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AI reshapes ARDS care by predicting risk, guiding ventilation, and personalizing treatment

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From early warnings to smarter ventilators, artificial intelligence is helping clinicians outpace ARDS, offering hope for more lives saved through personalized, data-driven care.

Review: Artificial intelligence and machine learning in acute respiratory distress syndrome management: recent advances. Image Credit: Design_Cells / Shutterstock

In a recent review published in the journal Frontiers in Medicine, a group of authors synthesized recent evidence on how artificial intelligence (AI) and machine learning (ML) enhance prediction, stratification, and treatment of acute respiratory distress syndrome (ARDS) across the patient journey.

Background

Every day, more than one thousand people worldwide enter an intensive care unit (ICU) with ARDS, and 35–45% of those with severe illness still die despite guideline-based ventilation and prone positioning. Conventional care works, yet it remains fundamentally supportive and cannot overcome the syndrome’s striking biological and clinical heterogeneity. Meanwhile, the digital exhaust of modern ICUs, continuous vital signs, electronic health records (EHRs), imaging, and ventilator waveforms has outgrown the capabilities of unaided human cognition. AI and ML are increasingly being explored as tools that promise to transform this complexity into actionable insight. However, as the review notes, external validation, generalizability, and proof of real-world benefit remain crucial research needs. Further research is needed to determine whether these algorithms actually improve survival, disability, and cost.

Early Warning: Predicting Trouble Before It Starts

ML algorithms already flag patients likely to develop ARDS hours and sometimes days before clinical criteria are met. Convolutional neural networks (CNNs) trained on chest radiographs and ventilator waveforms, as well as gradient boosting models fed raw EHR data, have been shown to achieve area under curve (AUC) values up to 0.95 for detection or prediction tasks in specific settings. However, performance varies across cohorts and model types. This shift from reactive diagnosis to proactive screening enables teams to mobilize lung-protective ventilation, fluid stewardship, or transfer to high-acuity centers earlier, a practical advantage during coronavirus disease 2019 (COVID-19) surges when ICU beds are scarce. The review highlights that combining multiple data types, clinical, imaging, waveform, and even unstructured text, generally yields more accurate predictions. Still, real-world accuracy remains dependent on the quality of the data and external validation.

Sharper Prognosis: Dynamic Risk Profiles

Once ARDS is established, knowing who is likely to deteriorate guides resource allocation and family counseling. Long short-term memory (LSTM) networks that ingest time series vitals and laboratory trends outperform conventional Sequential Organ Failure Assessment (SOFA) and Simplified Acute Physiology Score (SAPS II) tools; meta-analysis shows a concordance index of 0.84 versus 0.64–0.70 for traditional scores. By continuously updating risk, these models enable clinicians to decide when to escalate to extracorporeal membrane oxygenation (ECMO) or palliative pathways, rather than relying on “worst value in 24 hours” snapshots. However, the review cautions that most current models are focused on mortality risk, and broader outcome prediction (e.g., disability, quality of life) remains underexplored.

Phenotypes and Endotypes

Latent class analysis (LCA) applied to multicenter trial data revealed two reproducible inflammatory phenotypes: hyper-inflammatory, characterized by interleukin 6 surges and a 40–50% mortality rate, and hypo-inflammatory, associated with less organ failure and a roughly 20% mortality rate. Treatment responses diverge; high positive end-expiratory pressure (PEEP) harms the hyper-inflammatory group, yet may aid the hypo-inflammatory group. Supervised gradient boosting models now assign these phenotypes bedside using routine labs and vitals with an accuracy of 0.94–0.95, paving the way for phenotype-specific trials of corticosteroids, fluid strategies, or emerging biologics. The review also describes additional ARDS subtypes, such as those based on respiratory mechanics, radiology, or multi-omics data. It emphasizes that real-time bedside subtyping is a critical goal for future precision medicine.

