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Adventure Tourism Industry Analysis Report 2024: Global

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Dublin, Sept. 26, 2024 (GLOBE NEWSWIRE) — The “Adventure Tourism Market Report 2024” report has been added to ResearchAndMarkets.com’s offering.

The adventure tourism market size has grown exponentially in recent years. It will grow from $292.68 billion in 2023 to $351.57 billion in 2024 at a compound annual growth rate (CAGR) of 20.1%. The adventure tourism market size is expected to see exponential growth in the next few years. It will grow to $739.56 billion in 2028 at a compound annual growth rate (CAGR) of 20.4%.

Adventure tourism attracts thrill-seekers and individuals seeking unique experiences in natural environments, often requiring specialized skills, equipment, and sometimes guidance from experienced professionals. The growth during the historic period can be attributed to several factors, including rising disposable incomes globally, increasing interest in sustainable and eco-friendly travel options, the growing popularity of outdoor activities and adventure sports, expanding global connectivity and ease of travel, and a rising consumer preference for experiential travel over material possessions.

The growth in the forecast period can be attributed to several factors, including the growing demand for unique and off-the-beaten-path experiences in travel, an increasing adoption of adventure tourism by older demographics seeking active and enriching experiences, rising awareness and participation in adventure travel among emerging markets, the expanding availability of adventure tourism packages and operators catering to diverse preferences, and a rise in multi-generational adventure travel experiences.

Major trends expected in the forecast period include advancements in technology that enhance safety and accessibility in remote areas, a shift towards personalized and customized adventure travel experiences tailored to individual preferences, the integration of digital platforms for easier booking and planning of adventure trips, the emergence of new adventure tourism destinations and unique experiences, and a heightened focus on sustainable practices and responsible tourism within the adventure travel sector.

The growth of the adventure tourism market is expected to be driven by the expanding influence of social media. This influence encompasses user-generated content, influencers, and the impact of social media platforms on people’s decisions and behaviors. The widespread adoption of smartphones, the popularity of social media platforms, and the rise of influencers who create engaging travel content all contribute to this expansion. In adventure tourism, social media influence is utilized to inspire and attract travelers to engage in adventurous activities and explore unique destinations.

For example, the Influencer Marketing Factory reported in May 2023 that the influencer marketing industry, part of the broader creator economy, reached a valuation of approximately $21.1 billion, with significant growth since 2021. This reflects the increasing impact and value of social media in shaping travel trends and preferences, thereby driving growth in adventure tourism.

Leading companies in the adventure tourism sector are innovating with strategies such as discount passes to enhance their competitive position. These passes offer reduced prices on activities or services, aiming to attract customers and boost sales within specific timeframes. For instance, Arabian Adventures launched The Adventure Pass in June 2023, providing up to 40% savings on popular attractions in Dubai and the UAE. Available in flexible 3 or 5-activity packages at fixed prices, the pass offers convenience and accessibility through the Smartvisit app, which features real-time availability, instant confirmations, and personalized itineraries to streamline booking processes.

In January 2022, Intrepid Travel acquired Wildland Trekking, strengthening its presence in the U.S. domestic travel market and expanding its portfolio of sustainable adventure trips. Wildland Trekking, known for its hiking and trekking tours, enhances Intrepid Travel’s offerings in adventure tourism, catering to travelers seeking immersive and environmentally conscious travel experiences.

Europe was the largest region in the adventure tourism market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the adventure tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the adventure tourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The main categories of adventure tourism include soft and hard adventures. Soft adventure involves relatively gentle or low-risk outdoor activities that offer participants a sense of exploration and excitement without extreme physical exertion or significant danger. These activities can be land-based, air-based, or water-based and cater to groups such as families, couples, and solo travelers. Booking options typically include direct bookings, travel agents, and online marketplaces.

