Home»Japan Travel News» Japan Breaks Tourism Record with 22 Million Foreign Visitors in First Half of 2025, Driving Economic Growth
Friday, July 18, 2025
In 2025, Japan’s travel has exploded, with a record 22 million foreigners visiting the country in the first six months. The surge is clear in new official government figures that just set a record high, above the prior all-time high of 17.78 million visitors coming from abroad in 2024. The Japan National Tourism Organization (JNTO) said demand for travel is heated even outside of peak travel periods.
As a consequence, Japan’s tourist spots are witnessing more visitors than ever with popular hot spots like Tokyo, Kyoto, Osaka and Hokkaido heavy with too much traffic. This wave of tourism has helped fashion the Japan of today, though not without its challenges, namely how to sustainably manage overtourism and make sure both tourists and locals benefit. Highest Level of Visitors Ever and Economic Impact
In June alone, the number of foreign visitors was recorded at a staggering 3.38 million, that’s a 7.6 percent increase from the previous year, as per Japan National Tourism Organization (JNTO). That’s the most for the month of June and suggests a change in Japan’s tourism pattern, which usually peaks in the spring and the fall.
The largest source of foreign tourists has been South Korea, which provided 4.8 million visitors in the first half of 2025. This is then followed by tourists from China (with 4.7 million) and Taiwan (with 3.3 million). All three were way up over the same period in 2024, with China posting a stunning 53.5% increase. And the sustained appetite from East Asia, notably South Korea and China, make them important players in Japan’s tourism economy.
Apart from breaking tourist records, their arrival has also had a business effect. Foreign visitors spent about 2.5 trillion yen, or around $16.8 billion, in the April-June quarter alone. This is a 18.0 percent increase from the same period in 2024, the Japan Tourism Agency said.
Spending Trends by Nationality
Looking closer at foreign visitors’ consumption behaviors, the highest spending was by Chinese tourists totaling 516 billion yen or 20.4% of the overall expenditures in the quarter. They are trailed by their American counterparts, who spent 357 billion yen, and by visitors from Taiwan, who spent 292 billion.
Per capita spending was highest among those from Britain, Italy and Germany, which was 444,000 yen per person for Britons, about 398,000 yen for Italians and around 396,000 yen for Germans. The average amount spent per visitor in the April-June quarter was 239,000 yen, demonstrating that tourism remains a high-yield industry for Japan.
Popular Destinations and Local Impact
Japan has seen a surge of foreign visitors to both great benefit and detriment. Familiar landmarks including Tokyo Disneyland, Kyoto’s ancient temples, Osaka’s lively streets and Hokkaido’s picturesque countryside have drawn growing numbers of tourists from abroad. Even in these booming destinations, the volume of visitors has created concerns about overtourism, with some of those living nearby claiming that their lives are diminished by overcrowding.
And the Japanese government and local authorities are fighting back by promoting out-of-the-way destinations and encouraging responsible travel. Destinations like Okinawa, the Setouchi area and rural towns in Hokkaido are soaring in popularity as travelers seek quieter alternatives to Japan’s most popular hot spots. Yet, reconciling increasing international tourism with the protection of local culture and everyday life is a great challenge. A glimpse of the future for Japan’s tourism industry
Travel Japan’s tourism industry has boomed after the nation opened its doors to international travellers in the wake of the COVID-19 pandemic. But given the sustained influx of visitors, Japan must also further develop and modernize its sector as a whole. The government is projected to allocate further resources to sustainable tourism-related programmes and initiatives such as the improving transport systems, the quality of visitor facilities, the role of local economic actors and the participation of locals in the travel economy.
The Japan Tourism Agency is also working to enhance the overall tourism experience through a variety of attractions and cultural experiences, including(1) regional festivals, (2) culinary tourism, and (3) heritage tourism. As overseas interest in Japan’s full spectrum of culture, history, and natural charms remains solid, the country is expected continue seeing healthy growth in number of tourists in the second half of 2025 and beyond.
Conclusion
With Japan continuing to draw a record number of international travelers, tourism is set to remain a key contributor for the country’s economy. The tourism industry in Japan is expected to continue the strong momentum from major markets such as South Korea, China, and Taiwan through the rest of 2025. But responding to the problems of overtourism will be key to making sure that people who live in and visit Japan can enjoy the cultural and economic fruits of its booming tourism industry.
