The Bateshwar Blueprint

Tourism department officials revealed that the Rs 27 crore package will be allocated to various components to improve spiritual infrastructure, ease access for pilgrims, and enhance civic amenities. Of the total allocation, Rs 19 crore will be dedicated to renovating the ghats, stretching from the revered Gopaleshwar Mahadev Temple to the cultural complex on the riverfront. The upgrades will include beautification, strengthening of embankments, safe access steps, aesthetic lighting, and viewing decks. “The ghats are the heart of religious activity here, especially during the annual Bateshwar Fair. This facelift will make pilgrimages safer and more enriching,” said Ashutosh Kumar, Assistant Director, Uttar Pradesh Tourism Department.

To give Bateshwar a distinguished entry, two imposing gateways will be constructed—one on the Firozabad Road and the other along the Agra-Lucknow Expressway. Designed to reflect the local cultural ethos and traditional temple motifs, these entrances will cost Rs 5 crore in total. Additionally, Rs 1 crore has been earmarked for installing modern eco-tourism signage in the Rapri region, which borders the National Chambal Sanctuary. “These signages will not only aid navigation but also introduce visitors to the region’s diverse heritage – spiritual, natural, and historical,” Kumar added.

Basic infrastructure improvements worth Rs 2 crore will cover internal roads, street lighting, sanitation, and parking areas. “Our aim is to make Bateshwar clean, accessible, and welcoming for all,” he said.

A Big Move for Locals

For the residents of Bateshwar, the announcement has brought a wave of excitement and hope. “This is the biggest thing to happen to our village in years,” said Rajendra Vajpayee, a distant relative of the former PM who still resides in the original Vajpayee family home. “Atalji never forgot Bateshwar, and now the state is remembering him through this project. It feels like justice to his memory,” he added.

Shopkeeper Shivam Tiwari, whose small stall sells puja items near the ghats, believes the changes will attract more visitors and improve livelihoods. “During the annual fair, lakhs come, but for the rest of the year, it’s quiet. With new roads, lighting, and signs, even off-season tourism will improve,” he said.

Schoolteacher Manorama Mishra, who also runs a local heritage club for students, hopes the plan will also preserve the ecological sanctity of the area. “The Yamuna here is still relatively clean. It’s not like what you see in cities. If development is done sensitively, it can become a model of eco-spiritual tourism,” she said.

What Does the Tourism Minister Say?

Tourism and Culture Minister Jaiveer Singh stated that the project is part of a broader initiative to decentralise tourism in Uttar Pradesh and bring attention to lesser-known spiritual and cultural sites. “Agra is synonymous with the Taj Mahal globally, but there is so much more in this region. Bateshwar, with its temple heritage and its connection to one of India’s tallest leaders, deserves prominence,” said Singh. He mentioned that new tourism circuits are being developed, which include Kannauj, Braj, and now Bateshwar, aimed at empowering local communities and preserving cultural traditions.

Officials noted that the new travel circuit aims to attract not only domestic pilgrims but also international tourists seeking authentic cultural experiences beyond mainstream destinations. The UP Tourism department indicated that work on the project is expected to begin later this year, once detailed tenders and conservation plans are finalised. The district administration has already initiated preliminary surveys, and coordination with the Archaeological Survey of India (ASI) is underway for work near protected monuments.

As Bateshwar prepares to welcome a new wave of pilgrims and tourists, residents are hopeful that the transformation will not only boost their economy but also reaffirm the cultural and spiritual identity of a village closely tied to one of India’s most beloved leaders. “Bateshwar has waited long for its due. Maybe now, under the light of these 101 temples and Atalji’s legacy, our time has come,” said 78-year-old Ram Dayal Dubey, a retired school principal and lifelong devotee at the ghats.

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(1) Which are the dominant players of the Religious Tourism Market?

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Table of Content:

1 Report Overview

1.1 Product Definition and Scope

1.2 PEST (Political, Economic, Social, and Technological) Analysis of Religious Tourism Market

2 Market Trends and Competitive Landscape

3 Segmentation of Religious Tourism Market by Types

4 Segmentation of Religious Tourism Market by End-Users

5 Market Analysis by Major Regions

6 Product Commodity of Religious Tourism Market in Major Countries

7 North America Religious Tourism Landscape Analysis

8 Europe Religious Tourism Landscape Analysis

9 Asia Pacific Religious Tourism Landscape Analysis

10 Latin America, Middle East & Africa Religious Tourism Landscape Analysis

11 Major Players Profile

Author of this marketing PR:

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Last Updated:July 22, 2025, 11:38 IST

A total of 120 people will benefit this year including 50 Buddhists, 50 Jains, and 20 Sikhs with a cumulative allocation of Rs12 lakh.

Location :

Tamil Nadu, India, India

First Published: