Ride & Mobility
Mobility as a Service Market Revenue to Attain USD 1,068.37 Bn by 2033
Mobility as a Service Market Revenue and Trends 2025 to 2033
The global mobility as a service market revenue reached USD 302.18 billion in 2025 and is predicted to attain around USD 1,068.37 billion by 2033 with a CAGR of 17.10%. The demand for the market is increasing due to ongoing research and development in this sector.
Market Overview
The mobility as a service market combines different transportation solutions into a single platform, providing users with an optimized and sophisticated way to plan, book, and pay for their trips. It is generally a shift from purchasing a personal vehicle to accessing transportation as a service, covering car-sharing, ride sharing, bike-sharing, and public transit, all controlled and managed through a unified interface. By facilitating alternative modes of transportation and shared mobility, mobility as a service (MaaS) can contribute to minimizing air pollution, traffic congestion, and overall carbon emissions.
Report Highlights
- By vehicle type, the passenger car segment accounted for the largest market share in 2024. The high population density in the metropolitan cities in these countries makes sophisticated transportation crucial.
- By application, the personalized application services segment dominated the mobility as a service market in 2024. The dominance of the segment can be attributed to the growing need for specialized solutions and the rise of cloud-based development. The flexible payments and transactions segment is expected to grow at the fastest rate over the forecast period. The growth of the segment can be credited to technological advancements and ongoing digital adoption.
- By end user, the business development segment held the largest market share in 2024. The dominance of the segment can be driven by increasing emphasis on financial stability, operations, and building a skilled workforce. The hospital transport facility segment is anticipated to grow at the fastest rate over the projected period. The growth of the segment is owing to the surge in the elderly population coupled with the raised demand for healthcare services.
Market Trends
Increasing Government Support
Support from the different governments in many regions with introducing and developing electric passenger vehicles and passenger vehicles has enhanced the overall mode of transportation and developed infrastructure for electric vehicles and charging stations. Also, the rise in modes of transportation such as car sharing, ride sharing, bike commuting, bike sharing, and passenger vehicles like Uber, Ola, and Zipcar are further impacting positive market growth.
Fleet Electrification
Governments across the globe are imposing strict emission norms to curb increasing pollution. Hence, to decrease carbon emissions and grow business in countries with strict emission norms, many mobility-as-a-service providers are converting their fleets to electric to provide clean future mobility options for the urban population. Moreover, the government of emerging economies is making plans to deploy the French Mobility Act, i.e., smartcard or one-ticket policy for all its transportation programs.
Rising Shift Toward Micro-Mobility
Micro-mobility, especially in emerging economies, is anticipated to be the future of the transportation sector. It is a short-distance usage of vehicles like scooters and bicycles. Furthermore, consumers’ increasing interest in micro-mobility has impelled major manufacturers like Daimler and BMW into micro-mobility transportation. Increasing the utilization of micro-mobility saves customers money and time as compared to conventional taxi journeys.
Regional Outlooks
Europe dominated the mobility as a service market in 2024. The dominance of the region can be attributed to the region’s strong focus on sustainability and cost-effectiveness. Integrating bike-sharing, electric vehicles, and public transit solutions on mobility as a service platform complies with the commitment to decreasing emissions and boosting eco-friendly transportation. In addition, regulations encourage fair competition, open data sharing, and public transportation integration, which propels the regional market expansion further. The major market players in the region include BMW Group and Moovel Group GmbH etc.
North America is expected to grow at the fastest rate in the mobility as a service market over the forecast period. The growth of the region can be credited to the tech-savvy population in countries like the U.S. and Canada that easily adopt new digital solutions. Furthermore, these countries have already adopted shared mobility services such as bike-sharing and ride-hailing. Therefore, mobility as a service platform can combine different modes of transport to help people navigate to these cities.
Mobility as a Service Market Coverage
Report Attribute | Key Statistics |
Market Revenue in 2025 | USD 302.18 Billion |
Market Revenue by 2033 | USD 1,068.37 Billion |
CAGR | 17.10% |
Quantitative Units | Revenue in USD million/billion, Volume in units |
Largest Market | North America |
Base Year | 2024 |
Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Market News
- In March 2024, Asia Mobility Technologies launched multimodal MaaS app journey planning and ticketing in the Trek app. It is the region’s first mobility-as-a-service solution, offering the current Trek Rides’ Demand-Responsive Transit (DRT) service with public transport, park and ride, and active transport in Greater Kuala Lumpur.
