Wellness Travel
Marriott International Launches “Luxury Wellbeing Series”: Exclusive Wellness Retreats Across Asia-Pacific for Transformative Travel Experiences
Wednesday, July 16, 2025
With the growing preference towards health-focused luxury travel in AsiaPacific, Marriott International Luxury Group announced ‘Luxury Wellbeing Series’. Launching August 2025, the five-part wellness series promises the most exclusive and immersive wellness travel experience yet, bringing together the peace and serenity of Bali, the tranquility of the Maldives and the healing traditions of Goa, India.
In Marriott’s new report on travel trends, “The Intentional Traveler,” wellness was as a top priority for the wealthy, in general, with 90% of luxury travelers saying that wellness offerings substantially impact their travel decisions. The Luxury Wellbeing Series will serve this flourishing demand with an integrated approach to health and well-being. The series offers an experience like no other, mixing relaxation, nutrition, fitness and mental clarity into one life-changing journey.
A Wellness Voyage to the heart of Bali, Maldives and Goa
The Luxury Wellbeing Series will take place in three of the most scenic locations in Asia where each destination is celebrated for its distinct interpretation of wellbeing:
Mandapa, a Ritz-Carlton Reserve, Bali
- In Bali, Mandapa provides a deeper connection to rich culture and natural beauty of the island. The resort has developed a variety of activities to promote sleep, nutrition and mental wellness. Guests can enjoy:
- SLEEP: Fall into a “Balinese Medicinal Plants Workshop” discussing local flowers and plants’ healing properties followed by “Yogic Sleep Therapy”, a relaxing breathing and calming music session called “Yogic Sleep Therapy”, to bring peace and calm to the mind and body making you fall into deep relaxation and a restful sleep.
- Dining: The “Foraging with the Adventure Car” trip enables guests to forage for fresh herbs, spices and fruits, before enjoying a “Balinese Herbal Drink Workshop” using local ingredients that are famed for their healing properties.
- Health Wellness: Vipassana meditation sessions improve mindfulness and awareness and creative, expressive outlets such as mandala art help reduce emotional stress.
The Ritz-Carlton Maldives
- Fari Islands The Ritz-Carlton Maldives offers a custom-made wellness experience based on each person’s individual journey toward balance. Guests are then free to experience a variety of oceanfront tranquillity and wellness-focused activities:
- Sleep: The “Balance of Stillness” workshop in the resort’s oceanfront rooms empowers guests to design their own sleep sanctuary (made possible by a curated ritual kit) with personalized turndown services, chakra tea and sound therapy.
- Nutrition The “Taste of the Maldives” cooking class is a lesson in how to make healthy dishes with the day’s fresh catch of fish and vegetarian options. A one-on-one nutritionist consultation guarantees that guests are provided with customized advice to keep mindful eating and portion control top of mind.
- Fitness and Well-being: Guests can begin their day with a “Sunrise Floating Sound Healing Session”, which uses sound vibrations to balance the body and mind. B Strong training — a mix of straining bodyweight and breathwork — is part of what they consider their mental toughness regimen. For something a little different, a guided snorkel will take you up close and personal with coral regeneration as you combine fitness with the underwater environment at a sea foraging tour.
The St. Regis Goa
- Resort Located on the beach and between the Sal River and the Arabian Sea, the St. Regis Goa Resort is a luxury health resort inspired by the ancient practice of ayurveda. Here, holistic well-being is on offer with an emphasis on traditional healing; and:
- Sleep: The resort’s “Sleep Ritual” is a combination of yoga nidra and herbal tisanes to help encourage a deep and restorative sleep and peace of mind.
- Nutrition: Guests can feast on a “Dosha-Specific Farm-to-Table Lunch” personalised to their individual ayurvedic profiles and then walk off the excess around the resort’s Spice Garden where they’ll learn about the healing properties of native herbs and spices.
- The day starts with a “Sound Bath Session” featuring Himalayan singing bowls to help realign the body’s energies; then an “Estuary Walk & Yoga” to contemplate and meditate alongside the calm waters. St Regis Spa The St Regis Spa, however, customises ayurvedic treatments based on individual health needs and concerns.
