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Why Media Should Embrace The Great AI Scrape

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The media industry is bracing for war against AI, and it’s already lost. Last week, The Wall Street Journal painted the picture: Publishers are scrambling to block AI crawlers from accessing their content, working with companies including Cloudflare to build digital moats around their websites, and pursuing lawsuits against tech giants for scraping their work without compensation.

The scraping, according to Cloudflare, has surged 18% in the past year. Some publishers, like Dotdash Meredith, are cutting licensing deals with OpenAI while also trying to choke off what it calls “bad actors.” But here’s the hard truth: All of this defensive maneuvering is like boarding up the windows after the storm has already blown through. AI isn’t breaking in. It’s building something new entirely — and the smart move is to get invited inside.

Don’t get left behind

From where I sit, paywalls, as a concept, are seriously living on borrowed time. They’ve always relied more on friction than loyalty. People subscribed to read one article, forgot to cancel, or clicked out of guilt when their free views ran out. That model was always fragile — and generative AI is exposing the cracks.

Today, most people don’t need to visit 10 different sites to get the news. They want fast, portable summaries. They want context in the same breath as content. LLMs don’t need to copy your article to kill your traffic — they just need to remove the need for it. If ChatGPT can give a clear, concise, accurate answer to “What happened in Gaza this morning?” — most users won’t click through to five full-length op-eds. And if your outlet has banned crawlers, congratulations — you’ve made yourself invisible in the only newsroom that matters now: the one inside the machine.

The fight to protect so-called proprietary content profoundly misunderstands the nature of content (and fully lacks nuance) in 2025. Text is already a remix culture. News sites summarize other news sites. Bloggers paraphrase headlines. Analysts repackage coverage with “insights.” Even the most original scoop gets sliced, quoted and tweeted into a dozen versions within hours.

AI doesn’t change that — it automates it. Fighting that is like fighting email because it made fax machines obsolete. What’s more, AI-generated summaries often increase the visibility of high-quality reporting. If a chatbot cites your outlet regularly, that’s reach. If it gets the gist of your piece exactly right, that’s influence. Banning AI from seeing your work doesn’t stop your ideas from spreading — it just cuts you out of the credit cycle. It’s like a professor trying to stop their research from being cited in academic papers because they didn’t approve the footnotes.

A better path

Publishers should be working to collaborate with AI platforms, not wall them off. Embed metadata that tells LLMs who wrote the piece. Build deals that prioritize your bylines, link back to your coverage, and let your headlines flow through these models with attribution. Become the signal in a sea of synthetic noise.

That’s what Dotdash Meredith is doing with OpenAI. That’s what smart publishers will do with Google’s AI Overviews. If a model starts defaulting to The New York Times, The Atlantic or Bloomberg because those sources made themselves indexable, consistent and AI-friendly, that’s not a loss of control. That’s a win in brand equity, reach and reader trust. You want the machines quoting you, not ghosting you.

Here’s the omnipresent reality: The entire next generation of news consumers will meet the world through AI. 

When a teenager in Kansas asks their AI assistant why the Supreme Court overturned a precedent, or a voter in Arizona asks about a candidate’s housing record, they won’t be thumbing through newspaper archives. They’ll get a verbal summary in eight seconds.

If your journalism doesn’t appear in that summary, you don’t exist in that conversation. It’s not that AI is replacing the value of journalism — it’s replacing the pathway to it. And the publishers who treat AI as an enemy will learn, too late, that they trained their successor not to remember them.

The future of media isn’t behind a wall. It’s in the bloodstream. It’s in training sets, in embedded links, in smart attribution, in being so good that even the robots want to get the story right. There’s no dignity in hiding. And no sustainability in suing your way back to a broken business model. If you want to survive, stop worrying about how to keep the bots out — and start thinking about how to make sure they cite you when it counts.


Aron Solomon is the chief strategy officer for Amplify. He holds a law degree and has taught entrepreneurship at McGill University and the University of Pennsylvania, and was elected to Fastcase 50, recognizing the top 50 legal innovators in the world. His writing has been featured in Newsweek, The Hill, Fast Company, Fortune, Forbes, CBS News, CNBC, USA Today and many other publications. He was nominated for a Pulitzer Prize for his op-ed in The Independent exposing the NFL’s “race-norming” policies.

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Vietnam tourist boat accident death toll rises to 38 in Halong Bay

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HALONG BAY: The death toll from a tourist boat accident in Vietnam’s Halong Bay has risen to at least 38, with several people still missing, according to government officials.

Rescue efforts continue as authorities brace for the impact of Typhoon Wipha.

The boat, carrying 48 tourists and five crew members, capsized on Saturday afternoon in one of the worst maritime accidents in recent years in the popular tourist destination.