- In January 2024, GreenCell Mobility, a platform partnered with the Director of Urban Mobility to provide electric mobility-as-a-service (eMaaS). The company took a monumental step in promoting sustainable and eco-friendly transportation by deploying 150 intra-city electric buses in Ayodhya.
- In January 2024, Bounce Infinity, an electric scooter manufacturing firm, partnered with energy infrastructure provider SUN Mobility to deploy over 30,000 Bounce Infinity Scooters in key markets across the country, starting with Bangalore and Hyderabad and extending to Mumbai, Pune, and Delhi NCR in phases starting February. SUN Mobility will deploy these 2-wheelers under both the battery-as-a-service (BaaS) and mobility-as-a-service models.
Mobility as a Service Market Key Players
Market Segmentation
By Service Type
- Ride Hailing
- Car Sharing
- Micromobility
- Bus Sharing
- Train Services
By Solution Type
- Technology Platforms
- Payment Engines
- Navigation Solutions
- Telecom Connectivity Providers
- Ticketing Solutions
- Insurance Services
By Transportation Type
By Vehicle Type
- Micromobility
- Four-wheelers
- Buses
- Trains
By Application
- Personalized Application Services
- Journey Management
- Journey Planning
- Flexible Payments & Transactions
By Operating System
- Android
- iOS
- Others (Linux, Symbian OS, Blackberry OS, Windows, and KaiOS)
By Business Model
- Business-to-Business
- Business-to-Consumer
- Peer-to-Peer
By Propulsion Type
- ICE Vehicle
- Electric Vehicle
- Hybrid Electric Vehicle
- CNG/LPG Vehicle
By Mode
By End User
- Business Developments
- Transport Services
- Academics
- Civil Work
- Hospital Transport Facility
- Municipal Sector
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Ride & Mobility
Uber and Baidu partner to launch autonomous ride-hailing in global markets
Uber Technologies Inc. and Baidu Inc. have announced a multi-year strategic partnership to deploy autonomous vehicles (AVs) across selected global markets outside the United States and mainland China.
The agreement will see Baidu’s Apollo Go driverless vehicles integrated into the Uber platform, with initial operations expected to begin in Asia and the Middle East later this year.
The partnership aims to enhance ride-hailing services by expanding the availability of autonomous mobility solutions through Uber’s platform.
The collaboration is designed to increase the supply of affordable and reliable rides by supplementing existing transport networks with advanced driverless technology.
Under the terms of the agreement, users requesting eligible Uber trips may be offered the option to travel in a fully autonomous Apollo Go vehicle.
READ MORE: UK DfT fast-tracks self-driving pilots
This marks a significant step in the commercial deployment of AVs beyond pilot programmes and limited urban trials.
Apollo Go currently operates more than 1,000 fully autonomous vehicles and has established a presence in 15 cities worldwide, including Dubai and Abu Dhabi.
As of May 2025, Baidu reports that Apollo Go has provided over 11 million autonomous rides to the public, making it the most widely used driverless ride-hailing service globally by volume.
Co-founder, chairman, and CEO of Baidu, Robin Li, said: “We are committed to bringing the benefit of autonomous driving technology to more people in more markets, and this partnership with Uber represents a major milestone in deploying our technology on a global scale.
“We look forward to working with Uber to deliver safe and efficient autonomous mobility solutions to riders around the world.”
Achievements and innovations in connected autonomous vehicles will be recognised and celebrated at the fourth annual CiTTi Awards on 25 November 2025 at De Vere Grand Connaught Rooms in London. Visit www.cittiawards.co.uk to learn more about this unmissable event for the UK’s transportation sector!
Ride & Mobility
Kakao Mobility pursues Waymo, Baidu partnerships for driverless taxis
A Kakao Mobility self-driving car is being tested in the Pangyo area of Seongnam, Gyeonggi. [KAKAO MOBILITY]
Kakao Mobility, Korea’s top ride-hailing platform operator, is reportedly in talks with global autonomous vehicle leaders to launch a self-driving taxi service in Korea.
Kakao Mobility is pursuing partnerships with the U.S.-based Waymo and China’s Baidu to bring autonomous taxis, also known as robotaxis, to the domestic market through its Kakao T platform, which currently holds over 90 percent of Korea’s taxi-hailing market, according to industry sources and the Ministry of Land, Infrastructure and Transport on Friday.
If these collaborations are finalized and relevant regulatory frameworks are established, Korean users may be able to summon Waymo or Baidu robotaxis via Kakao Mobility’s platform.
The two companies are recognized as leaders in autonomous driving technology. In a March report by global market research firm Guidehouse, Waymo ranked first and Baidu second in autonomous vehicle technology.
