JORDAN’S tourism revenues rose 11.9 per cent year on year in the first half of 2025 to reach $3.67 billion, underscoring the sector’s resilience amid geopolitical tensions in the region.

According to data from the Central Bank of Jordan, the growth came despite a slight setback in June, when monthly revenues fell 3.7pc to $619.2 million, state-run Petra news agency reported.

Despite this, Jordan’s performance reflects a broader tourism surge across the Middle East, with a May release by the World Travel and Tourism Council showing the sector added $341.9bn to gross domestic product and 7.3m jobs in 2024, with projections of $367.3bn and 7.7m jobs in 2025.

Saudi Arabia led the region with a 148pc rise in international tourism revenue in 2024, according to its Ministry of Tourism, while Oman, the UAE, and Qatar continued to attract strong visitor flows through investment, connectivity, and major events.

Citing the central bank data, Petra said: “Tourism revenues from Asian visitors surged by 42.9pc during the first half of the year, while revenues from European tourists increased by 35.6pc, Americans by 25.8pc, Arabs by 11.5pc, and other nationalities by 43.0pc.”

It added: “Conversely, revenues from Jordanian expatriates visiting the kingdom registered a modest decline of 0.8pc over the same period.”

Spending by Jordanians on outbound tourism rose 3.3pc year on year in the first half of 2025, reaching $999.7m, despite a 22.7pc decline in June alone, when spending fell to $195.6m.

This comes on the back of a strong start to 2025, with Jordan welcoming 1.51m visitors in the first quarter – a 13pc increase from the same period last year – while receipts rose 8.85pc to 1.22bn Jordanian dinars ( $1.72bn), according to the Ministry of Tourism and Antiquities’ first-quarter report.

The recovery was further supported by the return of air connectivity, which had nearly disappeared in 2024. New agreements with European carriers expanded the number of low-cost direct routes to 25 this year, including 20 to Amman for the summer and five to Aqaba in the winter. These routes are expected to bring in around 270,000 travellers, the report added.

Looking ahead, the ministry said it is developing a new National Tourism Strategy for 2025–2028, building on the previous plan and aligning with the country’s Economic Modernisation Vision.

The updated roadmap aims to diversify source markets, including China, India, Russia, Africa, and Southeast Asia, and promote high-potential segments such as medical, wellness, faith-based, adventure, and meetings, incentives, conferences, and exhibitions, or MICE, tourism.

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When will British travellers to the European Union and wider Schengen Area need to apply in advance for an online permit? The short answer is: not before 2027.

EU officials had originally confirmed that the much delayed “entry-exit system” would take effect on 10 November 2024.

From that date, it was thought that every UK traveller entering the Schengen Area would need to be fingerprinted and provide a facial biometric. (The requirement will not apply to British visitors to Ireland, in the European Union but outside Schengen.)

But the deadline was missed. Now the European Union says EES will start to be rolled out from 12 October 2025 with completion by 9 April 2026.

The European Travel Information and Authorisation System (Etias) can only function once the Entry/Exit System is fully working.

It is due to launch six months after that. The EU says Etias will launch in the final quarter of 2026 – some time from October to December.

But for at least another six months the Etias will be optional. So you will not need one before April 2027 at the earliest.

What is Etias?

British travellers and those from all other “third-country visa-free nationals” (as the UK chose to become after Brexit) will need provide information in advance so that frontier officials know more about them on arrival – and to identify people who the EU wants to keep out.

Etias, the next step in tightening frontier controls, is a online permit system that is similar to the US Esta scheme. It will cost €20 (£17) and is valid for three years, or until the passport reaches three months to expiry, whichever comes first.

“UK nationals are required to have a valid Etias travel authorisation if they travel to any of the European countries requiring Etias for a short-term stay (90 days in any 180-day period),” says the EU.

“Its key function is to verify if a third-country national meets entry requirements before travelling to the Schengen Area.”

The zone covers almost all of the EU (apart from Ireland) plus Iceland, Norway, Switzerland and Liechtenstein.

When will I need one?

Here is the timeline of the essential roll-out:

The EU says: “Starting six months after EES, some 1.4 billion people from 59 visa-exempt countries and territories are required to have a travel authorisation to enter most European countries.”

But “required” is not exactly correct. It will be only on a voluntary basis initially. The European Union says the launch of Etias will be followed by “a transitional period of at least six months”.

The EU says: “For travel during this time, travellers should already apply for their Etias travel authorisation, but those without one will not be refused entry as long as they fulfil all remaining entry conditions.”

Those conditions are basically the existing requirements for passport validity:

The earliest, therefore, that any British traveller or other “third-country national” will need an Etias is April 2027.

Once the “transitional period” is over, a further “grace period” of at least six months will apply on a one-time only basis to British travellers who turn up without an Etias.

The European Union says: “There is an exception: only those coming to Europe for the first time since the end of the transitional period will be allowed to enter without an Etias provided they fulfil all remaining entry conditions.

“All other travellers will be refused entry if they do not hold an Etias travel authorisation.”

The grace period will last at least six months.

How will I apply for an Etias?

At the heart of the system is an Etias website. An app will follow (any apps that currently purport to be official EU Etias apps are imposters).

