Travel Market Insights

Wellness Tourism Market is expected to reach a revenue of

Published

7 months ago

December 10, 2024

New York, Dec. 10, 2024 (GLOBE NEWSWIRE) — Market Overview

Global Wellness Tourism Market is forecasted to reach USD 1,094.9 billion by the end of 2024 and grow to USD 3,254.7 billion in 2033, with a CAGR of 12.9%.

Wellness tourism involves trips for health and wellness via an array of activities and services. It includes various things, from physical and spiritual to mental rejuvenation, offered by trips to destinations offering wellness retreats, spa treatments, yoga classes, meditation, and healthy food.

Destinations may include resorts, health spas, or retreats offering special programs that help improve overall health. This is a growing sector, that caters to consumers looking for relaxation, rejuvenation, and holistic health solutions. This market could be said to have grown eminently, aided by rising consumer awareness of health and wellness and unmet demand for experiential holidays.

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The US Wellness Tourism Market

The US Wellness Tourism Market is projected to reach USD 409.8 billion by the end of 2024 and grow substantially to an expected USD 1,146.2 billion market by 2033 at an anticipated CAGR of 12.1%.

This is due to a growing consciousness of health and wellness issues among US travelers, which is entailed by rising lifestyle diseases and stress-related ailments. The growth in awareness creates demand for trips with wellness value, summarily encompassing relaxation, mental health, and physical fitness.

Technology is leading the development of wellness tourism, with mobile apps, wearables, and online platforms increasingly supporting personalized wellness experiences. This is furthering convenience in health tracking and virtual wellness consultations to improve travel experiences.

Important Insights

Market Growth: The global Wellness Tourism market is expected to grow by 12.9% CAGR with a total growth of USD 3,254.7 billion.
Market Definition: Tourism undertaken to promote physical, mental, or spiritual well-being is referred to as Wellness tourism.
Services Analysis: Lodging is projected to hold the largest revenue share in the wellness tourism sector, accounting for 25.4% in 2024.
Purpose of Travel Analysis: The secondary purpose of travel is expected to dominate the global wellness tourism market with the highest revenue share in 2024.
Travel Type Analysis: Domestic travel is forecasted to lead the global wellness tourism market, boasting a greater revenue share in 2024.
Channel Analysis of Booking: The online booking channel is likely to hold a high market position in the global wellness tourism industry, with a revenue share of 56.2% in 2024.
Regional Analysis: The North American region is anticipated to dominate the global Wellness Tourism marketplace holding a global market share of 44.5% by 2024.

Latest Trends

Increase in Customized Wellness Experiences: Personalized wellness programs catering to individual preferences are on the rise.
Incorporation of Technology: Mobile apps, wearables, and virtual reality are enhancing personalized wellness experiences.

Competitive Landscape

Moderate Fragmentation: A mix of large and small players compete, with trends showing increasing market fragmentation as niche providers emerge.
Key Players: Major players include Canyon Ranch, Six Senses Hotels Resorts Spas, and Mandara Spa, alongside boutique wellness retreats.
Competitive Strategies: Key players focus on service enhancement, technology integration, and strategic partnerships to stay competitive.

Some of the prominent market players:

Hilton
Accor
Hyatt Corporation
Rancho La Puerta, Inc.
Marriot International, Inc.
Rosewood Hotel Group
Niraamaya Wellness Retreat
InterContinental Hotels Group
Omni Hotels & Resorts
Radisson Hospitality
Four Seasons Hotels Limited
Other Key Players

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Wellness Tourism Market Scope

Report Highlights	Details
Market Size (2023)	USD 1,094.9 Bn
Forecast Value (2032)	USD 3254.7 Bn
CAGR (2023-2032)	12.9%
The US Market Size (2024)	USD 409.8 Bn
Leading Region in terms of Revenue Share	North America
Percentage of Revenue Share by Leading Region	44.5%
Historical Data	2018 – 2023
Forecast Data	2025 – 2033
Base Year	2023
Estimate Year	2024
Segments Covered	By Services, By Travel Purpose, By Travel Type, By Booking Channel
Regional Coverage	North America, Europe, Asia Pacific, Latin America, Middle East & Africa (MEA)

Market Analysis

Lodging is more likely to lead the wellness tourism market with a share of 25.4% in the year 2024, considering that luxury and high-star-rated hotels and resorts are hugely available at popular tourist spots. The basket of accommodation varies from tents, caravans, campervans, and motels to conventional ones like hotels, hostels, inns, private homes, and even bed & breakfasts or homestays. Wellness tourism accommodations are generally very specialized. There is much more to it than just providing a ‘roof over the head’. They will seek an immersive environment that nurtures their health and well-being.