“Both companies already operate fully autonomous taxi services — without safety drivers — in urban centers in the United States and China,” an industry official said. “They are widely considered front-runners in autonomous driving with a significant technological lead over competitors.”
Should these robotaxis be introduced to Korea, they would undergo adjustments to meet the country’s road conditions and traffic systems before being deployed for public service.
A Waymo robotaxi seen on a road in San Francisco, California on Oct. 11, 2024 [YONHAP]
Kakao Mobility hopes the vehicles will help accelerate the accumulation of real-world driving data and spur domestic development in the autonomous vehicle sector.
“Rapid progress in autonomous technology requires continuous learning through on-road data,” one automotive expert explained. “Waymo and Baidu have proven the safety of their vehicles in real traffic environments and continue to collect valuable driving data.”
However, even if agreements are reached, significant legal and logistical hurdles remain. Under current Korean law, fully driverless vehicles are not permitted on public roads. Operational areas for autonomous vehicles are also limited.
Expanding to the level of widespread robotaxi deployment seen in parts of the United States and China will take time and require cooperation with Korea’s taxi industry.
“We are in discussions with several leading domestic and international companies regarding service collaborations,” said Kakao Mobility. “However, as talks are ongoing, no specific details or finalized agreements can be disclosed at this time.”
Baidu’s robotaxi RT6, currently in operation in Wuhan, China and other areas, is seen in this photo provided by the company. [BAIDU]
Translated from the JoongAng Ilbo using generative AI and edited by Korea JoongAng Daily staff.
BY YUN JUNG-MIN [[email protected]]
Ride & Mobility
Bolt launches Family Profile in Nigeria to simplify shared rides – Innovation Village
Ride-hailing company Bolt has unveiled a new Family Profile feature in Nigeria, aimed at transforming how families and small support networks coordinate transportation. This new addition enables a single user to manage and pay for rides on behalf of up to nine other people—all within one Bolt account. The move marks a significant shift toward inclusive mobility solutions in a market characterized by communal living and informal ride coordination.
While Bolt is not the first to launch such a feature—Uber pioneered the concept in the ride-hailing space—the platform is strategically adapting the idea to meet Nigeria’s unique mobility dynamics, where multi-generational households are common and transportation responsibilities are often shared among family members.
With the new Family Profile, users can add multiple individuals to a shared account, set monthly ride budgets, and receive real-time notifications about trips. This eliminates the need for constant coordination over phone calls or text messages, which, according to Bolt’s internal data, previously characterized around 2–6% of all rides in Nigeria. These trips often required the payer to relay driver details, track trip progress manually, and resolve post-ride payment concerns—an inefficient and often frustrating process.
Now, riders under the Family Profile can independently request trips through their own Bolt app, while the primary account holder retains complete financial oversight and visibility into ride histories and expenditures. The launch of this feature is part of Bolt’s broader strategy to localize its services and address real-world challenges faced by Nigerian users. For families with elderly members or relatives who may not be tech-savvy, the Family Profile offers a convenient way to ensure safe and reliable transportation without requiring them to navigate the app independently.
“At Bolt, we want to make ride-hailing work for the way people actually move,” said Osi Oguah, Country Manager for Bolt Nigeria. “Family Profile is a simple but powerful way to support others—whether it’s aging parents, adult children, or household staff—without the stress of managing every trip manually. It’s about offering control, visibility, and convenience in one seamless experience.”
The Family Profile maintains Bolt’s strict safety protocols. All added members must be at least 18 years old and possess verified Bolt accounts. The company has clarified that rides cannot be booked for unaccompanied minors, citing legal and safety reasons. However, the feature remains ideal for scheduling transportation for older adults or coordinating rides for family members with limited digital literacy.
This update builds on Bolt’s existing in-app safety features such as trip verification codes, live location sharing, real-time ride monitoring, and emergency assistance options—tools designed to reassure users in an increasingly safety-conscious market.
Bolt’s launch of the Family Profile also comes shortly after reporting a 42% drop in offline (untracked) rides over the past three months, a sign that users are increasingly turning to digital tools for secure and transparent transportation. By integrating family-focused features, Bolt reinforces its ambition to lead the ride-hailing industry in both safety and user empowerment.
The rollout of Family Profile is not just a feature upgrade; it’s a strategic evolution of Bolt’s services, grounded in the everyday realities of Nigerian households. As mobility continues to digitize across the country, innovations like this are likely to play a crucial role in shaping how families move together—safely, efficiently, and with greater peace of mind.
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