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Late cruise sales rise amid extra availability and flurry of deals

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Cruise agents say an unusual volume of late deals and availability have boosted last-minute summer sales, with one line’s UK chief saying predictions of extra opportunities due to a drop in US travellers had “certainly played out”.

 

Fred Olsen Travel head of commercial Tracy Clenshaw said “multiple lines” had increased late availability, with unprecedented offers including discounts of up to 55% on some bookings.

 

She added: “There are now more last-minute deals for sailings within the next 90 days than ever before, and a significant portion of our current bookings are for these late offers.”

 

Clenshaw noted certain legs of world cruises and grand voyages were becoming “more accessible due to recent cancellations”.

 

She highlighted this presented “a real opportunity” for first-time cruisers and those with flexible travel plans to “take advantage of exceptional value and availability”.

 

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Not Just Travel agent Gemma Outram said future cruise sales remained strong but noted “unheard-of” late availability for ex-Southampton cruises and fly-cruises in the summer holiday.

 

She said the overall strength of the UK market suggested the late availability “could indicate a lack of overseas bookers coming this way, leaving more openings”.

 

Earlier this year, Norwegian Cruise Line vice-president and international sales and marketing officer Jason Kimmel predicted a dip in airlift and demand from the US would open up European capacity for UK agents to fill, a prediction the line’s UK head Gary Anslow said had “certainly played out”.

 

Anslow added: “Agents across the UK have had the opportunity to capitalise on increased availability for Europe summer 2025 sailings.  We have seen a very decent uplift in sales as a result.”

 

“Our trade partners, both retail and online, have grabbed the opportunity with both hands and we have seen a very decent uplift in sales as a result.”

 

Southampton Cruise Concierge managing director Joanne Pearson said some clients were opting to postpone bookings to future seasons due to financial pressures, which could also have contributed to late availability.

 

She also noted promotions coming online close to departure dates for fares and ancillary items like drinks packages to stimulate late sales, which she described as “unusual”.

 

She explained: “They normally discount three months before when balances are due, and that’s normally the lowest price, but people are now waiting for four weeks before and seeing that it’s going down again.”

 

Iglu chief commercial officer Dave Mills reported “an excellent June” for new ocean cruise bookings for “imminent departure across all destinations”, which he credited to competitive pricing and offers.

 

As an example, he said Iglu Cruise had “worked hard” to promote available family cabins available on MSC Virtuosa departing in mid-July, which had been available for under £2,216 per party of four for a fortnight in the western Mediterranean which he called “an absolute bargain”.

 

However, he said the late business was not denting sales for future seasons and noted “an interesting mix of demand”.

 

Advantage Travel Partnership senior commercial manager Jonny Peat praised lines for “holding strong on pricing for longer”, meaning promotions were introduced closer to departure dates.

 

“We’re all for the cruise lines holding firm, almost like the aviation model where they hold as long as possible,” he added.

 

“The launch pricing for 2026 and 2027 across mainstream and luxury is very strong and the cruise lines are doing a better job of trying to capture the future business two or three seasons ahead.”

 

Phil Nuttall, chief executive of The Travel Village Group, noted “sporadic” late availability and said river cruise volumes “may be impacted more” due to their proximity to eastern Europe and the Ukraine-Russia conflict.

 

A cruise specialist who wished to remain anonymous said there seemed to be more availability for this year because of “instability in the global market” leading suppliers to tactically focus on 2025 availability as late as June or July.

 

“The suppliers have got to do a better job of reacting to availability earlier,” they said. “They always have options to be tactical and can work with agents to hide lower cruise fares but doing it earlier will help increase yields and push the customer to book earlier so it’s a win-win for everyone.” 

 

They added: “There are always pockets of availability and there always will be, but it does feel this year suppliers have been slightly slower to react.”

 

Photo: Shutterstock / Maridav

 

 

 

 

 



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Could a river cruise really make the ultimate girls’ holiday?

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The Grottenbahn — aka the “Dragon Express” grotto railway — in Linz, seemed the type of old-school analogue fun you only really encounter in certain corners of the world these days. Inside an old fort tower at the top of the 1,768-ft Pöstlingberg mountain to the west of the Austrian city, the train’s front was shaped like a huge dragon’s head with wings.

There was nothing “express” about it though. Three slow laps of a circular track built into a man-made cave in Edwardian times, it chuffed out dry ice and tooted into the tunnel. Meanwhile, to the sides, a dozen tiny dioramas depicted frankly nightmarish scenes of grotesque dwarfs, giant grasshoppers and weird mushrooms inspired by Grimms’ fairytales.

