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Wellness travel demands new trade toolkit

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When it comes to wellness tourism, the Middle East has been by far the world’s fastest-growing market: revenues grew 11.6 per cent annually across 2019-2023, twice as fast as any other global region, to reach $19 billion-plus.

Governments in the UAE, Qatar and Saudi Arabia are making powerful investments in preventative health, wellness and sustainability as part of their national vision plans, to make the GCC a new world hub for wellbeing. The UAE plays a pivotal role as the region’s largest wellness market ($34 billion) and at the national level, it’s been the second-fastest growing wellness tourism market in the world (16.5 per cent annually), trailing only China (18 per cen), according to latest figures released by Global Wellness institute.
This growth isn’t just impressive, it’s transformative. Yet the travel trade finds itself at a crossroads. Not because it’s failing, but because the wellness traveller is evolving faster than traditional sales channels can adapt.
Today’s high-end wellness traveller isn’t booking indulgence, they’re booking transformation. They seek longevity clinics, biohacking retreats, mental health sanctuaries and nutritional immersion programmes. And they expect travel professionals to understand the science, the terminology and the emotional resonance behind these choices.
So the questions we must ask are not demands, they’re invitations: can trade professionals confidently differentiate and sell these nuanced offerings? How can agents vet wellness providers without standardised benchmarks? Would a regional wellness certification help build trust and clarity? What incentives could bring high-end wellness providers into mainstream distribution networks? Are agents equipped to match travellers with destinations that align with their emotional and spiritual needs?
These questions aren’t rhetorical. They’re strategic and timely.
Because this November, the Global Wellness Summit takes place for the very first time in the Middle East on November 18–21, 2025, at the Mandarin Oriental Downtown, Dubai. With the theme Longevity Through a Wellness Lens, the summit will convene global leaders to explore the future of wellness.
The travel trade has a unique opportunity to be part of this transformation. Not by overhauling its identity, but by expanding its toolkit. Perhaps it’s time to develop a wellness trade resource hub, complete with glossaries, client personas and booking protocols or facilitate regional FAM trips for advisors to understand medi-spa concepts available in their vicinity. One could also say that there needs to be a trustworthy Middle East wellness index that ranks destinations by innovation, quality and accessibility. Finally, the most important, cross-sector collaboration between hoteliers, wellness experts and travel advisors co-creating packages that resonate with today’s traveller.
The question isn’t whether the travel trade is ready. It’s whether we’re willing to evolve together, with curiosity, collaboration and clarity.  



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Amangati Cruise Pioneering the Future of Ultra-Luxury Maritime Travel with Exclusive Mediterranean Escapes, Exceptional Wellness Retreats, and Bespoke Onboard Experiences Crafted for Discerning Travelers

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Monday, August 4, 2025

Amangati – A New Era of Ultra-Luxury Travel at Sea

In Summer 2027, the world of maritime luxury is set to change with the arrival of Amangati, an extraordinary new vessel that promises to redefine the experience of sea travel. As the first ship to debut from Aman at Sea, Amangati is opening a new chapter for those seeking the highest level of opulence, privacy, and elegance on the open waters. Now accepting bookings for private charters and events, this stunning vessel offers travelers a new way to connect with the vastness of the sea, far beyond the reach of traditional cruising experiences.

A Floating Sanctuary of Tranquility

At the heart of Amangati’s concept lies the Aman philosophy—a focus on peace, privacy, and a strong connection to the environment. This philosophy is brought to life in a floating sanctuary designed for ultimate relaxation and exclusivity. Every suite on board has been meticulously crafted to be a personal haven, where guests are treated to unobstructed views of the ocean and the surrounding horizons. Many of the suites feature private terraces, allowing guests to immerse themselves in the surrounding seascape, while others offer plunge pools for a more intimate, luxurious experience, ideal for unwinding in style.

The design of the vessel is deeply inspired by the Japanese ryokan tradition, focusing on simplicity, natural materials, and a minimalist aesthetic that fosters a serene environment. The interiors incorporate calming elements such as organic materials and subtle, earthy tones that promote relaxation. Every part of Amangati—from its vast, open communal spaces to its secluded, intimate corners—has been carefully planned to offer guests a peaceful and tranquil atmosphere, ensuring that it is not only a vessel but a true sanctuary on the water.

