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How Careem’s mobility solutions are empowering communities

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Image credit: Christopher Pike/ Getty Images

Q. Careem Rides has experienced significant growth over the years. What key factors have contributed to the company’s growth in the UAE and the broader Middle East region?

Since its launch in 2012, Careem has always understood that our region’s rich cultural tapestry demands a personalised approach. Our mission to simplify lives remains our guiding principle, ensuring that our services resonate with diverse customer needs.

Our deep understanding of local markets has been instrumental in our success, and this has been a key part of our journey since our launch in the UAE and across the region. We tailor our offerings to meet specific needs, from Wusool and Madinah Tour in Saudi Arabia to School Rides and Careem Kids in Dubai.

Beyond simply existing in the market, we are leveraging innovative technologies to advance customer experience, and we’re dedicated to providing reliable and accessible services.

From ensuring availability to offering in-app support, we’re committed to meeting our customers’ needs.
We understand the importance of reliability. From booking to arrival, we strive for a seamless experience. Over the past decade, we’ve simplified commutes and built trust, becoming the go-to choice for millions across the region.

Q. How are Careem Rides’ partnerships with local businesses and regulators contributing to market expansion and competitive advantage?

Our local partnerships are less about gaining a competitive edge and more about fostering a thriving community. By collaborating with local businesses and regulators, we aim to enhance the experience for both our customers and captains. Together, we can address specific community needs, strengthen the mobility ecosystem, and create a positive impact on our cities.

We’ve partnered with Dubai’s Road and Transport Authority (RTA) to introduce several innovative mobility solutions. School Rides provides a tailored, reliable commute for students, while Careem Kids offers safe and convenient transportation for families with child seats. Our joint venture, Hala Rides, launched in 2019, combines Careem’s technology platform with the RTA’s industry knowledge to deliver affordable, everyday commutes and reshape urban mobility in Dubai.

Similarly, we’ve joined with Saudi Arabia’s Madinah Development Authority to introduce the ‘Madina Tour’ service, supporting the tourism industry while providing flexible income opportunities for our captains. Furthermore, our ongoing partnership with the Saudi Railway Company has led to increased availability of Careem pick-up and drop-off points at various train stations, creating a seamless travel experience. These are just a few examples of how our partnerships with regulators and cities have enabled us to launch innovative products and services that millions of people rely on for their daily commutes.

Q. How will customers’ evolving preferences and expectations, such as convenience and affordability, shape the future of ride-hailing and smart mobility?

To deliver valuable products and services, it’s essential to understand the evolving needs and preferences of our customers. This requires a deep understanding of local nuances, economic structures, and commuting habits. In a future where multimodal commuting is the norm, customers increasingly seek convenient, affordable, and tailored ride-hailing options.

Careem Rides has responded to this demand by introducing innovative solutions such as SchoolRides, Office Rides, and Hala, which offer discounted bundles, affordable taxi services, and flexible hourly booking options.

While offering affordable services is essential, we also prioritise a seamless and convenient customer experience. From the moment a customer books a ride to the moment they reach their destination, we strive to provide a smooth and personalised journey. By tailoring the app experience to individual preferences and continuously introducing innovative solutions, we aim to simplify everyday life for our customers.

Q. How do you envision the future of mobility, especially in the Middle East region? What role do you see Careem Rides playing in this transformation?

The future of mobility in the GCC region is rapidly transforming, fueled by the integration of smart technologies, the growing popularity of electric vehicles, and a heightened emphasis on sustainability. We believe that these advancements will further underscore the importance of collaborative efforts between the public and private sectors to develop and implement innovative mobility solutions.

Similarly, population growth in cities across the Gulf region means there’s an increasing demand for mobility solutions that offer greater reliability, convenience and ease. As Careem Rides, our focus will remain on utilising our technology to continuously innovate and bring locally catered offerings that align with these changes and the evolving everyday commuting needs of millions across the region.

Read: Abu Dhabi launches taxi booking service with Yango





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Ride & Mobility

Uber and Baidu partner to launch autonomous ride-hailing in global markets

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Uber Technologies Inc. and Baidu Inc. have announced a multi-year strategic partnership to deploy autonomous vehicles (AVs) across selected global markets outside the United States and mainland China.

The agreement will see Baidu’s Apollo Go driverless vehicles integrated into the Uber platform, with initial operations expected to begin in Asia and the Middle East later this year.

The partnership aims to enhance ride-hailing services by expanding the availability of autonomous mobility solutions through Uber’s platform.

The collaboration is designed to increase the supply of affordable and reliable rides by supplementing existing transport networks with advanced driverless technology.

Under the terms of the agreement, users requesting eligible Uber trips may be offered the option to travel in a fully autonomous Apollo Go vehicle.

READ MORE: UK DfT fast-tracks self-driving pilots

This marks a significant step in the commercial deployment of AVs beyond pilot programmes and limited urban trials.

Apollo Go currently operates more than 1,000 fully autonomous vehicles and has established a presence in 15 cities worldwide, including Dubai and Abu Dhabi.

As of May 2025, Baidu reports that Apollo Go has provided over 11 million autonomous rides to the public, making it the most widely used driverless ride-hailing service globally by volume.

Co-founder, chairman, and CEO of Baidu, Robin Li, said: “We are committed to bringing the benefit of autonomous driving technology to more people in more markets, and this partnership with Uber represents a major milestone in deploying our technology on a global scale.

“We look forward to working with Uber to deliver safe and efficient autonomous mobility solutions to riders around the world.”

Achievements and innovations in connected autonomous vehicles will be recognised and celebrated at the fourth annual CiTTi Awards on 25 November 2025 at De Vere Grand Connaught Rooms in London. Visit www.cittiawards.co.uk to learn more about this unmissable event for the UK’s transportation sector!



