries, frustrations, and all) and I will tell you that they were some of the most thrilling—and humbling—trips I’ve ever taken.
Running Vacations Are More Than Racking Up Mileage
Running vacations are a rapidly growing travel trend, reflected in the sharp rise of companies now offering guided running tours worldwide. According to one running group’s 2024 activity report, “the run club is the new night club,” with global run club participation rising by 59 percent last year. Accor’s 2025 Travel Trend Report also highlights this fitness movement in the travel sphere, noting a 50 percent increase in searches for “workout holidays” over the past year.
Elinor Fish, however, has been ahead of the curve for years. A lifelong runner and former editor at Trail Runner magazine, she founded Run Wild Retreats, which offers women-only running and wellness tours, in 2010, long before the travel trend took off. The first trip Fish (the former CEO of the company) organized began as a small Colorado getaway that grew into a global movement built around something deeper than just mileage.
After joining a guided running trip with Andes Adventures in Patagonia in 2007—with one of the few companies offering guided running vacations at the time—Fish realized what makes these experiences powerful: shared trails, shared values, and a sense of purpose beyond the workout, especially with a local guide.
“When you’re traveling in a foreign country and you’re spending every day running on a trail together, it really helps build connections quickly,” she says. “All of a sudden, the running becomes a vehicle for having enriching cultural experiences that are completely outside the norm.”
Fish describes a running vacation as a transformational experience: “It can actually change you. It helps give the whole experience more meaning.” Her perspective reflects a broader movement in travel today, where, as Accor’s report also notes, travelers increasingly are choosing travel for fitness, versus something to fit in before a day of exploring.
Liz Gill, a running coach and owner of Runcation Travel, saw firsthand how the pandemic accelerated the running vacation trend with more people turning to the trails and roads as a way to stay active and grounded. Like Fish, Gill believes her guided trips are about more than just miles: they’re about community, discovery, and finding balance between challenge and enjoyment.
James Madden, area manager for CMH Heli-Skiing and Summer Adventures at the CMH Bugaboo Lodge and an ACMG and IFMGA-certified mountain guide, agrees that people are increasingly seeking active adventures with like-minded individuals in a supportive setting. While many guests arrive at their Alpine Trail Running tour feeling nervous, Madden says there’s a common misconception about what a running vacation actually involves.
“The misnomer is that we go out and we run as hard as we can for hours. [In reality,] we go out, we run, we jog, we swim, we laugh, we take photos,” he says. “It’s really just about being in the mountains all day.”
With point-to-point helicopter support, on-the-ground coaching, and two guides per group, anyone with a basic level of running fitness can take part in CMH’s trips. But of course, signing up is one thing; prepping your body for long days on the trail is another.
How to Prepare for a Running Vacation
As running vacations continue to grow in popularity and transform how people experience travel, knowing how to prepare your body and mind for the unique demands of these adventures becomes essential. Here’s how to set yourself up for success on your next run-cation.
1. Know Your Fitness Limits
If this is your first running vacation, your first time running trails, or your first time running for multiple days in a row, take that into account when booking a tour or mapping out a self-supported adventure. Despite being an experienced trail runner, I overestimated my limits on Switzerland’s Walker’s Haute Route, attempting it in four days instead of the five I actually needed. By day three, exhaustion forced me to skip a scenic section and rely on the gondola, bus, and train to reach my bed.
2. Book a Guided Tour
Even if you are fortunate enough to have a running community or a group of friends who all enjoy running, a guided tour is the best option when planning a run-cation. Not only will the trip feel more like a vacation when you don’t have to plan any of the logistics, but you will also have guided support and coaching to help you understand your limits on a trip of this nature.
3. Have a Training Plan/Post-Recovery Plan in Place
Madden says that to join a CMH running trip, participants should be able to easily run six miles or more at least three days a week. Runcation Travel provides training plans for each trip, and Gill also recommends getting out on a trail if you mainly run on the road, or incorporating hill training on the road, or incline training on a Stairmaster or treadmill if you do not have access to trails. While strength workouts are optional, training exercises like single-leg glute bridges, deadlifts, or single-leg squats can help someone ease into trail running or adapt to the consecutive demands of a multi-day trip.
