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Patina Osaka hotel review: ‘transformative luxury’ in Japan

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The shifts of nature are expressed through a contemporary lens across Patina Osaka – from walls framing greenery and the natural material palette of its interiors, through to the garden-grown contents of its plates and meditative music experiences. Its opening is timely: Osaka is shining brighter than ever in the global spotlight this year, courtesy of the high-profile Osaka Expo currently underway and an ongoing tourism boom fuelling a rush of new hotels in a region not typically renowned for its luxury credentials.

Wallpaper* checks in at Patina Osaka

What’s on your doorstep?

Forget the neon buzz and shopping crowds of central Osaka hotspots: the hotel sits a nudge away from the throngs, just opposite greenery-wrapped Osaka Castle and alongside Naniwa-no-Miya-Ato Park, an archaeology-rich site where a former seventh-century palace marking the first Imperial capital once stood. As a result, the hotel feels like a serene, calm and unusually green escape – yet it’s just a quick hop into the city’s urban heart.

(Image credit: Courtesy of Patina Osaka)

Who is behind the design?

The 221-room hotel offers a fresh modern take on urban hotel experiences – with its warm contemporary design, impressive wellness technology (anyone for a chilly cryotherapy session?), culinary innovations (it has three restaurants, a tea lounge and a bar, plus a lushly edible garden on-site), a meditative Listening Room and DJ-soundtracked cocktails. Experiences are rooted in so-called Perpetual Journeys – a sharply curated programme of activities ranging from morning stretches and herb tea workshops to music sessions. It’s the Japan debut for its Singapore-based company, which will deepen its imprint here early next year, with the launch of Capella Kyoto.

(Image credit: Courtesy of Patina Osaka)

(Image credit: Courtesy of Patina Osaka)

The 20-storey glass tower was created by Jun Mitsui & Associates Inc. Architects as a contemporary urban sanctuary, with its clean lines and nature-inspired textures (wood, stone, earth, copper) designed to harmonise with the layered heritage that surrounds it. Inside, the design was masterminded by Strickland, with the idea of seasonal kisetsukan threaded through its creative DNA. Osaka Castle’s signature stone walls and copper roof are mirrored in material accents throughout. Full walls of windows capturing Osaka Castle hovering among a lush expanses of greenery (with bursts of pink cherry blossoms in spring and fiery red autumnal shades later in the year) are also a key visual feature, all complemented by a rich scattering of bespoke contemporary crafts and artworks.

(Image credit: Courtesy of Patina Osaka)

The room to book

From the moment shoes are slipped off in stone genkan entrances, an escapist sense of stillness defines the 221 rooms and suites. Inside, a soothing natural palette (dark woods, woven rugs, textured stone, sage textiles) is balanced with clean contemporary lines, hovering lanterns, modern artworks and crafted furniture. Minimalist white washi paper headboards echo the boulders of Osaka Castle; while a sense of modern Japan is evoked in window-side tatami benches. Outdoor balconies – perfect for sipping a signature Patina tea blend (green and black with a touch of yuzu) – are a highlight in 48 rooms, including spacious corner suites. Bathrooms provide a further sense of sanctuary, with deep bathtubs wrapped in grey stonework accompanied by Bamford amenities and aromatic salts.

(Image credit: Courtesy of Patina Osaka)

(Image credit: Courtesy of Patina Osaka)

Staying for drinks and dinner?

Food is imaginatively expressed through the seasons. The buzzy heartbeat is ground floor restaurant P72 (named after Japan’s 72 microseasons). Here, beneath a vast floating wood installation crafted from reclaimed Osaka wood factory scraps, diners enjoy a 70 per cent plant-based menu (my lunch highlight is a fresh and colourful spread of daikon, dill, onion, shitake, garlic and parsley, served on crafted Gifu ceramics). Ingredients are sourced from local farmers, as well as the hotel’s thriving garden, which the restaurant overlooks, home to a constellation of herbs, flowers, fruits and vegetables.

(Image credit: Courtesy of Patina Osaka)

Iñaki, on the 19th floor, offers a flavour-packed contemporary expression of Basque cuisine, with castle views and a rich interior reflecting the gradated shades of the seasons, complete with a vast dried flowers and plant installation spanning the ceilings. Home to a Josper charcoal-fired grill, menu highlights include the smoky umami of a delicious foie gras tortellini in broth with pickled plum umeboshi and lemon, and the salty softness of seaweater ice cream with almond foam and olive oil. Meanwhile, Barin serves up teppanyaki dishes at an intimate wood counter, overlooking both the chefs and city views, with a 10m-long gold leaf panel artwork journeying through Osaka’s history; while Nijiri Tea Lounge is a contemporary tea space, offering an array of regional teas in a peaceful windowside space.

(Image credit: Courtesy of Patina Osaka)

Iñaki Private Dining Room

(Image credit: Courtesy of Patina Osaka)

At sunset, head to the 20th floor Sonata Lounge & Bar to soak up live DJ sets and castle views, alongside original cocktails inspired by 1970 Osaka (the last time the city hosted Expo) – including the popular Moonshot, blending miso, shiso, cardamon and soda. Music is a key theme at the hotel, reflected in an intimate space with a wall pieced together from 60 Japanese speakers dating back to 1965. Soon to come is also a special Listening Room by OJAS. The immersive audio venture, created by New York-based artist Devon Turnbull, will transform music into reflective meditation, with an experience called Morning Soundscapes unfolding daily between 6 am and 10 am for up to ten guests.