The adventure tourism market research report is one of a series of new reports that provides adventure tourism market statistics, including adventure tourism industry global market size, regional shares, competitors with a adventure tourism market share, detailed adventure tourism market segments, market trends and opportunities, and any further data you may need to thrive in the adventure tourism industry. This adventure tourism market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Key Attributes:

Report Attribute Details
No. of Pages 175
Forecast Period 2024 – 2028
Estimated Market Value (USD) in 2024 $351.57 Billion
Forecasted Market Value (USD) by 2028 $739.56 Billion
Compound Annual Growth Rate 20.4%
Regions Covered Global


Competitive Landscape and Company Profiles

  • REI Adventures
    • Overview
    • Products and Services
    • Strategy
    • Financial Performance
  • TUI AG
  • Natural Habitat Adventures
  • G Adventures Inc.
  • Abercrombie & Kent USA LLC

Adventure Tourism Market Other Major and Innovative Companies

  • Intrepid Group Ltd.
  • Backroads
  • Butterfield & Robinson Inc.
  • World Expeditions
  • GeoEX
  • Mountain Travel Sobek
  • Exodus Travels
  • Austin Adventures Inc.
  • Thomson Family Adventures
  • ROW Adventures
  • KE Adventure Travel
  • Wild Frontiers Adventure Travel Ltd.
  • Cox & Kings Ltd.
  • Discovery Nomads
  • AdventureWomen

Key Topics Covered:

1. Executive Summary

2. Adventure Tourism Market Characteristics

3. Adventure Tourism Market Trends and Strategies

4. Adventure Tourism Market – Macro Economic Scenario
4.1. Impact of High Inflation on the Market
4.2. Ukraine-Russia War Impact on the Market
4.3. COVID-19 Impact on the Market

5. Global Adventure Tourism Market Size and Growth
5.1. Global Adventure Tourism Market Drivers and Restraints
5.1.1. Drivers of the Market
5.1.2. Restraints of the Market
5.2. Global Adventure Tourism Historic Market Size and Growth, 2018-2023, Value ($ Billion)
5.3. Global Adventure Tourism Forecast Market Size and Growth, 2023-2028, 2033F, Value ($ Billion)

6. Adventure Tourism Market Segmentation
6.1. Global Adventure Tourism Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

6.2. Global Adventure Tourism Market, Segmentation by Activity, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

  • Land-Based
  • Air-Based
  • Water-Based

6.3. Global Adventure Tourism Market, Segmentation by Group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

  • Groups
  • Family
  • Couples
  • Solo Travelers

6.4. Global Adventure Tourism Market, Segmentation by Booking Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

  • Direct
  • Travel Agents
  • Marketplace

7. Adventure Tourism Market Regional and Country Analysis
7.1. Global Adventure Tourism Market, Split by Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Adventure Tourism Market, Split by Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

For more information about this report visit https://www.researchandmarkets.com/r/q78j00

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.



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Top Adventure Destinations And Activities In Southeast Asia To Explore This August | Travel News

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2 hours ago

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August 6, 2025

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Last Updated:

August continues to be a monsoon season across most parts of Asia. This makes it the perfect time for an adventure filled getaway which gets your adrenaline pumping.

Sipadan, Malaysia offers excellent diving in August.

August may be part of the monsoon season in many parts of Southeast Asia, but that doesn’t mean you need to press pause on your travel dreams. In fact, certain pockets of the region are perfect for adrenaline junkies and nature lovers seeking unforgettable adventures. From dramatic volcano hikes to diving in pristine waters, here are the best August adventure travel ideas in Southeast Asia.

Thrilling August Adventure Travel Ideas In Southeast Asia You’ll Love

1. Surfing in Bali, Indonesia

August is peak surf season in Bali, with consistent swells and offshore winds. Head to Uluwatu or Canggu to ride world-famous waves. Even if you’re new to surfing, Bali’s surf schools offer expert guidance to get you started. Pair your adventure with yoga, beachside cafés, and sunset views.

2. Diving in Sipadan, Malaysia

Sipadan remains one of the best diving destinations globally, and August is a fantastic time to experience it. With calm seas and excellent visibility, expect encounters with sea turtles, reef sharks, and swirling schools of barracuda. Permits are limited, so book early for this bucket-list-worthy spot.