Wellness Tourism Market Segmentation

By Service

Lodging
Wellness Activities
In-country Transport
Food & Beverage
Shopping
Others

By Travel Purpose

By Travel Type

By Booking Channel

Online Booking
In Person Booking

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Drivers

Health and Well-being Focus: Growing interest in physical, mental, and spiritual wellness is boosting demand for wellness tourism.
Increase in Disposable Income: Rising income levels, particularly in emerging markets, are enabling more people to afford wellness travel experiences.

Restraints

High Price: Wellness tourism packages are often expensive, limiting affordability for a wider customer base.
Seasonal Variability: Demand is concentrated in specific seasons, creating availability and scheduling challenges for consumers and providers.

Opportunities

Expansion of Niche Wellness Offerings: Tailoring wellness experiences to specific needs (e.g., mental health retreats, detox programs) can attract a broader audience.
Sustainable and Eco-Friendly Wellness Tourism: Growing consumer interest in sustainability offers opportunities for eco-friendly wellness practices and retreats.

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Regional Analysis

North America is likely to hold the leading share of 44.5% in the global wellness tourism market in 2024 due to the increasing focus on physical and mental health and the growing disposable income of this region. A well-developed infrastructure in the form of spas, wellness resorts, fitness retreats, and holistic centers fabrics market growth in the region.

The broad network in this region meaningfully develops for any travelers the scope of various wellness activities running a gamut from luxury treatment in spa facilities to fitness programs, wellness retreats, and more. The major airports or highways make transportation in the region very easy for travelers to access wellness destinations.

By Region

North America

Europe

Germany
The U.K.
France
Italy
Russia
Spain
Benelux
Nordic
Rest of Europe

Asia-Pacific

China
Japan
South Korea
India
ANZ
ASEAN
Rest of Asia-Pacific

Latin America

Brazil
Mexico
Argentina
Colombia
Rest of Latin America

Middle East & Africa

Saudi Arabia
UAE
South Africa
Israel
Egypt
Rest of MEA

Recent Developments

January 2024: Miraval introduced a biophilic design initiative across its existing and new properties. This design approach integrates natural elements into architecture and interior design to promote well-being and reduce stress. The initiative focuses on creating spaces that blend with natural surroundings, enhancing the mindfulness and relaxation experiences for guests.
March 2024: Miraval launched enhanced mental health and mindfulness programs in March 2024. These programs aim to address the rising demand for mental wellness retreats, offering personalized therapies, meditation practices, and holistic healing aimed at managing post-pandemic stress and anxiety.
July 2023: BODDY, a leading tech startup at the intersection of travel and wellness, announced the closing of its seed round, raising USD 2.19 million in capital. The lead investor is Dr. Li Wu, a distinguished health research scientist, entrepreneur, start-up founder, and investor. Dr. Wu’s extensive experience in the industry, coupled with her strategic vision, makes her an invaluable addition to BODDY.
April 2023: Miraval Resorts expanded its portfolio by launching Miraval the Red Sea in Saudi Arabia. This is the brand’s first venture in the Middle East, offering a wellness destination designed around mindfulness, yoga, and sustainability.

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U.S. Visa Sticker Shock: New $250 ‘Integrity Fee’

Published

17 hours ago

July 18, 2025

Dennis Schaal

Many travelers applying for U.S. tourist visas should be prepared to pay at least an additional $250 for a new “Integrity Fee.”

It’s part of the recent budget law and hasn’t been implemented yet, but the Department of Homeland Security is authorized to start charging this fiscal year. Starting in Fiscal Year 2026, which starts October 1, the Visa Integrity Fee will be adjusted annually for inflation.

It applies to travelers applying for non-immigrant visas, but people from the more than 40 Visa Waiver Program countries are not subject to the Visa Integrity Fee.

Travelers are eligible for reimbursement sometime after the visa expires as long as they don’t overstay the visa expiration date by more than five days or engage in unauthorized work.

“There is no timeline for implementation of the fee or direction as to how the fee will be collected and refunded,” according to the U.S. Travel Association.

One issue: It may discourage travelers from visiting the U.S. because they would have to shell out $250 and wonder if they would ever get the reimbursement.

“This fee, which will be at least $250 and comes on top of existing visa fees, adds an unnecessary financial barrier for international visitors,” said Erik Hansen, US Travel’s senior vice president, government relation affairs. “Among the top deterrents to visiting the U.S. are cost and visa wait times. And the new visa integrity fee increases the upfront costs of visiting the U.S. 144%, while doing nothing to lower interview wait times. Even if it is technically reimbursable, the added complexity and cost will discourage visitors.”

