A new AI-powered platform has been created for the “new generation” of luxury travel advisors, promising to transform how they source and use partner content to promote themselves.

Alan Ball, who has worked in corporate roles for Six Senses and Soneva, says ‘Pixi’, the new platform he has co-founded with Emma Squire, will completely redefine how visual content is discovered and accessed within the global travel trade – and without it, you risk being left behind.

While the new AI platform is only weeks old, Ball says it’s already being used by the likes of Six Senses, The Beaumont Mayfair, Trump Hotels Global and The Lindis Group New Zealand (among others) and more than 200 luxury agencies globally.

“Pixi is ground-breaking technology that enables hotels and suppliers to become discoverable, giving travel advisors immediate, on-brand access to the content they need to inspire, quote, convert and market.

“It’s a cloud-based platform that functions as a visual command centre for luxury travel brands and there’s nothing like this in the world.

“Images and video are so powerful… we all see it and wish we were there, and we wanted to create something for hoteliers to provide quality content for advisors to use.”

It means advisors can quickly find content to satisfy even the most discerning traveller who is on the fence about their booking, and promote their own area of expertise with content otherwise not available to them.

Co-founder Emma Squire adds, “We have the most aspirational and sexy content of any industry, but it mostly sits in every hotel’s cloud or under lock and key in a media gallery”. 

“It’s a totally outdated way of marketing your product. It’s like designing a haute couture dress just to leave it in a cupboard in your back room.

“Pixi is the catwalk of the industry, an opportunity for brands to tell their story, showcase their brand, and be discoverable by the global trade that sells them.”

Ball says they came up with the idea, which is free for advisors, after Squire was talking to a luxury travel agent who was finding it hard to get her hands on good visual content to promote what she could offer her clients.

“We started talking about a global hub, so if you’re looking for a camp in Africa or a hotel in Melbourne, you can find it all in one place to use in updating a newsletter, or updating a client, but the most powerful tool is using images and reels for social media,” Ball says.

He says with recent research showing 73 per cent of travellers say visuals influence where they book and 85 percent of Gen Z and Millennials booking trips based on video content, it’s even more important to get on board than ever – and, he says, it’ll be particularly useful for advisors who are independents.

“With the rise of independents, they’re working from home and don’t have a marketing team, so it’s spoon feeding them content to make it easy for them to promote themselves and the hotel partners they work with.

“We want this to be an industry standard tool, and now’s the time to do it because there’s a new generation of agents with a different mindset and hoteliers who understand the need to embrace technology.”

Pixi’s plans for the future are to include airlines, private jets, and tourism boards.

For more information and to sign up, visit PIXI.

In a small office in Banani, Dhaka, a team of Bangladeshi entrepreneurs have quietly built something that could change how millions of people travel. Their continued resilience in building Bangladesh’s first AI-powered travel assistant stands as proof that Bangladesh will not be left behind in the AI revolution.

The Journey to Innovation

TripBooking.AI’s story starts with three innovators – Prottoy Sen, Dipto Datta and Ahmed Ajmine. Prottoy Sen’s path to entrepreneurship began at Notre Dame College, before Chinese state scholarships took him abroad for undergraduate and master’s studies. He is one of the few Bangladeshis accepted into the prestigious MIT Bootcamp—an elite global entrepreneurship programme run by the Massachusetts Institute of Technology, USA. After gathering 15 years of experience from global tech giants like HP and Ericsson, he now resides in Australia—but his heart remains focused on solving problems back home.

“In a rapidly changing Bangladesh, where the population is massive and resources are limited, there are no alternatives to entrepreneurs,” says Prottoy.

This very philosophy sparked the idea for TripBooking.AI back in 2024, when Sen experienced the same frustration millions of Bangladeshis face while booking a trip. Spending hours calling travel agents, scrolling through countless Facebook groups and sending endless WhatsApp messages is often considered the norm for travel planning. Sen found the perfect partners in Dipto Datta and Ahmed Ajmine, fresh Computer Science graduates from North South University who shared his vision of modernising Bangladesh. Prottoy Sen brought a decade of experience at global tech giants and product vision, while Dipto and Ahmed led the AI innovation and technical development.

Together, they spent early 2025 building the final product—an AI-powered platform that transforms travel planning from a nightmare to a simple prompt for your AI assistant.

The AI Revolution in Your Pocket

The solution is “Zoe”—an AI assistant designed with a clean, modern interface and smart features to rival any international travel app. The process is simple: chat with your AI to curate your trip, then book on the go.

Ask Zoe about destinations, dates or budget constraints and she responds with curated travel packages from reliable partners at unbeatable prices. The founders believe that tomorrow’s travel landscape should not rely on endless phone calls with travel agents and Facebook searches.

What makes TripBooking.AI special is its deep alignment with the local market. Zoe, the AI assistant, has been carefully engineered to understand the needs, preferences, and travel behaviours of Bangladeshi users. The platform handles both international adventures and local tours with equal sophistication. It currently works with tour packages, with plans to launch hotels and flight bookings in the near future.

Inspiring a Generation

The world has not failed to take notice of a rumbling revolution. Amazon has accepted the entrepreneurial trio into AWS Activate, providing credits that can be used across more than 200 AWS services. Even more remarkable is their selection for Silicon Valley’s Founders Institute Core Programme, the world’s largest pre-seed accelerator that has helped over 7,800 entrepreneurs across 100+ countries raise over $1.85 billion in funding since 2009.

TripBooking.AI stands as proof that when global expertise meets local passion, extraordinary things can happen. Prottoy Sen’s journey from Notre Dame to MIT Bootcamp to Australia and back to Dhaka shows that bringing world-class innovation home isn’t impossible.

The founders’ ambitions extend far beyond Bangladesh’s borders. The company hopes to go global someday, turning their local solution into a worldwide movement. This isn’t just a Bangladeshi innovation—it’s a vision for the world. The founders imagine a future where any traveller, anywhere, can plan and book their dream trip just by having a conversation.

As the platform officially launches, these three entrepreneurs can inspire a generation to believe that in resource-constrained Bangladesh, entrepreneurship isn’t just an option, it’s the answer. Today, they’ve shown us what the travels of tomorrow will look like.

TripBooking.AI is officially launching on 20 July 2025. Whether you’re planning a weekend escape to Cox’s Bazar or a honeymoon in Bali, just tell Zoe—she’ll handle the rest. Visit TripBooking.AI to experience the future of travel planning today.