Travel Trends
ITA Airways Board of Directors approves 2026-2030 Business Plan

ROME – ITA Airways’ Board of Directors has approved today the Company’s 2026-2030 Business Plan. The Plan is structured around three fundamental strategic pillars:
- Strengthening the competitive position: ITA Airways aims to establish itself as Italy’s reference carrier – efficient and innovative – offering high-quality connectivity in close collaboration with the key sectors of tourism and international trade. At the core of the Company’s strategy is delivering exceptional service to both business and leisure travelers, with a continuous focus on economic,
social, and environmental sustainability through responsible resource management. - Network and fleet development: The Plan focuses on expanding the long-haul segment and increasing intercontinental destinations from the Rome Fiumicino hub. Connectivity will also be
enhanced through commercial agreements and strategic partnerships with other Airlines. Meanwhile, the fleet renewal process will continue, prioritizing energy efficiency and reducing environmental impact, in line with the Company’s sustainability commitments and EU regulations—such as the elimination of ETS free allowances. By the end of the plan period, the fleet will be almost entirely made up of next-generation aircraft. - Strengthening integration with the Lufthansa Group, the world’s fourth largest Airline group, as a strategic advantage to leverage significant operational, commercial, and technological synergies,
boosting competitiveness, the access to new markets, and driving continuous innovation in passenger services.
Below are the key development priorities outlined in the Business Plan.
Network
The 2026-2030 business plan places great emphasis on expanding and strengthening the network, particularly long-haul routes. ITA Airways plans to launch new routes connecting Rome Fiumicino with key destinations in North America, South America, Asia, and Africa, tapping into growing markets and meeting the needs of an increasingly global customer base. These new routes will not only promote inbound tourism to Italy but also increase commercial and cultural exchanges, reinforcing ITA Airways’ role as a bridge between Italy and the world.
In addition to intercontinental growth, the plan also targets expansion within Europe and the Mediterranean, leveraging partnerships to provide fast, efficient connections. The network strategy is designed with flexibility, enabling adaptation to market trends, regulatory and economic changes, and evolving geopolitical dynamics, which will be continuously monitored.
Special attention is also given to innovating onboard and ground services, aiming to enhance the passenger experience through advanced digital solutions, modern comfort, and initiatives focused on environmental and social sustainability. The goal is to build an Airline that combines operational efficiency, service excellence, and responsibility towards the Country and the communities it serves.
Fleet
The Plan calls for adding one new additional long-haul aircraft each year starting in 2026, as part of a strategy to introduce next-generation aircraft while gradually retiring older models. The fleet is expected to average around 100 aircraft, which by 2030 will be entirely composed of new-generation models. This supports network growth and promotes the use of the most advanced and environmentally friendly aviation technologies in terms of fuel consumption and CO2 emissions.
Alliances and Synergies with the Lufthansa Group
Over the five-year period, operational and strategic synergies with the Lufthansa Group will be progressively strengthened, expected to deliver benefits in terms of revenue gains and cost savings. The plan also foresees full integration into Star Alliance from early 2026, along with pending approval of joint ventures for flights between Europe and North America (A++) and Europe and Japan (J+). These alliances are key to expanding the range of destinations and ensuring seamless passenger services, supported by partnerships between loyalty programs (Volare and Miles&More), cargo synergies, and a broad range of codeshare agreements.
Workforce
Starting in 2026, a program will be launched to grow and develop staff, closely aligned with the Company’s evolving fleet and network. At the same time, initiatives will foster a stronger sense of belonging, helping make ITA Airways an increasingly competitive and sustainable player in the global aviation market.
“I would like to express the warmest appreciation from myself and the entire Board of Directors to the people who worked in the last weeks for the Business Plan approved today, which will guide and ensure the development of the Company in the next five years.” said Sandro Pappalardo, President of ITA Airways. “We are laying the groundwork to continue being Italy’s reference carrier with a strategic role for the national economic system and to increase connectivity with the rest of the world.”