Physiotherapist and avid runner Charlie Clarry says that while being physically prepared is key, try to avoid the trap of overtraining. “It’s better to be under-cooked than over-cooked,” he states. “Tapering is a long-practiced element of a training plan to reduce accumulated fatigue during training.”
4. Learn to Fuel Properly
Gill emphasizes that one of the key preparations for a running vacation is training your body to eat and drink while on the move, since these runs are far more demanding than a casual morning jog you can do on an empty stomach. Ensuring that you are fueling every hour on your training runs is the best way to tackle this.
5. Remember, It Is Not a Race
Enjoy the experience! While you may be moving faster than on a hiking or walking holiday, that doesn’t mean you need to push yourself to the point of exhaustion. Take in the views, savor the pastry, snap the photos, and relax with a beer. You’re here to have fun, too.
Top Places for Runcations
Now that you know how to prepare for a running vacation, let’s dive into some of the top destinations around the world where you can hit the trails and make the most of your run-cation.
Southwest: Utah and Arizona
Utah’s national parks are iconic, but the lesser-known Kolob Arch trail in Zion offers a quieter, stunning alternative, featuring one of the world’s largest natural arches. Bryce Canyon’s Fairyland Loop presents a fairy-tale landscape of biscuity hoodoos. Moab, praised as “phenomenal and uniquely beautiful” by Fish, is a hub for trail lovers, with guided retreats like the Moab Mindful Running Retreat from Run Wild Retreats.
Arizona’s Grand Canyon Rim-to-Rim trail tests runners with a punishing 6,000-foot descent into a geological wonder that spans millions of years.
When to Go: Spring and Fall for best weather
Trails to Try: Kolob Arch Trail, Fairyland Loop, Moab’s extensive desert trails and Grand Canyon Rim-to-Rim.
Southeast: Asheville, North Carolina
Known for its scenic charm and vibrant running community, Asheville is a prime destination for trail runners. Cruise scenic routes and enjoy a self-guided trail run-cation with accommodations like Wrong Way River Lodge and Cabins that cater to runners seeking a blend of comfort and adventure.
When to Go: Year-round
Trails to Try: The extensive network of forest trails around Asheville offers varied terrain and beautiful vistas for all skill levels.
Mountain West: Montana and Colorado
For those craving wild backcountry, Montana’s vast wilderness awaits with guided adventures from Alpine Running Guides. Colorado’s rugged ridgelines and trail systems make it a must-visit. Boulder, often called America’s best running town, offers an extensive trail network that blends urban access with mountain terrain.
When to Go: June to September
Trails to Try: Boulder’s extensive trails are perfect for everything from short runs to long mountain outings. Head to Glacier National Park in Montana to experience the iconic Highline Trail, or take on a more challenging and secluded adventure with the Beaten Path Trail in the Beartooth Mountains. This remote route offers solitude and rugged terrain.
West Coast: California
California’s Sierra Nevada mountain range offers breathtaking trails for every runner. A Yosemite and Mammoth Lakes tour with Runcation Travel provides an unforgettable experience amidst granite peaks and alpine lakes.
When to Go: Late spring to early fall
Trails to Try: Yosemite’s backcountry trails, Mammoth Lakes circuit, and nearby high-altitude routes.
Alberta, Canada
Oh, Alberta! The trail running season is short but spectacular. Alberta’s national and provincial parks offer rugged alpine terrain, glacier-fed lakes, and jaw-dropping views perfect for adventurous runners. Just be ready for roots, rocks, and minimal amenities.
When to Go: June to October
Trails to Try: The Skyline Trail in Jasper National Park delivers big mountain views above the treeline, while Northover Ridge in Kananaskis Country offers a wild, high-elevation route with stunning scenery and solitude. For a guided Kananaskis adventure, Run Like a Girl offers a three-summit tour that showcases the best of the region.
