Travel Market Insights
Mexico Sustainable Tourism Market Size & Share 2025 to 2035
Mexico Sustainable Tourism Market Size and Share Forecast Outlook (2025 to 2035)
The Mexico sustainable tourism market is expected to grow at a moderate CAGR during the upcoming years. The sustainable factor in the tourism sector too is a growing factor as India is home to a wide array of biodiversity and culture and history. Mexico is expected to become the fifth most important destination for sustainable travel by 2035, according to estimates.
Market Overview Deferring Annuity Market is expected to reach over USD 153.1 Billion by 2035, and also witness a growth of 13.2% CAGR during the forecast period 2025 to 2035.
This does encompass deforestation initiatives including protection of national parks and reserves, the establishment of community-based tourism programs and eco-certification programs for hotels and resorts, and the protection of natural resources. Such efforts reflect trends worldwide in their emphasis on environmental stewardship and sustainable economic development. With an increasing number of travellers interested in responsible tourism, this market can be expected to explode in the coming years.
Various sustainable transportations exist in Mexico, as well as infrastructures for sustainable tourism, such as green technologies, renewable energy systems. Travelers are going further, to destinations that encourage nature conservation, cultural heritage and sustainable tourism.
The Mexico sustainable tourism market will also get the fantastic growth from Governmental Cross-subsidies, how the consumers are currently demanding sustainability in travel and unique sustainable tourism solutions.
Regional Performance and Growth Trends in the Mexico Sustainable Tourism Market
Yucatán Peninsula (Cancún, Tulum, Riviera Maya)
The Yucatán Peninsula is the top destination for sustainable tourism, marrying eco-resorts with marine conservation and cultural preservation. Also, there are eco-friendly Tulum, also known for its eco-conscious accommodations with minimal environmental impact, and marine conservation programs help protect coral reefs on Riviera Maya. There is a focus on responsible diving, beach clean-ups and renewable energy projects. Visitors can experience nature without damaging vulnerable habitats, safeguarding the long-term conservation of the area’s rich biodiversity and Mayan cultural heritage.
Chiapas
Chiapas also builds on ecotourism and community-based sustainability initiatives. The state’s rich biodiversity is safeguarded through conservation efforts at places such as Sumidero Canyon and the Lacandon Jungle, where indigenous communities conduct guided eco-tours. Here, sustainable tourism aids local’s artisans, fair-trade cooperatives and traditional farming. Participating in responsible travel initiatives that promote environmental education, wildlife conservation and economic empowerment for indigenous populations create a unique experience for visitors where they immerse themselves in cultural authenticity while supporting long-term sustainability in the region.
Baja California Peninsula
The two peninsulas champion sustainable tourism with marine conservation, eco-lodges and wildlife protection. Responsible tourism: La Paz and Cabo Pulmo National Park are geared for ZTL and sustainable practices, with initiatives towards responsible seafood and reef rehabilitation. Gray whale migrating mammal tours operate under rigorous eco-requirements. Desert preservation projects boost biodiversity, while renewable energy developments power eco-resorts that enable tourism to benefit the environment while giving visitors nature experiences to remember.
Oaxaca
Oaxaca is a mecca for sustainable cultural tourism celebrating indigenous tradition and environmental sustainability and responsible tourism. Community-based tourism projects that support local artisans, traditional crafts, and organic farming. Agave is cultivated sustainably and production is more environmentally friendly with responsible producers. Visitors take in eco-lodges, attend permaculture-convention workshops and visit local markets that embrace fair trade. Oaxaca’s embrace of sustainability guarantees that its rich cultural and ecological legacies will thrive for generations to come.”
