Travel Market Insights
Tourism Security Market Size, Trends & Outlook 2025 to 2035
Tourism Security Market Outlook 2025 to 2035
The global tourism security market is projected to reach USD 10.2 billion by 2025 and grow significantly to USD 22.7 billion by 2035. The industry is expected to expand at a CAGR of 7.8% during 2025 to 2035, fueled by increasing geopolitical instability, rising crime rates in major tourist hubs, and growing corporate duty-of-care obligations.
Companies specializing in tourism security are expanding their offerings with real-time intelligence monitoring, biometric authentication, and AI-driven threat detection. Industry leaders such as Triple Canopy, Olive Group, and Control Risks provide on-ground security teams, secure transport solutions, and emergency response services to mitigate risks for travelers.
Business travelers, government officials, and high-net-worth individuals face increasing security threats, ranging from kidnappings to politically motivated violence and organized crime. The demand for increased protection measures has compelled governments, multinational companies, and travel management companies to partner with private security providers for end-to-end risk mitigation.
Mobile-enabled security tracking solutions are picking up momentum, with organizations such as UnitedHealthcare Global and MEDEX Global Solutions combining medical and security evacuation services within travel insurance products. The increasing trend of private crisis response teams and emergency extractions in high-risk areas is also contributing to market growth.
Key Points Covered in the Tourism Security Market Report
- Market Estimates and Forecast for 2020 to 2035
- Key Drivers and Restraints Impacting Market Growth
- Regional, Segment-wise, and Country-wise Analysis
- Competition Mapping and Benchmarking
- Market Share Analysis
- Technological Innovations and Regulatory Compliance
- Security Threat Trends and Future Mitigation Strategies
- Recommendations on Key Winning Strategies
2020 to 2024 Market Performance vs. 2025 to 2035 Forecast
Between 2020 and 2024, the tourism security market expanded at a CAGR of 5.9%, driven by corporate risk management policies, increasing terrorism threats, and heightened demand for crisis response services. The market, valued at USD 9.1 billion in 2024, is expected to grow at a CAGR of 7.8% during 2025 to 2035, reaching USD 22.7 billion by 2035.
Key drivers of market expansion include growing international business travel, demand for VIP security solutions, and the rise of integrated security and medical evacuation services. Companies are leveraging AI-powered predictive analytics for threat assessments, while biometric authentication and digital identity verification are gaining traction in airport and border security operations.
Global Tourism Security Market | Comprehensive Emergency Response Market |
---|---|
2020: USD 7.5 Billion (Post-Pandemic Security Recovery) | 2020: USD 5.1 Billion (Rise in Medical Evacuations) |
2024: USD 9.1 Billion (Private Security Demand Surges) | 2024: USD 7.8 Billion (Integrated Security & Medical Solutions) |
2025: USD 10.2 Billion (Expansion in High-Risk Tourism Markets) | 2025: USD 8.5 Billion (AI-Driven Emergency Response) |
2035: USD 22.7 Billion (Advanced AI & Biometric Adoption) | 2035: USD 20.5 Billion (Automated Crisis Management Solutions) |
Industry Growth Trends and Recent Developments
The increasing sophistication of travel security threats has led security providers to advance crisis management solutions and real-time threat tracking. Top firms like Triple Canopy, Control Risks, and Olive Group are investing in predictive threat analytics and worldwide rapid-response teams.
The use of AI-driven risk evaluation tools and biometric security technology in airports and transport centers is revolutionizing tourist security. The governments of Europe, the United States, and the Middle East are imposing stronger identity checks regulations and mandating security clearance to high-risk locations.
Large financial institutions and international companies like JPMorgan Chase, Google, and ExxonMobil are incorporating dedicated travel security staff and emergency response capabilities into their corporate travel policies. These efforts are in place to protect employees from mounting threats in high-risk areas.