Joerg Eberhart, CEO and General Manager of ITA Airways, added: “Today marks another milestone for the Company. The approved Business Plan makes it possible for ITA Airways to continue developing sustainably through Lufthansa Group synergies. With the expansion of our network, the adoption of cutting-edge technologies, partnerships with major global players, and our commitment to service excellence, we will be able by 2030 to bring more and more passengers – departing to and from Italy – to choose ITA Airways. This will create attractive job opportunities and generate a positive economic impact for the air transport industry”.
The article ITA Airways Board of Directors approves 2026-2030 Business Plan first appeared in TravelDailyNews International.
Travel Trends
Top 35 Travel Trends in August

At the forefront of digital innovation, Mindtrip debuts a new AI-powered mobile app, offering real-time, hyper-personalized travel guidance that adapts to users on the go. United Airlines also upgraded its app with a connecting flight-centric feature, simplifying complicated itineraries for smoother travel. Meanwhile, the luxury sector is expanding with a renewed focus on wellbeing. Marriott International’s Luxury Group launched its ‘Luxury Wellbeing Series 2025’ across top Asian destinations, while Loreto’s Mailena, debuting in late summer 2026, introduces a restorative adults-only retreat to Mexico’s Baja Peninsula.
Nostalgia is trending, too as ‘Pan Am Journeys’ by Private Air, under license from the iconic Pan American World Airways, offers retro-inspired, private air travel experiences. Similarly, Carl Friedrik’s ‘Carry-on X Core Collection’ nods to mid-century aviation aesthetics with sleek, functional design. On the water, Viking makes waves by entering the Indian river cruise market with the introduction of the ‘Viking Brahmaputra,’ bringing high-end cruising to the subcontinent. Nox, looking to the future of European rail travel, announces plans for 2027 overnight trains with private, comfort-first cabins—reshaping the night train experience.
On the lifestyle side, Four Seasons adds flair with its ‘Resort Pajamas Collection,’ while Groupe GM and Hei Poa debut a soothing, protective sun care hotel amenity line. Additionally, ‘The Cayman Club’ by Cayman Jack provides travelers with a sense of calm amid travel disruptions, and ‘Camp Unwritten’ by World of Hyatt and Reese’s Book Club invites guests to glamp with books, nature, and luxury.
Altogether, August’s travel trends reflect a traveler mindset increasingly shaped by individuality, relaxation, and meaningful escape—one that seeks not just destinations, but immersive, personal journeys.
Travel Trends
Nepal’s Royal Tulip opens Doors

In a major push to elevate Nepal’s hospitality landscape, Sarovar Hotels—part of the Louvre Hotels Group—has launched Royal Tulip Chitwan, the brand’s premium entry into the country. Situated at the edge of Chitwan National Park, a UNESCO World Heritage Site, the new resort seamlessly blends luxury, nature, and Nepali culture. The opening marks the debut of the Royal Tulip brand in Nepal and signals growing confidence in the country’s tourism potential.
Developed by KTM Hospitality (a KTM Group Holdings company), the resort spans over 4 acres and offers 65 upscale rooms and villas. Accommodation options include private Pool Villas, serene Water Villas, and unique Machan-style stays that elevate the guest experience. With a focus on nature-inspired design and top-tier comfort, the resort is positioned as an ideal destination for luxury travellers, wildlife enthusiasts, and honeymooners alike.
Royal Tulip Chitwan goes beyond just accommodation, offering world-class facilities like a luxury spa, fitness centre, swimming pool, and multiple gourmet dining options. Guests can enjoy meals at Majhighar, Forest Flame, the revolving deck Machan, or unwind at the stylish Tanavi Sports Bar. The emphasis is on immersive experiences rooted in local culture and cuisine, combined with global service standards.
Ajay K. Bakaya, Chairman of Sarovar Hotels, emphasised the strategic significance of this launch, noting Nepal’s increasing appeal among Indian and international tourists. He stated that Royal Tulip Chitwan is designed to offer a luxurious yet culturally authentic retreat. Rameshwar Shah of KTM Hospitality echoed this sentiment, highlighting the resort’s role in promoting Chitwan as a luxury eco-tourism hotspot.
With this debut, Louvre Hotels Group is expanding its South Asian footprint by targeting high-potential, experience-driven markets. Royal Tulip Chitwan is expected to become a landmark for leisure travel in Nepal, attracting guests seeking a tranquil yet luxurious escape surrounded by nature and culture.