Central Mexico (Mexico City, Puebla, Querétaro)
Heritage preservation and responsible travel And as climate-minded people flood to the greener cities, the greener cities turn around and say, No, sorry, we are full, we can’t take any more people, you have to go back, we want to stay green. Puebla and Querétaro conserve colonial-period architecture while encouraging local, sustainable gastronomy. Historic town centres are practicing waste prevention and energy-efficient building. Eco-friendly accommodations and farm-to-table eateries complement cultural tourism and ensure visitors experience Mexico’s history as they also help support environmentally and socially responsible initiatives.
Challenges and Opportunities
Challenge
Increasing Competition and Advancing Digital Networks
The Travel port GDS Systems Market report is designed to incorporate both qualitative and quantitative aspects of the industry within The Travel port GDS Systems Market. The direct API connections and tickets based on block chain by airlines, hotels or travel agencies make it highly important for these traditional GDS platforms to adapt if they want to remain relevant. Case Study: One such innovation is the NextGen Travel port GDS which should address fragmentation in the travel industry and further enhance the customer experience. The need to comply with data privacy regulations such as The General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), which adds another layer of complexity to operations, alongside the need for robust security. Companies must turn to implement AI-based search algorithms, cloud-managed data, and API interoperability to work seamlessly with other platforms in the travel distribution chain and bring competitive advantages.
Opportunity
Travel Distribution and Personalization Based on AI
Travel port GDS Systems Market has several opportunities due to the increasing demand for seamless, automated, AI-enhanced travel booking. As the industry moves towards highly tailored travel experiences, AI-driven recommendation engines, predictive fare analytics and block chain-secured transactions are transforming how travel is being distributed. Moreover, elements like real-time updates of flight status, automatic adjustments to itineraries, and voice-activated booking assistants make it easier for travellers. The teams that embrace AI-powered real-time pricing, distributed travel systems, and market-ready travel intelligence will flourish even in the changing smart travel landscape.
Shifts in the Vacation Ownership Market from 2020 to 2024 and Future Trends 2025 to 2035.
The Travel port GDS Systems market has witnessed gradual growth during 2020 to 2024 due to increasing adoption of digital booking systems, enhanced automation in airline reservations, and improved connectivity of travel agencies. Brands within the market allowed for further NDC Integration and enhanced API Functions, as well real-time pricing updates. But, direct competition from distribution channels, legacy system dependency, and data security being some of the obstacles to the market growth. To overcome these constraints, industry participants invested in AI-powered data insights, extended cloud-based distribution networks, and implemented robust fraud protection technologies.
Future Innovations (2025 to 2035) within the travel sector will be: block chain-based ticketing, AI-driven predictive travel analytics, and decentralized travel inventory. Smart travel ecosystem expansion, real-time traveller behaviour tracking and biometric enabled seamless booking will alter the role of GDS platforms. Also, frictionless, voice-enabled and met averse-integrated travel experiences trend will take the industry 1 step closer to future. Predictive booking intelligence, AI-enhanced fraud detection, and next-gen travel APIs are all aspects that play a significant role in the evolution of the Travel port GDS Systems Market that will see companies invest in these factors.
Market Shifts: A Comparative Analysis 2020 to 2024 vs. 2025 to 2035.