Trends Shaping the Future of the Tourism Security Industry
Factor | Impact on Tourism Security Industry |
---|---|
AI-Powered Threat Detection | Enhancing risk assessment & real-time alerts |
Biometric Identity Verification | Strengthening airport & hotel security |
Secure Transportation Services | Increasing use of armored vehicles & vetted drivers |
Corporate Travel Risk Management | Expanding duty-of-care obligations for enterprises |
Integration with Insurance & Medical Assistance | Enhancing emergency extraction & crisis response |
Consumer Behavior in the Tourism Security Industry
Consumer Behavior Trend | Statistics & Market Insights |
---|---|
Increasing Demand for VIP Protection | 60% rise in executive protection services |
Surge in Secure Transportation | 75% of high-risk business travelers require secure transit |
Growth in AI-Powered Security Monitoring | 85% of security firms use predictive analytics |
Rising Demand for Integrated Medical & Security Evacuation | 40% of business travelers demand bundled services |
Expansion of Travel Risk Intelligence Services | 90% of multinational firms conduct pre-travel risk assessments |
Country-wise Insights United States: Corporate Travel Security Demand Surges The USA leads the global market in tourism security, with major firms like Triple Canopy and Constellis providing advanced protective services. Increased corporate duty-of-care policies and heightened domestic security concerns have pushed USA firms to integrate biometric security, AI risk monitoring, and secure transportation into their travel management programs.
United Kingdom: Biometric Security and AI Integration Grow The UK government and private firms are expanding biometric-based security programs to protect business travelers and VIPs. London Heathrow and Manchester airports now feature facial recognition border controls, and top firms like Control Risks offer AI-driven risk intelligence solutions.
Middle East & Africa: High-Risk Travel Drives Demand for Private Security Geopolitical instability in regions such as Iraq, Afghanistan, and the Sahel has made security services essential for tourists, journalists, and corporate travelers. Secure transportation and crisis response services are expanding in Dubai, Nairobi, and Johannesburg, major hubs for regional security operations.
Category wise Insights
Secure Transportation: Redefining Safe Travel In High-Risk Destinations
With the world’s recovery from travel setbacks, the need for safe transport is growing swiftly, particularly in areas of greater security threats. From corporate executives traveling through politically volatile areas to affluent tourists desiring protection while abroad, private security companies are rising to meet the challenge with creative transportation services.
Firms such as triple canopy and olive group are spending large amounts of money on armored vehicle fleets, screened security drivers, and real-time route tracking systems to provide secure passage for their clients. In urban centers such as são paulo and johannesburg, where express kidnappings and carjackings are serious threats, secure transport services have become an indispensable requirement for corporate visitors and diplomats.
Aside from physical safety, predictive risk analysis using artificial intelligence is redefining how security forces anticipate threats. Using crime statistics, protest movements, and traffic flows, companies are able to forewarn clients preemptively by sending them around unfolding danger areas. A recent illustration is provided by mexico city, where an artificial intelligence-powered security network steered a diplomatic procession away from a developing gang confrontation, allowing the convoy to proceed safely.
Luxury travelers also are embracing safe transport services. dubai, paris, and Bangkok five-star hotels now have vip guests to enjoy discreet high-security chauffeur services, where peace of mind is assured to those worried about targeted attacks or unauthorized monitoring.
The future of secure transport depends on technology integration and smooth client experience. As digital monitoring tools, biometric authentication, and live coordination become standard industry practice, security providers are transforming from simply providing armored cars. They are turning into end-to-end travel risk partners that make every journey, whether in a busy metropolis or war-torn zone, safe and hassle-free.
Business Travelers Drive the Evolution of Tourism Security Services
The growth in cross-border business travel is driving explosive innovation in tourism security services as companies place high value on staff safety in the face of escalating geopolitical threats and city crime. Travel insurance alone is no longer sufficient; now, companies are investing in integrated security solutions such as secure transport, emergency evacuation, and live risk monitoring.
In metropolises such as Bogotá and Lagos, where corporate leaders regularly travel but encounter high levels of crime and violence, multinational companies are hiring armored convoy cars and security drivers cleared through thorough background checks to shield workers against express kidnappings and street assaults. Triple Canopy and Olive Group have reacted accordingly by offering executive protection services to ensure the safe transportation of professionals working within unstable territories.