Iceland
For those seeking spectacular landscapes, there’s no better place to run than Iceland. The trail running season kicks off in early May with a Puffin Run, and really, does it get any better than combining a 12.5-mile run with sightings of these charming birds? The course curves around the islands of Vestmannaeyjar, located a 35-40-minute ferry ride from Landeyjahöfn.
When to Go: May to October
Trails to Try: The crown jewel of trail running in Iceland is the Laugavegurinn, and with good reason. The marathon held along this 33-mile route is wildly popular, thanks to its dramatic transition from otherworldly volcanic terrain to verdant valleys and moss-covered mountains. You can tackle it in a single, challenging day or extend the adventure by linking on the 16-mile Fimmvörðuháls Trail for a multi-day guided run with Arctic Running. This addition takes runners past dozens of cascading waterfalls and finishes at the iconic Skógafoss. Other scenic running routes worth exploring include the trails near Vík í Mýrdal and Mount Esja.
The Alps
While each of these countries is a remarkable trail running destination, two multi-day fast-packing routes stand out: the Walker’s Haute Route and the Tour du Mont Blanc. Both begin in Chamonix, France, but diverge from there as the Haute Route leads runners across Switzerland to Zermatt, while the TMB loops through Italy before returning to France. The alpine views along both routes are truly unparalleled. Expect rugged, chossy trails over high mountain passes, wide winding paths alongside aquamarine lakes, and plenty of homemade pastries at the many rifugios you’ll pass (often under the curious gaze of the intrepid Alpine ibex).
When to Go: Late June to September
Trails to Try: Short on time to tackle the longer routes? Head to the Pyrenees, an up-and-coming trail running destination still flying under the radar, on a guided journey with Run the World Adventures. Run comfortably from hut to hut in Italy along the Alta Via 1, surrounded by the dramatic peaks of the Dolomites. In Switzerland, the moderately challenging Klöntalersee Trail rewards runners with sweeping lake views framed by alpine passes, with the bonus of a refreshing mid-run swim.
The Balkans
While the Accursed Mountains may not have the most inviting name, the Balkans offer a true sanctuary where solitude is not only sought but found on these under-trodden trails. Cross mountain passes framed by pearly peaks, wind through wildflower-filled meadows, and traverse international borders, all with nothing more than your own two feet.
When to Go: June to September
Trails to Try: The eponymous Peaks of the Balkans is a must for trail runners and can be tackled via guided tour with Rogue Expeditions. Winding through Albania, Montenegro, and Kosovo, this nearly 120-mile route can be fast-packed with overnights in cozy mountain lodges tucked away in picturesque villages or broken into day or overnight trips from various access points across the three countries.
Southern Patagonia
One of Runcation Travel’s most popular trips in 2025 ventured into the heart of Southern Patagonia, where some of the world’s most awe-inspiring (and unpredictable) terrain and weather await. Base yourself in El Chaltén, Argentina, or Puerto Natales, Chile, to experience the raw beauty of the Andes, with iconic peaks like Mount Fitz Roy, Cerro Torre, and Torres del Paine appearing dramatically along the way.
When to Go: October to April
Trails to Try: For a multi-day fastpacking adventure, consider tackling the O Circuit, which loops around the Paine Massif in Chile’s Torres del Paine National Park. This nearly 74-mile route includes the iconic (and justifiably popular) W Trek, but also ventures into the park’s quieter backcountry, offering a more solitary taste of Patagonia’s rugged beauty. Or, for a more unique experience, check out Patagonia’s Lake District on a guided tour with Aire Libre.
If you’re heading to the Argentinian side, base yourself in El Chaltén (guided options are available with Runcation Travel) for what feels like an all-access running pass to the most stunning parts of Los Glaciares National Park. As the name suggests, glaciers abound. Run a loop around Lagunas Capri, Madre, and Hija, and soak in sweeping views of Monte Fitz Roy and Cerro Torre from the network of trails that weave through the region.
Ecuador
Another up-and-coming trail running destination, Quito—a UNESCO World Heritage Site—hosted its first UTMB qualifying event in the summer of 2025. With trails that traverse both the jungle and the Andes Mountains, runners are never short on variety.