(Sources:Japan National Tourism Organization (JNTO))
Home»ASIA» How Tourists in Europe, USA, and Southeast Asia Can Beat Roaming Fees Using eSIMs
Saturday, July 19, 2025
This summer smart tourists going to France, Spain, Italy, USA, Thailand and other popular travel destinations are finding that changing to an eSIM can lead to major savings on their phone bills, and some transformative benefits to the way they travel. As roaming charges in Europe can be as high as £5 a day per device, using an eSIM instead can save each person around £70 during a two-week stay, or £280 for a family of four. As those in the telecom industry propose this solution, tourism boards and government agencies are beginning to see the wider implications: improved connectivity, impromptu experiences and stronger support for local economies — minus the hidden fees.
The Cost of Connectivity Abroad
In recent studies conducted by comms regulators and national telecom bodies, worryingly high numbers of concerned travellers were still being charged to roam. These costs left unaddressed might hamper the involvement of tourists with their destination. Figures released by the UK’s communications regulator show that while the average daily roaming spend in Europe was £5 per device between 2023 and 2025. Conversely, eSIM data plans bought locally usually range between $10–$20 per month, no surprises. National travel surveys show that travellers with confidence in their connectivity are more likely to visit nearby attractions, such as museums and parks: visitors using their own devices spend up to 30% more on local attractions and tours, according to VisitBritain research dating to 2024.
eSIMs: A Traveler’s Toolbox
An eSIM is an electronic SIM card, a form of SIM card that is integrated into the phone (the iPhone XS and up, as well as the Google Pixel 3 and up) so that you do not have to physically switch cards to change carriers. Rather than paying for roaming or purchasing a local physical SIM, tourists can download a data plan from a provider over an app or a QR code. This overcomes several issues: tourists can use their phone number while in mission with reliable data for maps, social media and translation. The UK’s Inclusive Connectivity initiative is urging globetrotters to consider eSIMs, pointing out how easy they are to use and the fact that they hardly put a strain on mobile networks.
By guaranteeing constant access to digital resources, eSIM users become more inclined to spontaneously book last-minute tours, dine in restaurants, and visit so called Òoff-peakÓ places – what can make significant impact on local tourism economies and the fairer distribution of tourists in general.
Effects of Tourism Expenditure on Regional Economies
Visitors There are over 40,000 visitors to the UK each year A report by the UK Department for International Trade notes average tourists spends £1,150 per person, per trip, including transport, accommodation, food and experiences. With less anxiety about online access with eSIM, tourists are more comfortable making day trips and attraction ticket reservations — and are also more apt to use digital payments as well as discover local merchants they wouldn’t otherwise be finding.
For instance, in Thailand, eSIM users are 40% of them book boat trips to islands, support local markets and finding cultural events. The little limousine is part of the Tourism Authority of Thailand, which says these visitors also spend about 15% more enjoying local experiences. In Europe as well, increased connectivity underpins sustainable tourism ambitions articulated by EU Heritage (2019) travel agencies and regional mobility strategies – tourists utilise apps to guide them along bike routes, public transport, and walking paths.
Better Travel and More Choice For Consumers
Government-telco partnerships have brought the importance of affordable open access to mobile internet to tourists in the spotlight. The EU’s Digital Strategy is backing non-Roaming Data Alternatives, the UK’s Post-Brexit telecom regulation is promoting connectivity solutions, which enable travellers to remain online on clear terms.
That is good news for the traveller. No more SIM lines at the airport, no out-of-nowhere data caps, no surprise charges. This freedom in turn gives rise to experiential tourism — be it taking an early-morning sightseeing bus, ordering an app-based takeout order in a foreign language or unburdened access to ride-share ride-hailing apps.
Tourism Sector and SME Benefits
And regions with nascent tourism infrastructure — like Greece, Croatia or Costa Rica — are also seeing the little guys benefit. For tourists who are digitally connected, this means that local boats, inns, tour guides and transportation services will now receive more online bookings, better visitor flow, and data‑informed feedback. Governments are promoting this with digital tourism support projects in national tourism policies.
While digital-enhanced tourism now means that more inclusive tourism choices for all (ages and abilities) may be supported, a perfect fit with both UK and EU accessibility and inclusion standards.