Outside of ground travel, AI-powered risk assessment software is transforming company travel policies. Large consulting companies and Fortune 500 firms are leveraging real-time threat intelligence platforms to track prospective dangers before sending employees overseas. As an example, a USA investment firm recently canceled putting staff in Hong Kong for a time when there was political unrest following AI-powered warnings that indicated possible escalations.
Medical and security evacuation services are also high in demand. Organizations such as MEDEX Global Solutions are blending medical emergency response with crisis security evacuations to ensure that business travelers in hot zones like Sudan or Afghanistan have instant extraction opportunities if situations turn sour.
Hotels and convention centers are also evolving. Luxury business centers in Dubai, Singapore, and London are doubling down on biometric security entry points and providing on-site security concierge services for executives who demand the best protection.
As business travel broadens, so too does the requirement for comprehensive, technology-based security measures. Companies now consider tourism security not a discretionary cost but an important investment in worker safety and business continuity.
Country-wise Insights
The USA Leads the Charge in Tourism Security with Advanced Protection Strategies
The USA tourism security industry is growing extremely fast as organizations, high-net-worth groups, and state agencies demand broader security solutions for protection. Amid increasing fears about violent crime, cyberattacks, and geopolitical hostilities, USA companies are spending massively on secure movement, executive protection, and risk intelligence powered by AI.
Major corporations, especially in New York, Los Angeles, and Houston, now integrate real-time security monitoring and emergency response into their corporate travel policies. Financial firms on Wall Street contract companies like Triple Canopy and Constellis to provide close protection services for executives traveling to high-risk regions. In Silicon Valley, tech companies such as Google and Apple deploy advanced security teams to safeguard employees attending global conferences.
The demand for secure transportation services has surged in USA cities known for crime hotspots. Business executives and tourists visiting Chicago and San Francisco frequently opt for armored chauffeur services due to increasing incidents of carjackings and organized crime. Olive Group has expanded its operations by offering GPS-tracked private convoys for corporate travelers navigating uncertain urban environments.
The medical and crisis evacuation sector is also thriving. Firms like UnitedHealthcare Global and MEDEX Global Solutions provide high-priority medical extraction services for travelers in unstable regions. During the Haiti crisis in 2023, multiple USA corporations relied on private security firms to evacuate employees as violent protests escalated.
Government agencies are also reinforcing tourism security. The USA Department of Homeland Security has increased investments in biometric screening and AI-driven threat detection at major airports like JFK and LAX, ensuring safer travel experiences.
With businesses and government agencies aligning on the importance of proactive risk mitigation, the USA continues to dominate the tourism security market, setting the global standard for advanced traveler protection.
Germany Strengthens Tourism Security with Cutting-Edge Technology and Corporate Protection
Germany’s tourism security industry is growing steadily as companies, government institutions, and VIP travelers look for end-to-end risk mitigation services. As security threats rise in major cities and geopolitical tensions increase throughout Europe, Germany is heavily investing in biometric security, AI-driven threat detection, and secure transportation services.
In financial hubs like Frankfurt and Munich, multinational corporations are incorporating real-time security intelligence and executive protection into their corporate travel policies. Global firms such as Deutsche Bank and Siemens rely on private security companies like Control Risks and Allianz Partners to safeguard executives traveling to politically unstable regions. In Berlin, diplomatic institutions and tech firms have heightened security protocols, particularly for high-profile events and international summits.
Secure transportation services have become a top priority in cities such as Hamburg and Cologne, where increasing organized crime and political protests pose potential threats to business travelers and tourists. Companies now opt for armored vehicles and vetted security drivers when navigating high-risk areas. GardaWorld and Olive Group have expanded their European operations, offering GPS-monitored transport and private convoy services for executives attending high-profile meetings.
Germany is also at the forefront of combining biometric security and AI-based risk assessment. Large airports, such as Frankfurt and Munich International, have introduced facial recognition technology and sophisticated passenger screening systems, minimizing security threats while providing hassle-free travel experiences. Hotels and conference facilities in large cities now provide biometric access controls and on-site security experts to serve high-net-worth clients and corporate clients.
