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Don’t fall for the Instagram Stories trap – Karryon

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Last week was all about Pokemon Go (like, so last week), and so this week we’re off and running again like excitable little kids to jump onto the latest micro macro trend that is Instagram Stories.

If you’ve missed all the fuss, in simple terms Instagram Stories is rather like Snapchat.

Launched yesterday to equal fanfare and skepticism it’s an extension of the Instagram app that lets you create ‘stories’ from your photos and videos and put them together as a sequence. Your story then stays up on Instagram for 24 hours for your adoring fans to watch on repeat before disappearing into the Insta ether (though you can save it for prosperity).

In fact it’s totally like Snapchat. Except, that unlike Snapchat where you’re more likely to be following people you know personally (so making the content more relevant and fun), on Instagram Stories you’re more likely to be following people you admire for their lovely photos and occasional videos, but probably don’t know personally.

worldofwanderlust-karryon

World of Wanderlust is one of Travel’s biggest influencers

Which is where the problems start if you’re an ‘influencer’ that’s built up a sizeable following (Ie: over the 50k mark) and perhaps claimed yourself as one of the numerous Influencer Pro’s that now makes a living from your high ranking ‘grams’.

You’ve done well to build your brand and worldwide reach around a perception of your travelling lifestyle with your gorgeous considered shots, neat filters, some well crafted narrative and story and strategic, timely consistency to your post delivery.

Your fans love you for it and have in their own minds created a picture of what you represent to them as an aspirational brand and a person. (Remembering that the true definition of a brand is a persons gut feeling towards you. Positive, negative or indifferent – its the key reason Influencers are so successful because of this ‘humanising’ effect for brands).

So what happens when you then go spouting off ad nauseum with frequent Instagram Stories? Acting goofily and sharing scribbled moments and on the fly opinions about your life that shall we say are banal at best. You thought it was funny and really interesting at the time but was it? Apparently not.

It’s akin to what may have happened with that attractive person you always used to see on the bus to work. Over a period of time, you painted a utopian picture of them in your mind of how to you they appeared to exist so beautifully in the world. Even though you had never had any contact with them.

And then you sat next to that so called special person on the bus one day, heard their voice which wasn’t what you expected and learnt their real story, warts and all.

It was then that you’re whole fantasy world came crashing down.

The love affair was over and It was heart breaking. For a few seconds anyway.

karryon-meme

It’s what we as people do. We naturally form opinions based on human cues. It’s a biological thing and we can’t help it. It just happens.  It’s how brands live or die.

Such is the danger for Influencers with Instagram Stories and posting ‘stuff’. Let temptation get the better of you and you as a ‘brand’ could be in trouble. Which would mean goodbye followers and potentially goodbye livelihood.

Not a good outcome.

There will be some great success stories for those that execute well in line with their brand, but for many others – there will be tears.

So my advice to all you smart Instagram influencers out there is to follow the old maxim: “Just because you can, doesn’t mean you should”.

If you’re already winning on Instagram. Hold em.

What do you think of Instagram Stories? Share your thoughts below.





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Cohen & Steers tips power demand from data centres to cope with the artificial intelligence boom

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Utilities are among the top picks for international investment group Cohen & Steers as it reshuffles its holdings to minimise the impact of global tariffs and bets on rising demand for power from data centres to cope with the artificial intelligence boom.

“Utilities tend to have very little impact from tariffs,” said Ben Morton, the New York-based head of global infrastructure for the $US88 billion ($136 billion) asset manager during a trip to Sydney to meet with local investors.

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Fashion Brands and Hotels Team Up for the Hottest Travel Collaborations of Summer 2025 – L'OFFICIEL USA

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Fashion Brands and Hotels Team Up for the Hottest Travel Collaborations of Summer 2025  L’OFFICIEL USA



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How to create passive income in 2025 with AI

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Artificial intelligence is no longer a futuristic concept; it’s a powerful tool that can be leveraged today to build scalable and sustainable passive income streams. In 2025, with AI becoming more accessible and sophisticated, the opportunities for automation and monetization are more significant than ever. Here’s a detailed guide on how to create passive income using AI.