Smarter Breathing Support

AI also refines everyday ventilation decisions. A multi-task neural network simulates how oxygenation and compliance will change 45 minutes after a PEEP adjustment, enabling virtual “test drives” instead of trial-and-error titration. Mechanical power (MP) is the energy delivered to the lung each minute and exceeds 12 Joules per minute in patients at the highest risk of ventilator-induced injury. XGBoost models individualize MP thresholds and predict ICU mortality with an AUC of 0.88. For patient-ventilator asynchrony (PVA), deep learning detectors sift through millions of breaths and achieve over 90% accuracy, promising real-time alarms or even closed-loop ventilators that self-correct harmful cycling. The review notes, however, that most PVA detection models remain offline, and real-time actionable systems are still in development.

High Stakes Decisions: ECMO and Liberation

ECMO can salvage gas exchange but consumes significant resources in terms of staffing and supplies. The hierarchical Prediction, Early Monitoring, and Proactive Triage for Extracorporeal Membrane Oxygenation (PreEMPT ECMO) deep network combines demographics, laboratory results, and minute-by-minute vital signs to forecast ECMO need up to 96 hours in advance (AUC = 0.89 at 48 hours), aiding in referral timing and equitable resource utilization. At the other end of the journey, AI-based systems are being explored to predict when ventilator weaning will succeed, shortening mechanical ventilation and hospital stay in proof-of-concept studies. However, the review highlights that most studies of AI for weaning and extubation are generally conducted in ICU populations, rather than ARDS-specific cohorts, and direct evidence in ARDS remains scarce. Integrating both tools could one day create a complete life cycle decision platform, but this remains an aspirational goal.

Next Generation Algorithms and Real World Barriers

Graph neural networks (GNNs) model relationships among patients, treatments, and physiologic variables, potentially uncovering hidden risk clusters. Federated learning (FL) trains shared models across hospitals without moving protected health data, improving generalizability. Self-supervised learning (SSL) leverages billions of unlabeled waveforms to pre-train robust representations. Large language models (LLMs) and emerging multimodal variants act as orchestrators, calling specialized image or waveform models and generating human-readable plans. The review additionally highlights causal inference and reinforcement learning (RL) as promising approaches for simulating “what-if” scenarios and for developing AI agents that make sequential decisions in dynamic ICU environments. These techniques promise richer insights but still face hurdles related to data quality, interpretability, and workflow integration that must be addressed before routine clinical adoption.

In the area of drug discovery, the review notes that while AI has enabled target and compound identification in related lung diseases (such as idiopathic pulmonary fibrosis), the application of generative AI for ARDS-specific therapies remains largely conceptual at present.

Conclusions

To summarize, current evidence shows that AI and ML can detect ARDS earlier, stratify risk more precisely, tailor ventilation to individual lung mechanics, and guide costly therapies such as ECMO. Phenotype-aware algorithms already flag patients who benefit from, or suffer from, high PEEP, while neural networks forecast MP-related injury and PVA in real-time. Next-generation GNNs, FL, RL, causal inference, and LLMs may weave disparate data into cohesive bedside recommendations. Rigorous prospective trials, transparent reporting, and clinician-friendly interfaces remain essential to translate these digital advances into lives saved and disabilities prevented.

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PR News | Why the Media, Influencers and Brands Flocked to Substack

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Laura Davidson (L) and Dana Curatolo co-authored this article.

Everyone seems to be launching a newsletter these days. What began a couple of years ago as a wave of respected journalists creating Substack newsletters to connect directly with PR professionals has evolved into something much broader. In 2025, we’re seeing not just media insiders, but also top-tier travel influencers, new tastemakers, luxury hotel brands and even private jet companies leveraging Substack as a direct channel to speak to their audiences.

This surge is more than a trend—it signals a fundamental shift in how brands build community, shape narrative and stay top-of-mind in an increasingly fragmented media landscape.

Substack is no longer a niche media tool. It has emerged as a powerful content platform for curated storytelling, cultural perspective and brand intimacy—especially in the luxury travel space, where experience and emotion drive engagement. According to Business Insider, and with more than 35 million active subscriptions and two million paid, Substack offers unparalleled reach and loyalty. Open rates often triple those of traditional social media platforms, making it a compelling channel for thoughtful, long-form engagement with audiences who want to hear from you.