Integration with Digital Tourism Strategies
Tourism boards in popular destinations have also been taking advantage of this trend. VisitBritain of the UK suggests collaborating with telecom companies to launch location-specific eSIM bundles. New Zealand, Canada and some European countries have announced similar arrangements between tourism ministries.
Policy papers from these governments justify the decision with statements like travellers with smooth tech access make better ambassadors — they snap real-time photos, write online reviews and enhance global discovery via user-generated content that ultimately bolsters the destination’s reputation.
What to Do: Educate and Outfit Travelers
The successful introduction of eSIM technology is dependent on awareness. Hotels, travel websites, embassies and government digital guides are updating their content with eSIM advice. 84 per cent of Brits (in the UK alone) own a device that’s eSIM-enabled – but no-one’s telling them how to use it. Governments are partnering with tourism agencies to reduce this information lag so that all travellers can gain.
Conclusion: Connectivity Fuels Tourism Growth
Bypassing roaming fees with an eSIM, tourists are free to enjoy Parisian cafes, Rome’s open-air piazzas, Bangkok night markets, or Phuket’s beaches and not worry about a pile of data bills. And it does much more than simply saving money; it unlocks opportunities for local exploration, buttresses regional economies and simplifies travel logistics. The humble eSIM – an embedded SIM card which can be programmed remotely – could have become one of the most potent force for driving the resurgence of tourism by 2025.
With ‘a variety of cultures, breathtaking scenery and vibrant cities that are as colourful as they are diverse, there’s never a dull moment in Asia,’ the site offers its readers a choice of summer getaways. Here’s a roundup of the best 10 summer travel destinations in Asia that provide unforgettable experiences, relaxation, adventure and culture.
Bali, Indonesia
Bali Indonesia -always features as one of the best places to take a trip in Asia, with its wonderful beaches,tapping temples, and Malaysian culture and stunning rainforests. There’s great seafood and water sports at Jimbaran Bay, and luxury resorts, surfing and a party scene in Seminyak. Otherwise, Ubud is a tranquil escape into the cultural heart and soul of the island, complete with photogenic rice terraces, a traditional art market, yoga retreats, and sacred temples such as Uluwatu and Tanah Lot.
Phuket, Thailand
Phuket Thailand’s largest island is famous for its white-sand beaches, opulent resorts and party vibe. Beach bums head to Patong Beach, but the quieter sands of Kata or Karon are also favored. Adventure-minded travellers can also hop between nearby islands on speedboat tours, or go scuba diving to see vibrant coral reefs and sea life up close.
Hạ Long Bay, Vietnam
Vietnam’s Hạ Long Bay, a Unesco World Heritage site, is filled with towering limestone islands that seem to rise from emerald waters. Visitors who book cruises on little Lan Ha Bay can sleep on overnight boats, discover intimate caves unseen by the masses, and kayak through sheltered lagoons and visit floating villages to learn how indigenous fishing families live. It’s memorable for all nature buffs as there’s grand nature beauty on the platter!
Seoul, South Korea
A hangover master mix of modern and old-school. Visitors can explore ancient palaces, participating in shows performed in them; traditional neighborhoods; or the modern bustle of Korea, like the nightlife and shopping of Myeongdong. It’s the kind of place where foodies will be able to taste fooditing Korean food anywhere from street food vendors to Michelin starred tables and enjoy a perfect trip that will be etched in their memories forever.
Kyoto, Japan
Kyoto \xe2\x80\x94 the cultural capital of Japan, known for ancient temples, zen gardens and streets of cobbles-straight preserved historic architecture. Among its iconic sites are Golden Pavilion (Kinkaku-ji), a glittering structure that is the only one of its kind in the world; the serene Arashiyama Bamboo Grove; and the historic Gion district, center of geisha culture. An old school tea ceremony, real food and still parks would enlighten a visitor in culture.
Siem Reap, Cambodia
Siem Reap serves as a door to the stunning Temples of Angkor Wat, Cambodia’s link to its past. Adventurers can plunge into some of the world’s oldest ruins, wander among the hawker-happy markets showcasing local crafts or enjoy classical Khmer dance performances. And some tasty treats in Siem Reap really add to the experience while tasting the flavors that emanate from Cambodia’s special cultural make-up.