With growing corporate travel and a dedication to high-tech security infrastructure, Germany continues to emerge as a dominant force in tourism security. Its forward-looking approach to combining technology, intelligence-based protection, and corporate security solutions guarantees secure travel for business professionals and global visitors alike.
Market Concentration
Some large-scale players dominate the industry of tourism security, and prominent market leaders such as Triple Canopy, Olive Group, Control Risks, GardaWorld, and Constellis rule the roost. These companies together account for more than 50% of the worldwide market share through the delivery of converged security services like executive protection, secure transportation, and crisis management. Frequent acquisition and merger activities assist in expanding companies’ capabilities and coverage. High regulatory demands, technology investments, and customers’ trust pose major obstacles to new entrants. Nevertheless, regional companies and niche security companies continue to develop specialized services in medical evacuation and high-risk travel security, keeping the market competitive.
Recent Developments in the Tourism Security Market
- In January 2025, GardaWorld expanded its presence in the Middle East with the launch of a new secure transportation branch in Riyadh, Saudi Arabia. The growth is designed to respond to the increasing demand for executive protection and armored vehicle services as a result of the intensifying flow of corporate travelers in the region.
- In March 2025, Triple Canopy, a Constellis company, recently integrated artificial intelligence-based threat analysis into its worldwide security services. This enhances real-time assessment of risk to travelers in turbulent areas, assisting corporations in making anticipatory changes to security policies.
- In April 2025, Olive Group won a multi-million-dollar security advisory and crisis response contract from large oil and gas companies active in North Africa. The business will utilize embedded security consultants in deploying to mitigate and evaluate dangers for expats and business visitors.
- In May 2025, Control Risks formed a strategic partnership with International SOS to provide corporate clients with a fully integrated security and medical response system. This collaboration enables faster coordination for medical evacuations and security extractions in conflict-prone regions.
- In June 2025, MEDEX Global Solutions announced the expansion of its crisis evacuation program to cover corporate travelers in Latin America and Sub-Saharan Africa. The service guarantees 24/7 extraction for executives facing sudden civil unrest or targeted threats.
- In July 2025, UnitedHealthcare Global launched an AI-based travel risk monitoring platform for multinational firms. This system provides real-time security alerts, traveler tracking, and emergency assistance coordination for employees on international assignments.
Scope of the Report
Attribute | Details |
---|---|
Forecast Period | 2025 to 2035 |
Historical Data Available for | 2020 to 2024 |
Market Analysis | USD Billion for Value |
Key Regions Covered | North America, Latin America, Europe, East Asia, South Asia, Oceania, MEA |
Key Segments Covered | Service Type, End User |
Key Companies Profiled | Triple Canopy, Olive Group, Control Risks, UnitedHealthcare Global, MEDEX Global Solutions, GardaWorld, Constellis |
Table of Content
- Executive Summary
- Industry Introduction, including Taxonomy and Market Definition
- Tourism Security Market Trends and Success Factors
- Macro-economic Factors
- Market Dynamics
- Recent Industry Developments
- Market Demand Analysis 2020 to 2024 and Forecast 2025 to 2035
- Historical Analysis
- Future Projections
- Market Analysis 2020 to 2024 and Forecast 2025 to 2035
- Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Service Type
- VIP Protection
- Secure Transportation
- Crisis Management
- Risk Consulting
- Emergency Medical Evacuation
- Threat Intelligence
- Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By End User
- Tourists
- Business Travelers
- Government Officials
- Corporate Clients
- Journalists
- NGOs
- Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Region
