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Vellam redefines south Indian cuisine with launch in Delhi NCR, ETHospitalityWorld

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South Indian cuisine has found its newest and most refined address at Vellam, a contemporary and eclectic dining experience born out of passion and nostalgia. Paras Chaudhary, who grew up amidst the vibrant streets of Chennai, and his partner and wife Priyansha Jain, a connoisseur of South Indian flavours, have joined hands to bring a unique culinary vision to Delhi NCR. With a shared love for the rich heritage of South Indian cuisine and a determination to enhance its perception, they have curated Vellam as a tribute to the flavors they adore and the sophistication they seek to present, according to a release issued by the couple. The word Vellam, Tamil for jaggery, complements the nature of this venture. The choice of the name not only pays homage to the roots of the cuisine but also carries a modern and catchy appeal that perfectly aligns with the restaurant’s concept. Vellam breaks away from the stereotypes associated with South Indian food. Often confined to quick, budget meals or limited to idlis and dosas, this cuisine deserves a seat at the fine dining table, the release said.

At Vellam, traditional southern flavours meet innovative techniques, creating a symphony of tastes that surprises and delights. Even the bar menu draws inspiration from the south.

The ambiance at Vellam is equally exquisite. Moving away from predictable design norms, the interiors strike a balance between rustic South Indian charm and modern aesthetics. Earthy tones, lush greenery, bronze accents, and bespoke artwork come together to create a space that is both warm and contemporary. With a seating capacity of 76, including a chic outdoor area, Vellam offers an inviting yet refined setting for diners to absorb themselves in a delicious journey.

The vision for Vellam surpasses beyond food and decor. The founders aim to offer an experience where every detail, from the taste to the atmosphere, challenges preconceived notions. It’s a carnival of South Indian cuisine in a way that’s never been seen or experienced before, a fine-dining experience that pairs bold flavors with modern flair.

“At Vellam, our goal is to blend the rich, traditional flavors of South Indian cuisine with modern, eclectic culinary techniques. Our vision is to challenge the common perception of South Indian food as a quick, inexpensive meal centered around idlis and dosas. Instead, we aim to showcase the depth, diversity, and cultural richness of South Indian cuisine, presenting it in a way that resonates with contemporary audiences and earns the recognition it truly deserves,” the owners said about the venture.

The outlet is situated in Global Gateway Towers, Sector 26, Gururgam.

  • Published On Jan 26, 2025 at 04:00 PM IST

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Restaurants & Food

28 new restaurants in India you should grab a meal at this August – Vogue India

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28 new restaurants in India you should grab a meal at this August  Vogue India



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The Taste by Vir Sanghvi: Indian restaurants shine globally with Michelin stars and authentic flavours

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You have probably heard of Semma, the only Indian restaurant in New York to win a Michelin star. And of Gymkhana, the only Indian restaurant with two Michelin stars in London. Of Jamavar, the only Indian restaurant in the world to have won Michelin stars in three different avatars in three different cities: London, Doha and Dubai.

From London to New York, Indian chefs are redefining global fine dining. (Unsplash)

What, you may well ask, do these restaurants have in common?

There are two answers to this question. The first is the obvious one: they are all Indian restaurants run by chefs who have worked or trained in India. Vijaya Kumar of Semma is very proud of cooking the authentic cuisine of Tamil Nadu’s not-so-elevated castes and makes it hot and spicy. (He started out at the Taj Connemara in Chennai.) His boss, and one of the founders of Unapologetic Foods, which owns Semma, Chef Chintan Pandya, says that the group gets its name from its determination to refuse to apologise for the flavours and oil that characterise Indian food. (Chintan is ex-Oberoi.)

In London, one of the first things that Karam Sethi, the chef-founder of Gymkhana, said to me when I called to congratulate him on Gymkhana’s two stars was “it’s real Indian food, not ‘modern’ Indian.” Gymkhana serves the sort of food Indians actually eat, not a poncy, spice-deprived version. Gymkhana’s Executive Chef Sid Ahuja is ex-Oberoi and Sethi himself trained with ITC.

The most recognisable Indian of the top global restaurants is Jamavar. It was founded by Dinesh Nair, whose family used to own Leela Hotels, and is run by his whiz-kid daughter, Samyukta. The London Jamavar is international in clientele but you will nearly always see a top Indian movie star or cricketer there. This may have something to do with the fact that its chef, Surender Mohan, commands after his years working with the Leela group in India.

Samyukta and Surender took Jamavar to Doha where it became just one of two restaurants to win a Michelin star. (The other restaurant with a star is run by Alain Ducasse.) Next, they opened in Dubai and within a few months of opening, they had a star there too.

I met Surender at the Michelin ceremony in Dubai and was pleased to see that he was one of the few chefs not to be intimidated by the occasion and he gave the longest and best speech of the evening. But then I guess he is now used to attending these events in city after city.

Clearly something new and unusual is happening with Indian food abroad even if we don’t fully understand it here in India. There have been, broadly, four phases with Indian food in the West. The first was the ‘ethnic food’ phase when Indian food became the browner equivalent of chop suey and restaurants served mostly made-up Indian dishes at inexpensive prices.

