By Menna Saad El Din
Summer 2025 is in full swing, and travelers are more eager than ever to explore. This year’s trends reveal a fascinating mix of classic favorites and emerging “hidden gems,” with a strong emphasis on immersive cultural experiences, outdoor adventures, and a growing desire for sustainable and value-driven travel.

For those dreaming of European escapes, the classics remain eternally popular. France continues to draw crowds with its timeless allure, from the romantic charm of Paris to the sun-drenched lavender fields of Provence and the glamorous French Riviera. Italy is another perennial favorite, with travelers indulging in its rich history, culinary delights, and stunning landscapes, whether exploring ancient Rome, the canals of Venice, or the dramatic beauty of the Amalfi Coast. Greece, particularly its iconic islands, also maintains its strong appeal for those seeking sun, history, and vibrant Mediterranean culture.

However, a standout destination this summer is undoubtedly Portugal. The country has emerged as a truly hot spot, appealing to a wide range of travelers. From its iconic cities to its stunning coastline and charming hidden corners, Portugal offers an incredible blend of experiences.

Lisbon, the vibrant capital, enchants with its historic charm, colorful neighborhoods, and iconic yellow trams, while Porto captivates with its rich history, delicious wine, and picturesque riverside. Beyond the major hubs, the Algarve continues to be a draw for its golden beaches and dramatic cliffs, perfect for a relaxing seaside escape. Portugal’s appeal also extends beyond the well-known. Madeira, often called “The Floating Garden of the Atlantic,” is gaining significant traction for its lush landscapes, invigorating hiking trails, and a year-round spring-like climate, ideal for nature lovers.

Beyond Europe, several other destinations are making a significant splash this summer. Vietnam has seen a remarkable surge in interest, captivating travelers with its UNESCO World Heritage sites, breathtaking natural beauty, and rich cultural tapestry, from bustling cities to serene bays.

Mauritius is trending as a top choice for a luxurious tropical paradise, with its pristine beaches and diverse biodiversity. For those seeking “reversed summer” adventures, Queenstown, New Zealand, is the go-to for outdoor enthusiasts, offering skiing, bungee jumping, hiking, and stunning scenery amidst the Southern Alps.

This summer, the trend is towards more meaningful and diverse travel. Travelers are increasingly prioritizing experiences that connect them with local communities, embrace slower paces, and offer opportunities for mental and physical wellness. Whether you’re yearning for classic European charm, exotic Asian adventures, or the captivating allure of New Zealand, Summer 2025 is proving to be a season of diverse and enriching travel, inviting everyone to discover their perfect escape.

The States of Discovery podcast, brought to you by Only In Your State, is your ticket to an audio adventure where curiosity meets exploration. Hosted by the adventure-loving duo, Marisa and Sara, each episode takes you on a journey to uncover the hidden narratives of our country—one story at a time. Whether it’s diving into the minimalist charm of van life or broadcasting live from the bustling Wisconsin State Fair, this podcast shines a light on the untold stories that surround us. With insights from captivating locals and engaging experts, tune in monthly for a fresh dose of discovery.

Spain’s domestic travel surge has taken center stage this July, as Spanish residents opt overwhelmingly for getaways within their own borders. Fueled by the long weekend around July 25, traditionally marked by the Feast of Saint James, travel activity is peaking from major hubs like Madrid, Galicia, and the Basque Country.

According to booking insights from online travel giant eDreams, sun-drenched coastal spots and vibrant cities are attracting the lion’s share of attention. The data reveals strong interest in both traditional beach retreats and cultural urban escapes, reflecting a summer trend that blends relaxation with exploration.

Beachfront Bliss and Urban Adventures Dominate the Weekend

Coastal Escapes Lead the Rankings

As temperatures rise and vacation days align with the extended weekend, destinations like Palma de Mallorca, Tenerife, Ibiza, Málaga, Menorca, Alicante, and Gran Canaria top the list for domestic beach travel. These locations remain perennial favorites thanks to their combination of warm climates, iconic coastlines, and dynamic leisure offerings.

eDreams data points to a strong correlation between city of departure and destination type. Travelers from Madrid and northern Spain are most drawn to coastal locales, looking to unwind along the Balearic and Canary Islands or on the Mediterranean coast.

City Breaks Still in High Demand

Major cities aren’t left behind. Madrid, Barcelona, Valencia, and Sevilla continue to draw visitors seeking culture, cuisine, and history. These urban destinations are ideal for travelers seeking quick yet enriching weekend trips without leaving the country.

This urban trend underlines the growing popularity of short-format travel that combines accessibility with rich cultural experiences — ideal for the limited timeframe of a holiday bridge.

Where Travelers Are Coming From — and Going

Key Departures and Arrivals

The long weekend holiday sees travelers departing primarily from Santiago de Compostela, La Coruña, Vigo, Madrid, and Bilbao. The same cities — especially those in Galicia — are also receiving a notable influx of travelers, with Santiago de Compostela emerging as a significant hub due to its religious and historical significance during the Feast of Saint James.

In fact, the influx of domestic and international tourists to Galicia underscores the symbolic and cultural importance of this region during late July. International visitors also show interest, with travelers from Germany, the United Kingdom, and France arriving to take part in the festivities and summer atmosphere.

Top Destinations Based on eDreams Bookings

Planning Ahead or Booking Last-Minute?

Booking Habits Vary by Region

One of the more revealing trends from the eDreams analysis is the mixed approach to planning. While some travelers booked their trips more than two months in advance, others waited until just weeks — or even days — before departure.

For instance, 46% of travelers headed to Vigo and 39% of those traveling to La Coruña made their reservations within the last month. Meanwhile, a more organized 25% of visitors to Bilbao and Santiago de Compostela had confirmed plans over two months prior.

Short-Term and Spontaneous Travel on the Rise

This dual behavior reflects a broader shift in travel habits, where flexibility is key. With platforms like eDreams offering dynamic packages and real-time availability, travelers are empowered to make quick decisions without sacrificing choice or quality.

Whether meticulously planned or spontaneously booked, the July long weekend proves that Spain’s passion for local travel remains strong. From serene coastlines to buzzing cities, domestic destinations are thriving this season.