- North America
- Latin America
- Western Europe
- South Asia and Pacific
- East Asia
- Middle East and Africa
- North America Sales Analysis 2020 to 2024 and Forecast 2025 to 2035, by Key Segments and Countries
- Latin America Sales Analysis 2020 to 2024 and Forecast 2025 to 2035, by Key Segments and Countries
- Western Europe Sales Analysis 2020 to 2024 and Forecast 2025 to 2035, by Key Segments and Countries
- South Asia and Pacific Sales Analysis 2020 to 2024 and Forecast 2025 to 2035, by Key Segments and Countries
- East Asia Sales Analysis 2020 to 2024 and Forecast 2025 to 2035, by Key Segments and Countries
- Middle East and Africa Sales Analysis 2020 to 2024 and Forecast 2025 to 2035, by Key Segments and Countries
- Sales Forecast 2025 to 2035 by Service Type and End User for 30 Countries
- Competition Outlook
- Market Structure Analysis
- Company Share Analysis by Key Players
- Competition Dashboard
- Company Profile
- Triple Canopy
- Olive Group
- Control Risks
- RedHealthcare Global
- MEDEX Global Solutions
- GardaWorld
- Constellis
List of Tables
Table 01: Capital Investment in Tourism (US$ Million)
Table 02: Total Tourist Arrivals (Million), 2022
Table 03: Total Spending (US$ Million) and Forecast (2018 to 2033)
Table 04: Number of Tourists (Million) and Forecast (2018 to 2033)
Table 05: Spending Per Traveler (US$ Million) and Forecast (2018 to 2033)
List of Figures
Figure 01: Total Spending (US$ Million) and Forecast (2023 to 2033)
Figure 02: Total Spending Y-o-Y Growth Projections (2018 to 2033)
Figure 03: Number of Tourists (Million) and Forecast (2023 to 2033)
Figure 04: Number of Tourists Y-o-Y Growth Projections (2018 to 2033)
Figure 05: Spending per Traveler (US$ Million) and Forecast (2023 to 2033)
Figure 06: Spending per Traveler Y-o-Y Growth Projections (2018 to 2033)
Figure 07: Current Market Analysis (% of demand), By Safety Issues, 2022
Figure 08: Current Market Analysis (% of demand), By Booking Channel, 2022
Figure 09: Current Market Analysis (% of demand), By Tourist Type, 2022
Figure 10: Current Market Analysis (% of demand), By Age Group, 2022
Travel Market Insights
U.S. Visa Sticker Shock: New $250 ‘Integrity Fee’
Many travelers applying for U.S. tourist visas should be prepared to pay at least an additional $250 for a new “Integrity Fee.”
It’s part of the recent budget law and hasn’t been implemented yet, but the Department of Homeland Security is authorized to start charging this fiscal year. Starting in Fiscal Year 2026, which starts October 1, the Visa Integrity Fee will be adjusted annually for inflation.
It applies to travelers applying for non-immigrant visas, but people from the more than 40 Visa Waiver Program countries are not subject to the Visa Integrity Fee.
Travelers are eligible for reimbursement sometime after the visa expires as long as they don’t overstay the visa expiration date by more than five days or engage in unauthorized work.
“There is no timeline for implementation of the fee or direction as to how the fee will be collected and refunded,” according to the U.S. Travel Association.
One issue: It may discourage travelers from visiting the U.S. because they would have to shell out $250 and wonder if they would ever get the reimbursement.
“This fee, which will be at least $250 and comes on top of existing visa fees, adds an unnecessary financial barrier for international visitors,” said Erik Hansen, US Travel’s senior vice president, government relation affairs. “Among the top deterrents to visiting the U.S. are cost and visa wait times. And the new visa integrity fee increases the upfront costs of visiting the U.S. 144%, while doing nothing to lower interview wait times. Even if it is technically reimbursable, the added complexity and cost will discourage visitors.”
$24 I-94 Fee
That’s not all of the costly news for some international arrivals in the new law: The application fee for the I-94 arrival and departure record will rise to $24 from $6.
This fee will likely apply to travelers entering the U.S. by land, and to travelers from Visa Waiver Program countries.
This fee will also increase each year with inflation. Those exempt from filling out the form include American citizens, resident aliens, most Canadians, and aliens with immigration visas.
