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Airbnb data reveals people are looking for travel away from hotspots

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Ahead of the busy summer season, new data from Airbnb* has revealed how holidaymakers are looking for more authentic experiences. Airbnb data highlights how there is a trend towards holiday experiences that more closely resemble what life as a local is like – indicating a move towards more authentic travel this year.

As many as one in five (22%) say they travel on Airbnb because they want a local experience and responding to the same survey, almost two thirds of guests (64%) said that travelling on Airbnb provided a closer connection to the culture than staying in a hotel would have. There was a 72% increase in people booking private rooms between 2021 and 20231, pointing towards a growing desire for affordable travel that is also immersed in local culture. 

When it comes to finding hidden gems and discovering contemporary culture – local Hosts are the go-to: they know far more about their area and the best things to see and do than holidaymakers could ever dream of finding online. Last year, nearly half of guests (48%) said they visited places recommended by their Host, which they may not have known about otherwise. 

Airbnb superhost, Lucy, said: “Sharing all the brilliant things you can see and do in my local area is one of my favourite things about being a Host. I love sharing the most beautiful country walks, the local pubs where my guests can try local craft beers and as a foodie I know and share all the best spots for local cuisine.” 

“Airbnb offers a wealth of options away from the hustle and bustle where you can stay right in the heart of local communities. Our Hosts are the ultimate local travel guides – providing lesser-known recommendations that you could only ever know about after a long time spent living in an area. By choosing to stay with a local, outside of a tourist hotspot and trying little known restaurants, shops and cafes, our guests are putting money back in the hands of local people, businesses and communities, helping them to thrive.”

Amanda Cupples, General Manager for the UK and Northern Europe at Airbnb

To unlock travel experiences that immerse you in the culture of a destination, here is a roundup of the most wishlisted private rooms in neighbourhoods across the globe: 

Private room in Luján de Cuyo, Argentina
Comfortable room located in a cosy family home, 800 metres away from downtown Chacras de Coria – a small town on the edge of the Argentinean city of Mendoza, near the Andes Mountains. Includes inviting features such as an organic garden, waterfall pool, and fireplace in the living room. 
Private room in Surrey Hills, Australia
A stylish room located in Sydney’s inner-city village of Surry Hills, just 15 minutes to the city’s beautiful eastern suburb beaches – such as the world famous Bondi Beach. Includes a stunning private balcony with a picturesque garden view. 
Private room in Valencia, Spain
A bright and beautiful room in the stunning Spanish city of Valencia. Located on a quiet road with historic views to be enjoyed from a private balcony. A peaceful stay with very little noise, the room is just a stone’s throw from Valencia’s historic cathedral and a short bus trip down to the beach. 
Private room in Turin, Italy
Elegant room located in the beautiful Italian city of Turin. Situated near the river Po, there are countless places to enjoy a glass of wine or eat traditional Piedmontese dishes at local restaurants. Nearby the cultural heart of Turin, the room offers close proximity to markets, shops, museums and galleries. 
Private room in Bangkok, Thailand
A spacious, open-plan room with breathtaking views of the Soi Nana neighbourhood of Bangkok. The room is situated on the third floor of a traditional renovated 40-year old shophouse, offering access to the vibrant atmosphere of Thai-Chinese commercial culture in the markets below. 
Private room in San Angel, Mexico City
A charming room located within a family home in the tranquil neighbourhood of San Angel, Mexico City. Just a 15-minute stroll down cobbled streets to reach the historic centre with its famous church and weekend markets, the villa also offers access to a homely space and quiet garden. 
Private apartment in Paris, France
Based in Goncourt (11th Arrondissement), just a few metres from the Canal Saint-Martin and a stone’s throw away from République/Le Marais – this charming room offers a spacious living room and beautiful views of the Parisian skyline. 
Private apartment in Pigneto, Rome
A beautifully designed apartment located in Pigneto, the heart of Rome’s artistic and literary scene. A vivacious neighbourhood with many bars and restaurants, the area offers a cosy respite from the bustle of the city’s centre. The apartment includes a kitchen-living area, decorated with beautiful vintage objects.
Private room in Ottawa, Canada
An eclectic and minimalist room within a quiet townhouse in southern Ottawa. The room is thoughtfully designed and bathed in natural light with a cool, contemporary feel. Features include a private back garden and parking on premises.
Private room in Lyon, France
An effortlessly stylish room within a renovated apartment on the mythical Croix Rousse hill. The room boasts thoughtful design and a tranquil green setting, with a private garden and balcony from which to enjoy the city’s views. The area has a unique atmosphere, animated by its market – with products that make the reputation of Lyon’s gastronomy. 

*Based on feedback from 21,422 Airbnb UK guests (travelling anywhere globally) surveyed between 1 January 2023 and 31 December 2023. All additional guest-centric survey data in this report originates from this survey.

Notes for editors: To speak to a case studies, please contact us at press-uk@airbnb.com.