The surreal attraction is really designed for the under-10s. Which is why two middle-aged women laughing hysterically on board — conspicuously not accompanied by any children — really stuck out like a sore Tom Thumb on a Monday in March.

My pal Mill and I have been friends since we studied music together at university and lived in a flatshare for several years in our twenties — an experience neither of us could have predicted would come in handy for sharing a cabin on a river cruise ship a quarter of a century later.

Laura, right, with her friend, Mill, outside the Grottenbahn in Linz

We’d been intending to take a trip for years, having seen each other grow across the decades via two marriages (me) and two sons (Mill). A seven-night Danube Waltz route through central Europe on the 190-passenger Viking Egil was spot-on, taking in places we’d studied during our degree: Bruckner’s Linz, Schönberg’s Vienna, Liszt’s Budapest. A cultural holiday through four countries sliding from genteel city to city but with enough home comforts to satisfy two always-on-the-brink-of-burnout fortysomethings. The toy railway set the tone early doors. Neither of us will regret skipping Linz’s fancy Ars Electronica Center in favour of howling until even our calves hurt on a novelty train.

Our cruise had started two days before in the Bavarian city of Passau — the first of six on the river route — reached by flying to Munich and transferring 90 minutes by road. Even though the city was nicknamed the Venice of Bavaria, my expectations for it weren’t high compared with those for other big hitters on the route, including Krems an der Donau, Vienna, Bratislava and Budapest. The day was grey and misty, with sombre bells pealing on Sunday morning from the city’s 53 churches, as we stepped out in our group of 15 or so, for the first of the daily walking tours included in the fare.

Our guide Ugar Yolci — who studied law at the University of Passau and was well versed in the city’s Napoleonic and gothic history — ricocheted us around the key sights with a sense of humour. We learnt about the colour coding of shop fronts from a time when few could read: pharmacies are green, bakeries pink and breweries yellow. We wandered down a narrow lane, Höllgasse, just off the Danube to see visible tide marks on the medieval buildings from floods that subsumed the city in 2013.

Laura travelled aboard the Viking Egil, which can carry up to 190 passengers

After the floods, many moved out of the city to the countryside. “The city centre is very affordable. You can get a flat for £780 a month and there’s a young and ambitious population here,” Yolci explained. “But what I love about living in Passau is how safe it is. Last summer I left my bike unlocked for days outside the train station and nobody stole it. It was old, I was hoping somebody would.”

On board Egil we easily got into a groove. We were up for breakfast at 7ish — part buffet with some à la carte options — and off the boat for a morning walking tour. Back for most lunches then afternoons exploring, or reading and lazing on the yacht-style Aquavit terrace at the stern. Our smart cabin on deck three also had a lounge area, big sliding doors facing the balcony and enough drawers and hangers for the incalculable volumes of Zara frocks we’d brought with us. The bathroom’s underfloor heating was a welcome upgrade on our student days.

Discover our full guide to cruise holidays

In the airy restaurant, with communal tables of between six and eight, we could sit where and with whom we liked. The other passengers were mostly couples and mostly Americans, with a few Brits and Canadians in the mix and dinners made for lively conversation between Republicans and Democrats. We rotated around retired folk who worked in finance in Chicago, farmers from Wyoming and a multigen family from Illinois.

Meals like burgers and grilled salmon were always on the menu but, each evening, different local specialities peppered the selection according to the destination. There were marillenknodel (apricot dumplings) in Austria and halusky (savoury dumplings) in Slovakia. It all appeared like a really good neighbourhood bistro with regionally sourced ingredients and delicate presentations.

Evening entertainment was high quality too. At Linz a professional violin and piano duo from the Anton Bruckner Private University performed a set of Mozart and Elgar classics, while in Bratislava, local opera singers and musicians belted out Puccini to Bizet arias.

I barely felt the ship moving — at under ten years old it should be a smooth ride — but that’s important when you’re on a river that can twist and meander, especially through the Wachau valley. The most beautiful stretch was before Krems an der Donau, with sights like the baby-blue tower of Dürnstein Abbey unspooling on a perfectly sunny morning.