1. AI-Powered Content Creation and Monetization

Content creation is one of the most accessible and effective ways to generate passive income with AI. The key is to use AI to handle the heavy lifting of production, allowing you to focus on strategy and quality control.

Blogging and SEO:

Automated Content Generation: Use AI writing tools like Jasper, Copy.ai, or a custom GPT to generate blog posts, articles, and guides on a massive scale. You can feed the AI a topic and a few keywords, and it can produce a well-structured draft in minutes.

SEO Optimization:AI tools can also help with keyword research, meta descriptions, and on-page SEO. This ensures your content is not only abundant but also optimized to rank highly on search engines, driving organic traffic and passive ad or affiliate revenue.

Affiliate Marketing:Integrate affiliate links into your AI-generated content. Once the blog post is live and attracting readers, it can generate commissions from product sales with no further effort from you.

Faceless YouTube Channels:

Scripting and Video Production: AI can write engaging scripts for videos in a specific niche (e.g., finance, history, or self-improvement).

Voiceovers and Visuals:Use AI-powered text-to-speech generators like ElevenLabs for professional-sounding voiceovers. Combine this with AI video generators or stock footage to create compelling videos without ever showing your face or recording a single line of dialogue.

Monetization: Once your channel is established, you can earn passive income through YouTube’s Partner Program (ad revenue) and by including affiliate links in your video descriptions.

Selling AI-Generated Digital Products:

E-books and Planners: Use AI to write e-books on niche topics, or create unique digital planners and journals. You can then sell these products on platforms like Etsy or Gumroad.

Print-on-Demand (POD): AI image generators like Midjourney or DALL-E can produce stunning and unique art. You can use these designs on t-shirts, mugs, and posters and sell them through POD services like Printful or Printify. The platform handles production and shipping, making it a completely passive income stream after the initial design and setup.

2. AI-Driven E-commerce and Dropshipping

AI can automate and optimize every step of an e-commerce business, from product selection to marketing.

Dropshipping with AI: AI tools can analyze market trends to help you identify winning products to sell. They can also generate product descriptions and marketing copy, and even automate ad campaigns on platforms like Facebook and Instagram.

Automated E-commerce Stores: Platforms like Shopify offer AI-powered store builders that can get you up and running in a day. You can use AI to manage inventory, forecast demand, and provide personalized product recommendations to customers, all of which contribute to a more passive operation.

3. AI-Powered Services and Automation for Businesses

You can sell AI-powered solutions to other businesses, creating a recurring revenue model.

Building Custom Chatbots:Many small to medium-sized businesses need chatbots for their websites to handle customer inquiries, book appointments, or qualify leads. You can use no-code AI tools to build and deploy these chatbots and charge businesses a monthly fee for the service and maintenance.

AI-Powered Social Media Management: Offer a subscription-based service where AI tools generate and schedule social media content for clients. The AI can analyze their target audience and industry trends to create relevant and engaging posts, all with minimal input from you once the system is configured.

AI Consulting and Workflow Automation: As more businesses adopt AI, they’ll need help integrating it into their workflows. You can offer consulting services to help companies identify opportunities for AI integration, build custom automation workflows using tools like Zapier or Make, and charge a premium for your expertise.

4. Leveraging AI for Financial Strategies

AI can also be applied to financial markets to generate passive income.

Algorithmic Trading: While this requires a higher level of expertise, AI and machine learning are used to develop trading bots that can analyze market data and execute trades automatically. These bots can be configured to operate based on your specific risk tolerance and investment goals.

Predictive Analytics for Investment: Use AI to analyze market trends and predict potential growth areas. While this isn’t a direct income stream, it can guide your investment decisions and lead to significant passive returns over time.

The key to creating passive income with AI in 2025 is to see AI as a powerful partner that handles repetitive, time-consuming tasks. By building a system where AI does the work, you can create and manage income streams that require very little active involvement, ultimately freeing up your time and generating wealth.



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