Travellers will be required to submit personal information including name, address, contact details in Europe and passport data. They must also state an occupation (with job title and employer). Students must give the name of their educational establishment.

The applicant must give details of any serious convictions in the past 20 years.

Travellers must also provide the reason for their journey (holiday, business, visiting family, etc), specify the Schengen Area country they will first arrive in, and provide the address of their first night’s stay – which will pose a problem for tourists who like to make plans as they go along.

It is likely that for subsequent journeys the traveller will not be expected to update the information. My understanding is that information on where you are going and staying, and the reason for your trip. is needed only at the application stage. The form should be completed with reference to your first journey.

As with the US Esta, after you have been admitted once and returned home you should be able to enter again without updating such information online.

The fee is €20 (£17) for all applicants aged 18 to 70. While those under 18 or over 70 will still need to apply for and hold an Etias, they need not pay.

What happens to the information?

Every application will be checked against EU and relevant Interpol databases, as well as “a dedicated Etias watch-list”.

The system will be tuned to pick out individuals suspected of being involved in terrorism, armed robbery, child pornography, fraud, money laundering, cybercrime, people smuggling, trafficking in endangered animal species, counterfeiting and industrial espionage.

In a case of mistaken identity, will I be able to appeal?

Yes. If you are suspected of one or more of the above offences, but in fact have led a blameless life, you will be allowed to argue your case. Details of how to appeal will be included with the notice of rejection.

How far in advance must I apply?

The aim is for an Etias to be granted in most circumstances within minutes, though even a straightforward application could take up to four days.

If an application is flagged (ie there is a “hit” with one of the databases) the prospective visitor may be asked to provide additional information. Alternatively, says the EU, the applicant may be asked “to participate in an interview with national authorities, which may take up to additional 30 days”.

The European Union says: “We strongly advise you to obtain the Etias travel authorisation before you buy your tickets and book your hotels.”

If I get an Etias, must I print anything out?

No. The frontier guard will get all the information they need from the passport you used to apply for your Etias.

Will my Etias be checked before departure to the EU?

Yes. Most British travellers to Europe will have their Etias status checked by the airline, as currently happens with travel to the US (Esta), Canada (eTA) and many other countries.

Airlines are obliged to ensure passenger comply with the immigration rules of the destination. A couple of them made a complete mess of it when the post-Brexit passport regime took effect, and invented their own rules.

To try to avoid a repeat, I have written to the airlines’ representative body to try to ensure that they are fully aware of the “optional” nature of Etias during the transitional and grace periods before it becomes mandatory.

Is Etias a visa?

This answer to this common question depends on your interpretation of semantics. Officially, it is exactly the opposite of a visa. Europe says that Etias is “a pre-travel authorisation system for visa-exempt travellers”. It is a similar concept to the UK ETA, the US Esta and Canadian eTA, which are not technically visas.

But Etias requires visitors to:

So I contend it amounts to a normal person’s understanding of a visa.

Once I have an Etias, am I guaranteed admission to the Schengen Area?

No. “Mere possession of a travel authorisation does not confer an automatic right of entry,” says the EU.

“All travellers arriving at the border are still subject to border checks and border guards will refuse entry to those who do not meet the entry conditions.”

As with the US, travellers can be turned away for any reason, with the Etias permission rescinded.

Must I apply for an Etias every time I travel to Europe?

No. The permit will be valid for three years, or until your passport reaches three months before expiry, whichever is the earlier. (Note also that British passports must not be over 10 years old on the day of entry to the European Union.)

Will I need an Etias to travel to Ireland?

No. Ireland is not in the Schengen Area, and the Common Travel Area – incorporating the UK, Ireland, the Isle of Man and the Channel Islands – transcends European Union rules.

If I have a visa for study or work, or a long-stay permit from one of the EU nations, must I obtain an Etias?

No.

How are people without internet access supposed to apply?

They will be expected to get a friend, a family member or a travel agent to make the application for them, in the same way as the US Esta and similar schemes.

Just remind us about the 90/180 day rule?

This rule, to which the UK asked to be subject after leaving the European Union, means that British travellers cannot stay more than 90 days in any stretch of 180 days.

As an example of what it means: if you were to spend the first 90 days of 2025 (January, February and almost all of March) in the Schengen area, you would not be able to return until late June.

Is the UK being punished because of Brexit?

No. Work on strengthening the European Union’s external border was already under way before the UK referendum on membership in June 2016. Initially British officials participated in plans for the entry-exit system.

Neither the EES nor Etias would be relevant if the UK was still in the EU. But the nation voted to leave the European Union and the UK government negotiated for British travellers to be classified as third-country nationals – triggering extra red tape.

Will Etias be the next online scam?

Yes. As with other online travel permits, commercial intermediaries are allowed.

But according to Frontex – the European Border and Coast Guard Agency, which is implementing Etias – there are many scam sites out there that are likely to apply fees way above the basic €20 (£17).

Any site other than europa.eu/etias is unofficial and should not be trusted. One “imposter” site claims to have processed 671 applications already; this is impossible since no applications have been processed anywhere.

Another site offers a 40 per cent discount for early applications. Some use the EU logo, which is illegal.

Frontex also warns about the risk of identity theft if personal information is provided to imposter sites.