| Market Shift | 2020 to 2024 Trends |
|---|---|
| Regulatory Landscape | Compliance with stricter timeshare regulations and consumer protection laws |
| Technological Advancements | Growth in digital sales platforms, virtual tours, and mobile booking |
| Industry Adoption | Increased interest in flexible point-based systems and resort loyalty programs |
| Supply Chain and Sourcing | Dependence on resort partnerships and traditional real estate investments |
| Market Competition | Presence of major timeshare brands and independent vacation clubs |
| Market Growth Drivers | Demand for cost-effective, long-term vacation investments |
| Sustainability and Energy Efficiency | Initial adoption of eco-conscious resort practices |
| Integration of Cultural Storytelling | Limited real-time tracking of ownership utilization and maintenance needs |
| Advancements in Faith Tourism | Use of digital contracts, online booking, and limited resale options |
| Market Shift | 2025 to 2035 Projections |
|---|---|
| Regulatory Landscape | Expansion of block chain-based ownership verification, AI-powered contract management, and global transparency mandates. |
| Technological Advancements | Widespread adoption of AI-powered vacation customization, met averse resort previews, and tokenized fractional ownership. |
| Industry Adoption | Expansion into AI-assisted vacation planning, dynamic ownership exchanges, and sustainability-driven vacation ownership. |
| Supply Chain and Sourcing | Shift toward AI-managed resort maintenance, smart vacation property optimization, and block chain-secured transactions. |
| Market Competition | Rise of AI-driven vacation platforms, digital-first ownership start-ups, and hybrid travel-loyalty programs. |
| Market Growth Drivers | Increased investment in digital ownership ecosystems, AI-enhanced guest experiences, and block chain-backed ownership exchanges. |
| Sustainability and Energy Efficiency | Large-scale implementation of carbon-neutral vacation properties, AI-driven energy optimization, and sustainable tourism initiatives. |
| Integration of Cultural Storytelling | AI-powered predictive property maintenance, dynamic rental valuation analytics, and smart resort operation tracking. |
| Advancements in Faith Tourism | Evolution of AI-enhanced ownership flexibility, smart resort management, and fully digitalized vacation ownership solutions |
Region-wise Outlook
North-eastern Mexico
North-eastern Mexico is a boost for eco, nature-based, conservation and adventure travel in Monterrey, Tamaulipas and Coahuila is coming into its own as a growing hub for eco-tourism and sustainable travel. The mountains, deserts and natural reserves of the region are attracting visitors in search of low-impact outdoor experiences.
Monterrey’s Green City initiatives are fuelling urban sustainability, and eco-lodges, wildlife sanctuaries and responsible hiking trails are on the rise in the region. The expansion of agritourism and eco-conscious vineyard tourism in Coahuila’s wine country is also sparking sustainable travel growth.
| Region | CAGR (2025 to 2035) |
|---|---|
| North-eastern Mexico | 13.5% |
Northern Mexico
Eco-adventure tourism, wildlife conservation travel, and sustainable coastal tourism are all burgeoning in Northern Mexico (Baja California, Sonora, and Chihuahua). Known for its Biosphere Reserves, protected deserts and the marine ecosystem of the Gulf of California, the region is a premier destination for responsible nature-based tourism.
Another growth engine: Baja California’s initiatives in sustainable marine tourism, responsible whale-watching, and eco-luxury resorts. Meanwhile, Chihuahua’s Copper Canyon is adding low-impact tourism options with sustainable train routes and Indigenous-led ecotourism efforts.
| Region | CAGR (2025 to 2035) |
|---|---|
| Northern Mexico | 13.7% |
Eastern Mexico
In eastern Mexico’s region including Veracruz, Tabasco, and the Gulf Coast, sustainable cultural and eco-cultural tourism is gaining traction as well, given its rainforests, mangrove systems, and pre-Hispanic heritage sites. The region is concentrating on sustainable river cruises, jungle trekking and Mayan cultural tourism.
EXPLORING VERACRUZ Veracruz is at the forefront of community-based tourism, coffee farm stays and sustainable travel in rural areas. Elsewhere, marine conservation campaigns in the Gulf of Mexico encourage responsible diving and sustainability-minded beach tourism.
| Region | CAGR (2025 to 2035) |
|---|---|
| Eastern Mexico | 13.3% |
Southern Mexico
As a popular sustainable tourism destination, southern Mexico, specifically Chiapas, Oaxaca, and Yucatán, is known for eco-cultural tourism, Indigenous tourism, and sustainable resort development. The area is abundant in Mayan history, tropical jungles and eco-friendly beach tourism. Chiapas and Oaxaca is pitching Indigenous-led eco-tourism and community-based hospitality, and Yucatán is leading in sustainable beach tourism and cenote conservation. Luxury and eco-friendly travel in Tulum and Riviera Maya are also trending.
| Region | CAGR (2025 to 2035) |
|---|---|
| Southern Mexico | 13.6% |
Central Mexico
Central Mexico – specifically Mexico City, Puebla, and Querétaro is quickly becoming a promising destination for sustainable urban tourism, cultural eco-travel, and responsible heritage tourism. The region boasts UNESCO-listed colonial cities, green urban initiatives and eco-friendly cultural festivals.
