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Allison Handy Named Chief Commercial Officer at Aimbridge Hospitality

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  • Allison Handy – Image Credit Aimbridge Hospitality   

Aimbridge Hospitality has promoted Allison Handy to the position of Chief Commercial Officer, where she will oversee sales, revenue management, marketing, and ecommerce functions.

Aimbridge Hospitality has announced the promotion of Allison Handy to Chief Commercial Officer. In her new role, Handy will manage all commercial functions across the company, including sales, national sales, revenue management, marketing, and ecommerce. This position reports directly to the CEO, Craig S. Smith.

Handy joined Aimbridge Hospitality in 2021 and has since been instrumental in developing a cohesive commercial strategy for the company. Her leadership has focused on aligning sales, marketing, and revenue management to maximize profitability and performance across Aimbridge’s portfolio. This strategic alignment aims to enhance topline opportunities and improve lead generation and conversion rates.

The promotion is part of Aimbridge’s strategy to foster internal growth and innovation. Handy’s experience includes senior commercial roles at PRISM Hotels & Resorts and Interstate Hotels & Resorts, where she led teams focused on revenue growth and system scalability. She also serves on the HSMAI Americas Board, supporting initiatives for rising sales professionals and advocating for women in leadership.



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Booking.com Debuts First U.S. Credit Card With Perks for Direct Bookings

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Booking.com soft-launched its first credit card in the U.S., the Booking.com Genius Rewards Visa Signature Credit Card, which should help in its push for direct bookings.

Rather than offering points and miles that are typical in airline and hotel co-branded cards, the Genius rewards card, which is powered by Imprint, issues travel credits. They are worth $1 per credit.

The card’s perks should be able to boost Booking.com’s direct traffic numbers, which over the past four quarters were in the mid-60% range. That’s up from the low-60% range a year earlier.

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AI & Airfares, Loyalty Program Trends, Travel Demand Outlook: Ask Skift’s Top Questions

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Skift Take: Delta says it's not using AI to set fares for individual travelers, but the criticism hasn't gone away.

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Marriott’s Sluggish Q2: Flat U.S., Forecast Narrowed

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Marriott’s second-quarter results underscored a slowdown in its core U.S. and Canada markets, where revenue per available room was flat and soft business and government demand weighed on growth. The company trimmed its full-year forecast.

Overall global growth for revenue per available room (RevPAR) was only 1.5%, scraping the bottom of the guidance the company had given to investors earlier in the year. In the U.S. and Canada, it was flat.

“Continued strength in the luxury segment was offset by a decline in select service demand, largely reflecting reduced government travel and weaker business transient demand,” said CEO and president Anthony Capuano.

The main drag was a weak U.S.: part uncertainty from the Trump tariffs and part because of when Easter fell, a one-time factor.

Luxury brands like The Ritz-Carlton surged 6% year-over-year in RevPAR, while mainstream chains like Courtyard and Fairfield stumbled, noted analyst Richard Clarke in a flash report for Bernstein Research.

Some bright spots: International markets showed 5% growth in RevPAR. Net rooms growth accelerated to 4.7%, with 15,500 rooms added (not counting its CitizenM acquisition). The development pipeline grew 5.5% to record levels.

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