A trip to the baroque Göttweig Abbey is part of the itinerary

ALAMY

At Krems our first stop was Göttweig Abbey, a ten-minute coach ride south, dating from the 18th century after a fire destroyed the medieval original. We toured the magnificent baroque building with its frescoes designed to trick the eye. As this is a working monastery, we were graciously ushered from the ornate chapel at midday for prayers, leaving plenty of time to buy wines produced by the monks in the gift shop.

More great Danube cruises

Which got us in the mood for that afternoon’s excursion to the winemaker Mörwald’s (from £90pp). Erhard Mörwald and the winery’s dirndl-donning guide Trinka Stumpfer were as sparky as their wines on board our ship: Mörwald and his family supply 100,000 bottles a year to Viking. They took eight of us on a tour around the vaulted brick cellars that Erhard built by hand. Billed as a wine tasting, it felt more like an all-dayer thanks to stealth pourings of grüner veltliner and schnapps. I left with yet another bottle of the region’s zweigelt in my rucksack.

One of the misunderstandings levelled at cruises is that you can’t get under the skin of a place in a day, but I’ve never found that to be true. While I’ve lost count of how many times I’ve visited Vienna on city breaks, I’d never cruised to the Austrian capital and this trip was an opportunity to see a part of town that was new to me, accompanied by a local expert. After docking at Handelskai, in the 20th district, we joined a private ebiking tour with Lucia Zakova, who guided us out beyond the city’s boundaries and into the countryside of Lower Austria (£147pp).

“It’s too early in the season to go to Donauinsel on the new Danube,” explains Zakova, about what is one of the city’s nudist river beaches, “so we’ll take a different route.” We chugged out to Klosterneuburg, a monastery on the edge of the Vienna Woods, for a glorious three-hour round trip with the winsome moss-green Danube always to our side. The brand new bikes, more powerful on Vienna’s hills than my car, made it easy.

The cruise also includes a two-night dock in Budapest

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A two-night stop in Budapest marked the end of the trip. This was the appeal of Viking’s west-to-east Danube route, as it finished in a city new to us both. One benefit of staying on a river ship was not having to choose between hilly Buda or flatter Pest because Egil docked slap between the two, underneath the Szechenyi chain bridge.

On the first morning we joined the group tour, for a whizz around the city via coach to the gold-frescoed joy of Matthias Church. Then Mill and I made our own musical pilgrimage, walking from the dock through the city centre, past the synagogue, to the Franz Liszt Memorial Museum, dedicated to the 19th-century composer famed for his solo piano works. The tiny, two-room museum is in Liszt’s old flat where he lived in the 1880s, on the first floor of Budapest’s former academy of music. Despite being a committed Roman Catholic, Franz was an absolute hound who never married, instead having two long-term romances. His daughter Cosima went on to marry Richard Wagner.

The best river cruises for solo travellers

Liszt’s collection of grand pianos, housed in a small space, is impressive and includes a fine walnut “composing desk” — a table with a nifty pull-out three octave piano tucked inside — built for him by his friend Ludwig Bösendorfer, a sort of 19th-century Elon Musk. Even if romantic piano works aren’t your bag, the elegant original bookcases from Liszt’s time and Thonet chairs are worth a detour (£8; lisztmuseum.hu).

Our final morning, a Saturday, brought torrential rain. From the window of our cabin we could see the tempting Gellert Thermal Baths and we made a run for it, drenched before we’ve even got in the 36C pool.

Take a relaxing dip in the beautiful Gellert Thermal Baths

SHUTTERSTOCK

Inside, the baths were more beautiful than myriad Instagram posts could ever render, with church-like vaulted ceilings, stained glass and original colourful tiles as we flitted about from pools to saunas and steam rooms. We’d both booked Aroma massages as a treat. It was the opposite of relaxing. We spent about 20 minutes being slapped about by a Hungarian woman in a room that looks like a dental surgery but it did push out lingering knots (massage £23, entrance £23; gellertbath.hu).

Best Rhine river cruises

While this trip served up lots of intellectually serious moments (classical music performances, Jewish history and quirky museums) it also brought what we both needed so badly: a lot of impromptu laughs at some of central Europe’s most joyously unexpected experiences.
Laura Jackson was a guest of Viking, which has seven nights’ full board from £1,695pp on a Danube Waltz itinerary, including flights, departing on November 22, 2026 (viking.com)



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I visited the ‘otherworldly’ National Trust beach tourists avoid

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The scary stories about Sandymouth didn’t stop us from exploring one of Cornwall’s best-kept secrets

I visited the suspiciously-quiet Sandymouth Bay(Image: Emily Chaplin/BirminghamLive)

There’s apparently more than 300 beaches in Cornwall. Call me a rebel, but the beach I was most excited to visit during my first ever trip to the Cornish coast was one tourists are warned to avoid. Sandymouth Bay is a National Trust-managed beach, tucked away behind winding roads and sheep-grazing hills. It’s only a 15 minute drive from Bude, which is where we were staying on our recent staycation.