In the past, luxury travel brands relied almost exclusively on leading traditional print and digital outlets like Condé Nast Traveler, Robb Report and Travel + Leisure to tell their stories. These glossy features still hold immense sway—and we love working with them—but as editorial teams streamline and legacy titles narrow their focus, many PR professionals are looking elsewhere to round out their media mix.

Newsletters like those on Substack offer an elegant solution: a direct-to-inbox format with a highly engaged and often loyal readership. It’s not just about eyeballs—it’s about intent. When someone subscribes to a newsletter, they’re actively choosing to invite that voice into their daily or weekly rhythm. That kind of permission-based content is gold in a world of dwindling attention spans.

Notably, travel journalists and editors are leading the charge. Writers like Yolanda Edwards (a Substack veteran), Sarah Khan, Laura Itzkowitz and more—are carving out spaces to share deeper, more personal travel commentary—often with greater freedom and editorial richness than traditional outlets allow. Whether they’re writing about under-the-radar design hotels in Italy or reflecting on the future of luxury hospitality, the tone is thoughtful, refined and often more honest than a glossy spread permits.

It’s not just journalists. Influential voices in fashion, design, hospitality and culture are also finding new creative freedom on the platform. Claudia Williams writes about style and aesthetics in a way that interweaves her global travel experiences and with a sensibility that resonates with culinary insiders and brand marketers alike.

And the brands themselves are catching on. Luxury hotels, airlines, cruise lines and private travel providers are beginning to use the platform either directly or through collaborations to deepen connections with their most discerning guests. Where once a property might have relied solely on third-party media validation, today they’re commissioning bespoke newsletter content, partnering with newsletter authors on immersive press trips, or even quietly launching branded newsletters of their own—disguised as editorial-first platforms.

Substack newsletters are uniquely effective at driving not just awareness but meaningful engagement. Unlike the often-broad appeal of a magazine feature, a well-crafted newsletter post can prompt direct action—whether it’s bookings, inquiries, or being shared within trusted circles. With a tone that’s more personal and authentic, newsletters resonate with today’s luxury consumers who engage with content selectively, thoughtfully and on their own terms.

So, where is this all going?

What’s next for this space is an exciting evolution of platform diversity and community-first storytelling. We’re seeing new players like The Window Seat by Tori Simokov emerge—blending highly curated travel content with authentic cultural perspective and an editorial voice that resonates with a younger, experience-driven luxury traveler. Tori, a seasoned creative and travel strategist, launched The Window Seat as a Substack dedicated to exploring travel through the lens of storytelling, design and discovery.

We recently hosted her at Park Hyatt New York to experience the new Petrossian tasting experience—an elevated, caviar-forward concept for both guests and locals. The resulting coverage was elegant and personal. It translated to increased awareness and conversation around the initiative among a smaller but highly engaged collective of affluent New Yorkers and global tastemakers passing through the city. The power of that post wasn’t in reach, but in relevance.

This is the kind of storytelling PR professionals should be paying attention to. It’s not about replacing traditional media—it’s about expanding the toolkit. Substack isn’t just another platform to pitch. It’s a space to build relationships, invest in voices that align with your brand’s values and experiment with new formats and collaborations that feel distinctly modern.

What’s especially notable is that these newsletters are being read by the exact audience luxury travel brands want to reach: curious, discerning, culturally plugged-in readers who value quality over quantity. And in many cases, they’re being forwarded, shared and discussed far beyond their initial inbox delivery.

For brands, this presents an opportunity to think more holistically about media strategy. Rather than chasing shrinking column inches or vying for viral moments on social, why not invest in depth, trust and intentionality? Partnering with newsletter authors—whether through experiences, collaborations, or content swaps—can yield long-tail results that extend well beyond a single feature.

In an era where consumers are increasingly skeptical of advertising and overwhelmed by content, newsletters represent a refreshing return to slow media. And in the luxury travel space, where trust, aspiration and emotional connection are everything, that’s an opportunity too powerful to ignore.

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Laura Davidson is CEO and Founder of LDPR. Dana Curatolo is Senior Vice President at LDPR.



