China Airlines Sets A New Benchmark In U.S.–Asia Travel By Connecting Taiwan And Phoenix Through Direct Long-Haul Flights Operated By The Airbus A350-900
Home»TOURISM NEWS» China Airlines Sets A New Benchmark In U.S.–Asia Travel By Connecting Taiwan And Phoenix Through Direct Long-Haul Flights Operated By The Airbus A350-900
Monday, July 28, 2025
China Airlines sets a new benchmark in U.S.–Asia travel by becoming the first Asian carrier to launch nonstop flights between Taiwan and Phoenix, Arizona, a move that directly enhances connectivity, business links, and tourism between East Asia and the southwestern United States, while showcasing the long-range capabilities and premium passenger experience of the Airbus A350-900.
China Airlines is set to become the first Asian carrier to introduce direct passenger service to Phoenix, Arizona, expanding its transpacific footprint with a new destination that has long been underserved by international airlines. This bold move will bring Taiwan and the southwestern United States closer than ever, with the airline deploying its state-of-the-art Airbus A350-900 to operate the route.
The new nonstop service represents a strategic milestone in China Airlines’ North American growth plan. With an increasing number of Taiwanese travelers exploring inland U.S. destinations and more Americans seeking direct access to Asia from the Southwest, the route addresses rising two-way travel demand. The decision to use the A350-900 is also no coincidence—this aircraft offers a long-range capability combined with fuel efficiency and passenger comfort, making it ideal for the Taiwan–Phoenix sector.
This new route is designed to integrate seamlessly with China Airlines’ existing North American network, which already includes nonstop service to New York, Los Angeles, San Francisco, Seattle, Ontario (California), and Vancouver. The Phoenix launch not only fills a geographic gap in the airline’s network, but also opens up new opportunities for travelers connecting beyond Phoenix to other major cities across the U.S.
One of the key advantages of this route lies in the strengthened interline agreement with a U.S.-based carrier that maintains a major hub at Phoenix Sky Harbor International Airport. Thanks to this partnership, travelers arriving in Phoenix will be able to continue on to dozens of onward destinations through a simplified itinerary. Instead of rechecking baggage or transferring terminals, passengers can board their connecting flights directly from the same arrival terminal. This convenience is expected to appeal to international travelers seeking smoother transits and more efficient connections to cities in the American Southwest, Midwest, and beyond.
For passengers flying out of Taiwan, Phoenix becomes a new and accessible entry point into the heart of the United States. The route will also support business travel between emerging tech, manufacturing, and logistics sectors in both regions. The metropolitan Phoenix area has seen strong growth in industries such as semiconductors, aerospace, and renewable energy—sectors that also have strong links with Taiwan’s economy.
China Airlines’ decision to serve Phoenix reflects a broader trend of airlines diversifying their U.S. gateways beyond traditional coastal cities. As competition intensifies at major hubs like Los Angeles and San Francisco, secondary cities with strong business and leisure demand are becoming increasingly attractive. Phoenix, one of the fastest-growing cities in the U.S., fits this profile perfectly. With over 40 million annual passengers and a highly efficient airport layout, Sky Harbor provides an ideal platform for international carriers looking to enter new markets.
Beyond Phoenix, China Airlines is also doubling down on its presence in New York. The carrier plans to increase flight frequencies to JFK International Airport to accommodate higher passenger volumes. Additionally, it has announced its relocation to JFK’s newly constructed Terminal One, which is scheduled to open next year. The terminal promises upgraded amenities, faster passenger processing, and improved connectivity, which will elevate the carrier’s premium offering for eastbound travelers.
The Airbus A350-900, which will serve the Phoenix route, is central to China Airlines’ strategy of modernizing its fleet for long-haul travel. The aircraft features advanced aerodynamics, quieter engines, and next-generation cabin design. Passengers can expect a quieter, smoother ride with improved cabin pressure, mood lighting, and enhanced air quality. The plane’s layout also includes updated seating in all classes, including lie-flat business class seats, upgraded in-flight entertainment, and expanded storage space. The aircraft’s lower emissions and fuel consumption align with the airline’s push toward more sustainable aviation practices.
This new development reinforces China Airlines’ commitment to building stronger bridges between Taiwan and North America. As global travel recovers and demand for direct connectivity continues to rise, the airline is positioning itself to be a leader in long-haul transpacific service. By tapping into untapped markets like Phoenix and enhancing service at established hubs like New York, the carrier is creating new pathways for travelers on both sides of the Pacific.
The addition of Phoenix to the airline’s route map also sends a signal to the global aviation industry that regional U.S. cities are gaining traction as international gateways. These markets offer unique advantages, such as less congestion, lower operating costs, and faster turnaround times. For passengers, they offer a more personalized travel experience and often shorter total travel times compared to traditional connection points.
With the launch of this route, China Airlines is expected to attract a new wave of travelers looking for convenient, efficient, and comfortable transpacific options. Whether it’s business professionals heading to Arizona’s fast-growing corporate sector, tourists exploring the American Southwest, or families visiting relatives across borders, the new Phoenix service opens up countless travel possibilities.
China Airlines sets a new standard in U.S.–Asia connectivity by launching the first nonstop Taiwan–Phoenix route using the Airbus A350-900, enhancing travel, trade, and tourism between the two regions.
As the first Asian airline to serve Phoenix with direct flights, China Airlines not only strengthens its own global presence but also enhances Taiwan’s connectivity with the world. The route is expected to launch in the coming months, with booking options becoming available soon across all distribution channels.
