Travel Market Insights
Turkiye Ecotourism Market Size, Trends & Insights 2025-2035
Turkiye Ecotourism Market Size and Share Forecast Outlook (2025 to 2035)
Turkey’s ecotourism market is expected to be around USD 12.9 billion by 2025 and is expected to rise to around USD 25.2 billion by 2035, providing an annual growth rate of 6.9%. Turkey generated around USD 12 billion in revenue in 2024, seen as the country’s growing nature-focused and cultural tourism. Substantial year-over-year (Y-o-Y) growth of 7.2% in 2025 is being anticipated, driven by global interest in Turkey’s biodiversity, cultural richness, and government-backed initiatives supporting sustainable tourism. During the forecast period, the market is expected to witness significant transformation that will provide ample opportunities for the established players as well as new entrants in the market.
Attributes | Key Insights |
---|---|
Historical Size (2024) | USD 12 Billion |
Estimated Size (2025) | USD 12.9 Billion |
Projected Size (2035) | USD 25.2 Billion |
Value-based CAGR (2025 to 2035) | 6.9% |
Travel experiences centered on the conservation of natural and cultural heritage are being offered within Turkey’s ecotourism sector. Key destinations such as Cappadocia, Mount Ararat, and the Lycian Way are being leveraged as leading contributors to market growth. Investments in eco-accommodations and protected areas are also being made to support this expansion.
Semi-Annual Industry Update for the Turkiye Ecotourism Sector
The CAGR expected for Turkey’s ecotourism market over semi-annual periods from 2025 to 2035 is outlined below. Growth is being attributed to rising international demand and ongoing improvements in tourism infrastructure.
Period | CAGR |
---|---|
H1 (2024 to 2034) | 6.5% |
H2 (2024 to 2034) | 6.8% |
H1 (2025 to 2035) | 7.4% |
H2 (2025 to 2035) | 7.1% |
Growth during the first half of the decade is expected to be driven by demand for eco-lodges and cultural tourism packages. In the latter half, technological advancements, including AI-powered trip customization and VR tours, are projected to enhance market performance.
Comparison of 2020 to 2024 Market Outlook vs Forecast from 2025 to 2035
Between 2020 and 2024, moderate growth at a CAGR of 7.8% was recorded in Turkey’s ecotourism market, with revenues increasing from USD 8.9 billion in 2020 to USD 12 billion in 2024. Domestic tourism was observed to have contributed significantly during the COVID-19 pandemic, as travelers chose nearby, nature-focused destinations over international options.
Post-2024, moderate expansion at a CAGR of 6.9% is expected, supported by policies promoting sustainable tourism and global interest in Turkey’s cultural and natural offerings. The market is likely to see even more growth thanks to eco-certification programs and investments in renewable energy for tourist facilities.
Key Dynamics Driving Growth in the Turkiye Ecotourism Market
Trend: Increased Investments in Sustainable Tourism Infrastructure
Sustainable tourism infrastructure is being developed extensively, with eco-friendly lodges, renewable energy systems, and low-impact transportation being introduced across key destinations. Cappadocia and the Aegean coast have seen significant investments in solar-powered accommodations and electric shuttle services, which are enhancing the attractiveness of these regions for eco-conscious travelers.
Driver: Rising International Interest in Turkey’s Cultural and Natural Heritage
Increased interest in Turkey’s biodiversity and cultural richness is being observed among international travelers. A 2024 survey indicated that 60% of inbound tourists identified nature-based and cultural experiences as their primary travel motivations. Operators are being compelled to expand offerings to include rural homestays, wildlife tours, and heritage site visits.
Opportunity: Untapped Potential in Lesser-Known Regions
Eastern Anatolia, the Black Sea Coast, and Southeastern Turkey are the areas which remain unnoticed and are yet to find much development space. Conservation organizations and the local authorities go together in protecting the environment hand in hand with the development processes.
Restraint: Overcrowding in Popular Destinations
Challenges related to overcrowding in well-known locations, such as Cappadocia and the Mediterranean coast, are being observed. Stress on ecosystems and infrastructure is prompting the need for visitor management strategies, including capacity limits and the promotion of alternative destinations.