Read more: I revisited the ‘old school’ Birmingham pub I’d been avoiding for years

The unspoiled stretch of rock and sand is usually quieter than Bude’s main beaches, possibly because of the notoriously-steep walk from the car park down to the sand, which puts some people off from visiting. When we arrived mid-morning, the close-to-empty car park had me slightly worried we’d been too quick to dismiss the accessibility warnings from other visitors online, but the stunningly-rugged setting convinced us to pay for parking and explore some more.

The steep steps down to the beach put some people off from visiting (Image: Emily Chaplin/BirminghamLive)

We headed down the rocky path, past the quaint stone hut that houses the beach cafe. Alternative routes veered off up grassy hills and disappeared. Not long later, we were met with a red ‘take care’ sign, warning about the steep steps down to the beach, caused by big tides and swells moving the rocks, it said, but the conditions really weren’t as bad as we’d expected. I didn’t have much difficulty getting down the steps in my sandals, put it that way, but I could see how those with limited mobility might struggle. As a landlocked Brummie deprived of salt air, it doesn’t take much more than a patch of sand, a sea view and somewhere to buy an ice cream for a beach to impress me, but this one had to be one of the prettiest I’ve ever seen. The towering cliffs were broken up by miniature waterfalls, which came trickling down into rock pools and formed spindly streams in the sand. There isn’t much beach when the tide is high, but we quickly found a quiet spot where the sand cut deeper into the cliff to set up our towels.

The beach was unusually-quiet for a sunny day in July(Image: Emily Chaplin/BirminghamLive)

The place was so peaceful, it felt otherworldly. There were no arcades, donkey rides or donut vans – it isn’t that kind of beach – just solitude and calm.

We effortlessly wiled away a few hours, reading our books, swimming in the sea (which had noticeably less seaweed in the shallows than other beaches we visited) and snoozing in the sun while listening to the waves crashing and waterfalls trickling. By lunchtime, the beach was somewhat busier, but nowhere near crowded, and the tide higher. We had to paddle our way back round to the steps. I’ve found National Trust cafes to be hit and miss in the past, but lunch at Sandymouth Cafe exceeded our expectations and the view from the outdoor seating area was spectacular.

The pasties were as good as any we tried during our trip and the food in general was reasonably-priced.

We had an ice cream and a chocolate tiffin for afters, but we could have had a sandwich, jacket potato or burger instead, or a full English had we got there earlier. There were free-to-use toilets here too.

We didn’t catch the beach at low tide, but we read that it reveals a full mile of golden sands.

Visitors can take the two-mile route to Crooklets Beach at this time of day. Sandymouth is also a hit with surfers and wildswimmers.

It felt like we’d discovered a hidden gem. What were the chances of finding a beach that stunning, free from tourist crowds on a sunny day in July?

I couldn’t help but wonder if the scary stories online about those ‘treacherous’ steps might be the work of protective locals, hoping to keep the beauty of Sandymouth to themselves.

Either way, it has to be one of Cornwall’s best kept secrets… but it might not stay that way for long.



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Your Say On Princess Packages “Try Staying On The Gold Coast For A Family For Five Nights With Food, Drinks And So On. A Cruise Is Still The Best Value Holiday”

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Cruise Passenger readers always have plenty to say about what’s going on in the Australian cruise community, and in the broader cruise community. In Your Say, Cruise Passenger looks at the issues our readers are writing to us about on our blogs, posts and newsletters. 

This week brought news that Princess raised its Princess Plus package by about 20 per cent and its Princess Premier package by about 30 per cent.

For Princess cruisers, the range of benefits were cut, and they’ll now be receiving less benefits for more money if they do opt for their Princess packages on future cruises. Full information on the changes can be found here.

The package changes certainly divided our community. Princess packages have been regarded as great value for some time. Have the new benefits changed all that?

Some Cruise Passenger readers stood up for Princess. Ken Anderson noted that Princess is “still better value than other lines”.