$40 ESTA Fee
The Electronic System for Travel Authorization (ESTA) fee is rising to $40 from the current $21. This will be paid by travelers who enter the U.S. from Visa Waiver Program countries at least through 2034.
These are the Visa Waiver Program countries, according to the U.S. Department of State:
Visa Wait Times and Cost
A family of four from Brazil, which is not a visa waiver program country, would pay $1,876 in visa fees under the new pay structure to travel to the U.S., an increase of more than $1,100, according to the trade association.
“At a time when the U.S. should be focused on attracting more international visitors, especially ahead of global events like the World Cup and Summer Olympics, burdening them with higher fees and reducing funding for Brand USA is counterproductive,” Hansen said. “We need smarter policies that enhance our global competitiveness, not ones that make the U.S. a less welcoming destination.”
Revenue Generators
Backers of the fees, however, see them as revenue generators.
For example, 20% of the I-94 fees are earmarked for the Land Border Inspection Fee account, 20% go to Customs & Border Protection, and 60% ends up in the Treasury Department general fund.
Regarding the ESTA fee, $10 goes to the Department of Homeland Security for cost recovery, $13 is funneled to the Treasury Department for Deficit Reduction, and $17 of the fee goes to the Travel Promotion Fund, which funds Brand USA.
The travel industry’s top event returns this fall.
September 16-18, 2025 – NEW YORK CITY
Travel Market Insights
Grand Canyon Fire Destroys Historic Lodge
Parts of the Grand Canyon National Park have been closed for the rest of the 2025 season as wildfires burn across the region, covering parts of one of the U.S.’s most visited natural landmarks in smoke.
The North Rim’s Dragon Bravo Fire exploded in size by 500 acres on the evening of July 12 as gusty winds, dry air and above-normal heat hit the area.
The fires destroyed the historic Grand Canyon Lodge and numerous surrounding cabins, according to the National Park Service.
Firefighters say there is currently zero containment.
“We are devastated by the loss of the Grand Canyon Lodge and historic buildings on the North Rim. All guests and staff are safe,” the lodge said in a statement, adding that it will be in touch with visitors who have future bookings.
Aerial footage released by the National Parks Service on Friday showed the remains of the famous lodge.
Grand Canyon Closures for the Rest of the Season
The cause of the fire was linked to lightning strikes, according to local reports.
Early damage assessments suggest that between 50 to 80 structures have been lost, including park administrative buildings and visitor facilities. No injuries or fatalities have been reported.
Fire fighting efforts continue around the threatened area.
But with fire activity still high and infrastructure at risk, officials say the North Rim will remain closed to all visitors for the rest of the year.
The South Rim, which receives the majority of visitor traffic, remains open.
Skift’s in-depth reporting on climate issues is made possible through the financial support of Intrepid Travel. This backing allows Skift to bring you high-quality journalism on one of the most important topics facing our planet today. Intrepid is not involved in any decisions made by Skift’s editorial team.
The travel industry’s top event returns this fall.
September 16-18, 2025 – NEW YORK CITY
Travel Market Insights
Skift IDEA Awards: Meet the 2025 Finalists
Key Points
- The 2025 Skift IDEA Awards spotlight over 240 finalists across seven major criteria groups, highlighting innovation, creativity, and impact within the global travel industry.
- Finalists include a diverse range of companies, individuals, and projects recognized for leadership in areas like technology, sustainability, DEI, and guest experience.
- The awards process showcases the travel ecosystem’s forward-looking, purpose-driven approach, judged by an independent panel of industry experts.
Summary
The 2025 Skift IDEA Awards, now in their seventh year, have announced over 240 finalists from more than 420 global submissions, cementing the awards as a benchmark for excellence in travel innovation. Divided into seven key criteria groups—including Industry Innovators, Change Makers, Creative Thinkers, Problem Solvers, Travel Technology, Short-Term Rentals, and Meetings & Events—the program highlights individuals and organizations driving the industry forward. With categories ranging from sustainability and DEI to technology and guest experience, the awards reflect the sector’s bold, purpose-led evolution, and will be judged by a diverse panel of travel industry leaders.
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