Thiruvananthapuram: In a significant relaxation of liquor rules, the Kerala government will now allow top-class hotels to serve alcohol on the first day of every month for approved events such as international conferences, corporate meetings, social functions, and wedding receptions.
This exemption applies to hotels rated three stars and above, as well as heritage, grand, classic and boutique hotels. The tourism department defines boutique hotels as small, upscale establishments that showcase local history and cultural themes.
To serve alcohol on the first day of the month, eligible hotels must obtain a one-day permit by applying to the Excise Commissioner. Applications must include details of the event and should be submitted at least seven days before the event. The special licence carries a fee of Rs 50,000.
The revised rules follow an earlier amendment to the state’s liquor policy, which had previously designated the first day of every English month as a dry day. That restriction has now been lifted specifically for the tourism and hospitality sectors. The new provisions have been notified by the liquor policy approved by the state cabinet on 9 April.
Officials clarified that this relaxation applies only to the first day of the month and only for permitted event-based exemptions. No special licences will be issued for other dry days declared by the government, even if they fall on the first.
The decision comes amid longstanding complaints from the tourism industry, which argued that monthly dry days were hurting Kerala’s competitiveness as a destination for international events, MICE (Meetings, Incentives, Conferences, Exhibitions) tourism, and high-end weddings.
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