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AI’s Explosive Growth Set to Destroy Air Travel Goals – Is the Tech Revolution a Hidden Climate Killer?

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Saturday, July 19, 2025

As the world intensifies its focus on achieving net-zero emissions, a concerning contradiction is emerging. While governments and companies commit to reducing carbon footprints, there is growing concern over the environmental impact of one of the most rapidly expanding sectors: artificial intelligence (AI). Researchers from the University of Cambridge have highlighted a significant challenge, noting that AI’s carbon emissions are projected to far exceed those of air travel in the coming years, threatening the very goals that net-zero initiatives aim to achieve.

In a comprehensive report released in July 2025, the Cambridge team stated that the technology sector’s self-reported global emissions have been growing rapidly even before the generative AI boom. The sector is expected to account for 8% of global greenhouse gas emissions by the end of the next decade, raising alarms about the long-term sustainability of AI’s rapid rise.

AI’s Insatiable Appetite for Resources

As AI technology continues to advance, its infrastructure demands have grown in parallel. The infrastructure that powers AI, including massive data centers, requires vast amounts of electricity and water. This growing investment in AI infrastructure brings significant environmental costs, as researchers warn that AI’s increasing energy consumption could undo much of the progress made in reducing global carbon emissions. The resources needed to support AI’s growth are already considerable, and experts predict that this will only escalate in the coming years.

Currently, data centers, which form the backbone of AI operations, already consume between 2% and 4% of the electricity in major economies such as China, Europe, and the United States. With energy grids already under strain in many parts of the world, the growing demand for electricity to power AI operations poses a challenge to sustainability. As John Naughton, chair of the Advisory Board at Cambridge’s Minderoo Centre for Technology and Democracy, points out, every megawatt of energy allocated to AI data centers is one that could have been used for housing, manufacturing, or other essential sectors.

The Impact on Net-Zero Emissions Goals

Governments and companies around the world have invested heavily in efforts to meet net-zero emissions targets, with a focus on reducing or eliminating carbon emissions by mid-century. However, the rapid expansion of AI technology, coupled with its insatiable energy demands, is beginning to undermine these efforts. The paradox is that while governments push for more sustainable, low-carbon technologies, they are also fostering the growth of an industry that is projected to be a significant contributor to global emissions.

This contradiction has raised questions about the true feasibility of achieving net-zero targets while supporting the continued growth of AI. The AI industry, with its vast data needs, is becoming a major consumer of fossil fuels, particularly as the demand for electricity skyrockets. The more AI technology expands, the more it risks sabotaging the progress made in other sectors aimed at reducing carbon emissions.

Public Concerns About AI’s Impact on Society

The environmental concerns surrounding AI are compounded by growing unease over its potential impact on society. A recent Gallup survey revealed that almost half of respondents believe AI is “very different from the technological advancements that came before,” with many fearing it could harm humans and society at large. Six out of ten individuals polled expressed concern that AI would reduce the need for humans to perform important or creative tasks, with only 38% believing AI would primarily handle mundane tasks, allowing humans to focus on higher-impact work.

In addition to fears about job displacement, almost two-thirds of those surveyed indicated that they would resist using AI for as long as possible. This resistance could create further challenges, as companies increasingly adopt AI technologies in an effort to stay competitive. The growing dependence on AI is expected to drive up electricity demand, which in turn will increase reliance on fossil fuels, further complicating the global push for net-zero emissions.

The Energy Dilemma: Balancing AI with Sustainability

The rapid growth of AI raises important questions about the relationship between technological advancement and environmental sustainability. While AI promises to revolutionize industries and improve efficiency, it also presents significant challenges when it comes to energy consumption. As AI systems become more powerful and widespread, they will inevitably require more resources, which could ultimately offset the gains made in other areas of sustainable development.

The question remains: can the world continue to embrace AI and its benefits while ensuring that the energy demands of the sector do not derail efforts to combat climate change? This dilemma highlights the need for careful planning and consideration when it comes to integrating AI into the global economy. Innovations in AI must be accompanied by innovations in energy efficiency, waste management, and sustainable resource use to ensure that progress in technology does not come at the expense of the planet.

A Call for Sustainable AI Practices

Experts argue that the key to mitigating the environmental impact of AI lies in developing more sustainable practices within the industry. This includes finding ways to make data centers more energy-efficient, using renewable energy sources to power AI operations, and implementing strategies to minimize waste and water consumption. Additionally, AI developers and researchers must work collaboratively with governments and environmental organizations to create policies and guidelines that promote responsible AI development.

One potential solution is to invest in greener AI technologies that rely on less energy-intensive models. Research into more efficient algorithms, energy-efficient hardware, and AI systems that can be powered by renewable energy sources could help reduce the carbon footprint of AI. Furthermore, companies and governments must prioritize the integration of AI into sectors that can benefit from sustainable practices, such as renewable energy, environmental monitoring, and climate change mitigation.

Conclusion: Navigating the Path Forward

As AI continues to advance, the world faces a critical challenge: how to balance the benefits of this transformative technology with the pressing need for environmental sustainability. The growing energy demands of AI, coupled with its projected impact on global emissions, create a complex situation that requires thoughtful, proactive solutions.

Governments and companies must address the environmental costs of AI while continuing to foster innovation in this important sector. The path forward will require a careful balance between technological progress and ecological responsibility, ensuring that the rise of AI does not undermine the global fight against climate change. With the right policies, investments, and technological innovations, it is possible to create a future where AI serves humanity’s needs without compromising the planet’s health.