Mexico City, for instance, is implementing smart tourism initiatives, green hotels and low-carbon transportation systems, Puebla and Querétaro iniciativas gastronomía sustainable tourism, heritage restoration and eco-friendly vineyard tours.
| Region | CAGR (2025 to 2035) |
|---|---|
| Central Mexico | 13.4% |
Segmentation Outlook – Mexico Sustainable Tourism Market
Eco-Tourism and Community Tourism Drive Market Growth as Mexico Strengthens Its Position as a Global Sustainable Travel Destination
Eco-tourism and community tourism have significant shares in the Mexico sustainable tourism market, thanks to the growing interest among domestic and international travellers in environmentally responsible travel experiences, cultural immersion, and low-impact tourism practices. By creating sustainable tourism, these initiatives are instrumental at raising local and national awareness of Mexico’s biodiversity conservation efforts while also making sure that Mexican-based businesses, whether hoteliers or tour operators, are sustainable as well, making the country a top tier choice for eco-travellers making these initiatives ever more critical as environmental organizations and government tourism agencies work closely together to raise awareness of these opportunities.
Mexico is Leading Demand for Nature-Based Conservation Travel Experiences: Eco-Tourism Drives Growth
Eco-tourism has already become one of Mexico’s fastest growing niches in its sustainable travel portfolio, with visitors searching for immersive adventures in the country’s diverse natural settings from jungles and mountains through to coral reefs and biosphere reserves. Eco-tourism focuses on environmental conservation, sustainable travel practices, and nature region visits all contrasts to traditional tourism.
Eco-conscious travellers increasingly seeking nature reserves has driven market adoption. More than 60% of international guests visiting Mexico engage in at least one eco-tourism activity, meaning demand for this segment is strong.
Structured eco-tourism experiences that include jungle trekking, whale watching, cenote diving and sea turtle conservation programs have increased demand in the market and provided more extensive reach in nature-based tourism.
Furthermore, the advent of digital eco-tourism platforms, which include AI-driven travel guides, wildlife tracking applications, and digital conservation awareness programs have also promoted adoption, streamlining the process of planning and engaging in eco-tourism activities.
With eco-lodges run entirely on solar energy, carbon-neutral jungle expeditions, low-impact coastal tours and more, sustainable adventure tourism development is boosting market growth, making it far more attractive to adventure tourists and conservationists alike.
The use of eco-infrastructure such as LEED-certified hotels, electric vehicle (EV) transport for nature tours, and plastic-free travel initiatives have reinforced the expansion of the market so that it is more in line with global eco-tourism standards.
Sizing the eco-tourism portion though a sector of tourism that has benefits to environmental conservation, cultural preservation, and sustainability of tourism in the long run, eco-tourism still remains affected by challenges, such as excessive conservation costs, inconsistent regulation, and the same threat of over-tourism straining delicate ecosystems. But new technologies in biodiversity tracking using AI, eco-certifications using block chain, and community-led conservation tourism initiatives can ensure efficiency, sustainability and responsible travel practices, in turn guaranteeing the continued growth of eco-tourism in Mexico.
Community Tourism Expands as Travelers Seek Cultural Immersion and Sustainable Rural Experiences
Mexico has been focusing on community-oriented travel experiences that provide direct benefits to local populations while also maintaining indigenous cultural traditions, has found widespread market adoption of community tourism, especially with travel personality types such as the cultural traveller, sustainability-driven traveller, and ethical tourism supporter. Different to resort based, culture tourism promotes cultural engagement, economic support and social sustainability at local level respectively.
