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Five years on from COVID, how does the hotel industry look? JLL has an idea.

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One thing is certain: Beyond carrying a melody, that Taylor Swift sure can put heads in beds. Her Eras Tour killed, not only in arenas across the globe, but in hotels: Swifties, young and old, need a place to stay when they aren’t Swifting, after all. Her tour not only broke records, but it also literally shifted local economies and, undoubtedly, was responsible for basis-point RevPAR gains from Minneapolis to Melbourne.

A shame there won’t be a repeat performance.

Still, the hotel industry had much else to cheer in 2024 with even better prospects for 2025, according to the just-released JLL Hotels and Hospitality Research’s Global Hotel Investment Outlook 2025. One of the most salient findings is that consumers continue to prioritize travel, though the composition might be changing five years clear of the COVID pandemic. While leisure travel was the highest makeup of demand coming right out of COVID, it is now moderating, but stepping in to fill the void are group, corporate and international travel, which JLL predicts will accelerate meaningfully and fuel anticipated 3% to 5% global RevPAR growth in 2025. This should only improve with many companies mandating full-time, back-to-office mandates that can further fuel business travel.

Performance, JLL noted, will remain uneven across regions, with Asia-Pacific likely to see the largest growth driven by the continued recovery of Chinese travelers, which has lagged globally up to now. What to watch for? Muted supply growth, which remains below historical levels, but will benefit hotels particularly in urban markets and other high barrier-to-entry markets.

Though RevPAR has historically been the biggest measure of performance success, hotels, from select-service to full-service, are no longer just places to sleep and benefit from many different streams of revenue as the lines between work, life, and travel become increasingly blurred. “Hotels have morphed into the new ‘third place’ as they extend beyond just places to sleep,” said Zach Demuth, global head of hotels research, JLL Hotels & Hospitality Group, who contributed to the report.

What’s the Deal?

Hotel transactions lagged in 2024, but 2025 could see a meaningful pickup. Global hotel investment volume reached $57.4 billion in 2024 and while an increase of 7% relative to 2023, it was the third-lowest total since 2012. It’s not surprising: Central banks rolled back interest rates, but they remained obstinately high, “making it challenging for investors to finance high-dollar trades and forcing many to the sidelines,” the JLL report noted. Global hotel transaction volume remains 17% behind historical levels.

Why, then, optimism for 2025? A clearer picture, JLL believes. It argues that core inflation is falling to central bank targets, the product of monetary easing, though promised tariffs by President Trump could upend this rosier picture. Further clarity is crucial for investors as they look to underwrite potential acquisitions, wrote JLL, and should help to precipitate hotel transaction activity. JLL expects global hotel investment volume to improve in 2025, likely exceeding 2024 by 15% to 25%, with “irreplaceable” luxury hotels and properties within the select-service and extended-stay sectors remaining favored by investors. Cash-rich Middle Eastern and U.S. private equity investors will likely be the most acquisitive, JLL predicts, targeting assets across Europe and Asia, respectively.

On Brand

Hotel brands will continue to play a pivotal role in the growth and expansion of the hospitality industry. In fact, lodging companies are increasingly spreading their dominion in areas outside traditional lodging and into adjacent spaces, such as outdoor and adventure accommodations—Marriott International’s recent deal for Postcard Cabins, Hilton’s AutoCamp partnership and Hyatt Hotels Corp.’s Under Canvas alliance evidence of this shift. “We expect the hotel brands to increasingly invest broader in the travel space to capitalize on the growing ‘experience economy,’” Demuth said.

Meanwhile, to appease Wall Street, lodging C-corps and franchisors are increasingly turning to conversions as a mode for growth against a still tepid new-construction landscape. “Amid a challenging and high-cost construction environment, hotel brands are increasingly using their balance sheets to fuel net unit growth, a key driver of shareholder value,” Demuth said, noting that while Hilton and Hyatt were the most aggressive in 2024, others are expected to follow suit in 2025 as global hotel supply will grow only 2%.

At the same time, JLL expects further hotel brand consolidation in 2025, coupled with private equity OpCo investments, with third-party management companies, non-traditional lodging brands and hotels in the lifestyle sector “likely to attract the most capital.”