“At least 38 of those on board have been confirmed dead and 10 rescued,“ the government said in a statement.

All the tourists were Vietnamese, including several children, as reported by the official Vietnam News Agency.

Rescue teams, comprising border guards, navy personnel, police, and professional divers, have been deployed despite challenging weather conditions.

Although the sea has calmed, poor visibility has hindered search operations.

The sunken vessel has been retrieved, authorities confirmed. The accident occurred around 2 p.m. local time on Saturday, shortly after Typhoon Wipha entered the South China Sea.

Strong winds, heavy rain, and lightning were reported at the time, though officials clarified these conditions were unrelated to the typhoon but resulted from regional wind patterns.

Halong Bay, located about 200 km northeast of Hanoi, is a major tourist attraction, drawing tens of thousands annually for its scenic boat tours.

In 2011, a similar incident claimed 12 lives, including foreign tourists.

Typhoon Wipha, the third storm to enter the South China Sea this year, is expected to make landfall along Vietnam’s northern coast early next week. – Reuters



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Man tells of escape from capsized Ha Long Bay tourist boat | World News

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A man who survived the capsizing of a tour boat in Ha Long Bay has told how he escaped by swimming out through a window underwater.

Dang Anh Tuan, 36, was on holiday with 11 university friends, when the Wonder Sea overturned on a sightseeing tour during a sudden thunderstorm.

Only three of his group survived, while the nine others, including a man who was travelling with his wife and three-year-old son, were among at least 38 people killed.

Five other people remain missing from the boat, which was carrying 48 passengers and five crew members, all of whom were Vietnamese, according to state media.

Image:
People on a capsized tourist boat being rescued in Ha Long Bay, Vietnam. Pic: QDND via AP

The Wonder Sea is towed to a shipyard after capsizing. Pic: (Huy Han/AP)
Image:
The Wonder Sea is towed to a shipyard after capsizing. Pic: (Huy Han/AP)

Mr Tuan said a storm quickly covered the sky, bringing high winds and pouring rain, as the boat embarked on a three-hour trip.

He said the passengers asked for the boat to turn back to shore, but the crew reassured them they were almost at their destination and kept moving forward.

“The boat capsized in less than a minute. It rained for about 15 minutes, and then the boat started to shake vigorously, tables and chairs were jostled around and seconds later the boat overturned,” he said.

“Water gushed in and I lost all orientation. I tried to breathe. But more water came in.

“I took a deep breath, got rid of my life vest and dove down. I saw a streak of light and followed it to swim out, escaping the boat, and then I climbed on the overturned boat to look for help.”

Tourist boats cruise in Halong Bay. File pic: Reuters
Image:
Tourist boats cruise in Halong Bay. File pic: Reuters

Dang Thuy Linh's family are missing. Pic: AP
Image:
Dang Thuy Linh’s family are missing. Pic: AP

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Mr Tuan survived by clinging on to the capsized boat and its propellers, waiting for another two hours until the rain stopped and rescue workers arrived.

They saved 11 people, including a 14-year-old boy trapped for four hours in the overturned hull, but one survivor died in hospital, according to the VNExpress newspaper.

The newspaper said most of the passengers were tourists from Hanoi, including about 20 children, and the boat turned upside down because of strong winds.

Mr Tuan escaped with minor cuts, but one of his friends suffered multiple injuries to his head while another cut his tendons as he tried to escape the boat through a broken window.

Speaking from her hospital bed, survivor Dang Thuy Linh said her family and friends were still missing.

“There are still my husband, my child(ren), my friend and their family. I hope they will all be rescued soon,” she said.

“Don’t leave anyone in the boat. The air is running thin and hope for surviving is running out.”

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A tropical storm is also moving towards the area, with a national weather forecast predicting Storm Wipha will hit Vietnam‘s northern region next week, including Ha Long Bay’s coast.

Ha Long Bay is around 125mi (200km) north east of Hanoi and attracts tens of thousands of visitors each year.



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Tourist boat that capsized and killed at least 35 people in Vietnam towed to shipyard for investigation

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Reuters Videos

Dozens reportedly killed after Vietnam tourist boat capsizes

STORY: :: Emergency crews search for survivors after a tourist boat capsized in Vietnam’s Halong Bay:: July 19, 2025The boat, carrying 53 people, tipped over at around 2 p.m. local time, as Storm Wipha approached the country across the South China Sea. Strong winds, heavy rainfall, and lightning were reported in the area.Most of the tourists were from the capital, Hanoi, local newspaper VnExpress reported. There was no official announcement on the nationality of the tourists as emergency crews kept looking for survivors.



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