What happens when your home becomes your workplace? This question often arises when analyzing how accommodation-sharing platforms like Airbnb continue to blur the lines between personal space and professional service. In the hospitality-driven gig economy, the rise of at-home hosting has redefined business models and shifted the boundaries between work and family life.

This article explores recent research on the human experience behind the Airbnb model, revealing how freedom and flexibility often collide with the emotional cost of turning one’s ‘home’ into a hotel. Drawing on surveys and interview data, we suggest evidence-based recommendations to help platforms and hosts co-create more sustainable and supportive hosting environments.

The Human Cost of the Gig Economy

What does it mean to host strangers in your home for a living? How does this affect your personal life; not just practically but also psychologically?

These were the central questions explored in the article “Work-family Integration and Segmentation in the Gig Economy: An Exploratory Study on Airbnb Hosts’ Experiences” by de Janasz, Kim, Schneer, Beutell and Wong. At a time when gig work is becoming more common and domestic, this research offers a timely and much-needed lens on the human side of the platform economy – often celebrated for offering autonomy and a break from traditional job structures.

The study provides an important reminder that freedom comes with trade-offs, especially when your home doubles up as your workplace. The reality behind the “be your own boss” narrative is far more complex for Airbnb-style hosts. Hosting means constantly juggling the roles of business owner and private resident, balancing warm hospitality with personal boundaries and managing the emotional demands of being available around the clock.

In a survey of 136 Airbnb hosts, we examined how the emotional and social landscape of hosting affects well-being, family life and the overall desire to continue hosting. We found a growing disconnect between the image of the happy, self-directed host versus the reality of individuals coping with blurred boundaries and a lack of support.

Airbnb Hosting Challenges

Drawing on ‘boundary theory’, (a classification model based on the management of boundaries between different life contexts, especially work and home), the authors examined how Airbnb hosts manage their work and personal lives, especially when their preferences for segmenting or integrating these spheres don’t align with the realities of gig hosting. Segmentors prefer to keep work and home strictly separate, while integrators are more comfortable blending the two.

The study focused on segmentation versus integration preferences and their effects on work-family conflict, satisfaction and intention to stay in the job of hosting. The sample included a variety of hosts; some offered non-shared accommodations (entire apartments or homes), while others hosted guests in their own living spaces, which is a striking reminder that work and life often occupy the same room in the gig economy.

What emerged was clear: hosts who preferred to keep work and family separate were more likely to experience higher levels of conflict in terms of work interfering with family and vice versa. This friction often translated into lower job and life satisfaction, as well as a diminished desire to continue hosting.

Misalignment as a Source of Stress

The research looked at the widely praised concept of flexibility in the gig economy. While it’s often held up as a benefit, flexibility isn’t always good, at least not for everyone. Its value depends on how well the job structure aligns with a person’s work and life. When there’s a mismatch, what’s sold as freedom can easily become strained.

Hosts inviting guests into shared home spaces faced significantly more boundary challenges than those in entirely separate units. The physical cohabitation amplified the psychological blurring of roles. There is something particularly unsettling about the idea of strangers in your kitchen while you’re trying to get your child ready for school or decompress after a long day. These are not just operational inconveniences; they strike at the heart of what home means.

Like many platforms, Airbnb promotes hosting as an easy way to earn money, but the reality is more complex. Hosts are evaluated by real-time guests, expected to respond to messages within an hour (no matter the time zone) and are penalized for cancellations, even when legitimate family emergencies arise.

Hosts’ sense of privacy and routine are continually disrupted by the platform’s expectations. Airbnb hosting is embedded in the home so there’s little room to escape. Even for integrators who are more comfortable with work-life blending, the emotional labor of hosting and the platform’s constant demands can take its toll.

How Support Makes the Difference

The good news is that not all hosts experience these challenges equally. Our interviewees confirmed that social support (from friends, family, other hosts, even loyal guests) played a decisive protective role. Those who had regular support networks were less likely to feel isolated and more likely to report well-being, even under pressure. Online labor platforms often assume that flexibility alone is enough. However, our findings suggest that connection, not just autonomy, is key to long-term host sustainability.

How Platforms Can Step Up

If hosting is to remain viable and human-centered, platforms like Airbnb need to shift from a self-service model to one of shared care. Here’s what that might look like.

1. Peer networks with purpose: Create regional or topic-based online groups that are moderated and intentional. Airbnb could enable live chats, peer mentoring, e.g., “Ask Me Anything” sessions with seasoned hosts. Not just forums but real interaction.
2. Mental health and wellness integration: Partner with wellness apps (e.g., Headspace, Calm) or invite resilience coaches to offer opt-in well-being support. Provide mindfulness check-ins or digital rest days to encourage self-care.
3. Redefined ‘success’ metrics: Move beyond response speed and cancellations. Introduce recognition for consistency, hospitality warmth, or creative guest experiences that reflect emotional labor, not just algorithmic metrics.
4. Job crafting: Highlight hosts who have reshaped their roles, e.g., by adding tours, breakfast experiences, or local activities. A “crafted host” badge or spotlight could inspire others and increase a sense of job purpose.
5. Feedback loops: Introduce optional, reflective tools that allow hosts to log how they feel, what challenges they face and what support they need. Then feed that data into future platform features.

Host Tips for Protecting Your Well-being

While platform-level changes are crucial, hosts can also take measures to protect themselves against burnout and disconnection. Here are some evidence-based strategies from our findings.

1. Be intentional with space: For those considering hosting, especially if they know they prefer to keep work and home separate, it’s worth thinking carefully about the setup. Hosting an individual unit, for example, with its entrance and minimal overlap with its own personal living space, can significantly reduce stress and keep boundaries intact.
2. Join or build a host community: Look beyond Airbnb’s official channels. Many hosts benefit from private Facebook groups, WhatsApp circles, or informal local meetups to share struggles and tips.
3. Set expectations upfront: Much tension can be avoided simply by making boundaries clear. Letting guests know about response hours, when shared spaces are accessible or when you might be unavailable can help protect your time and your well-being. Tools like auto-replies or partnering with a co-host in another time zone can ease the pressure to always be “on.”
4. Add meaning to your work: Introduce small rituals: guest notes, cultural welcome baskets, or sharing local tips. These crafted touches can restore pride and connection in your hosting identity.
5. Take stock of your well-being regularly: Use a simple weekly check-in: “Am I still enjoying this? Am I feeling isolated or fulfilled?” Treat your well-being as a KPI that is just as important as your response rate.

Rethinking Independent Hospitality Work

This study highlights the importance of fit in flexible gig work. Autonomy alone isn’t enough. What matters is how that independence intersects with spatial realities and emotional bandwidth. As more professionals enter the gig economy, either by choice or necessity, we need to understand what this work offers and what it costs.

For those of us in hospitality, education or policy-making, these insights reveal that behind every platform profile is a person navigating real tensions between work and life. This requires designing systems and support mechanisms that recognize those boundaries.

Hospitality has always been about people; platforms like Airbnb have extended that logic into our homes. But what happens when the host is left out of the hospitality equation? Our research suggests that autonomy without support creates strain. Host care seen as a shared responsibility between platforms and people can help preserve what’s beautiful about the peer-to-peer model without eroding the person at its center. Supporting hosts isn’t a luxury, it’s the foundation of a sustainable hospitality ecosystem.

Dr Sowon Kim – Associate Professor at EHL Hospitality Business School .

This article originally appeared on EHL Insights.