Mr. Robot

One of the larger themes not just in hospitality but omnipresent is the role of artificial intelligence in daily life. PwC estimates that AI could add $15.7 trillion to the global economy by 2030. The amount of data available to lodging companies makes the hotel industry ripe for AI disruption, though JLL still believes that the biggest contribution, for now, is in streamlining back-office operations, and not as much customer-facing applications. “Hospitality is an inherently people-centric industry,” Demuth said. “Our belief is that AI should be implemented to help optimize back-of-house operations.”

This type of application, JLL posits, can improve overall profitability by improving labor models, optimizing food costs and mitigating food waste and promoting predictive maintenance that can help avoid costly PIPs. “While not as flashy as consumer-based AI, these systems can have a material impact on the broader industry,” Demuth said.



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Palantir, an artificial intelligence (AI) software company, posted quarterly sales exceeding $1 bill..

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Stock prices surged 112% this year thanks to a 48% increase in sales and 83% increase in net profit U.S. government and private demand. Some on Wall Street said, “Valuation concerns are 277 times higher than PER. 1 trillion dollars in market capitalization in 2 to 3 years.”

Palantir logo

Palantir, an artificial intelligence (AI) software company, posted quarterly sales exceeding $1 billion for the first time. While stock prices have also hit record highs, Wall Street is seeing mixed forecasts on corporate value.

Palantir announced on the 4th (local time) that it recorded sales of 1.04 billion dollars (about 1.3941 trillion won) in the second quarter. This is a 48.0% increase year-on-year, the largest quarterly performance of the company.

Net profit was $405 million, up 82.7% over the same period. The EPS was $0.16, which beat market estimates by $0.14.

The strong performance is attributed to the growth of sales in the U.S. government and the private sector. Sales in the U.S. rose 68% from a year ago to $733 million.

In particular, U.S. government sales rose 53% year-on-year to $426 million thanks to President Donald Trump’s government efficiency policy. U.S. private sector sales also rose 93% to $306 million during the same period.

Palantir closed at $160.66, up 4.14% from the previous trading day, setting a new all-time high. After the earnings announcement was made, it rose more than 5% in after-hours trading.

The company raised its full-year revenue forecast for the year to $4.142 billion to $4.15 billion from $3.89 billion to $3.9 billion.

“Withstanding years of investment and external ridicule, our business growth has accelerated dramatically,” Palantir CEO Alex Karp said in a shareholder letter. “Sceptics have now lost their power and surrendered to us.”

This year, Palantir has soared 112.43% with a market capitalization of $379.1 billion. It ranks 20th among U.S. companies and 13th among global technology companies.

But on Wall Street, there are mixed views on valuations. Palantir’s 12-month forward price-to-earnings ratio (PER) is about 277 times.

Except for Tesla (about 160 times) among the top 20 U.S. companies in market capitalization, it is the only company with triple digits.

Dan Ives Wedbush, an analyst with a strong technology stock, predicted that Palantir’s market capitalization could reach $1 trillion in the next two to three years. “This quarter’s performance is transformative,” Ives said, “If you add to last week’s hyperscalers’ performance, you can see that the next phase of growth in the AI revolution has just begun.”

“Palantir is on par with Nvidia and Microsoft,” he said. Regarding valuation concerns, he said, “If I had only looked at the valuation and made a judgment, I would have missed all transformative tech stocks now,” and stressed, “Palantir falls into that category.”

On the other hand, caution is also being raised. Palantir’s growth potential is great, but some point out that its stock price is too high. Goldman Sachs, UBS, Mizuho Offer ‘Negative’ Opinion To Palantir.

Mizuho said, “Government sector sales will be solid despite geopolitical uncertainties, and we could grow at least 40% per year in the short term,” but added, “We are concerned that Palantir’s valuation is significantly higher among the software industry and could be adjusted in the next few quarters.”

UBS pointed out that “the fundamentals are very impressive, but valuation is the biggest stumbling block.”

Citi, which presented a “neutral and high-risk” opinion to Palantir, said, “The expansion of AI introduction can be a positive catalyst for sales growth,” but added, “There may be limited room for further increases due to valuation concerns and the possibility of slowing performance upward.”



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Uber Eats Debuts AI Features for Restaurants

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Uber Eats has debuted a series of artificial intelligence (AI) features for restaurants.

The new offerings, introduced last week, allow restaurants to use AI to analyze customer reviews, auto-fill menu descriptions and enhance food photos.

“We’re using AI to detect and enhance low-quality food images — improving lighting, resolution, framing, and plating — to help restaurants showcase their dishes more accurately while elevating the customer experience from discovery to checkout,” the company wrote on its blog.