Market Concentration and Regional Tourism Development
Category | Details |
---|---|
Tier-1 Players | The market is being dominated by leading operators, including Eco Turkey Travel, Intrepid Travel, and Responsible Travel, which collectively accounted for 50% to 60% of market share in 2024. Premium cultural immersion packages, sustainable accommodations, and adventure tourism offerings are being emphasized by these players. |
Tier-2 Players | Several companies in this region, like Kalkan Adventures and Anatolia Eco-Tours, have been specialising in niche markets – heritage and adventure tourism, respectively. They’re making between USD 50 million and USD 120 million annually, which demonstrates that they have a good local base and an area of specialisation. |
Tier-3 Players | Budget-conscious travelers are discovering fantastic opportunities with smaller operators and community groups, like Green Anatolia Tours. The companies focus on customized and local experiences, playing a big role in supporting rural economic growth. |
Category-Wise Insights Across Nature, Adventure, and Cultural Experiences
By Type:
Type | Market Share (2035) |
---|---|
Nature-Based Tourism | 52% |
Adventure Tourism | 34% |
Cultural Tourism | 14% |
Nature-based tourism continues to dominate, with hiking in the Taurus Mountains and visits to the Dilek Peninsula being widely offered. Cultural tourism is being expanded through UNESCO World Heritage Site tours and rural immersion programs. Adventure tourism, including paragliding and rafting, is gaining popularity.
By Tourist Type:
Tourist Type | Market Share (2035) |
---|---|
Domestic | 52% |
International | 48% |
Domestic travelers account for the majority of demand, driven by government-backed campaigns encouraging exploration of rural and natural areas. Premium offerings, such as eco-lodges and heritage tours, are drawing significant contributions from international travelers.
Recent Developments in Ecotourism Infrastructure and Policy
- July 2024: Solar-powered accommodations and local engagement programs were launched in Cappadocia as part of an eco-tourism initiative.
- May 2024: Rural homestay programs in Southeastern Anatolia were introduced to promote cultural immersion.
- February 2024: Government-backed campaigns to promote the Black Sea Coast highlighted its biodiversity conservation efforts.
- December 2023: Compliance with eco-certifications was enhanced in Eastern Anatolia through collaborations between Anatolia Eco-Tours and NGOs.
Key Players in the Turkiye Ecotourism Market
Prominent players in the market include:
- Eco Turkey Travel
- Intrepid Travel
- Responsible Travel
- Kalkan Adventures
- Anatolia Eco-Tours
- Green Anatolia Tours
- Travel Shop Turkey
- Blue Cruise Turkey
- Kaçkar Tourism
- Responsible Travel Turkey
- Green Tour Istanbul
- Cappadocia Ecotourism
- Turkish Heritage Travel
- Eco Adventures Turkey
- TEMA Foundation
- Naturalist Travel Turkey
Travel Market Insights
U.S. Visa Sticker Shock: New $250 ‘Integrity Fee’
Many travelers applying for U.S. tourist visas should be prepared to pay at least an additional $250 for a new “Integrity Fee.”
It’s part of the recent budget law and hasn’t been implemented yet, but the Department of Homeland Security is authorized to start charging this fiscal year. Starting in Fiscal Year 2026, which starts October 1, the Visa Integrity Fee will be adjusted annually for inflation.
It applies to travelers applying for non-immigrant visas, but people from the more than 40 Visa Waiver Program countries are not subject to the Visa Integrity Fee.
Travelers are eligible for reimbursement sometime after the visa expires as long as they don’t overstay the visa expiration date by more than five days or engage in unauthorized work.
“There is no timeline for implementation of the fee or direction as to how the fee will be collected and refunded,” according to the U.S. Travel Association.
One issue: It may discourage travelers from visiting the U.S. because they would have to shell out $250 and wonder if they would ever get the reimbursement.