Home»ASIA» MATTA Responds to Incident of Malaysian Umrah Pilgrims Stranded in Jeddah: Why You Need To Know
Monday, July 28, 2025
The Malaysian Association of Tour and Travel Agents (MATTA) has expressed grave concern following the incident involving 42 Malaysian Umrah pilgrims who were allegedly stranded in Jeddah due to the failure of Persada Global Holidays Sdn Bhd to provide return flight arrangements.
The event has raised significant issues regarding customer service and accountability within the travel industry. MATTA’s immediate response aims to ensure that the necessary actions are taken to facilitate the safe and prompt return of the affected pilgrims.
MATTA’s Immediate Actions
In response to the situation, MATTA has moved swiftly to issue a show-cause letter to Persada Global Holidays, urging the company to take immediate corrective steps. This letter serves as a formal notice for the agency to explain its failure to arrange return flights for the Umrah pilgrims, which has caused significant distress. MATTA is closely monitoring the situation to ensure that the pilgrims are promptly reunited with their families and that the issue is resolved without further delay.
The association has also committed to taking all necessary measures to protect the well-being of the affected pilgrims. MATTA emphasized that the safety and welfare of travelers must remain the top priority for all players in the travel industry.
Internal Review and Potential Consequences for Persada Global Holidays
MATTA has initiated an internal review of this incident in accordance with its Constitution and Code of Ethics. The organization has outlined clear consequences for breaches of its professional standards. Depending on the severity of the incident, MATTA may suspend or terminate Persada Global Holidays’ membership. This action reflects MATTA’s zero-tolerance policy for negligence and misconduct that could jeopardize the reputation of the travel industry and harm consumers.
The travel industry relies on trust, and when trust is broken, it undermines not only the business involved but the credibility of the entire sector. MATTA’s swift actions demonstrate its dedication to maintaining high professional standards and holding its members accountable. By investigating this matter thoroughly, MATTA aims to ensure that all members uphold the principles of honesty, transparency, and accountability.
MATTA’s Support for the Ministry of Tourism, Arts and Culture (MOTAC)
MATTA has reiterated its full support for the Ministry of Tourism, Arts and Culture (MOTAC) in its ongoing efforts to strengthen regulatory standards within the travel industry. The association recognizes the need for comprehensive measures to protect consumers, particularly those embarking on religious pilgrimages such as Umrah. MATTA believes that balanced approaches that safeguard the interests of consumers while providing fair representation of travel agents are essential for the development of the tourism sector.
As part of its commitment, MATTA is prepared to work closely with MOTAC to assist in the formulation and implementation of new regulations. The association stands ready to provide necessary data and insights to help shape policies that will enhance industry practices and ensure consumer rights are protected.
MATTA’s Role in Upholding Professionalism
MATTA continues to emphasize that upholding professionalism and maintaining industry integrity is at the core of its mission. The association has a duty not only to support its members but also to protect the interests of consumers. This dual responsibility means MATTA will take appropriate actions against any member agency that fails to meet the required standards of service and conduct.
The association’s focus on accountability is crucial for maintaining the reputation of Malaysia’s travel and tourism sector. MATTA is committed to ensuring that all travel agencies affiliated with its network follow ethical practices and provide exceptional customer service.
Conclusion: Preventing Future Incidents
The incident involving the stranded Umrah pilgrims highlights the critical need for travel agencies to be responsible and transparent in their dealings. MATTA’s swift and decisive response illustrates the association’s commitment to resolving the issue and preventing similar incidents from occurring in the future. The association’s cooperation with MOTAC and other authorities will play a crucial role in ensuring that such breaches are addressed and that the industry continues to thrive with integrity.
For consumers, this incident serves as a reminder to thoroughly research travel agencies and ensure they are reputable and reliable before making any travel arrangements. MATTA remains dedicated to its mission of safeguarding the interests of Malaysian travelers and maintaining the highest standards of professionalism within the industry.
With 43 awards across 7 categories covering hotels, resorts, destinations, cruises, serviced residences, airlines and travel agencies, the awards continue to honour organisations that exemplify service excellence, innovation and impact.
“More than just accolades, Travel Weekly Asia Readers’ Choice Awards serve as a compass for excellence in our industry,” said Irene Chua, vice president and group publisher, Asia at Northstar Travel Group.
“Each vote is a statement acknowledging those who continue to lead with resilience, innovation and intent. Through these awards, we aim to encourage continuous growth, inspire high standards, and shape a tourism sector that thrives on purpose and performance.”
Voting closes on 29 August 2025. Winners will be revealed at the Readers’ Choice Awards ceremony later this year, where the industry’s most trusted names will take centre stage.
Club Med Holding has appointed Stéphane Maquaire as its new president and CEO, effective 21 July 2025. The French national succeeds Henri Giscard d’Estaing, whose two-decade tenure saw the company through a period of transformation and global expansion.
The decision was made following a formal succession process, led by d’Estaing and endorsed by the Board. Maquaire, previously Executive Director for Carrefour Brazil and Latin America, brings extensive experience in premium brand development and international operations.
Based in Paris, he will guide Club Med Holding through its next phase of growth, with a continued focus on maintaining the brand’s French identity and values. Maquaire has already met with the company’s three Deputy CEOs to establish operational priorities.
“In Stéphane, we have chosen a leader with deep experience in the consumer sector and a remarkable international track record,” said Xiaoliang Xu, co-CEO of Fosun International and chairman of Club Med Holding.
Maquaire described Club Med as “a culture, a spirit, a way of living and sharing,” adding: “I am honoured by the opportunity to lead this unique company into its next chapter of success.”
Two new Board members have also been named: Philippe Heim, a veteran of Société Générale and La Banque Postale, and Takuya Yamada, Chairman of IDERA Capital and close collaborator on Club Med’s Japanese resorts.
You must be logged in to post a comment Login