When to Go: April to November
Trails to Try: Just a short drive from Quito’s historic center, Rucu Pichincha (rucu meaning “old man” in Kichwa) is the perfect day trip for trail runners and an accessible opportunity to summit one of Ecuador’s iconic volcanoes without technical mountaineering skills. Alternatively, get your volcano fix by running into the inhabited caldera of Pululahua, one of only two inhabited calderas in the world.
A popular multi-day trek, just shy of 22 miles, the Quilotoa Loop is another excellent option for trail runners exploring the region. The highlight of the route is the stunning aquamarine waters of Quilotoa Crater Lake. For a curated trip, Vagabond Trails and Trail Run Adventures arrange trail running tours in Ecuador.
Jennifer Malloy is a freelance writer and passionate trail runner. Her recent work highlights the best trails and adventure towns near her home in Calgary, Alberta. This summer, she’s aiming to rack up as many miles as possible exploring the Canadian Rockies.
Jennifer Malloy is a travel and outdoor adventure writer based in Calgary, Alberta, with a focus on storytelling that celebrates solo female travel, sustainable exploration, and the joys of adventuring with family. Her work has taken her around the world, from hiking through the Himalayas of Nepal to exploring the volcanic trails of Iceland, yet some of her favorite adventures still take place close to home, in the Canadian Rockies, where she often hikes with her young son. She has contributed to National Geographic, The Globe and Mail, Travel + Leisure, and other leading publications.
Ways to Travel
New Zealand’s Natural Beauty and Adventure Tourism Now More Accessible for Indian Tourists Through New Partnership with Flamingo Transworld

Saturday, August 2, 2025
In a groundbreaking partnership that aims to make travel more accessible and enjoyable for Indian tourists, Flamingo Transworld has signed a Memorandum of Understanding (MoU) with Tourism New Zealand. This collaboration marks a significant effort to encourage Indian travelers to explore the scenic beauty, adventure, and cultural richness of New Zealand, with a particular focus on boosting tourism during off-peak seasons. The agreement is poised to offer tailored travel experiences, seamless booking processes, and a range of ready-made packages that appeal to the diverse interests of Indian travelers. New Zealand, with its renowned natural landscapes, vibrant culture, and adventure tourism offerings, has long been a dream destination for many Indians. This partnership, which follows a series of diplomatic meetings between the two countries, promises to make New Zealand more accessible to Indians than ever before.
In 2024, over 80,000 Indians visited New Zealand, marking a 23% increase from 2019. Key Indian cities such as Mumbai, Delhi, and Bengaluru have shown a growing interest in New Zealand, with 43% of travelers from these cities naming it as their top international destination. This new agreement between Flamingo and Tourism New Zealand is set to take these numbers even higher, promoting New Zealand not just during peak travel seasons but throughout the year.
Key Highlights of the Partnership
- Custom Travel Packages: Tailored packages to cater to Indian travelers’ interests, focusing on nature, adventure, and cultural experiences.
- Booking Simplification: Seamless online booking options to make the travel process smooth and efficient.
- Off-Peak Travel Boost: Special efforts to increase travel during the off-peak months from March to November, coinciding with India’s summer holidays and festivals like Diwali.
- Training and Promotion: Comprehensive training programs for Indian travel agents, better marketing strategies, and promotional efforts aimed at strengthening ties between the countries.
- Kiwi Link India 2025: A major event to further promote bilateral tourism, with travel experts and businesses coming together to create new opportunities.
The Growing Appeal of New Zealand for Indian Tourists
New Zealand has long been a top destination for international tourists, and its appeal is only growing among Indian travelers. Known for its breathtaking landscapes, adventure tourism, and rich cultural experiences, New Zealand offers a unique blend of activities that attract nature lovers, thrill-seekers, and those in search of relaxation. The collaboration between Flamingo Transworld and Tourism New Zealand will play a pivotal role in helping more Indians explore the island nation.
Why New Zealand?