The second was when Indian food went upmarket but was also Frenchified and plated. In the UK, restaurants serving this kind of food were celebrated and some got Michelin stars. In New York, Floyd Cardoz served two kinds of cuisine. At Tabla, he served a nouvelle take on Indian food and got three stars from the New York Times. But downstairs, at the Bread Bar, the food was more basic and less nouvelle. Even so, the general rule was that if you wanted rave reviews and high-profile rich guests, then you moved away from traditional Indian.

The third phase coincided with a global change in food preferences when French food ceased to be as admired as much. As El Bulli and later, Noma, set the trend, this was reflected in Indian food too. Gaggan Anand worked with the Adria brothers of El Bulli and opened a restaurant in Bangkok that served the kind of Indian food nobody had imagined could exist. Also, in Bangkok, Garima Arora opened Gaa which went on to win two Michelin stars. There was a fair amount of cross-fertilisation. Garima had worked with Rene Redzepi at Noma and with Gaggan. Redzepi himself had worked at El Bulli.

Almost simultaneously, Manish Mehrotra, whose resume included no great restaurants, invented his own version of modern Indian cuisine at Delhi’s Indian Accent. Mehrotra’s background was oriental cuisine so he had no interest in Frenchifying his food. Mehrotra and Gaggan ended up being the most influential Indian chefs of this century with their dishes being copied all over the world.

Himanshu Saini, the only Indian chef with a restaurant that has three Michelin stars (Dubai’s Tresind Studio) worked with Manish and is candid about his debt to the master.

But now I think we are into a third phase. People want Indian food without the frills. They want to eat like Indians eat in India. Vikas Khanna, India’s most famous chef, opened Bungalow in New York, serving food that was no different to the food he would serve in India and got three stars from the New York Times, and there’s usually a queue for tables outside his restaurant. At the less expensive end of the market Dhishoom which claims to be inspired by Mumbai’s Irani restaurants is so successful across the UK that it has now set its sights on America.

Of course, no change is absolute. There are still Bangladeshi curry houses calling themselves Indian restaurants. The Frenchified expensive Indian restaurants survive. The Gaggan-style modern Indian is still a rage.

But the trend is clear: Keep it simple and keep it spicy.



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Food Picks: Modern Indian with a Western twist at Firangi Superstar

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SINGAPORE – Do not be fooled by Firangi Superstar’s plain terracotta exterior. There is nothing minimalist about the experience here.

It overwhelms before the first bite even hits the table, spinning you through rooms crammed with memorabilia. Think American film-maker Wes Anderson on a trip through Delhi, a kind of kitschy fantasyland for colonial nostalgists wrapped in ornate wallpaper and studded with vintage firearms.

Thankfully, this meeting of worlds is far more amicable when confined to the kitchen of this modern Indian restaurant, which opened in 2021.

Firangi Superstar’s decor is as bold as its menu.

PHOTO: FIRANGI SUPERSTAR

Have a seat. Red? Blue? Cushion? Chair? Oh, here comes the menu, recently revamped and folded into a newspaper – with actual clippings, by the way, just in case you were done gawking at the mounted moose heads on the wall and wanted something else to look at. 

Open it up. Today’s big story is a list of dishes, both old and new, Indian and international, all with characteristically eyebrow-waggling names.

Some riff off old iterations – This Is Also Not Aloo Gobi ($18++) still holds the traditional curry at arm’s length, even as it borrows its taste. Others squeeze in a winky pun – We’re Goan-Ing To Porto! ($96) beckons to diners with grilled Iberico pork and sorpotel chilli sauce. 

Big personalities work only if backed up with big flavours, and Firangi Superstar’s bite is as good as its bark. Starters like Papi’s Jammed Gun ($29++), wagyu beef tartare with caviar, grated egg and gunpowder spice, and Big Baller Peperoner ($28++), its version of paneer Manchurian, with fried burrata and Manchurian chilli sauce, expertly fuse Western ideas with south Asian flair.

The Bengal Bake-Off from Firangi Superstar.

PHOTO: FIRANGI SUPERSTAR

Off to a riotous start, I move on to mains. The Bengal Bake-Off ($108++) is trotted out in show-stopping fashion: a salt-baked seabass emerges from its crust, tender and steaming, and is robed in Kasundi cream.

Back In The Saddle ($21++ for 100g) triumphantly rides in on tandoori-spiced lamb, crowned with confit garlic and chilli leaf. All these dishes also come in vegetarian form, should you so desire.

In the middle of this lip-smacking extravagance, a few humble sides quietly sneak their way onto the table. Turn your attention immediately to the black garlic naan ($14++). Look how pillowy the bread is, breathe in its nutty fragrance. You already know it is going to be a knockout. 

End the night with some banoffee fritters ($14++) or Rasmalai “tres leches” ($16++). Recline back on your throne of pillows, cocktail or royal melon lassi ($20++) in hand.

Firangi – Hindi slang for foreigner – or no, one really does feel like a superstar here. 

Where: 01-03, 20 Craig Road
MRT: Maxwell/Tanjong Pagar 
Open: Noon to 2.30pm, 5.30 to 10pm (Mondays to Saturdays)
Info:

www.firangisuperstar.com



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