If featuring the above imagery: please reference the following credit line: “Airbnb is not the copyright holder of these images. Airbnb receives a limited licence from our Hosts who agree to our Terms of Service and upload these images. Airbnb grants you limited and revocable rights to use the images on your site for your article only, provided that you link to the listing, add the credit line “Courtesy of the Airbnb Community” and remove the images if the rights holder objects to your use.”



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Experience The Best Of Isle Of Wight With The Real Ale Train’s Summer Of Heritage Travel And Local Ales

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Friday, July 18, 2025

THE Isle of Wight Steam Railway is preparing for the return of its popular Real Ale Train event this Saturday. From 4 pm, enjoy Wootton, Havenstreet and Ashey, and Smallbrook Junction by train in a special evening of heritage power, barbecue and locally brewed beers. This much-loved event will provide a delicious combination of amazing cocktails, stunning journeys and nostalgia that will make you proud to be a local (or not!)GE!. Follow the secret path to an evening like no other, in the company of the best locals and adventurers.#TravelSick Nights!

Travelling on the steam train between the stations, the service will be a hop-on, hop-off offering between the four stations, all with their real ale bar. Featuring local produce, among each of the stations is a selection of Isle Of Wight beer, guest ales, ciders, and fresh cooked food, for people to meet, chat, and celebrate in an atmosphere that is warm and social.

Enjoy Local Beers and Ales

Not to mention an opportunity to enjoy some of the finest ales and ciders the Isle of Wight has to offer. The hosts have obtained summery drinks that will please everyone and make for a refreshing pint. Liz Tagart, who helped organise the event, said: “Our volunteer bar staff have managed to find some beers and ciders that are sure to be popular with a summertime crowd. We’re proud to have this choice across the stations.”

“There will be drinks from producers based on the Island, so people can get a real flavour of what it’s like from the brewing perspective at Ashey and also Wootton.” And at Havenstreet, visitors can sample ales from award-winning breweries including The Pheasant, Mighty Oak, and Yates. These craft breweries offer distinctive brews that ale-lovers are bound to appreciate. Havenstreet will also serve specialty ciders and a wide choice of soft drinks, so there is something for everyone.

Lyndsay McConn, the licensed bar lead, said: “We’ve selected a fantastic range of beers and ciders to ensure there is a cold pint to satisfy on a balmy summer’s evening. It’ll be a family affair with a unique range of drinks that’s been curated to suit the traditional ale drinker through to the more adventurous palate looking for some inspiration.

A Unique Heritage Travel Experience

The Real Ale Train doesn’t just focus on local beers, though; it’s also an incredible travel experience. Visitors will hop on board heritage trains, reminiscent of yesteryear, and take in the picturesque Isle of Wight countryside as they ride through it. The boat ride offers a picture viewing of the island, and it is indeed a perfect way to spend a calm evening with friends and family.

The train will transport ticket holders between Wootton, Havenstreet, Ashey, and Smallbrook Junction and will provide the opportunity to journey between each historic station. Guests are invited to sample a selection of beverages, catch up with friends, and enjoy the atmosphere of each venue on the tour.

There is also bangers and mash that is all cooked on the trains at tickets and Havenstreet and Ashey, and to wash it all down, there’s a selection of ales on offer at all stations. This hot, hearty dish contributes to the general appeal of what is the old-fashioned pub experience for passengers taking a break from the train journey with food and drink in hand.

Easy to get to Public Transport and Ticket info

For those hoping to visit the Real Ale Train without having to drive, there’s public transport on offer. Island Line trains will terminate at Smallbrook Junction until 9:02 pm, with onward travel towards other parts of the island, including Ryde, Sandown, and Shanklin. And in another first, Southern Vectis, Route 9 will be calling at Wootton Station, assisting the more environmentally friendly visitors get to the event.

Tickets for this event are available online or at the gate. These late tickets also now include your first pint, meaning it’s even easier for you late ones to join in the kicks. “We have great public transport links so everyone can come along without the worry of driving and ensure everyone has an enjoyable, safe night.”

Community and Celebration as Tradition

“The Real Ale Train is both a celebration of great drinks and heritage travel, as well as a mark of community spirit. The Isle of Wight Steam Railway is a popular attraction and provides an opportunity for visitors and island residents alike to experience the history and culture of the island. It’s the coming together of everyday folk, all drawn together by the love of yarn and food and each other’s company – and, of course, for some, the allure of proximity to said steam trains!

The Real Ale Train is now an eagerly awaited summer fixture for many. Add this to picturesque train rides, local ales and hearty food, and you have a glowingly warm, festive atmosphere designed to make people feel at home, chill out and tuck into the finest the Island has to offer. Newcomers and veterans can expect a good time, whether visiting for the first time or if they just can’t get enough of Georgetown – there will be something for everyone!

It is a Saturday event, perhaps another memorable Saturday in the Isle of Wight’s calendar of summer festivals. Because of the great atmosphere, spectacular local beers, and all that steam-powered magic, the Real Ale Train is still set to leave its mark on the island as one of its most loved events!

