The Travel Meet Asia (TMA) 2025 came to a close on a high note, an unqualified success on all fronts under the umbrella of the travel and tourism industry. Held on June 25-26, 2025, at Swissôtel Jakarta PIK Avenue, Travel Meet Asia 2025 set a brand-new standard on outbound travel, topping all expectations with record participation and forging key commercial partnerships. Organized by Messe Berlin Asia Pacific, TMA 2025 was a coming-together of more than 1,000 travel trade professionals, 100+ wholesalers, and over 5,215 pre-registered business meetings, further solidifying itself as a premier B2B platform of Asia’s travel trade.

The event re-emphasized its emphasis on outbound travel, marking a high degree of collaboration between the Asia-Pacific region’s greatest travel solution providers and the region’s best buying fraternity. It had a series of sessions, such as leisure, MICE, and corporate travel, echoing Asia’s dynamic and progressive tourism climate.

A Strong Opening with Indonesia at the Forefront

The event was officially inaugurated by Ni Made Ayu Marthini, the Deputy Minister for Marketing at Indonesia’s Ministry of Tourism and Creative Economy. Her presence at TMA 2025 highlighted Indonesia’s growing influence in the regional travel ecosystem. Indonesia, as one of Southeast Asia’s most diverse and promising travel destinations, was central to this year’s theme of cross-border collaboration and sustainable tourism.

“We are proud to support Travel Meet Asia 2025 as an important platform to connect Indonesia’s tourism industry with strategic partners across Asia-Pacific. It presented an invaluable opportunity to promote our unique destinations, including iconic places like Lake Toba and Borobudur, alongside our vibrant hubs such as Greater Bali and Jakarta,” said Ni Made Ayu Marthini during her opening address. She also underscored the country’s commitment to sustainable tourism, emphasizing Indonesia’s rich cultural heritage and the award-winning tourism villages that reflect the nation’s potential for responsible travel.

This year’s event also served as a stage to explore Indonesia’s diverse offerings, inviting stakeholders to join in shaping a more inclusive and sustainable tourism future.

Dynamic B2B Engagement with Leading Travel Brands

TMA 2025 saw a broad spectrum of regional and international brands exhibit, including prominent companies such as The Ascott Limited, Meliá Hotels International, Millennium Group, Business Events Sarawak, Resorts World Sentosa, and Miki Travel. This diverse mix of local and international participants ensured that the event served as a valuable networking platform for the global travel industry.

The event’s focus on B2B engagement resulted in the renewal of numerous business partnerships and the establishment of new collaborations. Travel solution providers showcased their offerings to key decision-makers, establishing long-term connections and driving significant momentum in the travel sector. In total, over 5,200 pre-scheduled meetings took place, facilitating high-level discussions on business development and the future of the travel industry.

Expert-Led Sessions Offer Insights into the Future of Travel

One of the most notable features of TMA 2025 was its comprehensive conference program, which delivered over 640 minutes of expert-led insights across 22 sessions. These discussions covered a range of critical topics, from emerging market trends and destination marketing strategies to innovations in business travel, accommodation, travel technology, and transport.

The speaker lineup at TMA 2025 featured some of the most influential leaders in the travel industry. Renowned figures such as Rio Kondo, VP of Development at Accor for Indonesia & Malaysia, and Budijanto Ardiansjah, Managing Director of MYDUTA TOUR, shared their expertise on key trends shaping the region’s travel ecosystem. Additionally, thought leaders like Yasa Sediya from Destination Asia Indonesia, Riyanti Teresa of Google Indonesia, and Budi Tirtawisata, CEO of Panorama Group, provided valuable perspectives on digital transformation and sustainability.

The conference sessions also featured a deep dive into personalization and the growing role of technology in shaping the future of travel, making TMA 2025 a crucial event for anyone involved in the Asian travel sector.

Indonesia’s Growing Role in the Travel Landscape

Indonesia’s involvement in Travel Meet Asia 2025 was more than just symbolic; it highlighted the nation’s increasing prominence as a travel hub within Asia-Pacific. Beyond the government’s commitment to showcasing key tourism destinations, the event also underscored Indonesia’s ability to attract global players in the travel industry. The country’s tourism infrastructure, rich cultural offerings, and emphasis on sustainable practices were all discussed, reinforcing Indonesia’s position as a top destination for inbound and outbound travel.

As the global tourism sector gradually recovers and adapts to new consumer behaviors and sustainability goals, Indonesia’s tourism authorities are keen on capitalizing on these trends, ensuring that the country remains at the forefront of the travel industry in Asia.

Looking Ahead: TMA 2026 and the Future of Travel

Looking to the future, Travel Meet Asia continues to solidify its status as a vital B2B platform for industry professionals seeking to stay ahead in the fast-evolving travel sector. The event’s success in 2025 is just the beginning, with plans already underway for TMA 2026, which will be held from June 23 to 24, 2026, in Indonesia. The growing interest in outbound travel, coupled with the increasing importance of sustainable tourism practices, will likely shape the themes of the next edition of TMA.

As the travel industry continues to evolve, Travel Meet Asia will remain committed to providing a focused and efficient platform for building business relationships and advancing meaningful discussions on the future of tourism.

Conclusion

The successful culmination of Travel Meet Asia 2025 was not only an indication of the vibrancy of the travel industry but also a testament to how venues such as TMA can facilitate commercial relationships as well as high-value business meetings. Reaching record numbers and insightful commentary from global leaders, the event has established a new benchmark of inter-industry collaboration. As this event looks toward its 2026 installment, Travel Meet Asia will continue as one of Asia’s travel and tourism industry’s anchor events.

References: Official Ministry of Tourism and Creative Economy of the Republic of Indonesia Website, Travel Meet Asia Official Website

Image Credit: Travel Meet Asia Official Website