(Image credit: Courtesy of Patina Osaka)

(Image credit: Courtesy of Patina Osaka)

Where to switch off

Wellness ranges from the holistic to the high-tech. The fourth floor is home to a network of spaces dedicated to health-tech innovations not often found in Japan. Testimony to this? I find myself marching on the spot, in special shoes, socks and gloves, in a futuristic-looking cryotherapy chamber, shrouded in misty temperatures as low as minus -196C, for a precise three minutes (although bizarrely, it feels only slightly chilly), before being warmed up from the inside-out with a peaceful Infrared sauna session (my favourite bit). Other innovations include hyperbaric oxygen and hydrogen therapy, and LED body treatments – plus, in six spa suites, personalised facials and massages with seasonal oils (rose-infused in early summer). A high-tech gym, an aerial yoga studio and a heated 20m pool, with Osaka Castle views (plus water-based meditation and stretches) are further highlights.

(Image credit: Courtesy of Patina Osaka)

The verdict

Patina Osaka – the brand’s second hotel and its first city setting – stands out as offering something a little different. Housed in a new glass tower rising from a site steeped in more than 1,300 years of history, the hotel balances a sense of urban sanctuary with art and design, music and high-tech wellness – tapping into the concept of ‘transformative luxury’ that underpins the brand. Staff are warm and refreshingly down-to-earth. Despite the grown-up activities that abound, the hotel is also unwaveringly friendly and welcoming to families.

(Image credit: Courtesy of Patina Osaka)

Patina Osaka is located at 3-91 Banbacho, Chuo-ku, Osaka, 540-0007, Japan.



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Know How DirectBooker Challenges Booking.com and Expedia: AI-Powered Hotel Booking Startup Takes on OTAs, Here’s More Only For You

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Friday, July 18, 2025

Now, in a courageous initiative set to shake up the tourism market, industry heavyweights with a background in tech are backing a bold new startup, DirectBooker. Former Tripadvisor CEO Steve Kaufer and former Google Travel chief Richard Holden have come together to create a company that aims to take on traditional online travel agencies (OTAs) such as Booking. com and Expedia, by plugging hotel listings directly into artificial intelligence (AI) models like ChatGPT and Google Gemini. Their goal is to change the way travelers search and book for lodgings, and even remove the middlemen — OTAs, which have been dominating the market for so many years.

A new trend among the destinations where technology and innovation are changing how the customer experiences come to town. In particular, the ability to use AI and large language models (LLMs) to improve the hotel booking process could have a significant impact on the way that consumers interact with travel services, potentially making hotel booking quicker, more personalized and even cheaper.

Inspiration for DirectBooker can be found at a time when travelers increasingly demand more direct, easier, and more personalized booking choices. In eliminating the OTAs, which have long charged hotels a hefty commission, the startup hopes to offer both customers and hoteliers a cheaper and more direct way to book and list stays.

DirectBooker Steps to the Plate: the ambitious plan to cover the hotel market

The premise behind DirectBooker is pretty simple if equal part audacious. It is aimed at making the ecosystem more efficient, by cutting out the middle man, working directly with hotels and using AI tools to distribute hotel listings. For now, most travelers book through OTAs like Booking. com and hotels.com as well as Expedia and Airbnb to secure a place to stay. These are some of the most popular platforms in the industry, but they all have major downsides, such as large commissions, opaque pricing and limited control over the customer experience for hotels.

With DirectBooker, hotels could potentially avoid intermediaries and directly list their rooms with AI like ChatGPT. This would allowing travelers to query AI-enabled platforms for its best suggestions, according to their needs (i.e. location, price range, amenities), but then book directly with the hotel. The founders think this will result in more price transparency, better service to the customer and less dependence on those OTAs.

Linking hotel inventory directly to AI platforms, DirectBooker could also enable more personalised recommendations on the basis of, for example, a traveller’s bespoke requirements, something mobile OTAs with their broad search algorithms can often fail to deliver.

How AI is Influencing the Future of Hotel Bookings

Using A.I. to help people book hotels isn’t necessarily a new concept. But the fact that DirectBooker wants to plug directly into AI tools, such as ChatGPT and Google Gemini, says that a new phase in the rise of the personalized travel experience is on the rise. Artificial Intelligence has potential to transform the way we look for travel experiences with customized suggestions using a traveler’s history, preferences, even mood all given in the moment.

For example: someone could ask their AI assistant, “Show me a beachfront hotel in Goa for under ₹10,000 a night”, and the system would respond with personalized results across availability, cost, and user reviews. It wouldn’t just make booking easier, it would give travelers the chance to see more and make a decision, rather than being bound by what are essentially the limited options traditional OTAs provide.