A Journey for the Senses: Culinary Delights

Dining aboard Amangati is designed to be a global culinary adventure, where guests can indulge in the finest flavors from around the world. The ship’s restaurants promise an immersive experience that goes beyond simple meals, making every dining moment an event in itself.

The signature Japanese restaurant on board, Nama, offers refined sushi and traditional Japanese dishes, prepared by expert chefs using the finest ingredients. This is a place where guests can enjoy authentic, beautifully crafted Japanese cuisine as they look out onto the sea.

For those who crave the flavors of the Mediterranean, Amangati offers an all-day dining option that brings the sun-soaked tastes of Southern Europe to life. This restaurant will serve dishes that celebrate the vibrant, fresh, and bold flavors of coastal cuisine, inspired by the Mediterranean region’s rich culinary heritage.

At the Aman Grill, guests can enjoy a combination of elegant, yet hearty meals, served in a sophisticated yet laid-back atmosphere. The focus here is on providing a warm, welcoming space where diners can enjoy timeless, comforting dishes.

For evening entertainment, a Jazz Club will provide a stylish setting where guests can enjoy live music performances and socializing, further enhancing the sophisticated atmosphere aboard Amangati.

Wellness and Recreation on the High Seas

Wellness is an integral part of the Amangati experience. The vessel features a dedicated Aman Spa, where guests can indulge in a variety of rejuvenating treatments designed to nurture both body and mind. The serene ocean backdrop enhances the overall sense of peace, making the spa the perfect place to relax and restore.

In addition to wellness offerings, the ship includes an expansive marina deck designed for water-based recreation. The deck allows guests to enjoy a variety of aquatic activities, from sunbathing and leisurely sailing to more adventurous water excursions. Whether lounging under the sun or exploring the ocean depths through water sports, the expansive deck offers endless possibilities for enjoyment, ensuring there is something for every guest.

The vessel’s design reflects the Aman ethos, combining elegant simplicity with effortless luxury, making it a true reflection of the brand’s commitment to excellence. Whether guests are seeking relaxation or adventure, Amangati provides a fully curated experience designed to meet their desires.

Exclusive Mediterranean Voyages

Later in the year, Amangati will begin accepting bookings for exclusive Mediterranean journeys, where guests will have the opportunity to explore some of the most stunning and culturally rich regions of the Mediterranean. These carefully curated voyages will provide a tailored travel experience, allowing guests to visit historically significant coastal towns, indulge in authentic local cuisines, and relax in hidden, secluded coves far from the crowds.

Each journey will be fully personalized, ensuring that guests are able to enjoy a deeply immersive and customized exploration of one of the world’s most iconic regions. From the historical treasures of Greece and Italy to the scenic beauty of the French Riviera, these Mediterranean voyages promise to offer a truly transformative experience, tailored to the individual preferences of each guest.

Transforming the Luxury Travel Landscape

The launch of Amangati represents a major shift in the luxury travel industry, particularly within the maritime sector. By offering private charters and curated itineraries, the vessel is setting a new standard for exclusive, high-end travel. Unlike traditional cruise experiences, which are often mass-market in nature, Amangati provides an ultra-exclusive, intimate experience designed for those who value privacy and personalized service above all else.

This new approach is expected to resonate with a growing number of travelers who prefer tailored, bespoke journeys rather than conventional, large-scale cruises. As demand for customized travel increases, the trend is likely to shift more toward private voyages, where travelers have greater control over the itinerary, the onboard experience, and the level of service they receive.

In addition, the wellness tourism market is expected to benefit significantly from Amangati‘s offerings. As more individuals seek relaxation, rejuvenation, and personal growth through travel, the spa and wellness facilities aboard the vessel will cater to this rising demand. Guests will have the opportunity to disconnect from the stresses of everyday life, while being pampered in an environment designed to nurture both mind and body.

The Global Impact on Travelers

The impact of Amangati on the global travel industry is likely to be significant. The introduction of this vessel offers a glimpse into the future of luxury travel—one where privacy, personalization, and exclusive experiences become the norm. As more travelers seek out intimate, luxurious, and bespoke voyages, Amangati sets the stage for a new era in maritime travel.