Wellness-Luxury Trend on the Rise
The rise of wellness tourism is revolutionizing luxury travel. Affluent travelers increasingly want travel experiences that help them relax and grow, embrace wellness and protect nature. The Luxury Wellbeing Series is just that and has been created in direct response to the demand for a more integrated offering, not just in terms of the pampering treatments on offer at luxury resorts.
The decision by Marriott International to infuse luxury travel with wellness is symptomatic of new approaches to healing holidays where it’s about pampering as much as it is remedy to ailments. Thousands of miles away from the comfort of home, you and your fitness routine can get a makeover doing countless activities ranging from sleep-enhancing therapies that will enhance your next travel experience, wellness programs for judging body fat and percent body muscle composition, or practice mindfulness so intense that you will find yourself closer than ever before to a yoga asana solution.
Sustainability and well-being in luxury tourism
Sustainability also played a huge part in the Luxury Wellbeing Series. Sustainability on all properties in the series is a matter of course; the Series rather becomes a “medium” for promoting sustainable tourism products. From sourcing locally grown ingredients to designing eco-conscious wellness programs, The resorts are committed to limiting their environmental impact and providing guests with life-changing experiences.
Guests can feel that their travel choices are making a difference towards a sustainable future. This emphasis on sustainability, along with pampering wellness offerings, makes such retreats different from traditional luxury resorts, and it appeals to jet-set travelers who care about both wellness and the environment.
Luxury Marriott Properties: A World of Exclusive Stays
Marriott International boasts a wide range of luxury properties, including several upscale brands designed to target high-net-worth travelers and those desiring premium experiences. Guests of these luxury brands enjoy a distinctive body of world-class service, and the most desirable amenities. CurrentMarriott today operates several world-class luxury hotel brands that provide unique traits and tailored experience. Here are some of the main luxury brands that fall under Marriott International:
The Ritz-Carlton
Renowned for its legendary service and the iconic luxury experience, The Ritz-Carlton is the first and only brand to win double J.D.
St. Regis
St. Regis is all about timeless elegance and incredible luxury, a family of the most prestigious address in time spans the globe, due to a luxury, bespoke experience and a unique destination for the bourgeoning affluent traveler.
JW Marriott
JW Marriott is a luxury hotel brand offering wellness, personal accommodations and all the amenities that help you stay rejuvenated at any of their locations.
Bulgari Hotels & Resorts
The product of a partnership between Marriott and the upmarket Italian luxury brand Bulgari, these hotels are about delivering a super-exclusive lifestyle experience to the wealthy set in key global cities.
W Hotels
Though W Hotels add luxury and an avant-garde sensibility to the equation, the line brings an atmosphere that is cutting edge and energetic, with an emphasis on nightlife, fashion and the coolest hotspots.
Edition Hotels
EDITION combines the most modern and cutting-edge design with the highest level of service delivered in a style that is unique through the pursuit of excellence and attention to detail. The EDITION experience is the new generation of luxury, a redefinition of the hotel experience, something quite sophisticated, and a little subversive.
Luxury Collection
The Luxury Collection is an exclusive luxury hotel brand featuring unique hotels and resorts offering original experiences coupled with high levels of service in the world’s most exciting destinations.
Marriott’s Autograph Collection Hotels
Autograph Collection is eclectic and includes luxury hotels which are independent, with a guarantee of exceptional service standard of the Marriott.
Typical Marriott Luxury Brand Luxury Amenities:
Marriott’s luxury hotels are generally upscale and appropriate for added features, designed for comfort and convenience. These commonly include:
- Outstanding Spa & Wellness Services: Many luxury Marriott hotels feature award-winning spas with an array of treatments, wellness activities, and fitness facilities.
- Gastronomy and Fine Dining: With Michelin starred chefs, gourmet restaurants and tailor-made dining experiences inspired by the best global gastronomy.
- Personalized Concierge Services: Customized services (arranging an itinerary, securing exclusive bookings, specialized experiences) provided by experienced concierge personnel.
- Private Villas & Suites: These palatial, luxury suites and private villas with panoramic views, private pools, and VIP touches.
- Beachfront/Resort Exclusives: A number of the properties in the portfolio are in some of the most coveted beach and resort locations in the world, and offer breathtaking beauty and access to nature.
