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Google Gemini Embeds Paid Hotel Listings for Enhanced Visibility

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  • AI-Powered Search: Google Gemini Embeds Paid Hotel Listings for Enhanced Visibility – Image Credit Unsplash+   

Google’s Gemini-powered search now integrates paid hotel listings directly into AI-generated travel itineraries, offering hotels earlier visibility in the travel planning process.

Google has taken a significant step in the evolution of AI-powered search by integrating paid hotel listings into its Gemini-powered search results. This development marks a shift in how paid media is presented within AI-generated experiences, particularly in the travel sector. The integration allows hotel listings to appear directly within AI-generated itineraries, providing a new avenue for marketers to reach potential customers.

Understanding the New Experience

Traditionally, metasearch ads existed outside the main search results. However, with the introduction of Gemini, these ads are now embedded within AI-generated search experiences. For instance, a search for a “London itinerary” prompts Gemini to create a detailed daily plan. Within this plan, users can click on “where to stay” to view hotel listings complete with visuals, prices, and reviews. These listings are paid placements, strategically positioned to capture the attention of users during high-intent planning moments.

Implications for Marketers

This integration represents a pivotal change for paid media strategies. Ads are no longer peripheral to search results but are now part of the AI-generated journey itself. This shift means that ads can appear earlier in the decision-making process, during the planning phase, rather than waiting for transactional queries. As a result, brands have a new opportunity to engage with travelers at a crucial point in their itinerary planning.

Strategies for Success

To capitalize on this new opportunity, marketers should focus on three key strategies:

1. Visual-First Content: As Gemini results are primarily text-based, incorporating strong visuals, pricing, and branding elements into hotel listings can enhance engagement and capture user attention.

2. Feed-Based Targeting: By utilizing real-time product feeds and contextual signals, marketers can ensure their ads are relevant and align with the user’s planning phase, thereby increasing the likelihood of conversions.

Discover more at Koddi.

3. Active Optimization: The visibility of listings in Gemini is influenced by query triggers, feed quality, rate competitiveness, and Google’s evolving AI algorithms. Marketers need to understand these factors to optimize their presence effectively.

The Future of AI-Powered Travel Search

As Gemini continues to develop, it is expected that paid media opportunities will expand beyond traditional metasearch placements. New surfaces, such as Sponsored Listings, may emerge, offering additional ways for brands to enhance their visibility. Google’s focus on relevance and user experience suggests that sponsored placements will closely match user intent, providing advertisers with opportunities to align their offerings with user needs.



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Luxury, Credit Cards, Deals: Hotel Earnings Preview

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Many analysts believe the major hotel groups are positioned to report steady, if unspectacular, growth in the second quarter, thanks to enjoying more tailwinds than headwinds.

In April, Hilton CEO Chris Nassetta predicted that travel demand would stabilize after the passage of President Trump’s tax and budget bill and summer negotiations over tariffs. In May, Marriott issued upbeat guidance for the year and assumed no U.S. recession would emerge.

Second-quarter results will show whether that optimism reflected confidence or wishful thinking. Earlier this year, revenue per available room (RevPAR) had been recovering but remained below 2019 peaks in several key markets and segments.

Reports we’ll be tracking this week: Hilton (Wednesday) and Wyndham (Thursday). Marriott, Hyatt, IHG, Choice, Accor, and others will roll out in the coming weeks.

Sources of Streng



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U.S. Visa Sticker Shock: New $250 ‘Integrity Fee’

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Many travelers applying for U.S. tourist visas should be prepared to pay at least an additional $250 for a new “Integrity Fee.”

It’s part of the recent budget law and hasn’t been implemented yet, but the Department of Homeland Security is authorized to start charging this fiscal year. Starting in Fiscal Year 2026, which starts October 1, the Visa Integrity Fee will be adjusted annually for inflation.

It applies to travelers applying for non-immigrant visas, but people from the more than 40 Visa Waiver Program countries are not subject to the Visa Integrity Fee.

