Hotels & Accommodations
Agentic AI and Hotel PMS: Brace Yourself for a Positive Impact

The business community has welcomed artificial intelligence as a key means of adapting to today’s changing workforce and recommending actions based on data analytics; however, according to experts, the hotel industry has yet to leverage it fully. A recent study by McKinsey found that as many as 78 percent of respondents say their organizations use AI in at least one business function, a 6-percentage-point increase from 2024. With so many core processes now informed by AI, hoteliers must bring these capabilities into the heart of their operations: the property-management system.
Today’s AI technology is reactive; it must wait for input from users before making decisions based on new information the system receives. While it is valuable for chatbots, training tools, and customer service, many believe it’s still too early for machines to take the wheel and start making decisions. Think again.
AI is already helping hotels reduce manual work through automations like scheduled reports, pre-programmed workflows, and dynamic pricing recommendations. But these tools still rely on human instruction at every step. These restrictions, however, may be coming to an end with the debut of Agentic AI — identified as the No. 1 trend in Gartner’s Top 10 Strategic Technology Trends for 2025. Leveraging AI “agents” as intuitive collaborators will enable hotel operators to learn new information, adjust their approach to problem solving, and take immediate action.
More Information, Less Hassle
The Harvard Business Review has referred to Agentic AI as a “digital teammate” capable of expanding a business’ efficiency as well as creating more resilient collaboration over time. The publication highlighted advancements in human resources that help connect job seekers with their ideal role, as well as website design to optimize the customer journey at all times. This flexibility demonstrates how this next wave of AI technology will provide hospitality leaders with additional ways to connect with travelers while preserving the human element.
As Agentic AI makes its way into hotel PMSs, operators will have the opportunity to extend these same capabilities to every corner of their commercial operation. For example, an active Agentic AI scheduling tool can eliminate the guesswork of staffing your property with the agent quickly adapting to changes in worker availability and updating calendars in real-time. Adopting this strategy can help operators provide dynamic schedules that benefit all team members, without adding additional complexity to your property workflow.
Agentic AI also has a transformative effect on the supply chain and purchasing, and its organizational capabilities also show benefits when applied to managing guest itineraries. Once in place, these tools can automatically manage the guest experience from start to finish, while displaying and controlling each of these elements directly through the hotel’s PMS for optimal visibility. This way, hoteliers remain informed on all guest itineraries, amenity requests, and last-minute rate adjustments with a more streamlined delivery method and a reduced reliance on input from operators.
One-Click Confirmation
Leveraging Agentic AI within the hotel PMS powers a fully orchestrated hospitality model, where staff, systems, and guest signals stay aligned in real time without added complexity.
AI is helping hoteliers adapt to a changing marketplace in ways that would never have been possible, and it is helping guests create new memories associated with your properties. As Agentic AI becomes more widely available for businesses and users, hoteliers should align themselves with technology partners who are willing to take this innovation and its challenges — seriously.
This means ensuring your approach to security and data aligns with that of your partners, as well as the level of accountability they include in the decision-making process, to ensure operators never fully cede control to automation. Hoteliers must also take security and accountability seriously when considering Agentic AI, including building controls into the PMS to reduce or expand its capabilities on the fly. This will be crucial to avoid potential situations, such as when AI hallucinates the ability to offer a discount or presents a rate that isn’t available.
While Agentic AI is still in its early stages within the hospitality sector, its rapid development signals where PMS capabilities are headed. Leveraging Agentic AI in the hotel PMS will allow operators to offer the “agile” hospitality experience guests, workers, and owners have been looking for. By cementing the hotel PMS as your command center, supported by AI teammates and intelligent automation, hoteliers will pioneer the next level of guest satisfaction for years.
About Maestro PMS
Maestro is the preferred Web Browser based cloud and on-premises PMS solution for independent hotels, luxury resorts, conference centers, vacation rentals, and multi-property groups. Maestro’s PCI certified and EMV ready enterprise system offers a Web browser version (or Windows) complete with 20+ integrated modules on a single database, including mobile and contactless apps to support a digitalized guest journey as well as staff operations. Maestro’s sophisticated solutions empower operators to increase profitability, drive direct bookings, centralize operations, and engage guests with a personalized experience from booking to check out and everything in between. For over 40 years Maestro’s Diamond Plus Service has provided unparalleled 24/7 North American based support and education services to keep hospitality groups productive and competitive. Click here for more information on Maestro. Click here to get your free PMS Buying guide.
Hotels & Accommodations
IHG and LCK Hospitality Partner to Open a New Luxury Vignette Collection Hotel in Ho Chi Minh City, Enhancing Vietnam’s Tourism Offerings

Thursday, August 7, 2025
Author: TTW News Desk
IHG Hotels & Resorts has partnered with LCK Hospitality Company Limited to develop a novel new Vignet Collection Hotel located in Ho Chi Minh City, Vietnam, boosting the region’s hospitality sector. This is a landmark hotel both for the grouping of IHG and LCK, as it is Vietnam’s first Vignette Collection Hotel, strengthening IHG’s strategic goals of expansion into the luxury hospitality market in Southeast Asia. IHG customers, both domestic and international, will experience Vietnam’s abundant culture and history while receiving premier hospitality.