3. Trekking in Sapa, Vietnam

The rice terraces in Sapa are at their greenest in August, offering postcard-worthy views and thrilling trekking experiences. Navigate lush valleys, visit hill tribe villages, and sleep in local homestays for a culturally immersive and adventurous escape.

4. Caving and Tubing in Vang Vieng, Laos

Vang Vieng is still going strong in August. Although you might encounter afternoon rain showers, mornings are ideal for caving adventures and lazy tubing down the Nam Song River. The limestone mountains and verdant scenery are especially lush at this time of year.

5. Whitewater Rafting in Chiang Mai, Thailand

Rainy season means full rivers, making it the perfect time for whitewater rafting on the Mae Taeng River near Chiang Mai. With class III-IV rapids and gorgeous jungle surroundings, it’s a high-energy way to experience Thailand’s wilder side.

Whether you’re chasing waves or trekking through rain-kissed rice fields, Southeast Asia delivers unforgettable adventures this August. Just pack a rain jacket, a spirit of spontaneity, and let the journey unfold.

The News18 Lifestyle section brings you the latest on health, fashion, travel, food, and culture — with wellness tips, celebrity style, travel inspiration, and recipes. Also Download the News18 App to stay updated!

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Thunderstorms and more thunderstorms – The Trek

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5 hours ago

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August 6, 2025

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What’s this on the ground? HAIL. I got lucky I came by after the storm

My first day out of Ashland, a large thunderstorm hit the  Yreka region south of me. I could see the lightning through my tent walls and hear distant rumbles. It scared me enough to put out guidelines on my tent in case the thunderstorm got any closer. Nothing happened and the next morning I saw on Facebook that there were other PCT hikers who had been hit pretty hard with hail, but were all OK.

Another dramatic thunderstorm – I wasn’t happy to be on this ridge but stopped for a quick photo.

Thus started a theme over the next several days. Oregon has relatively mild terrain with modest hills and lots of trees and ferns. This can be very beautiful, but also a little bit monotonous. Punctuate that with a nice afternoon thunderstorm to make things interesting. 

The worst night so far has been one day south of crater Lake when the storm hit about 9 PM. I had become complacent. After setting up guidelines on my tent for a few nights in a row, I decided not to this evening. In the end, I had to quickly tie up my tent as the gusts of wind started.  Inside my tent, I couldn’t see the actual lightning, but the flashes occurring every few seconds were enough to make my breathing fast and my heart pound. When the wind came, the entire tent shook, and I had to brace the poles from the inside to support it so they wouldn’t break. Texting my husband helped, and by midnight the storm had passed. That meant three hours of sleep by the time the adrenaline wore off.

Thunderstorm hanging over Crater Lake

Subsequently, afternoon thunderstorms have been the norm. Yesterday, I enjoyed a 2 mile jog along the ridge line with a thunderstorm right at my heels. All I had been taught about how far away lightning could strike from the actual storm through my head.

Crater Lake National Park

Since I last posted. I made it through Crater Lake National Park in the company of Tim (a section hiker). Then onto Shelter Cove through some relatively beautiful countryside. The mosquitoes have been quite aggressive. They will attack me as soon as I put my pants down to pee. Basically, don’t stop or you’ll get swarmed.

The heady feeling of an adventure has worn off. My body has been pretty tired the past few days. I’m nowhere near quitting point, but a good shower, bed, and some clean clothes may be necessary to restore my overall outlook. Every day, there seems to be a new ache or pain. Every hour, there is a new mosquito bite to not scratch Last two nights, my hips have been really painful, making it difficult to sleep initially, I didn’t seem to lose much weight, but now it is an obvious change.

Beautiful moments

There have been some silver linings and some beautiful moments. There appears to be some sort of butterfly migration and at times there’s hundreds of them all around me. At one point, I turned the corner and butterflies were flying at my face which made me think of some strange horror  movie-Attack  of  the  Butterflies.