- Luxury Transportation: Some hotels offer private transfers, chauffeured cars, and in some cases, yachts or private jets.
- Event & Meeting Spaces: World class conference and function rooms tailored to corporate meetings, weddings, and other private functions.
- Infinity Pools & Rooftop Lounges: A majority of luxury Marriott properties have rooftop pools and lounges with some great views to relax and enjoy.
- 24-Hour Personal Assistant: Your personal butler will be available 24-hours a day, serving as your single touch point for anything you wish for during your stay; from organizing private dining, to reserving spa treatments, and planning special events.
- Sustainability Initiatives: A number of Marriott’s luxury properties embrace sustainability, offering eco-friendly amenities and green building certifications.
What’s Next for Wellness Travel in Asia-Pacific
The Luxury Wellbeing Series is only an introduction to the larger trend of wellness tourism across the Asia-Pacific. As wellness travel continues to boom, places like Bali, the Maldives, and Goa have emerged as key spots for travelers’ transformative experiences. Responding to a growing number of travelers who are making their health and wellness a top priority, luxury hotels and resorts are expanding on what they offer to provide personalized, holistic offerings.
Conclusion: The New Age of Wellness Tourism
Marriott International’s Luxury Wellbeing Series provides travellers with the opportunity to enjoy the latest in luxury wellness. Whether in the peaceful surrounds of Bali, the tranquil shores of the Maldives or the rich heritage of Goa, each retreat offers an individual experience, taking you on a personal journey through the magic and tradition of the destination. This exciting edition heralds an evolution of wellness travel in which the Asia-Pacific region takes centre stage as the new global epicentre of wellness and transformative travel.
Wellness Travel
Greece Emerges As The Ultimate Wellness And Fitness Destination As Tourists Opt For High-Impact Travel Experiences That Nourish The Body And Mind
Friday, July 18, 2025
Greece has already established itself as the high-profile wellness and fitness destination, a trend that is bringing a growing wave of visitors to transform themselves holistically through healthy holidays. Greece This Mediterranean paradise has it all stunning landscapes, peaceful retreats, and state-of-the-art spas that combine relaxation and rejuvenation. More and more, visitors can find themselves engaging in spa treatments, practicing yoga by the sea or engaging in holistic health programs — all popular diversions in Greece, which has come to be known not just for its antiquities and culture but for the high-impact experiences it delivers with names and aims that facilitate physical well-being and mental clarity.
As modern life accelerates and mental fatigue rises, Greek travelers are shifting toward vacations that focus on wellness, nature, and physical activity. With a growing desire to recharge both body and mind, many Greeks now seek getaways that offer opportunities for relaxation, outdoor exploration, and fitness activities. A recent survey conducted in May 2025 sheds light on this trend, revealing that the Greek tourism market is increasingly prioritizing health-conscious travel choices.
The survey, which involved 1,000 Greek consumers, found that 67.5% of respondents have a positive or very positive view of vacations centered on physical activity. In addition, 52.5% expressed interest in wellness-focused trips that offer relaxation, rejuvenation, or even better sleep. These findings show a clear shift towards travel experiences that promote both mental and physical well-being.
Hiking Emerges as the Top Choice
Among the various fitness-related activities that Greek travelers pursue, hiking has emerged as the most popular option. The survey reveals that 41% of participants are most likely to engage in hiking during their next fitness-focused vacation. This highlights a growing preference for experiences that blend physical activity with immersion in nature. Hiking allows travelers to explore scenic landscapes while benefiting from the physical exertion that boosts both health and well-being.
Cycling follows closely behind as a popular fitness activity, with 14.2% of respondents likely to embark on cycling tours. Skiing and climbing are also popular, with 12.6% and 11.2% of respondents, respectively, expressing interest in these activities. These preferences indicate a broader trend: Greek travelers want to combine movement with immersion in the natural environment, creating a harmonious balance between adventure and wellness. Such activities are no longer just about fitness; they serve as means for travelers to connect with nature, gain mental clarity, and escape the pressures of modern life.
Growing Demand for Wellness Travel
Wellness tourism is also gaining momentum among Greek travelers, as the demand for trips focused on relaxation and mental health continues to rise. When asked about their wellness travel preferences, 37.2% of respondents cited trips that connect them to nature as a top priority. These trips often involve tranquil surroundings, such as mountains, forests, or coastal retreats, providing the perfect backdrop for rejuvenation.