Beyond catering to high-net-worth individuals, the arrival of Amangati could inspire the creation of more vessels that prioritize exclusivity and customization over traditional mass-market cruising. This shift will have ripple effects throughout the broader travel and hospitality industries, influencing everything from luxury resorts to airline services and even the way in which travel experiences are marketed.

Furthermore, Amangati’s focus on wellness and rejuvenation is likely to appeal to an increasingly health-conscious demographic of travelers. The growing trend of wellness tourism, where people travel for health, relaxation, and mental well-being, aligns perfectly with the offerings aboard this vessel. As wellness travel continues to rise in popularity, Amangati will play a pivotal role in shaping how these types of experiences are delivered at sea.

The Future of Ultra-Luxury Sea Travel

As Amangati prepares to set sail in Summer 2027, it is clear that this vessel will not only raise the bar for maritime luxury, but also redefine the future of travel. The vessel’s focus on offering customized, exclusive, and luxurious experiences makes it a game-changer in the cruise industry. For those accustomed to the finest things in life, Amangati promises to deliver a truly transformative journey, whether that journey takes them across the open sea or to the secluded corners of the Mediterranean.

With its emphasis on personalized service, privacy, and refined luxury, Amangati stands poised to influence the future direction of ultra-luxury travel. The vessel represents a shift toward more intimate, tailored experiences that prioritize comfort, relaxation, and the beauty of the surrounding environment. As this new era of luxury cruising begins to take shape, travelers around the world will undoubtedly be watching to see how Amangati sets the stage for the next generation of maritime exploration.

In conclusion, Amangati is not just another luxury cruise ship—it is a completely reimagined way to experience the sea. With its focus on personalized service, exclusivity, and a seamless blend of luxury and wellness, the vessel represents the future of ultra-luxury travel at sea. When it sets sail in 2027, it will not only redefine the expectations of the most discerning travelers, but also inspire a wave of innovation across the entire luxury travel industry.



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Toranmal to Lonavala Exploring the Surging Allure of Scenic, Eco-Conscious, and Culturally Rich Hill Stations like Mahabaleshwar, Matheran, and Panchgani That Are Quietly Reshaping Wellness and Slow Travel Trends in India

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Monday, August 4, 2025

It was reported that Toranmal, roughly 450 km from Pune in northern Maharashtra, had quietly become recognized by travelers desiring solitude, peace, and genuine immersion in nature. They indicated the period from November to February as ideal for visiting, when its tranquil lakes and ancient temples bestowed serenity. Observers stressed that its pristine environment, largely untouched by tourism, offered a rare opportunity to disconnect from daily routines and indulge in profound stillness.

Panhala – A Valley Steeped in Heritage

Commentators noted that Panhala, situated about 240 km from Pune, uniquely combined Maratha heritage with sweeping valley vistas. The Panhala Fort, often cited as the cultural centerpiece, drew enthusiastic history buffs and casual visitors alike. It was asserted that the window between October and March delivered the best climate for touring on foot and appreciating both architecture and scenery. Descriptions painted it as a destination where historical resonance met naturally elevating views, resulting in deeply meaningful travel.

Amboli – Foggy Forest Splendor

It was conveyed that Amboli, nearly 350 km from Pune near the Goa border, remained one of Maharashtra’s more elusive hill stations. Reports indicated that visiting from July to February offered the most enchanting experience, with dense fog wrapping around forest trails and waterfalls splashing to life in the monsoon. Observers highlighted its abundant biodiversity, attracting nature lovers, bird watchers, and photographers. They emphasized that Amboli maintained a sense of untouched wilderness, free from overdevelopment.

Igatpuri – A Retreat for Quiet Reflection

Sources explained that Igatpuri, nestled in the Sahyadri hills some 230 km from Pune, had evolved into a retreat for those in search of mental clarity and inner peace. Especially between June and February, visitors appreciated its lush greenery, refreshing waterfalls, and meditation centres like those for Vipassana. Narratives often involved solo travelers and wellness seekers finding rejuvenation in Igatpuri’s calm—an escape from urban noise where one could pause and reconnect.