“This fee, which will be at least $250 and comes on top of existing visa fees, adds an unnecessary financial barrier for international visitors,” said Erik Hansen, US Travel’s senior vice president, government relation affairs. “Among the top deterrents to visiting the U.S. are cost and visa wait times. And the new visa integrity fee increases the upfront costs of visiting the U.S. 144%, while doing nothing to lower interview wait times. Even if it is technically reimbursable, the added complexity and cost will discourage visitors.”
$24 I-94 Fee
That’s not all of the costly news for some international arrivals in the new law: The application fee for the I-94 arrival and departure record will rise to $24 from $6.
This fee will likely apply to travelers entering the U.S. by land, and to travelers from Visa Waiver Program countries.
This fee will also increase each year with inflation. Those exempt from filling out the form include American citizens, resident aliens, most Canadians, and aliens with immigration visas.
$40 ESTA Fee
The Electronic System for Travel Authorization (ESTA) fee is rising to $40 from the current $21. This will be paid by travelers who enter the U.S. from Visa Waiver Program countries at least through 2034.
These are the Visa Waiver Program countries, according to the U.S. Department of State:
Visa Wait Times and Cost
A family of four from Brazil, which is not a visa waiver program country, would pay $1,876 in visa fees under the new pay structure to travel to the U.S., an increase of more than $1,100, according to the trade association.
“At a time when the U.S. should be focused on attracting more international visitors, especially ahead of global events like the World Cup and Summer Olympics, burdening them with higher fees and reducing funding for Brand USA is counterproductive,” Hansen said. “We need smarter policies that enhance our global competitiveness, not ones that make the U.S. a less welcoming destination.”
Revenue Generators
Backers of the fees, however, see them as revenue generators.
For example, 20% of the I-94 fees are earmarked for the Land Border Inspection Fee account, 20% go to Customs & Border Protection, and 60% ends up in the Treasury Department general fund.
Regarding the ESTA fee, $10 goes to the Department of Homeland Security for cost recovery, $13 is funneled to the Treasury Department for Deficit Reduction, and $17 of the fee goes to the Travel Promotion Fund, which funds Brand USA.
The travel industry’s top event returns this fall.
September 16-18, 2025 – NEW YORK CITY
Travel Market Insights
Grand Canyon Fire Destroys Historic Lodge
Parts of the Grand Canyon National Park have been closed for the rest of the 2025 season as wildfires burn across the region, covering parts of one of the U.S.’s most visited natural landmarks in smoke.
The North Rim’s Dragon Bravo Fire exploded in size by 500 acres on the evening of July 12 as gusty winds, dry air and above-normal heat hit the area.
The fires destroyed the historic Grand Canyon Lodge and numerous surrounding cabins, according to the National Park Service.
Firefighters say there is currently zero containment.
“We are devastated by the loss of the Grand Canyon Lodge and historic buildings on the North Rim. All guests and staff are safe,” the lodge said in a statement, adding that it will be in touch with visitors who have future bookings.
Aerial footage released by the National Parks Service on Friday showed the remains of the famous lodge.
Grand Canyon Closures for the Rest of the Season
The cause of the fire was linked to lightning strikes, according to local reports.
Early damage assessments suggest that between 50 to 80 structures have been lost, including park administrative buildings and visitor facilities. No injuries or fatalities have been reported.
Fire fighting efforts continue around the threatened area.
But with fire activity still high and infrastructure at risk, officials say the North Rim will remain closed to all visitors for the rest of the year.
The South Rim, which receives the majority of visitor traffic, remains open.
Skift’s in-depth reporting on climate issues is made possible through the financial support of Intrepid Travel. This backing allows Skift to bring you high-quality journalism on one of the most important topics facing our planet today. Intrepid is not involved in any decisions made by Skift’s editorial team.
The travel industry’s top event returns this fall.
September 16-18, 2025 – NEW YORK CITY
Travel Market Insights
Luxury Travel Market Comprehensive Research Study, Business
The global Luxury Travel Market is projected to be valued at approximately USD 1.38 trillion in 2024, and it is anticipated to reach around USD 3.06 trillion by 2033, growing at a CAGR of 9.2% during the forecast period from 2025 to 2033.