$24 I-94 Fee

That’s not all of the costly news for some international arrivals in the new law: The application fee for the I-94 arrival and departure record will rise to $24 from $6.

This fee will likely apply to travelers entering the U.S. by land, and to travelers from Visa Waiver Program countries.

This fee will also increase each year with inflation. Those exempt from filling out the form include American citizens, resident aliens, most Canadians, and aliens with immigration visas.

$40 ESTA Fee

The Electronic System for Travel Authorization (ESTA) fee is rising to $40 from the current $21. This will be paid by travelers who enter the U.S. from Visa Waiver Program countries at least through 2034.

These are the Visa Waiver Program countries, according to the U.S. Department of State:

U.S. Department of State

Visa Wait Times and Cost

A family of four from Brazil, which is not a visa waiver program country, would pay $1,876 in visa fees under the new pay structure to travel to the U.S., an increase of more than $1,100, according to the trade association.

“At a time when the U.S. should be focused on attracting more international visitors, especially ahead of global events like the World Cup and Summer Olympics, burdening them with higher fees and reducing funding for Brand USA is counterproductive,” Hansen said. “We need smarter policies that enhance our global competitiveness, not ones that make the U.S. a less welcoming destination.”

Revenue Generators

Backers of the fees, however, see them as revenue generators.

For example, 20% of the I-94 fees are earmarked for the Land Border Inspection Fee account, 20% go to Customs & Border Protection, and 60% ends up in the Treasury Department general fund.

Regarding the ESTA fee, $10 goes to the Department of Homeland Security for cost recovery, $13 is funneled to the Treasury Department for Deficit Reduction, and $17 of the fee goes to the Travel Promotion Fund, which funds Brand USA.

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Grand Canyon Fire Destroys Historic Lodge

Published

18 hours ago

July 18, 2025

Darin Graham

Parts of the Grand Canyon National Park have been closed for the rest of the 2025 season as wildfires burn across the region, covering parts of one of the U.S.’s most visited natural landmarks in smoke.

The North Rim’s Dragon Bravo Fire exploded in size by 500 acres on the evening of July 12 as gusty winds, dry air and above-normal heat hit the area.

The fires destroyed the historic Grand Canyon Lodge and numerous surrounding cabins, according to the National Park Service.

Firefighters say there is currently zero containment.

“We are devastated by the loss of the Grand Canyon Lodge and historic buildings on the North Rim. All guests and staff are safe,” the lodge said in a statement, adding that it will be in touch with visitors who have future bookings.

Aerial footage released by the National Parks Service on Friday showed the remains of the famous lodge.

Grand Canyon Closures for the Rest of the Season

The cause of the fire was linked to lightning strikes, according to local reports.

Early damage assessments suggest that between 50 to 80 structures have been lost, including park administrative buildings and visitor facilities. No injuries or fatalities have been reported.

Fire fighting efforts continue around the threatened area.

But with fire activity still high and infrastructure at risk, officials say the North Rim will remain closed to all visitors for the rest of the year.

The South Rim, which receives the majority of visitor traffic, remains open.

Skift’s in-depth reporting on climate issues is made possible through the financial support of Intrepid Travel. This backing allows Skift to bring you high-quality journalism on one of the most important topics facing our planet today. Intrepid is not involved in any decisions made by Skift’s editorial team.

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Travel Market Insights

Skift IDEA Awards: Meet the 2025 Finalists

Published

19 hours ago

July 18, 2025

Adam Stacey

Key Points

The 2025 Skift IDEA Awards spotlight over 240 finalists across seven major criteria groups, highlighting innovation, creativity, and impact within the global travel industry.
Finalists include a diverse range of companies, individuals, and projects recognized for leadership in areas like technology, sustainability, DEI, and guest experience.
The awards process showcases the travel ecosystem’s forward-looking, purpose-driven approach, judged by an independent panel of industry experts.

Summary

The 2025 Skift IDEA Awards, now in their seventh year, have announced over 240 finalists from more than 420 global submissions, cementing the awards as a benchmark for excellence in travel innovation. Divided into seven key criteria groups—including Industry Innovators, Change Makers, Creative Thinkers, Problem Solvers, Travel Technology, Short-Term Rentals, and Meetings & Events—the program highlights individuals and organizations driving the industry forward. With categories ranging from sustainability and DEI to technology and guest experience, the awards reflect the sector’s bold, purpose-led evolution, and will be judged by a diverse panel of travel industry leaders.

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