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How Olive Group of Hotels Is Redefining Wellness Travel in India—And Why the World Is Watching

Olive Group of Hotels is setting new standards in wellness travel across India, gaining worldwide recognition for their innovative and holistic guest experiences.

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Wellness travel is transforming from a luxury niche into a global necessity. Across continents, today’s travelers—especially health-conscious millennials and Gen Z—are redefining what it means to stay well on the road. At the forefront of this movement stands the Olive Group of Hotels, an India-based hospitality leader blending modern living with a deep commitment to holistic wellness.

A Wellness Wave, Not a Fad

Global wellness tourism is now an $800 billion industry, propelled by growing awareness around mental health, burnout, and the need for balance in daily life. Post-pandemic, travelers seek more than just comfort; they want experiences that enhance well-being and foster personal growth. Olive Group’s strategy directly responds to this demand, offering an ecosystem where physical, mental, and emotional health are prioritized.

The Olive Model: Where Hospitality Meets Well-Being

Unlike traditional hotels that treat wellness as an add-on, Olive integrates it into every aspect of the guest journey. Extended-stay suites come equipped with kitchenettes, enabling guests to maintain healthy eating habits. Rooms are designed with natural light, air purification, and ergonomic workspaces—elements proven to reduce fatigue and boost focus.

Guests enjoy access to in-room fitness kits, meditation corners, and digital wellness tools, making self-care part of the daily routine. Olive’s F&B menus highlight nutritious, locally sourced ingredients, with options for plant-based, gluten-free, and detox-focused diets. This seamless integration ensures that wellness isn’t a feature—it’s the foundation.

Personalization Through Technology and Human Touch

What truly sets Olive apart is its embrace of deep personalization. Guests can tailor their stays with app-based wellness programs, book virtual consultations with nutritionists or yoga instructors, and even set custom lighting or sleep settings from their smartphones. The combination of tech-driven convenience and authentic human care creates a guest experience that feels intuitive and empowering.

Urban Oases and Spiritual Gateways

Olive Group’s presence across India’s urban hubs and spiritual destinations amplifies its impact. In cities like Delhi, Hyderabad, and Bengaluru, Olive appeals to business travelers and digital nomads seeking respite from the city’s pace. Meanwhile, in places like Haridwar and Rishikesh, properties are designed to facilitate transformative journeys—connecting guests to yoga, meditation, and local wellness traditions.

Lessons for the Global Hospitality Industry

Olive Group’s evolution signals a new era for hotels worldwide. The future belongs to brands that view wellness not as a spa package, but as a core operating principle. By designing spaces and services around holistic well-being—supported by smart technology and sustainable practices—hotels can build lasting loyalty and set new standards for guest satisfaction.

“Olive’s strategy offers a blueprint for the next generation of hospitality—where wellness is woven into every guest experience, and personalization is powered by both innovation and empathy.” — Industry Analyst, Hospitality Expert

As travelers demand more meaningful, health-focused journeys, the Olive Group of Hotels demonstrates that true hospitality is about helping guests thrive—mind, body, and spirit. In doing so, Olive is not just responding to a trend; it is defining what the future of travel can be.

Disclosure: The author has no direct affiliation with Bloom Hotels, nor does this article include any sponsored content or promotional material. The opinions expressed in this article are based on publicly available information and are intended to provide an objective overview of Bloom Hotels and its services.

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Bloom Hotels: A Modern Vision of Hospitality Redefining Travel

Bloom Hotels represents a modern vision of hospitality, redefining travel for a new generation with innovative design, smart comfort, and memorable stays.

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In a rapidly evolving hospitality landscape, Bloom Hotels stands as a testament to the changing preferences of today’s travelers. As modern tourism leans toward personalized, sustainable, and experience-driven stays, Bloom Hotels has successfully navigated the intersection of comfort, innovation and local connection, creating an environment that feels both familiar and forward-thinking.

For those seeking not just a place to stay but an experience that resonates beyond the conventional, Bloom Hotels offers a distinctive solution. Here’s why Bloom Hotels has become a top choice for travelers who value simplicity, sustainability and seamless integration of technology.