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MP Govt Signs Deal with Submer to Build Eco-Friendly AI Data Centres

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 The Madhya Pradesh State Electronics Development Corporation (MPSEDC) has signed a Memorandum of Understanding (MoU) with Spain-based Submer Technologies. 

The agreement will pave the way for developing up to 1 gigawatt of next-generation, AI-ready data centre capacity in Madhya Pradesh, using Submer’s advanced cooling technologies. These technologies, like immersion cooling and direct-to-chip solutions, help save energy, reduce water usage, and lower the overall environmental impact of data centres.

 “Following our visit to Submer’s facility, we are convinced of the potential for transformative collaboration. This partnership reflects our vision for sustainable technology, job creation, and positioning Madhya Pradesh as a preferred destination for global innovation,” Mohan Yadav  CM, MP said.

The deal was finalised after a high-level visit to Submer’s innovation centre in Barcelona on July 17, 2025. 

As part of the agreement, the MP government will support the project by helping with land allocation, approvals, and investment incentives.

On the other hand, Submer will offer expertise in design, training, and technical support to set up the facilities. The company’s solutions have already led to 600 GWh of electricity savings and saved over 3 billion liters of water worldwide.

“This MoU marks the beginning of a robust partnership that will catalyze local employment, skill development, and innovation while building scalable infrastructure for the AI era,” Sanjay Dubey,additional chief secretary of department of science and technology, GoMP  said.

Submer’s leadership team is expected to visit MP later this month to explore potential sites and meet with local partners.



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DAZN Opens India’s First Sports-Tech GCC in Hyderabad, Plans to Hire 3,000 by 2026

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DAZN, the world’s leading sports streaming platform, opened India’s first sports technology global capability centre (GCC) in Hyderabad on July 18, 2025 . The new centre will serve as DAZN’s largest global hub and is expected to create around 3,000 jobs by the end of 2026.

DAZN plans to invest ₹500 crores over the next three years to expand operations in Hyderabad. The centre will focus on developing advanced sports technology, using AI and real-time analytics, while also working with academic institutions for training, research, and job creation in Telangana.

Speaking at the launch, Telangana IT and Industries minister Duddila Sridhar Babu said that the move reflects DAZN’s trust in Telangana’s skilled talent, strong infrastructure, and supportive government.

He also emphasised the rapid growth of Hyderabad as a top destination for GCCs. “Nearly one new GCC is being added every week in the city,” he said.

Babu also spoke about the state’s broader growth plans, including expanding development to tier-2 and tier-3 cities. “Telangana is investing over $15 billion in infrastructure projects like AI City, sports city, EV mobility, and the regional ring road,” he said. 

DAZN has been growing rapidly in India since launching its centre of excellence in Hyderabad in 2023. In just two years, it has expanded to over 1,500 employees, including engineers, developers, and data scientists.
“Hyderabad has been a perfect destination for DAZN to grow its technology and product operations, thanks to the state government’s progressive policies, world-class infrastructure, and highly skilled talent pool,”Sandeep Tiku, DAZN’s CTO, said.



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Delta Air Lines to Expand Use of AI in Pricing This Year

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by Lacey Pfalz
Last updated: 8:50 AM ET, Sat July 19, 2025

Delta Air Lines is set to expand the use of artificial intelligence to determine airfare after testing a pilot program which used AI to set 3 percent of the airline’s airfare, but privacy advocates and government officials are concerned that it could lead to price hikes and discriminatory pricing. 

The airline was one of the first to consider using AI to determine airfare, a measure that was announced back in 2023 by the airline’s president, Glen Hauenstein. They’ve partnered with Israeli company Fetcherr to use AI to set prices.

According to Fortune, Hauenstein told investors during the latest financial call that Delta will expand the use of AI from setting 3 percent of ticket prices to 20 percent by the end of the year, with a goal of doing away with static pricing altogether. 

“This is a full reengineering of how we price and how we will be pricing in the future,” he said on the call. Eventually, he told investors, “we will have a price that’s available on that flight, on that time, to you, the individual.”

Yet what does that mean, exactly?

While Delta maintains that their fares are public and based on trip-related factors, travel websites have a history of changing fares based on factors like web browser or ZIP code.

The expansion of AI into determining fares, some critics say, could end fair pricing because travelers will never see a universal rate, only the rate that the AI algorithm predicts a traveler will pay based on a variety of factors about that specific traveler.  

“They are trying to see into people’s heads to see how much they’re willing to pay, Justin Kloczko, who analyzes so-called surveillance pricing for California nonprofit Consumer Watchdog told Fortune. “They are basically hacking our brains.”  

There are laws protecting consumers from being charged different rates based on their sex or ethnicity, but Consumer Watchdog and others warn that pricing could become predatory for people of different classes. 

Lawmakers are also taking note. Senator Ruben Gallego (D-AZ) tweeted this message about it on X on July 15: “Delta’s CEO just got caught bragging about using AI to find your pain point — meaning they’ll squeeze you for every penny. This isn’t fair pricing or competitive pricing. It’s predatory pricing. I won’t let them get away with this.” 

The integration of AI into businesses and travel brands has been a conversation topic that repeatedly returns to the issue of ethical implementation as worries about it replacing people’s jobs and stealing protected information becomes top of mind. 


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