Travel Trends
Las Vegas Sees Fewer Visitors Amid Changing Travel Trends

Saturday, August 2, 2025
Las Vegas, celebrated as the entertainment capital of the world, is grappling with a decline in tourism. Locals have expressed concern, with many noting that the city’s iconic casinos are now quiet compared to the bustling atmosphere. The shift comes amidst a variety of factors, including changing political climates and evolving consumer behavior and broader travel trends that have caused a dramatic drop in tourism.
Tourism Decline: What’s Behind the Fall in Visitors
The sharp decline in tourism in Las Vegas has been felt deeply in the local economy, which relies heavily on tourists flocking to its casinos, resorts and entertainment venues. The Strip, once packed with eager tourists, is now seeing fewer visitors, especially in some of the larger, more well-known casinos. This downturn has led to concerns among business owners and workers who rely on the constant influx of tourists for their livelihoods. In particular, many Las Vegas locals have pointed out that the once-crowded casinos are now far emptier than before, with fewer high rollers and international tourists gambling at the tables.
America: How Tourism Is Affected
Las Vegas, being a major destination for international travelers, has felt the effects of these policies. Many international visitors, who would otherwise frequent Las Vegas for its world-class casinos, shows, and attractions, have chosen alternative destinations in Europe or Asia, where travel policies are more relaxed. Moreover, the rhetoric surrounding immigration and the portrayal of the U.S. as less welcoming to foreigners has led to a significant decrease in the number of tourists coming from overseas.
Changing Consumer Habits
In addition to this, changing consumer habits are also contributing to the decline in Las Vegas tourism. Furthermore, the rising popularity of staycations has impacted Las Vegas’ tourism industry. More Americans are choosing to take vacations within their own country and often prefer to visit nearby destinations rather than making the long journey to Las Vegas. Cities like Los Angeles, San Francisco, and Phoenix have become increasingly popular alternatives, providing travelers with the same level of entertainment and relaxation without the associated travel costs or the crowded experience Las Vegas now offers.This shift in consumer behavior, combined with economic uncertainties and the high cost of travel, has caused many potential visitors to look elsewhere for their leisure time.
Adapting to the New Reality: Efforts to Revitalize Las Vegas Tourism
Las Vegas is working tirelessly to adapt to these changing dynamics and breathe new life into its tourism industry. Local businesses, tourism boards and city officials are all focusing on diversifying the offerings that have traditionally centered around casinos and nightlife.
Las Vegas is embracing new tourist attractions, such as immersive art exhibits, family-friendly entertainment, and wellness retreats. Additionally, the city is hosting an increasing number of non-gambling events, such as conferences, sports events, and concerts, to attract a new wave of visitors who may not be interested in casinos but are still drawn to Las Vegas’ entertainment options.
Moreover, Las Vegas is actively marketing itself as a destination for millennials and Gen Z, who are more interested in experiences like live concerts, celebrity chef dining, and unique cultural events rather than traditional gambling. By promoting a more diverse set of attractions and rebranding itself as a multifaceted vacation destination, Las Vegas is hoping to regain its appeal among younger travelers.
The Future of Las Vegas Tourism: What Lies Ahead?
While the challenges are significant, there is hope for the future of Las Vegas tourism. With its constant reinvention and ability to adapt to new trends, Las Vegas has the potential to recover from the current slump. However, it will require a concerted effort to regain the confidence of international travelers.
As it adjusts to the effects of Trump’s policies, shifting consumer behaviors and the global tourism landscape, the city will continue to evolve. Las Vegas has long been known for its resilience, and if the city’s history is any guide, it will likely find new ways to draw in tourists and bring back the vibrancy that has made it the world’s entertainment capital for decades.
Changing Landscape for Las Vegas Tourism
Las Vegas has long been synonymous with glamour, entertainment and excitement. However the recent decline in tourism has left locals and business owners worried about the future of the city’s economy. While the decline in visitation is concerning, there are signs of hope as the city adapts to a new era. Through innovation, reinvention and a focus on attracting diverse visitors, Las Vegas will likely remain a global tourism destination but it may look a little different than it once did.
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