New Zealand’s allure lies in its diverse offerings. From the majestic peaks of the Southern Alps to the pristine beaches of the North Island, New Zealand offers a wide array of experiences that resonate with Indian tourists:
- Adventure Tourism: New Zealand is known globally for its adventure tourism, offering activities like bungee jumping, skydiving, hiking, and white-water rafting. These activities align well with the adventurous spirit of many Indian travelers.
- Natural Beauty: With its lush green landscapes, sprawling national parks, geothermal wonders, and stunning coastlines, New Zealand provides a perfect setting for those seeking a tranquil and rejuvenating holiday.
- Cultural Diversity: The island nation is rich in Maori culture and traditions, offering visitors a chance to learn about the indigenous history and partake in unique cultural experiences.
- Friendly Hospitality: The warm hospitality of New Zealanders makes it an inviting destination for Indian travelers, who often find it easy to connect with the locals and enjoy a welcoming atmosphere.
Tourism Trends in India
Indian tourism to New Zealand has seen a steady rise in recent years. According to reports, over 80,000 Indians visited New Zealand in 2024, a 23% increase from 2019. Major Indian cities like Mumbai, Delhi, and Bengaluru have shown significant interest in New Zealand, with many Indian tourists calling it their top international destination. The rise in interest is particularly evident in the luxury and adventure travel segments, with more affluent travelers looking for destinations that offer unique experiences.
The introduction of a more streamlined booking process and customized travel options by Flamingo Transworld and Tourism New Zealand is expected to further increase this number, making New Zealand even more accessible to the Indian market. With the country’s winter months aligning with India’s summer holidays, there is an excellent opportunity for Indians to visit during the off-peak travel season, thus helping spread tourism throughout the year.
How the Flamingo-Tourism New Zealand Partnership Benefits Indian Tourists
The new MoU between Flamingo Transworld and Tourism New Zealand promises several benefits for Indian travelers, which will significantly enhance their overall travel experience.
1. Tailored Travel Experiences
The partnership aims to offer personalized travel experiences that cater specifically to the preferences of Indian tourists. Whether it’s an adventure trip for adrenaline junkies, a cultural tour to explore New Zealand’s Maori heritage, or a relaxing holiday in one of the country’s many luxurious resorts, these customized packages are designed to ensure that travelers get the most out of their trip.
2. Seamless Online Booking System
One of the main goals of this collaboration is to make the booking process as simple and efficient as possible. By providing an intuitive online booking platform, Indian tourists will have access to easy, direct options for planning their trips. Whether they’re booking flights, accommodations, or experiences, the new platform will offer an all-in-one solution for travelers.
3. Off-Peak Travel Focus
One of the most notable aspects of this collaboration is the emphasis on promoting travel during New Zealand’s off-peak months, specifically from March to November. This time frame aligns with India’s summer holidays and major festivals like Diwali, making it easier for Indian families to plan their vacations. By focusing on these months, the partnership will help distribute tourist traffic more evenly, allowing for a better experience for all visitors.
4. Training and Awareness for Travel Agents
To ensure the success of this initiative, Tourism New Zealand and Flamingo Transworld will also focus on training Indian travel agents. By equipping them with detailed knowledge of New Zealand’s offerings and the best travel packages for Indian tourists, the goal is to ensure that agents can offer the most relevant and valuable advice to their clients.
Key Events to Strengthen the Partnership
A major upcoming event that will be crucial to this collaboration is the Kiwi Link India 2025, set to take place in Goa and New Delhi. This event will bring together tourism professionals, travel agents, and industry leaders from both India and New Zealand. The aim is to spark discussions, generate new business opportunities, and strengthen bilateral tourism ties. This event will be a major step forward in enhancing the visibility of New Zealand as a key destination for Indian travelers.
