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SilverDoor shares insights on key corporate travel market trends in quarterly market update

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Global serviced apartment agent SilverDoor has released the first quarterly market update report for 2025.

The report outlines key emerging trends shaping corporate travel demand and behaviours in the coming year, including growing demand for larger, more complex group bookings, increased expectations for broader content access and more efficient online booking tools from Gen Z.

It also details rising interest in travel to Eastern locations across Europe, Middle East, and Africa (EMEA) and Asia-Pacific (APAC), alongside a decline in average daily rate (ADR).

Growth in group bookings

One notable trend emerging at the end of 2024, which looks set to continue into 2025, is increased demand for larger scale, events-based bookings particularly across sports and entertainment with reports that meetings and events professionals expect to increase their budgets this year.

Across accommodation, this growth in budgets also looks set to influence growth in demand for serviced apartments. Group bookings typically demand greater flexibility due to the volume of travellers and itineraries. As demand for apartment-based accommodation grows, so too will expectations for flexible booking and cancellation policies to accommodate last-minute changes.

Content is king for Gen Z

As Gen Z’s workforce presence grows, corporate travel is shifting to meet their expectations for seamless, consumer-like booking experiences.

Demand for online booking platforms with integrated accommodation programs is rising, driving compliance, efficiency, and cost savings. In turn, corporate travel policies must adapt to reduce data leakage, improve compliance, and enhance reporting for better cost management.

 Economic growth and corporate demand rising in the East

APAC and EMEA are home to fast-growing business destinations, with demand set to rise further in 2025.

India’s key cities—Mumbai, Bangalore, and New Delhi—are seeing strong corporate interest, while Riyadh and Abu Dhabi are emerging as Middle Eastern hotspots due to infrastructure investment and business-friendly policies. SilverDoor reports growth in website traffic to browse accommodation is up 491% and 120% YOY respectively for both. Significant infrastructure investment, high healthcare and safety standards and lower tax rates are all driving interest from corporates.

Meanwhile, the Eastern European countries of Poland, Romania, Czech Republic, Hungary, Bulgaria and Croatia are gaining traction as cost-effective corporate hubs, with a 29% year-over-year rise in accommodation enquiries.

ADR down whilst ALOS and ALT remain steady

 Average daily rate

  • Within APAC ADR (Nov 24-Jan 25) was $195.71: down 6.8% YoY
  • Americas ADR (Nov 24-Jan 25) was $187.40: down 4.8% YoY
  • EMEA ADR (Nov 24-Jan 25) was £136.80: down 5.5% YoY

Average length of stay

  • ALOS in APAC is 61 nights: 2 nights longer YoY
  • ALOS in the Americas is 65 nights: no change YoY
  • ALOS in EMEA is 58 nights: 2 nights shorter YoY

Lead times

  • Average lead time in APAC is 41 nights: 1 night shorter YoY
  • Average lead time in the Americas is 48 nights: 1 night shorter YoY
  • Average lead time in EMEA is 37 nights: 1 night longer YoY

Martin Klima, chief customer officer at SilverDoor said: “As many new governments get down to business following the host of worldwide elections last year, corporates are putting their travel priorities for the year ahead into action.

He added: “At a macro, senior level focus remains on emerging destinations and where opportunities for growth lie. At a more micro level, travel managers and travellers are prioritising how to effectively keep pace with new technology and supplier offers to realise policy, compliance and cost ambitions. For now, the good news is rates have declined, reassuring news for travel managers and business owners alike who are planning for growth in business and corporate travel plans.”

The full SilverDoor Market Update is now available to read here

 



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Luxury, Credit Cards, Deals: Hotel Earnings Preview

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Many analysts believe the major hotel groups are positioned to report steady, if unspectacular, growth in the second quarter, thanks to enjoying more tailwinds than headwinds.

In April, Hilton CEO Chris Nassetta predicted that travel demand would stabilize after the passage of President Trump’s tax and budget bill and summer negotiations over tariffs. In May, Marriott issued upbeat guidance for the year and assumed no U.S. recession would emerge.

Second-quarter results will show whether that optimism reflected confidence or wishful thinking. Earlier this year, revenue per available room (RevPAR) had been recovering but remained below 2019 peaks in several key markets and segments.

Reports we’ll be tracking this week: Hilton (Wednesday) and Wyndham (Thursday). Marriott, Hyatt, IHG, Choice, Accor, and others will roll out in the coming weeks.

Sources of Streng



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U.S. Visa Sticker Shock: New $250 ‘Integrity Fee’

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Many travelers applying for U.S. tourist visas should be prepared to pay at least an additional $250 for a new “Integrity Fee.”