Lavasa – Purposeful Lakeside Design

Observers noted that Lavasa, a mere 60 km from Pune, stood out as a thoughtfully planned hill destination. Built around a central lake and infused with European architectural influences, it received praise especially from August through March. Descriptions often pointed to its vibrant coloured buildings, navigable cycling paths, and peaceful waterfront views. Many portrayed it as a place where architecture and nature merged seamlessly, offering stylish tranquility to visitors.

Bhandardara – Nature’s Quiet Corner

It was remarked that Bhandardara, approximately 160 km from Pune, remained relatively undiscovered and highly attractive to those craving untouched natural surroundings. Sources indicated that August through February brought to life its pristine Arthur Lake, cascading waterfalls, and hiking trails like those to Ratangad Fort. Reviews emphasized that minimal commercialization enhanced the sense of solitude and the ability to recharge fully in nature’s embrace.

Matheran – The Unique No-Car Hill Station

Observers shared that Matheran, about 120 km from Pune, was unique as India’s only automobile-free hill station. Noted to be most enjoyable between October and May, it offered horse-back rides, red-soil walking paths, and nostalgic journeys via the toy train from Neral. Reviewers stressed its clean air, vintage ambiance, and peaceful environment—attributes that especially appealed to families and solo explorers seeking eco-conscious simplicity.

Panchgani – A Tranquil Tabletop Haven

It was reported that Panchgani, around 100 km from Pune, charmed visitors with its historic boarding schools, expansive table-top vistas, and timeless calm. Analysts suggested September through May as the prime travel window. It was described as an idyllic escape—slow-paced, spacious, and imbued with colonial-era charm—sending a message of relaxed elegance and serene weekend retreat.

Mahabaleshwar – Strawberries & Scenic Trails

Sources consistently identified Mahabaleshwar, roughly 120 km from Pune, as a perennial favorite among families and couples. They indicated that between October and June, the town’s strawberry farms, Venna Lake boating, forest walks, and scenic lookout points offered a multifaceted experience. Reviewers commented that its comfortable climate, charming ambiance, and agricultural richness created memorable stays for diverse travelers.

Lonavala – The Monsoon Wonderland

It was emphasized that Lonavala, merely 65 km from Pune, retained its reputation as a preferred weekend getaway, particularly from July to February. Observers frequently described its lush greenery, dramatic waterfalls, and sweeping hill viewpoints, as well as the region’s signature sweet, chikki. Because of its proximity to urban centers and photogenic landscapes—especially during rains—it was said to draw crowds seeking quick yet immersive nature escapes.

Broader Industry Implications

Travel experts conveyed that the surging interest in these ten hill destinations signaled emerging transformation in traveler preferences and industry response:

Shifting Travel Patterns:

  • Eco-aware tourism was gaining ground, with emphasis on car-free zones, natural preservation, and low-impact experiences (e.g. Matheran).
  • Destinations like Lavasa and Igatpuri were evolving into favored retreats for digital nomads seeking balance between productivity and tranquility.
  • Peak travel periods from July to February aligned with monsoon beauty, festival calendars, and cooler climates, enhancing seasonal demand.
  • International travelers were increasingly motivated to visit offbeat, culturally rich destinations offering authentic engagement over crowded mainstream spots.

These observations suggested a global shift toward wellness tourism, with a growing emphasis on mental well-being, cultural authenticity, and regional diversity in travel choices.

Global Traveler Impacts

Forecasters indicated that, globally, travelers might begin seeing these hill stations not just as scenic stops but as immersive wellness retreats, historic landmarks, or eco-friendly havens. The travel sector was anticipated to adapt by:

  • Developing eco-retreat packages centered on sustainability
  • Promoting slow travel experiences that celebrate slowness and presence
  • Supporting local communities through sustainable lodging and guided tours
  • Elevating less commercialized destinations as thoughtful alternatives to mainstream tourism draws

These approaches built toward a travel ethos grounded in authenticity, well-being, and purposeful exploration.