Conclusion
With the new partnership between Flamingo Transworld and Tourism New Zealand, Indian tourists are set to experience a whole new level of convenience, customization, and excitement when traveling to New Zealand. The collaboration aims to promote the destination as not just a place to visit during peak seasons but as a year-round option for those seeking adventure, relaxation, and cultural immersion. As New Zealand continues to rise in popularity among Indian travelers, the enhanced marketing strategies, easy booking systems, and tailored travel packages offered through this collaboration are expected to drive a further increase in Indian tourist arrivals. Whether it’s the beauty of the landscapes, the thrill of adventure, or the warmth of its people, New Zealand is poised to become an even more prominent destination on the Indian traveler’s map.
Ways to Travel
Intrepid Travel marks ‘Intrepid Day’ with community Impact

Intrepid Travel celebrated its inaugural Intrepid Day, on July 24, with a series of global events focused on culture, connection, and community. Marking the company’s 24/7 global presence, the event is set to become an annual tradition highlighting purpose-driven travel and long-term community impact. Celebrations spanned 31 country offices, with major events held in Melbourne, Toronto, and London, the company said in a statement. In Australia, Intrepid hosted giveaways and social media activations, distributing more than 1,000 free Urban Adventures tours to travellers. In Nepal, Intrepid DMC marked the occasion with meaningful local initiatives. Staff and community members joined hands to clean the Changunarayan Temple, a UNESCO World Heritage Site, and planted over 200 trees in partnership with a local forest group. The day also featured a cultural celebration with traditional Newari cuisine, folk music, and a sarangi performance by the Gandharva community, raising awareness about their endangered traditions. The day concluded with a guided Urban Adventure tour of Bhaktapur, highlighting hidden historical gems and promoting sustainable tourism. Globally, Intrepid Day raised over AUD $50,000 in 24 hours for The Intrepid Foundation, surpassing its initial goal and contributing to a wider impact of AUD $150,000 to benefit over 50 grassroots partners worldwide. In Nepal, funds were raised for local partner Sagarmatha Next, reinforcing the day’s theme: culture, connection, and community.
Ways to Travel
Australia Ties Up with Indonesia Promoting New Cultural And Adventure Trips Hosted for Travel Advisors

Saturday, August 2, 2025
Australia and Indonesia’s travel partnership is taking center stage with a bold new initiative that rewards top-performing Australian travel advisors with an exclusive famil experience to Bali and Labuan Bajo. This is not just a tourism initiative between the two countries but it also showcases Indonesia’s diverse culture and breath-taking attractions. Taking place between 27 October – 2 November, the fully hosted itinerary will encompass flights, luxury accommodation spends and island-hopping experiences in addition to a liveaboard experience — giving agents an opportunity not only enrich their destination knowledge but also be able to get under the skin of two of Indonesia’s most iconic regions.
Virgin Australia, in collaboration with Wonderful Indonesia, has unveiled an extraordinary opportunity for Australian travel advisors — a high-stakes, high-reward famil experience that fuses cultural immersion with tropical adventure. This October, five exceptional agents will earn their place on an exclusive, all-expenses-paid journey through Bali and Labuan Bajo — two of Indonesia’s most captivating destinations.
Running from 27 October to 2 November 2025, this rare famil is more than just a getaway — it’s a deep dive into Indonesia’s soul. Designed to enrich, inspire, and elevate the professional expertise of participating travel advisors, the trip will showcase the dynamic blend of ancient tradition, lush island landscapes, and marine biodiversity that make Indonesia a world-class travel destination.
A Reward That Goes Beyond the Ordinary
Virgin Australia and Wonderful Indonesia aren’t just offering a familiarisation tour — they’re setting the stage for a transformative travel experience. The five winning agents will be selected based on performance, and only the most driven and dedicated advisors will earn their spot. To qualify, agents must issue at least one eligible Virgin Australia ticket to or via Denpasar (Bali) between 1 August and 7 September 2025. Those with the highest number of bookings during the campaign period will secure a coveted place on this prestigious famil.
This campaign is about more than just recognition — it’s about rewarding passion, performance, and dedication with something unforgettable.
Two Worlds, One Epic Itinerary
The hosted itinerary is a seamless blend of luxury, adventure, and discovery. It begins in Bali, the Island of the Gods, where winners will spend four nights soaking up the island’s spiritual essence, cultural richness, and warm hospitality. Advisors will explore ancient temples, artisanal markets, scenic rice terraces, and the vibrant flavors of Balinese cuisine — all through curated experiences that reveal the island’s deep-rooted identity.