Looking Ahead

The Real Ale Train has religiously returned for another season, and the people behind the event are positive about its increasing popularity and plans for the future of the community collaborative. I think it’s evident that the mix of heritage, local culture, and immersive experiences will continue to attract people to the Isle of Wight for many years to come. Therefore, if you want an evening of good company, great beer and spectacular travel, then you certainly won’t go wrong by stepping aboard the Real Ale Train, and joining is for a rambling trip across the Isle of Wight.

(Source: Isle of Wight Steam Railway, Southern Vectis, Island Line)



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The Real Benefits Of A Travel Club Model In An On-Demand World

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In a world where travel has become increasingly immediate and customizable, expectations are at an all-time high. Modern travelers want experiences that are seamless, high-quality, and tailored to their preferences.

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While online booking platforms promise convenience, they often leave too much to chance. This is where the travel club model stands apart. Offering a balance of personalization and predictability, travel clubs provide value that’s hard to match.

Personalized Planning Without The Guesswork

For many travelers, the hardest part of planning a vacation isn’t the destination‒it’s trusting that what they book will deliver. With a travel club, members avoid the trial-and-error of online listings and unvetted properties. Clubs focus on curating consistent experiences, combining destination expertise with member-oriented service.

Legendary Vacation Club is a family-owned business with five decades in international hospitality that has embraced this approach. By operating in high-demand locations like Los Cabos, Riviera Maya, and Punta Cana, LVC provides members with access to trusted properties and on-the-ground support, making personalized vacation planning less stressful and more reliable.

Long-Term Value in a Price-Driven Market

On-demand platforms often compete on price, but the trade-off is inconsistent service and surprise fees. A travel club, on the other hand, is designed around long-term value. Membership gives travelers access to preferred rates, special perks, and priority booking, all without sacrificing quality.

In competitive regions like Cancun and Vallarta, Legendary Vacation Club offers a distinct advantage. Members enjoy access to exclusive properties, including its Hard Rock resorts, all of which have earned the prestigious RCI Gold Crown award. These distinctions reflect not just luxury, but consistent delivery of service, something discount sites rarely guarantee.

Trust Built Through Proven Hospitality Standards

One of the strongest advantages of the travel club model is the trust it builds over time. For repeat travelers, the ability to return to known properties with reliable service is invaluable. Unlike one-off bookings, club memberships foster long-term relationships between travelers and providers, encouraging a higher standard of care.

In an industry where attention to detail defines the guest experience, long-term trust is one of the most valuable assets a club can offer. Legendary Vacation Club exemplifies this through its Riviera Maya location, where the Unico Hotel received the U.S. News & World Report Award in 2021.

Such accolades are more than symbolic. They signal a depth of operational experience that translates directly into member satisfaction.

A Better Way To Travel in a High-Expectation World

The rise of on-demand services has changed how people approach travel, but not always for the better. The travel club model offers something that algorithms and price filters can’t: a structured, member-first experience rooted in consistency, quality, and care.

For travelers looking to escape the uncertainty of one-size-fits-all solutions, a well-established club can provide a far more dependable alternative.

As the hospitality industry continues to evolve, the value of being part of a curated, experience-driven travel model becomes increasingly clear. For many, it’s no longer about just going somewhere. It’s about how well you’re taken care of when you get there.



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Travel Counsellors reveals record £566m half-year revenues

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Tech-enabled travel company Travel Counsellors has reported record £566m H1 revenues.

The Manchester firm saw 10% year-on-year growth in the six months ended 30th April 2025 as sales broke £500m for the first time, with Travel Counsellors citing growing demand for personalised travel advice.

The firm added 149 new travel advisors to its community, taking the business to more than 2,206 at the period end. 

Summer 2025 is also set to be another strong season for the company with bookings across the peak summer season – July and August – 11% ahead of the comparable time last year, it added.

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“We’re seeing increased demand from millennial customers for cruise and adventure travel,” said Steve Byrne, CEO. “This demonstrates this generation’s preferences for premium and differentiated travel experiences. 

“These are consumers who want more than just a holiday – they want peace of mind, personalised experiences, and meaningful, memorable journeys.

“During the first half of the year we’ve continued to experience good growth across the business, which is once again a firm demonstration of the strength of our differentiated strategy and was underpinned by the record number of customers who trusted Travel Counsellors with their leisure and corporate travel needs.”

Travel Counsellors has also maintained its five-star Trustpilot rating, recently reaching 10,000 reviews. 

“This is a strong testament to our customer-first culture that runs through everything we do,” said Byrne.

“It’s for this reason that more than two thirds of our customers come to us through word-of-mouth referrals – which is a strong endorsement of the level of care we provide. 

“We are focused on continuing to disrupt the travel market over the coming years through superb, personalised service and our scalable, relevant, and differentiated business model.”

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