Key Themes

Informants underscored these essential clusters of destination types:

  • Nature-infused joyrides: Lonavala, Mahabaleshwar, Matheran
  • Quiet, restorative escapes: Toranmal, Bhandardara
  • Thoughtful design blended with nature: Lavasa, Igatpuri

It was asserted that these hill stations mirrored changing demands: people now sought travel experiences that were emotionally resonant, rooted in history, and grounded in natural beauty.

Travel Industry Outlook

It was further reported that stakeholders across travel sectors—from wellness retreat organizers to remote-work infrastructure planners—would find expanding opportunities in these destinations. Strategic focus on these locations could unlock:

  • Rising interest from international visitors craving enriching, offbeat exploration
  • Engagement with remote professionals and wellness-focused guests seeking purposeful settings
  • Seasonal travel offerings highlighting monsoon aesthetics and festive backdrop patterns

Ultimately, this movement was predicted to diversify the overall hill tourism narrative, amplify regional visibility, and usher in a more responsible, traveler-centric form of tourism on the global stage.

It was observed that, increasingly, people no longer wanted mere destinations—they sought meaningful connection, peace, and sustainability. And these beautiful quarters around Pune were emerging as emblematic reflections of that larger cultural shift.



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Kamalaya Wellness Sanctuary introduces its Wellness Guardians programme

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Kamalaya Wellness Sanctuary in Koh Samui recently introduced a more personal approach to wellness with its Wellness Guardians programme.

This pioneering initiative offers long-term, personalised support from holistic health experts before, during, and after a guest’s stay.

According to Kamalaya general manager and group director of wellness development Gopal Kumar: “Making the conscious choice to embrace wellness is a powerful first step. At Kamalaya, our vision is to support a lifelong journey to wellness, not just during a guest’s stay, but long after they return home. Wellness Guardians are an extension of that commitment; they are not only here to guide pre-arrival preparations, but to walk beside our guests through life’s evolving seasons. From the moment someone first arrives at Kamalaya, we hold their hand, not for a week, but for a lifetime, ensuring their wellness journey remains supported, grounded, and on track, wherever life may lead.”

In a hyper-connected yet often emotionally fragmented world, the programme responds to a growing need: not just to feel better, but to stay well mindfully and consistently, in harmony with life’s rhythm. 

This is preventative wellness for the modern age based on an approach rooted in ancient wisdom, supported by modern research and delivered with the compassionate spirit at the heart of Kamalaya.

A seamless continuum of care

The Wellness Guardians initiative creates a continuous thread of care that transcends location, language, and life transitions. 

Whether preparing for a retreat, returning to daily responsibilities, or navigating personal transformation, guests receive bespoke guidance tailored to their individual needs in their own time, language, and lifestyle.

This flexible model meets the modern wellness traveller where they are physically, emotionally, and energetically. 

High performers, individuals in transition, and those seeking equilibrium in a fast-paced world all benefit from this integrative, sustained approach.

What the programme delivers

Guests booking five nights or more with a wellness program at Kamalaya receive a year’s worth of continuous, personalised support, including:

  • Pre-arrival consultations aligned to the guest’s time zone and preferred language;
  • Guidance on health testing and interpretation of results;
  • Personalised nutrition and lifestyle coaching;
  • Quarterly virtual check-ins and mentorship; and
  • Access to evidence-based tools and practices that align with Kamalaya’s integrative model.

Wellness Guardians provides presence where there is pressure, clarity where there is confusion, and care where it’s needed most. 

It’s a gentle landing for those carrying much, a lighthouse for those navigating changes, and a soulful companion on the journey to lasting vitality and resilience.

A new chapter in holistic wellbeing

As the global wellness movement shifts towards sustainable, integrated wellbeing, travellers are no longer seeking escape; rather, they seek continuity, authenticity and care that journeys with them. 

Wellness Guardians bridge the sacred retreat space of Kamalaya with the realities of everyday life, enabling guests to embody the essence of their experience and carry it home, wherever home may be.

Whether preparing for a demanding season of work, recovering from burnout, or reconnecting with oneself on a deeper level, Wellness Guardians extend Kamalaya’s transformative support on your terms, in your time, and with the same presence that defines every moment spent at the sanctuary.





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