Moreover, AI can greatly improve the traveler’s experience by offering them the latest information on hotel availability, promotions, and even live customer support. It might even provide more travel-specific recommendations: say, a good local restaurant and a nearby attraction or two, cementing a more complete travel itinerary. With the development of AI coming along at an unprecedented place, platforms like DirectBooker are going to become even more fantastic and integrated solutions.

The Battle Against OTAs

The main problem for DirectBooker?…legacy OTAs like Booking. com, which have spent years fostering relations with both hotels and travelers. OTAs enjoy brand awareness, user confidence, and global reach as huge edge. For DirectBooker to work, it will need hotels to believe it’s better to skip OTAs. This entails removing potential fear of loss of exposure, as so many lodging companies are dependent on the wide advertising reach OTAs provide across international markets.

“It will not be easy,” admits Sanjay Vakil, co-founder and CEO of DirectBooker. “The default is going to be for the OTAs to win again,” he said. “And I’d like to pre-empt that result. “But it’s going to be more than three people to do that, so we’re looking to grow a little bit.”

Vakil, who has a history of working in product management after time at Google Travel and Tripadvisor, is running off the bat to make DirectBooker a big contender. The dream of the team is to ensure it is a win-win situation for the hoteliers and the traveler – it is a more transparent and affordable option compared to OTAs and also a better option as far as the experience of the traveler is concerned.

Effects on the Tourism Sector

For tourism and hospitality industry the appearance of DirectBooker may have huge consequences! In the short term, you might see another example of the ways hotels are being forced to change as they start to circumvent OTAs for bookings, choosing to deal with customers directly, rather than using the OTAs to make hotel reservations. That would mean reduced costs for hotels, and possibly cheaper stays for travelers, as the middleman is cut out.

Additionally, booking systems underpinned by AI are set to make the market even more competitive, making it simpler for consumers to find the exact type of accommodation to suit their individual requirements. That in turn could force traditional OTAs to up their game, enhance their own offerings and remain competitive. With advances in AI in the future, we can only imagine more innovation in the form of how users are introduced to and paying for their trips with more integrated experiences across AI platforms, mobile apps and website interfaces.

It is also a great solution from tourism’s point of view – more individual offers, (hopefully) lower prices and custom made travel. It could also serve to further guide hotels to better serve the increasing demand for sustainable and responsible travel through eco-friendly lodging, local sustainability initiatives, and the like.

Potential Risks and Concerns

But as promising as it is, there are several downsides to the way DirectBooker is doing things. And privacy could become an issue if AI systems get too embroiled in the personal lives of travelers, slurping up information about preferences, habits, and even behavioral tics. Only if hotels and guests can be reassured that their data is in good hands will all this computational power be harnessed for good. There’s also the concern that AI booking might further reinforce algorithmic decision-making about travel, shutting out a broad variety of options and experiences for how and where to travel.

And hotel chains and other industry giants may be unwilling to adopt such a drastic shift, especially if they perceive that the move frays relationships with OTAs that they already have or upsets their conventional methods of doing business.

Conclusion: A New Chapter in the Hotel and Travel Industry

As DirectBooker gears up to shake things up, the future of hotel booking seems set for a shake up. By using AI and partnering directly with hotels, the startup hopes to create a faster, more transparent and more personalized travel experience for customers. The challenges are a lot, but the team behind DirectBooker has the experience and vision to turnaround the tourism industry.

With the travel industry landscape in constant flux, services such as DirectBooker could be opening the door for a new generation of travellers that have come to expect convenience, customisation and value for money from their travel providers. It may be the start of a long-needed move away from old, commission-bloated booking systems toward a future where travelers have more control over, and flexibility in, selecting the ideal accommodations.

References:
Department for Digital, Culture, Media & Sport (UK) Tourism Reports, Indian Ministry of Tourism, European Commission on Digital Innovation in Tourism, US Department of Commerce, World Travel and Tourism Council (WTTC).



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ITC Hotels Q1 Net Jumps 53% To ₹134 Cr On Strong Performance – Business Connect India

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ITC Hotels Q1 Net Jumps 53% To ₹134 Cr On Strong Performance  Business Connect India



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Analysts Split As Jefferies’ Maintains ‘Buy’, Macquarie Remains Cautious

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Macquarie’s analysis highlights the company’s resilient first-quarter performance for fiscal year 2026, noting a 1% year-on-year growth in revenue and Ebitda. The analyst observed that the revenue beat was primarily driven by the TajSats catering business, which benefited from an excess tax pass-through. The Ebitda margin contracted to 25.9% from 29.8% year-on-year, attributed to pulled-forward wage hikes, digital spending, and TajSats’ performance.

The hotels segment saw a 17.5% year-on-year revenue uptick, in-line with expectations. This was supported by a 12% year-on-year Revenue Per Available Room growth. International hotels also showed improvement.

A key area of concern for Macquarie is the company’s capital expenditure management, with management’s guidance of Rs 1.2 billion for fiscal year 2026 and Rs 0.5 billion for the next five years being viewed as disappointing, despite strong execution.

While the opening of Ginger Kolkata with Tata Sons is a positive, Macquarie’s earnings estimates for fiscal years 2026-2028 are moderately tweaked, leading to lower free cash flow estimates due to higher capex.



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