The review summary feature, meanwhile, lets restaurants draw insights from customer reviews. It highlights strengths and areas for improvement. The AI-generated item descriptions can help restaurants “to complete their menus, while also helping customers feel confident in their choices,” the blog post added.

Uber Eats has also introduced new tools for customers, such as the ability to post an image of a dish they had delivered if the item does not yet have a menu image, and a tool that lets merchants chat directly with diners after an order is received.

“Live order chat can help improve order accuracy by enabling real-time communication to confirm replacements for out-of-stock items, clarify special requests, and check in on dietary or allergy preferences,” the blog post said.

Uber Eats’ increased use of AI is happening as this technology is placing a larger role in the dining industry, as covered here last month.

The smart restaurant robot industry is expected to exceed $10 billion by the the decade’s end, helped along by deployment in applications like delivery, order-taking and table service, according to Archive Market Research.

Restaurants are also using AI to cover their administrative needs, with additional PYMNTS Intelligence research showing that close three-quarters of eateries say AI is “very or extremely effective” in accomplishing business goals.

“Robots are taking more active roles in both customer-facing and back-kitchen tasks, as restaurants face a perfect storm of challenges that include rising labor and food costs, persistent workforce shortages, and growing consumer demand for efficient service,” PYMNTS reported last month.

Uber Eats is among the companies taking part in this trend, launching autonomous delivery robots developed by Serve Robotics in the Dallas-Fort Worth metro area earlier this year.



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Arvind Sundararaman Recognized for Expertise in Artificial Intelligence and Information Technology

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Arvind Sundararaman Recognized for Expertise in Artificial Intelligence and Information Technology

Mr. Sundararaman leads a specialized team of technical leaders and domain experts driving innovation at the intersection of data cloud technology and advanced AI applications.

SEATTLE, WA, August 04, 2025 /24-7PressRelease/ — Arvind Sundararaman has been selected for inclusion in Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Mr. Sundararaman currently serves as the head of field chief technology officers (field CTO) and applied field engineering organizations for artificial intelligence (AI) and machine learning (ML) at Snowflake Inc., where he leads a specialized team of technical leaders and domain experts driving innovation at the intersection of data cloud technology and advanced AI applications. Under his strategic leadership, his organization has become a catalyst for enterprise AI transformation. He has spearheaded the rapid scaling of enterprise AI/ML adoption, cultivating a team of distinguished field CTOs and applied field engineers who deliver transformative solutions to complex artificial intelligence challenges. He has been instrumental in pioneering generative AI integration into enterprise data architectures, enabling organizations to unlock unprecedented value from their data assets.

A seasoned leader in technology, business transformation and artificial intelligence, Mr. Sundararaman previously led product management, go-to-market and solutions architecture organizations for AI and ML services at Amazon Web Services (AWS). There, he managed a diverse portfolio of artificial intelligence solutions across conversational AI, enterprise search, document processing and other critical business domains. His strategic leadership consistently delivered exceptional results, contributing to AWS’s market leadership in the AI space.

Mr. Sundararaman’s distinguished career at AWS spanned over seven years, during which time he progressively advanced through key leadership roles, where he orchestrated multiple global transformation initiatives for Fortune 1000 and Global 2000 organizations. His professional journey also includes significant contributions at Deloitte Consulting LLP, where he was recognized as a top performer for four consecutive years while spearheading technology transformation projects across North America.

Throughout his career, Mr. Sundararaman has distinguished himself as an inspiring leader who builds highly effective teams through empathy and genuine connection. Colleagues and team members consistently recognize his ability to create inclusive environments where innovation thrives. He actively mentors rising technology professionals, helping them navigate and succeed in the rapidly evolving tech landscape.

Beyond his professional endeavors, Mr. Sundararaman maintains active memberships in several prominent industry organizations focused on technology advancement and innovation. In addition to his executive achievements, he is an accomplished musician who composes original works and performs on multiple instruments, demonstrating the same creative innovation that drives his professional success.

Mr. Sundararaman attributes his success to his intellectual curiosity, willingness to embrace new challenges and commitment to making transformative technologies accessible across global markets. His thought leadership in artificial intelligence continues to shape industry conversations and drive innovation at the enterprise level.

About Marquis Who’s Who®:

Since 1899, when A. N. Marquis printed the First Edition of Who’s Who in America®, Marquis Who’s Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who’s Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who’s Who® website, www.marquiswhoswho.com.

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