I also had my first bear sighting. It was about 100 feet away down the trail. We saw each other at the same time and both of us paused. I raised my arms and trekking poles above my head and shouted ”Whoo!” The bear turned around and ran away so fast I felt guilty. I imagine the poor bear trembling and hiding behind a tree lest the little human hurt it.

Hopefully by next post I will be more positive.

 

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Malaysia, China, Singapore, Indonesia, Vietnam, Cambodia, Philippines, and Laos Propel Harbin to the Top of Summer Travel Destinations

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7 hours ago

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August 6, 2025

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Home » Cambodia Travel News » Malaysia, China, Singapore, Indonesia, Vietnam, Cambodia, Philippines, and Laos Propel Harbin to the Top of Summer Travel Destinations

Wednesday, August 6, 2025

Harbin has quickly risen to prominence as a leading summer travel destination, driven by an influx of tourists from Malaysia, China, Singapore, Indonesia, Vietnam, Cambodia, the Philippines, and Laos. These countries are flocking to Harbin due to its cool summer temperatures, which offer a welcome respite from the scorching heat elsewhere in Asia. The city’s rising popularity is further fueled by the expansion of charter flights, improved tourism infrastructure, and simplified visa procedures, making it easier than ever for travelers from Southeast Asia to visit. As a result, Harbin has become a top choice for those seeking an unforgettable summer experience in China, blending natural beauty with modern comforts.

Recent data from Harbin Orange Vacation Travel Service Co. Ltd. reveals a marked increase in visitors from Southeast Asia, with 1,300 tourists arriving in June. This surge highlights Harbin’s growing appeal as a summer getaway for international travelers.

Peak Seasons and Expanding Tourist Numbers

The months of May, June, September, and October are generally the busiest for inbound tourism from Southeast Asia. This year, Harbin’s pleasant summer weather has added to its charm, attracting a larger number of vacationers.

In June, the city hosted more than 60 tour groups from Southeast Asian nations such as Malaysia, Singapore, and Indonesia, reflecting a 30% growth compared to the same period last year. Early bookings for September already exceed 100 groups, bringing in more than 2,000 visitors, with reservations extending well into 2026. Emerging markets such as Vietnam, Cambodia, the Philippines, and Laos are contributing to this increase, diversifying Harbin’s tourism demographic.

Key Drivers of Harbin’s Popularity

Several factors are contributing to Harbin’s growing popularity as a summer destination. The most significant factor has been the increase in charter flights, which have helped ease transportation bottlenecks and made travel to Harbin more accessible for international tourists.

Harbin has also seen notable improvements in its tourism infrastructure. Upgraded accommodations, expanded scenic offerings, and better overall tourist experiences have made the city more attractive. Additionally, simplified visa procedures have made it easier for travelers to visit, further boosting the city’s appeal.

Beyond Harbin: Exploring Heilongjiang Province

In addition to exploring Harbin itself, many visitors are opting to extend their stay and discover more of Heilongjiang Province. While past tourists typically ventured to nearby destinations such as Changbai Mountain in Jilin Province, this summer has seen a rise in travelers choosing to explore Heilongjiang’s diverse attractions.

A key highlight of the province’s tourism offerings is the Yichun tourist train. Operated by the Yichun Tourism Development Group and Harbin Railway Culture and Tourism Group, the luxury train offers a unique sightseeing experience, complete with dining and entertainment compartments.

The inaugural journey of the Yichun train in April attracted over 100 tourists from Southeast Asia, providing them with an immersive, cinema-themed experience. The feedback from travelers was overwhelmingly positive, leading to bookings for 10 additional trips through 2026.

Harbin’s Airport Sees Tourism Boom

Harbin’s airport is also experiencing an increase in international arrivals. In July, the airport processed 61,000 passengers, a 19.3% increase compared to the previous year. Of this, nearly 10,000 passengers were foreign tourists, marking a 15.9% year-on-year rise.

With the combination of cooler summer temperatures, improved infrastructure, and a growing number of international visitors, Harbin is poised to continue attracting tourists from Southeast Asia and beyond, making it an increasingly popular escape for travelers seeking respite from the summer heat.



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