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Kakao Mobility pursues Waymo, Baidu partnerships for driverless taxis

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A Kakao Mobility self-driving car is being tested in the Pangyo area of Seongnam, Gyeonggi. [KAKAO MOBILITY]

 
Kakao Mobility, Korea’s top ride-hailing platform operator, is reportedly in talks with global autonomous vehicle leaders to launch a self-driving taxi service in Korea.
 
Kakao Mobility is pursuing partnerships with the U.S.-based Waymo and China’s Baidu to bring autonomous taxis, also known as robotaxis, to the domestic market through its Kakao T platform, which currently holds over 90 percent of Korea’s taxi-hailing market, according to industry sources and the Ministry of Land, Infrastructure and Transport on Friday.
 
 
If these collaborations are finalized and relevant regulatory frameworks are established, Korean users may be able to summon Waymo or Baidu robotaxis via Kakao Mobility’s platform.
 
The two companies are recognized as leaders in autonomous driving technology. In a March report by global market research firm Guidehouse, Waymo ranked first and Baidu second in autonomous vehicle technology.
 
“Both companies already operate fully autonomous taxi services — without safety drivers — in urban centers in the United States and China,” an industry official said. “They are widely considered front-runners in autonomous driving with a significant technological lead over competitors.”
 
Should these robotaxis be introduced to Korea, they would undergo adjustments to meet the country’s road conditions and traffic systems before being deployed for public service.  
 

A Waymo robotaxi seen on a road in San Francisco, California on Oct. 11, 2024 [YONHAP]

 
Kakao Mobility hopes the vehicles will help accelerate the accumulation of real-world driving data and spur domestic development in the autonomous vehicle sector.
 
“Rapid progress in autonomous technology requires continuous learning through on-road data,” one automotive expert explained. “Waymo and Baidu have proven the safety of their vehicles in real traffic environments and continue to collect valuable driving data.”
 
However, even if agreements are reached, significant legal and logistical hurdles remain. Under current Korean law, fully driverless vehicles are not permitted on public roads. Operational areas for autonomous vehicles are also limited.
 
Expanding to the level of widespread robotaxi deployment seen in parts of the United States and China will take time and require cooperation with Korea’s taxi industry.
 
“We are in discussions with several leading domestic and international companies regarding service collaborations,” said Kakao Mobility. “However, as talks are ongoing, no specific details or finalized agreements can be disclosed at this time.”
 

Baidu’s robotaxi RT6, currently in operation in Wuhan, China and other areas, is seen in this photo provided by the company. [BAIDU]

 

Translated from the JoongAng Ilbo using generative AI and edited by Korea JoongAng Daily staff.
BY YUN JUNG-MIN [[email protected]]





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Bolt launches Family Profile in Nigeria to simplify shared rides – Innovation Village

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Ride-hailing company Bolt has unveiled a new Family Profile feature in Nigeria, aimed at transforming how families and small support networks coordinate transportation. This new addition enables a single user to manage and pay for rides on behalf of up to nine other people—all within one Bolt account. The move marks a significant shift toward inclusive mobility solutions in a market characterized by communal living and informal ride coordination.

While Bolt is not the first to launch such a feature—Uber pioneered the concept in the ride-hailing space—the platform is strategically adapting the idea to meet Nigeria’s unique mobility dynamics, where multi-generational households are common and transportation responsibilities are often shared among family members.

With the new Family Profile, users can add multiple individuals to a shared account, set monthly ride budgets, and receive real-time notifications about trips. This eliminates the need for constant coordination over phone calls or text messages, which, according to Bolt’s internal data, previously characterized around 2–6% of all rides in Nigeria. These trips often required the payer to relay driver details, track trip progress manually, and resolve post-ride payment concerns—an inefficient and often frustrating process.

Now, riders under the Family Profile can independently request trips through their own Bolt app, while the primary account holder retains complete financial oversight and visibility into ride histories and expenditures. The launch of this feature is part of Bolt’s broader strategy to localize its services and address real-world challenges faced by Nigerian users. For families with elderly members or relatives who may not be tech-savvy, the Family Profile offers a convenient way to ensure safe and reliable transportation without requiring them to navigate the app independently.

“At Bolt, we want to make ride-hailing work for the way people actually move,” said Osi Oguah, Country Manager for Bolt Nigeria. “Family Profile is a simple but powerful way to support others—whether it’s aging parents, adult children, or household staff—without the stress of managing every trip manually. It’s about offering control, visibility, and convenience in one seamless experience.”

The Family Profile maintains Bolt’s strict safety protocols. All added members must be at least 18 years old and possess verified Bolt accounts. The company has clarified that rides cannot be booked for unaccompanied minors, citing legal and safety reasons. However, the feature remains ideal for scheduling transportation for older adults or coordinating rides for family members with limited digital literacy.

This update builds on Bolt’s existing in-app safety features such as trip verification codes, live location sharing, real-time ride monitoring, and emergency assistance options—tools designed to reassure users in an increasingly safety-conscious market.

Bolt’s launch of the Family Profile also comes shortly after reporting a 42% drop in offline (untracked) rides over the past three months, a sign that users are increasingly turning to digital tools for secure and transparent transportation. By integrating family-focused features, Bolt reinforces its ambition to lead the ride-hailing industry in both safety and user empowerment.

The rollout of Family Profile is not just a feature upgrade; it’s a strategic evolution of Bolt’s services, grounded in the everyday realities of Nigerian households. As mobility continues to digitize across the country, innovations like this are likely to play a crucial role in shaping how families move together—safely, efficiently, and with greater peace of mind.



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