Strengthening IHG’s Presence in Vietnam
With IHG’s new hotel opening in Ho Chi Minh City, the company seeks to take advantage of the booming Vietnamese tourism industry. IHG already has 20 hotels operating in the country, with an additional 22 under development, enabling IHG to rapidly increase its luxury offerings to cater to the Vietnamese high-end tourism market. The Vignette Collection is perfect for The Vignette Collection. It is a diverse country with a rich culture and a lot of places to visit. The luxury boutique hotel caters to high class tourists and offers a blend of rich culture with soothing lodgings.
Collaboration with LCK Hospitality, a well-known family firm with deep-rooted knowledge in Vietnam’s culture and hospitality, propels IHG to design a hotel that combines the company’s global expertise with local elements. LCK’s reputation in curating hotels ensures that the newly proposed Vignette Collection hotel in Ho Chi Minh City will celebrate the culture of the area. Thus, the hotel will provide a lavish, local experience for tourists.
Key Advantages of the Partnership
This partnership creates multiple strategic advantages for both parties. With IHG, the partnership with LCK Hospitality allows the company to gain local know-how and market intelligence from the LCK side. LCK’s strong presence in Vietnam gives the company an advantage in executing culturally relevant design concepts. With LCK Hospitality, this partnership facilitates the company to gain tremendous value from IHG’s global network and resources, thereby significantly enhancing the ability to provide world-class hospitality while retaining local uniqueness to each hotel.
Experience with art dealerships allows LCK to design the new Vignette Collection hotel with an outstanding local artistic style. Concentrating on art and culture allows the hotel to compete strongly in the overpopulated hotel market and allows guests to enjoy something that cannot be found anywhere else.
A Look at the Hotel’s Location and Amenities
The Vignette Collection hotel will be uniquely placed within the central precinct of Ho Chi Minh City, providing easy access for visitors interested in navigating the city’s popular attractions. The hotel is only a short drive from Tan Son Nhat International Airport and will be a short walk away from the main cultural sites which include the Saigon Notre-Dame Basilica, Ben Thanh Market, Independence Palace, and the Saigon Opera House. The listed attractions are some of the most visited in the city and will grant visitors easy access to the entirety of what Ho Chi Minh City has to offer.
As for the hotel’s amenities, while specific details have yet to be disclosed, properties within the Vignette Collection typically offer a range of luxury services, including:
- Exclusive Accommodations: Guests can expect 52 elegantly designed rooms, combining modern comforts with local cultural elements to provide a unique and immersive stay.
- Dining Options: The hotel will likely feature upscale dining venues offering both international and local cuisines, providing guests with a diverse culinary experience.
- Wellness Facilities: A fitness center, spa, and other wellness services will be available to guests, allowing them to relax and rejuvenate after a day of sightseeing or business meetings.
- Event Spaces: The hotel will include flexible meeting and event spaces, catering to corporate guests and those planning special occasions such as weddings or private events.
- Cultural Experiences: Given the focus on art and culture, the hotel will offer curated experiences that showcase the rich heritage of Ho Chi Minh City, allowing guests to engage with the local art scene.
Luxury Focus for Discerning Travelers
The Vignette Collection brand truly enhances hospitality with the luxury of place, truly immersing travelers in the experience. Both leisure and business travelers will be taken care of with local sophistication and flavors of Ho Chi Minh City. Vignette Collection Hotel guests will enjoy meticulously crafted luxury and attention to detail during business and leisure meetings.
Every detail of the hotel contributes to the luxury experience, and each part of the hotel contributes to it. IHG’s service excellence paradigm is furthered with personalized attention during the entire stay. Through bespoke concierge, specially tailored cultural programs, and more, The Vignette Collection will hospitality guests wishing to admire the unexpected charms of Vietnam’s largest city.
Expected Opening Date and Future Impact
While the specific date for the launch of the hotel remains unknown, it is expected to commence operations during the peak tourist season towards the year’s end. Given the swiftly advancing tourism industry of Vietnam, the expectant hotel’s launch will greatly contribute in meeting the mounting demand for more lavish accommodations in the capital, Ho Chi Minh City. This property will represent yet another key investment in the ever-expanding IHG portfolio, which also strengthens the city’s reputation as a hub for high-end travelers.
As part of the new Vignette collection, the hotel is to be designed with international standards in mind, assimilating local inspiration aimed towards promoting domestic tourism. As a franchise of IHG, the hotel is expected to bolster international perceptions of Vietnam’s tourism industry by diversifying offerings, thus, solidifying the region’s stature as a luxury travel hub. This alliance between IHG and LCK Hospitality marks the initial steps towards the projected visions of these companies to position Vietnam as a distinguished luxury travel destination within Southeast Asia.
Conclusion
The recently opened Vignette Collection hotel in Ho Chi Minh City marks an important milestone in the growth of Vietnam’s luxury hospitality industry. With the collaboration of IHG and LCK Hospitality, this hotel is set to become Vietnam’s very first luxury hotel that is fully equipped with global-standard facilities alongside a fully authentic local experience. Be it a corporate guest wishing to utilize the business facilities or a tourist wishing to relish the attractions of Vietnam’s cultural core, this hotel boldly and unapologetically promises an unparalleled and exquisite luxury experience.
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