Additionally, 25.9% of Greek travelers indicated that stress relief is a key factor in their decision to book wellness vacations. This shows that many Greeks are now looking for ways to unplug from their busy lives and decompress during their holidays. A significant portion of the survey participants, 17.6%, also expressed interest in trips designed specifically to support mental health, further highlighting the growing trend toward holistic wellness. This shift reflects a broader societal change, where travelers are increasingly prioritizing their emotional and psychological well-being, not just their physical health.
Balancing Wellness with Budget
Despite the growing interest in wellness and fitness-focused travel, cost remains a critical factor for many Greek consumers. The survey shows that most travelers remain cautious when it comes to spending on these types of vacations. A majority of respondents, 69.4%, indicated that they would spend no more than 500 euros on a fitness-centered getaway. Similarly, 63.3% said they would allocate the same amount for a wellness-focused trip. This suggests that while the demand for these types of vacations is increasing, many Greeks are still budget-conscious when planning their travel.
Interestingly, only a small percentage of respondents—between 2% and 5%—expressed willingness to spend over 1,000 euros on a trip that focuses on health, wellness, or fitness. This reflects a strong desire for fitness and wellness vacations, but it also shows that Greek travelers are balancing their aspirations for relaxation and physical activity with financial considerations. Many prefer more affordable options that still offer meaningful experiences without breaking the bank.
Looking Ahead: The Future of Health-Focused Travel
As Greece and the world recover from the pressures of the pandemic, wellness and fitness travel are set to become key pillars of the tourism industry. The growing popularity of hiking, cycling, skiing, and wellness retreats signals a shift toward more mindful and health-conscious travel choices. This trend reflects a broader societal movement where people are becoming more aware of the importance of mental and physical health.
In the coming years, we can expect the demand for nature-based and wellness travel to continue rising. Greek travelers, in particular, are embracing a lifestyle that prioritizes balance, relaxation, and fitness. As a result, destinations that offer both scenic beauty and wellness-focused amenities will likely see a significant increase in visitors. Moreover, wellness and fitness tourism could become a major driver for Greece’s tourism sector, with more travelers seeking meaningful, health-conscious experiences.
The challenge for the travel industry will be to provide options that cater to this growing market while keeping costs within reach. By offering a variety of budget-friendly wellness and fitness options, the tourism sector can attract a wider range of travelers who want to invest in their well-being without overspending.
Greece has become the ultimate wellness and fitness destination, offering tourists transformative travel experiences that combine stunning landscapes with world-class wellness programs, promoting both physical well-being and mental clarity.
In summary, the growing demand for wellness and fitness travel on the part of the Greek consumer is showing that destination choice is changing significantly. With travelers increasingly looking to restore fitness and wellness in one fell swoop, Greece is situated to provide a host of experiences that appeal to this expanding sector. Here, Greek citizens are reimagining what it means to take a vacation by immersing themselves in nature, activity and relaxation, with an emphasis on health, wellness and equilibrium.
July 17, 2025
The company is attempting to meet local demand for wellness travel. Image credit: Marriott International
Hotel group Marriott International’s luxury division is introducing new holistic programming in Asia Pacific.
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Designed to meet the growing demand for immersive wellness travel, the series “moves beyond traditional pampering to embrace a holistic approach centered on three core pillars: Sleep, Nutrition, and Physical & Mental Well-being.” The experience unfolds across a trio of culturally rich and naturally serene locations—Bali, the Maldives, and Goa—with participating properties including Mandapa, a Ritz-Carlton Reserve, The Ritz-Carlton Maldives, Fari Islands, and The St. Regis Goa Resort.
Each resort will offer a bespoke wellness program tailored to its environment, combining expert-led sessions, locally inspired therapies, and curated rituals. This series reimagines luxury travel as a meaningful path toward personal renewal, aligning physical vitality and mental clarity with regional authenticity. Overall, the initiative underscores Asia’s prominence as a wellness destination and Marriott’s continued leadership in luxury hospitality innovation.
Image Credit: Luxury Group by Marriott International
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