From Bali, the journey continues eastward to Labuan Bajo, the enchanting port town on the island of Flores, known as the gateway to Komodo National Park. Here, the advisors will transition from cultural immersion to natural wonder, boarding a liveaboard vessel for a two-night sailing adventure through some of Indonesia’s most pristine marine environments.
This segment of the trip promises stunning sunsets, snorkeling among vibrant coral reefs, and the chance to witness the legendary Komodo dragons in their native habitat — a rare and unforgettable encounter.
Fully Hosted, Seamlessly Delivered
All travel logistics are covered. Advisors will fly Virgin Australia in economy class from Adelaide, Brisbane, Melbourne, or Sydney to Denpasar, then continue onward to Labuan Bajo. The return leg is equally seamless, ensuring advisors can focus on the experience rather than the details.
The journey includes four nights in premium Bali accommodations and two nights aboard a luxury liveaboard vessel, surrounded by the turquoise waters of the Flores Sea. Meals, excursions, and guided activities — from village visits to marine exploration — will all be thoughtfully arranged and hosted by the Wonderful Indonesia team, offering agents a VIP-level introduction to the destinations they’ll soon be promoting with new insights and enthusiasm.
How to Enter and Win
Participation is straightforward but competitive. To be in the running, agents must:
- Issue at least one eligible Virgin Australia ticket to or via Denpasar (DPS) during the campaign period (1 August – 7 September 2025).
- Ensure the required promotional code is included in the PNR.
- Follow all booking guidelines through Galileo, Amadeus, or Sabre GDS systems.
The top five agents with the most eligible bookings during the campaign window will earn a seat on the famil. With the deadline set for 7 September 2025, advisors must act fast, book smart, and stay sharp — this opportunity won’t come again.
Strategic Timing for a Stronger Partnership
This initiative comes at a key moment in both countries’ tourism strategies. As Indonesia continues to invest in expanding its global tourism appeal, and Australia aims to re-engage outbound travelers post-pandemic, this collaboration represents a mutual commitment to growth, connection, and cultural exchange.
The campaign also aligns with Visit Indonesia 2025 efforts, which aim to spotlight lesser-known destinations like Labuan Bajo while reinforcing Bali’s iconic status. By bringing travel advisors directly into these destinations, the famil empowers them to return with first-hand knowledge and powerful stories that can drive bookings and inspire confidence among travelers.
Virgin Australia’s Global Vision
The launch of this famil coincides with Virgin Australia’s resurgence on the international stage, most notably with the introduction of its inaugural long-haul route from Sydney to Doha. This new connection — powered through Virgin’s strategic partnership with Qatar Airways — gives Australian travelers access to over 170 global destinations across Europe, Africa, and the Middle East.
This marks a significant leap in the airline’s post-pandemic transformation, reinforcing its ambitions to become a major player not just in domestic skies, but in global aviation. For travel advisors, the expansion means more options, more flexibility, and a broader canvas on which to build dream itineraries for clients.
An Opportunity That Opens Doors
This famil is more than just a reward — it’s a catalyst for professional growth. Advisors will return with authentic destination insight, fresh content for client engagement, and a competitive edge in promoting high-conversion Indonesian itineraries. In a world where travelers are increasingly seeking meaning, experience, and personalization, this famil provides agents with exactly what they need to lead the conversation.
Australia and Indonesia’s travel collaboration offers a unique reward for top agents through an exclusive famil to Bali and Labuan Bajo, aiming to boost destination expertise and strengthen tourism ties. The experience combines cultural immersion with adventure, showcasing the best of Indonesia to Australia’s leading travel advisors.
For Virgin Australia and Wonderful Indonesia, it’s a strategic way to showcase the power of partnership, destination diversity, and the vital role of travel advisors in shaping the future of tourism.
Entries close 7 September 2025 — and the race is on.
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