It’s part of the recent budget law and hasn’t been implemented yet, but the Department of Homeland Security is authorized to start charging this fiscal year. Starting in Fiscal Year 2026, which starts October 1, the Visa Integrity Fee will be adjusted annually for inflation.

It applies to travelers applying for non-immigrant visas, but people from the more than 40 Visa Waiver Program countries are not subject to the Visa Integrity Fee.

Travelers are eligible for reimbursement sometime after the visa expires as long as they don’t overstay the visa expiration date by more than five days or engage in unauthorized work.

“There is no timeline for implementation of the fee or direction as to how the fee will be collected and refunded,” according to the U.S. Travel Association.

One issue: It may discourage travelers from visiting the U.S. because they would have to shell out $250 and wonder if they would ever get the reimbursement.

“This fee, which will be at least $250 and comes on top of existing visa fees, adds an unnecessary financial barrier for international visitors,” said Erik Hansen, US Travel’s senior vice president, government relation affairs. “Among the top deterrents to visiting the U.S. are cost and visa wait times.  And the new visa integrity fee increases the upfront costs of visiting the U.S. 144%, while doing nothing to lower interview wait times. Even if it is technically reimbursable, the added complexity and cost will discourage visitors.”

$24 I-94 Fee

That’s not all of the costly news for some international arrivals in the new law: The application fee for the I-94 arrival and departure record will rise to $24 from $6.

This fee will likely apply to travelers entering the U.S. by land, and to travelers from Visa Waiver Program countries.

This fee will also increase each year with inflation. Those exempt from filling out the form include American citizens, resident aliens, most Canadians, and aliens with immigration visas.

$40 ESTA Fee

The Electronic System for Travel Authorization (ESTA) fee is rising to $40 from the current $21. This will be paid by travelers who enter the U.S. from Visa Waiver Program countries at least through 2034.

These are the Visa Waiver Program countries, according to the U.S. Department of State:

U.S. Department of State

Visa Wait Times and Cost

A family of four from Brazil, which is not a visa waiver program country, would pay $1,876 in visa fees under the new pay structure to travel to the U.S., an increase of more than $1,100, according to the trade association.

“At a time when the U.S. should be focused on attracting more international visitors, especially ahead of global events like the World Cup and Summer Olympics, burdening them with higher fees and reducing funding for Brand USA is counterproductive,” Hansen said. “We need smarter policies that enhance our global competitiveness, not ones that make the U.S. a less welcoming destination.”

Revenue Generators

Backers of the fees, however, see them as revenue generators.

For example, 20% of the I-94 fees are earmarked for the Land Border Inspection Fee account, 20% go to Customs & Border Protection, and 60% ends up in the Treasury Department general fund.

Regarding the ESTA fee, $10 goes to the Department of Homeland Security for cost recovery, $13 is funneled to the Treasury Department for Deficit Reduction, and $17 of the fee goes to the Travel Promotion Fund, which funds Brand USA.



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Grand Canyon Fire Destroys Historic Lodge

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Parts of the Grand Canyon National Park have been closed for the rest of the 2025 season as wildfires burn across the region, covering parts of one of the U.S.’s most visited natural landmarks in smoke.

The North Rim’s Dragon Bravo Fire exploded in size by 500 acres on the evening of July 12 as gusty winds, dry air and above-normal heat hit the area. 

The fires destroyed the historic Grand Canyon Lodge and numerous surrounding cabins, according to the National Park Service

Firefighters say there is currently zero containment.

“We are devastated by the loss of the Grand Canyon Lodge and historic buildings on the North Rim. All guests and staff are safe,” the lodge said in a statement, adding that it will be in touch with visitors who have future bookings.

Aerial footage released by the National Parks Service on Friday showed the remains of the famous lodge.

Grand Canyon Closures for the Rest of the Season

The cause of the fire was linked to lightning strikes, according to local reports

Early damage assessments suggest that between 50 to 80 structures have been lost, including park administrative buildings and visitor facilities. No injuries or fatalities have been reported.

Fire fighting efforts continue around the threatened area.

But with fire activity still high and infrastructure at risk, officials say the North Rim will remain closed to all visitors for the rest of the year.

The South Rim, which receives the majority of visitor traffic, remains open.

Skift’s in-depth reporting on climate issues is made possible through the financial support of Intrepid Travel. This backing allows Skift to bring you high-quality journalism on one of the most important topics facing our planet today. Intrepid is not involved in any decisions made by Skift’s editorial team.



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