A Fresh Take on Modern Hospitality

Bloom Hotels embodies a refreshingly modern approach to hospitality, breaking away from the trappings of traditional luxury without compromising on quality or comfort. Its minimalistic yet functional design speaks to the evolving tastes of today’s traveler, who values efficiency and thoughtful aesthetics. Each location, while adhering to the Bloom Hotels brand’s consistent ethos, integrates elements that reflect its environment, creating spaces that feel grounded yet innovative.

Rooms are designed to provide both functionality and relaxation offering features like ergonomic beds, ample workspace and high-speed internet connectivity. Guests are greeted with a streamlined experience that prioritizes ease and accessibility, from swift check-ins to intuitive in-room technology. It’s not about excess, but about providing what’s necessary for a comfortable, efficient stay.

The Power of Personalization

Millennials and Gen Z have rewritten the rules of modern travel, prioritizing personal growth and experience over traditional luxury. Bloom Hotels has recognized this shift and catered to these evolving demands by offering highly personalized experiences that go beyond the ordinary.

Guests can curate their own experiences, from choosing the type of room that best suits their needs to customizing in-house services. Whether it’s a wellness-focused retreat or a city break with a local cultural immersion, Bloom Hotels provides a range of options that reflect the diverse needs of today’s travelers.

For business travelers, the hotel’s seamless integration of technology allows for swift, efficient stays, with features like digital check-ins, 24/7 support, and flexible workspace arrangements. Leisure guests, on the other hand, can explore local recommendations curated by the hotel’s expert staff, enhancing the connection to the destination.

Sustainable and Thoughtful Operations

In a time when sustainability is no longer a luxury but a necessity, Bloom Hotels has committed to reducing its environmental footprint. The brand’s approach to sustainability is both practical and impactful. From energy-efficient lighting and water conservation measures to the use of locally sourced materials and eco-friendly cleaning products, every aspect of Bloom Hotels’ operations reflects its dedication to minimizing environmental impact.

Bloom Hotels also places a significant focus on the local community, integrating regional elements into the guest experience and ensuring that tourism benefits the areas it serves. By partnering with local artisans, sourcing produce from nearby markets, and supporting regional causes, Bloom Hotels creates a sustainable ecosystem that supports both travelers and the local community.

Technology That Enhances, Not Distracts

The modern traveler demands convenience and personalization, and Bloom Hotels meets these expectations with cutting-edge technology. Yet, unlike many hotel chains that overcomplicate guest services with excessive tech, Bloom Hotels takes a measured approach, using technology to enhance the guest experience without overwhelming it.

The hotel’s mobile app allows for easy booking, check-in, and room customization, while in-room technology provides guests with control over lighting, temperature, and entertainment options. By integrating technology in a way that is intuitive and user-friendly, Bloom Hotels enables guests to focus on what truly matters whether that’s work, relaxation or exploration.

Local Connection with a Global Reach

Bloom Hotels thrives on its ability to offer guests a local experience without sacrificing international standards. Whether you’re in the heart of a bustling city or a more tranquil setting, Bloom Hotels ensures that each location captures the essence of its surroundings.

By offering curated local experiences, from guided tours to culinary experiences, Bloom Hotels gives travelers an authentic connection to the region while maintaining the high standards of service they expect. It’s this blend of global consistency and local flavor that sets Bloom Hotels apart in a crowded hospitality market.

The Future of Hospitality

As we look ahead to 2025 and beyond, the expectations of the modern traveler continue to evolve. Bloom Hotels is well-positioned to meet these demands, offering a seamless blend of comfort, innovation and sustainability. For travelers who value simplicity, authenticity, and thoughtful design, Bloom Hotels represents a new standard in the hospitality industry a hotel experience that is both grounded and forward-thinking.

In an era where travelers are seeking not just luxury but authenticity and deeper connections, Bloom Hotels offers a compelling model for how hospitality can evolve to meet the changing needs of a new generation of global citizens.

Disclosure: The author has no direct affiliation with Bloom Hotels, nor does this article include any sponsored content or promotional material. The opinions expressed in this article are based on publicly available information and are intended to provide an objective overview of Bloom Hotels and its services.

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