Matt Butterfield made the point that a Princess cruise is still coming out cheaper than many other types of holidays: “Yet it’s disappointing, but not a deal breaker to cruise Princess. Try staying on the Gold Coast for a family for 5 nights with food, drinks and so on. A cruise is still the best value holiday.”

But cruiser Warren Goodall says this move could spell the end of cruises with Princess for him and his wife.

“Disappointing changes. My wife and I are elite passengers and occasional drinkers, (usually zero alcohol beer through the day and the odd whisky at night. The old price was about right but the new prices, and the caveats recently placed on the ordering system, now make this a less than friendly package. It seems Princess is moving away from being a comfortable and pleasant cruise experience.

“Time to look at Viking cruises – smaller ships, no casino, no art auctions, tours included for every port, complimentary drinks at lunch and dinner.”

Another Cruise Passenger reader Peter Hill feels similarly, recently having made the change away from Princess.

“Surprise, Surprise, Surprise Princess continuing to nickel and dime. They treat their customers purely as consumers. “After over 25 Princess cruises we voted with our feet and money and went to another line, glad we did. Princess management needs to change. Yes they are increasing profits but at some stage their current philosophy will come back to bite them.”

Cruiser Gary Bryant piled on the sentiment: “Princess is getting as bad as the airlines with all the nickel and dime of their clientele.”

Linda Thom said more types of drinks will be counted towards the 15-drink limit for the plus beverage package, not just alcoholic drinks.

“Not happy about the tea and coffee being counted as one of your drinks. The price of coffee and tea is a big difference than the price of a cocktail. You could have 2 coffees for the price of a cocktail.”

Outside of the Cruise Passenger ecosystem, there’s been plenty more said about these packages.

One cruiser commented on the post of a popular cruise blogger: “My last couple of cruises were spoilt by the overwhelming feeling of being little more than a captive marketing opportunity. I’m currently looking at other ways to holiday. These penny pinching changes just add to the feeling of being gouged at every opportunity.”

Other cruisers mentioned they aren’t so sure if they’ll be continuing with the package.

“I always bought the Plus for the Coffee, and Water. The alcohol was just a bonus. I am going to have to start doing that math at this point. It almost forces you into buying the Premium Package now.”


Changes to Carnival’s loyalty program

Comments are still rolling in around loyalty programs. One of our readers said he would be looking at alternatives after Princess stopped homeporting in Melbourne.

“I am in Elite group on Princess and gained it after only 13 cruises. However, I am not too worried about any changes as I will no longer be sailing with them until they change their attitude to Melbourne Australia!

“Just because the Government increased the port charges, Princess stopped home porting in Melbourne, despite the fact it is us, the passengers, who finally pay the port charges by a surcharge on fares. All we can get now is Disney, and who wants to sail with a load of kids?” Michael Lucas.


Royal Caribbean’s year-round cruising

In the last few years, we have speculated about Royal Caribbean’s potential for year-round cruising. But with the announcement of their new private island Lelepa in Vanuatu, it seems like it may be closer to fruition than speculation.

One of our regular readers MH has made a good point about Royal Caribbean’s potential plans.

“RCL, like most companies, will very rarely deny anything in the future, as they have nothing to gain, but a possibility to lose if plans change. So their response is in line with that, rather than suggesting anything positive.

That said, given the cost and it being unused, it would make commercial sense to operate it year round. Doing it only part time makes it like ski slopes – much more expensive, meaning less commercially desirable – and there’s no need to ‘leave money on the table.” MH


Are cruise line bans becoming more intrusive?

Cruise line bans are increasing, with Carnival Cruise Lines accused of banning hip hop music. Are cruise lines’ rules over the top, of necessary as cruising becomes more popular and ship sizes grow? Our cruisers don’t think so.

“As an elite passenger with Princess our last cruise on the “Coral” came a close second to our world cruise on the “Oriana”. The reason being the “Coral” is a smaller ship and the majority of passengers were elderly. Courtesy at the lifts etc needed to be seen to be believed. No one pushing you out of the way to gain access to areas, no one running around corridors at all hours. Crews cannot enforce rules that have already been set down so how are they going to enforce new ones..I fear cruising will never be the same as it has been in the past.” Elaine Armstrong.

“Rules are fine, unless they’re deliberately aimed at making you pay the cruise lines inflated onboard prices. Preventing someone taking a couple of packets of potato crisps onboard, then offering them in the shop for 4 times the price is blatant gouging.” Ken Roberts


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