Langkawi, Malaysia
Langkawi is a place to simply relax and soak up the sun, take a dip in the sea, swim, jet-ski and eat basically. Nature lovers can explore mangrove swamps, jungle trails or take in the island from panoramic cable car rides. Langkawi offers the best of both worlds – from luxury and adventure to natural beauty.
Palawan, Philippines
Palawan – This charming province in the Philippines offers beautiful beaches, crystal clear waters, and an abundance of wildlife. Key destinations include El Nido and Coron’s lagoons and limestone cliffs, as well as the globally-recognized Underground River in Puerto Princesa. There are diving and snorkelling experiences here which bring to life the abundant coral reefs and marine life.
Singapore
It’s also a city of contrasts: skyscrapers abutting lush urban parks, conversations in a dozen languages, historic neighborhoods rubbing elbows with new immigrants. With icons like Marina Bay Sands, Gardens by the Bay and the Orchard Road shopping district, Singapore is one of a cosmopolitan city. Hawker centers also draw artificial foodies searching for the most authentic local flavors.
Maldives
The Maldives The epitome of tropical luxury, the Maldives are globally recognised for their crystal-clear lagoons, powdery white-sand beaches and overwater villas. From its quiet beaches and all-inclusive resorts, to adventures in the deep blue of the Caribbean, there is something for newlyweds and honeymooners to love whether it’s romance, relaxation, or some of the best diving in the world.Bonaire is synonymous with paradise. Snorkeling, diving and sun-set cruise are just a few of the nature-based activities that are offered that are simply inspiring in the world of natural wonders.
All of the destinations are only some of the qualities that have proved we are people of the heart of Asia – that’s its colour, diversity and places to go and make love in, in the coming months.
Two experts take us through the online travel landscape that’s unfolding in the US, and in the region, and share tips on how agents can build up their Web presence. Jennifer Welker reports. 12 Oct 2000
What do the top three US websites, Amazon, eBay and Travelocity have in common? None of them are profitable – yet.
Patrick Lai, vice president of e-commerce, Abacus International, said there were three phases to Internet evolution.
The first phase is to have a presence on the Net, the second to create partnerships with other websites to bring more people to one’s own site and finally to start doing real business in the third phase.
“No one is there yet in terms of phase three. Most travel sites are still in the first phase and moving on to the second phase. Survival depends on how deep their pockets are,” Lai said.
Although money is the driving force behind website survival, many companies in the US and abroad are paying the price for being seen on the Internet by an emerging audience.
Peter Styn, director of AC Nielson eRatings.com, has examined global Internet usage in the US over the past five years and 62 percent of all global users were from the US alone, in 1995.
Today, that percentage is down to 40 percent and, in 2005, Styn predicted that figure would drop to 27 percent.
These percentages are a reflection of Internet usage worldwide and certainly an encouraging sign to Internet companies which want to be viewed around the world.
Looking specifically at travel sites, there are significant increases in online travel browsing and bookings. AC Nielson eRatings.com keeps track of the “looker vs booker” rates to determine the activity at each travel site.
“It is interesting to note that 94 percent of the Travelbase.com audience is coming from referrals,” Styn said.
“The Travelbase.com portal is Yahoo.com, and this is evidence that the popularity of this travel site is linked to the portal.”
There are two basic types of travel sites: single-purpose and multi-purpose. Styn said single-purpose sites were designed for airlines or hotels while multi-purpose sites were one-stop shops with “full services” offering links to other sites.
“Such partnerships are crucial for success.
Most are currently single supplier sites, offering just one airline or hotel and this creates restrictions for the user. To survive, they will have to change to multiple supplier sites,” he said.
Other challenges US online travel sites are facing is handling the more complicated longhaul journeys, Styn said.
Most sites offer simple point A to B itineraries and cannot carry out complex, longhaul bookings. Styn predicted that more alliance sites will be created for the airlines which are forming partnerships.
Further as airlines grow uneasy with websites such as Travelocity.com and Priceline.com, he said they were buying into new sites such as Orbitz and Hotwire to compete.
Since the online travel industry was relatively new to Asia and Internet companies wre only just beginning to collect database information on their audiences, Styn said that eRatings was currently analysing the development of the websites and comparing them to the traditional practices of travel preparation.
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