Travelers are eligible for reimbursement sometime after the visa expires as long as they don’t overstay the visa expiration date by more than five days or engage in unauthorized work.

“There is no timeline for implementation of the fee or direction as to how the fee will be collected and refunded,” according to the U.S. Travel Association.

One issue: It may discourage travelers from visiting the U.S. because they would have to shell out $250 and wonder if they would ever get the reimbursement.

“This fee, which will be at least $250 and comes on top of existing visa fees, adds an unnecessary financial barrier for international visitors,” said Erik Hansen, US Travel’s senior vice president, government relation affairs. “Among the top deterrents to visiting the U.S. are cost and visa wait times.  And the new visa integrity fee increases the upfront costs of visiting the U.S. 144%, while doing nothing to lower interview wait times. Even if it is technically reimbursable, the added complexity and cost will discourage visitors.”

$24 I-94 Fee

That’s not all of the costly news for some international arrivals in the new law: The application fee for the I-94 arrival and departure record will rise to $24 from $6.

This fee will likely apply to travelers entering the U.S. by land, and to travelers from Visa Waiver Program countries.

This fee will also increase each year with inflation. Those exempt from filling out the form include American citizens, resident aliens, most Canadians, and aliens with immigration visas.

$40 ESTA Fee

The Electronic System for Travel Authorization (ESTA) fee is rising to $40 from the current $21. This will be paid by travelers who enter the U.S. from Visa Waiver Program countries at least through 2034.

These are the Visa Waiver Program countries, according to the U.S. Department of State:

U.S. Department of State

Visa Wait Times and Cost

A family of four from Brazil, which is not a visa waiver program country, would pay $1,876 in visa fees under the new pay structure to travel to the U.S., an increase of more than $1,100, according to the trade association.

“At a time when the U.S. should be focused on attracting more international visitors, especially ahead of global events like the World Cup and Summer Olympics, burdening them with higher fees and reducing funding for Brand USA is counterproductive,” Hansen said. “We need smarter policies that enhance our global competitiveness, not ones that make the U.S. a less welcoming destination.”

Revenue Generators

Backers of the fees, however, see them as revenue generators.

For example, 20% of the I-94 fees are earmarked for the Land Border Inspection Fee account, 20% go to Customs & Border Protection, and 60% ends up in the Treasury Department general fund.

Regarding the ESTA fee, $10 goes to the Department of Homeland Security for cost recovery, $13 is funneled to the Treasury Department for Deficit Reduction, and $17 of the fee goes to the Travel Promotion Fund, which funds Brand USA.



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Grand Canyon Fire Destroys Historic Lodge

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Parts of the Grand Canyon National Park have been closed for the rest of the 2025 season as wildfires burn across the region, covering parts of one of the U.S.’s most visited natural landmarks in smoke.

The North Rim’s Dragon Bravo Fire exploded in size by 500 acres on the evening of July 12 as gusty winds, dry air and above-normal heat hit the area. 

The fires destroyed the historic Grand Canyon Lodge and numerous surrounding cabins, according to the National Park Service

Firefighters say there is currently zero containment.

“We are devastated by the loss of the Grand Canyon Lodge and historic buildings on the North Rim. All guests and staff are safe,” the lodge said in a statement, adding that it will be in touch with visitors who have future bookings.

Aerial footage released by the National Parks Service on Friday showed the remains of the famous lodge.

Grand Canyon Closures for the Rest of the Season

The cause of the fire was linked to lightning strikes, according to local reports

Early damage assessments suggest that between 50 to 80 structures have been lost, including park administrative buildings and visitor facilities. No injuries or fatalities have been reported.

Fire fighting efforts continue around the threatened area.

But with fire activity still high and infrastructure at risk, officials say the North Rim will remain closed to all visitors for the rest of the year.

The South Rim, which receives the majority of visitor traffic, remains open.

Skift’s in-depth reporting on climate issues is made possible through the financial support of Intrepid Travel. This backing allows Skift to bring you high-quality journalism on one of the most important topics facing our planet today. Intrepid is not involved in any decisions made by Skift’s editorial team.



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