Luxury Travel Market Overview
The Luxury Travel Market is witnessing robust growth, driven by rising disposable incomes, increased spending on personalized experiences, and the growing demand for exclusive and high-end travel services. This market caters to affluent travelers seeking unique, customized, and experiential journeys that include private aviation, luxury cruises, five-star accommodations, and curated cultural or adventure experiences. Technological advancements and digital platforms are enhancing the ease of booking and tailoring luxury travel experiences. Additionally, sustainability and eco-luxury tourism are gaining traction as high-end travelers become more environmentally conscious. The market is also benefiting from the expansion of wellness tourism and immersive destination experiences. With strong demand from regions like Europe, North America, and emerging Asian economies, the luxury travel sector is set for significant expansion in the coming years.
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The report further explores the key business players along with their in-depth profiling
TUI Group, Abercrombie & Kent USA, LLC, Scott Dunn Ltd., Thomas Cook Group, Cox & Kings Ltd., Butterfield & Robinson Inc., Micato Safaris, Exodus Travels, Travcoa, and Zicasso / Backroads / Tauck.
Luxury Travel Market Segments:
By Type of Tour:
• Customized & Private Vacations
• Adventure & Safari
• Cruise/Ship Expedition
• Culinary Travel & Shopping
• Celebration & Special Events
• Wellness & Spiritual Travel
By Age Group:
• Millennials (21-30 years)
• Generation X (31-40 years)
• Baby Boomers (41-60 years)
• Seniors (61 and above)
By Traveler Type:
• Solo
• Couple
• Family Group
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By Booking Channel:
• Online Travel Agencies (OTAs)
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Report Drivers & Trends Analysis:
The report also discusses the factors driving and restraining market growth, as well as their specific impact on demand over the forecast period. Also highlighted in this report are growth factors, developments, trends, challenges, limitations, and growth opportunities. This section highlights emerging Luxury Travel Market trends and changing dynamics. Furthermore, the study provides a forward-looking perspective on various factors that are expected to boost the market’s overall growth.
Competitive Landscape Analysis:
In any market research analysis, the main field is competition. This section of the report provides a competitive scenario and portfolio of the Luxury Travel Market’s key players. Major and emerging market players are closely examined in terms of market share, gross margin, product portfolio, production, revenue, sales growth, and other significant factors. Furthermore, this information will assist players in studying critical strategies employed by market leaders in order to plan counterstrategies to gain a competitive advantage in the market.
Regional Outlook:
The following section of the report offers valuable insights into different regions and the key players operating within each of them. To assess the growth of a specific region or country, economic, social, environmental, technological, and political factors have been carefully considered. The section also provides readers with revenue and sales data for each region and country, gathered through comprehensive research. This information is intended to assist readers in determining the potential value of an investment in a particular region.
» North America (U.S., Canada, Mexico)
» Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
» Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
» South America (Brazil, Argentina, Rest of SA)
» Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
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⏩ In-depth analysis, as well as the market size and segmentation, help you identify current Luxury Travel Market opportunities.
⏩ The largest countries in each region are mapped according to their revenue contribution to the market.
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Key questions answered in the report:
➧ What will the market development pace of the Luxury Travel Market?
➧ What are the key factors driving the Luxury Travel Market?
➧ Who are the key manufacturers in the market space?
➧ What are the market openings, market hazards,s and market outline of the Luxury Travel Market?
➧ What are the sales, revenue, and price analysis of the top manufacturers of the Luxury Travel Market?
➧ Who are the distributors, traders, and dealers of Luxury Travel Market?
➧ What are the market opportunities and threats faced by the vendors in the Luxury Travel Market?
➧ What are deals, income, and value examination by types and utilizations of the Luxury Travel Market?
➧ What are deals, income, and value examination by areas of enterprises in the Luxury Travel Market?
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➼ Major changes and assessment in market dynamics and developments.
➼ Emerging key segments and regions
➼ Key business strategies by major market players and their key methods
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