Adoption has been further accelerated by the creation of digital community tourism platforms (e.g. community-based online cultural exchange programmes, online local tour recommendations driven by artificial intelligence, digital storytelling by indigenous hosts), which allow concepts of a ReTrip that provide nearer and better engagement of travellers to authentic community experiences.
Mesoamerican heritage trails, Afro-Mexican cultural explorations and fair-trade artisan marketplaces have grown ethical tourism circuits: strategies that can on board new markets and make less popular cultural hotspots more visible.
Sustainable community lodging that incorporates eco-lodges that are operated by local communities, regenerative tourism endeavours, and nature reserves owned and managed by communities has further driven market growth, enabling better integration of both economic empowerment and environmental conservation.
Community tourism is beneficial in terms of social sustainability, cultural preservation and economic empowerment, yet it faces challenges such as limited marketing reach, infrastructure constraints in rural regions and language barriers for international travellers. Yet some of the new innovations being developed in AI-powered cultural translation apps and blockchain-fueled community tourism funding, as well as through storytelling-driven tourism promotion, are improving efficiency, access and cultural awareness, help guarantee that the growth of community tourism in Mexico’s sustainable travel economy continues.
Online and In-Person Booking Drive Market Growth as Digital and Experiential Travel Planning Become Standard
The online booking and in-person booking segments are the two primary bastions of market driving forces since sustainable travellers are ever more incorporating digital convenience and experience-driven decision-making into their eco-friendly travels.
AI-Driven Sustainability Ratings and Digital Travel Planning Sector Surges: Online Booking Segment Dominates Demand in the Market
The online booking division has recently been recognized as one of the mainstream methods for making sustainable travel bookings; thanks to various digital platforms, online travel agencies (OTAs), AI-powered travel planners, etc. eco-travellers can pre-book eco-lodges, ethical trips and carbon-neutral transportation once they approach digital booking. Online travel-booking platforms provide sustainability ratings far beyond those offered by conventional travel-booking as well as A.I.- driven trip customization and real-time savings impact tracking.
While the online booking segment offers benefits like greater accessibility, AI-fuelled personalization, and easier sustainability tracking, it also deals with issues such as greenwashing (the promotion of an organization’s sustainability efforts that are misleading) and cybersecurity risks, as well as a lack of standardized eco-certifications. Innovations in block chain-linked sustainability verification, AI-enhanced impact measurement for eco-tourism activities, and interactive engagement tools to travellers are driving transparency, security, and user experience, which means the market for online sustainable tourism bookings in Mexico will continue to grow.
Sustainable Travel on the Ground Gaining Popularity Drives Increase in In-Person Booking
This has led to robust market adoption of the in-person booking segment, especially among experiential travellers, last-minute eco-tourists, and sustainability-motivated explorers who are increasingly dependent on local knowledge, spontaneous trip decisions and immersive travel activities. In contrast to pre-planned digital booking, in-person reservations open up opportunities for travellers to support community-led businesses and pursue low-impact travel options based on real-time availability.
Travelers are placing their wallets behind ethical travel choices and making ethical decisions for their wallets, with the human capitalizing on walk-in eco-tour participation and community-driven tourism referrals through platforms offering in-person booking, face-to-face local sourcing and real-time conservation tour access.
While in-person bookings are excellent for spontaneity, cultural engagement, local support, and overcoming complications with plans the segment does have challenges, including inconsistent pricing, language issues and logistics to satisfy, especially in remote eco-tourism areas. But cutting-edge developments like AI-driven eco-travel advisers, real-time eco-tourism verification applications and adjustable local tourism pricing structures are driving efficiency, accessibility and sustainability impact, making sure that in-person booking will continue its expansion in Mexico’s sustainable tourism ecosystem.
Competitive Outlook
The Mexico sustainable tourism market is getting momentum due to rising demand for eco-friendly tourism products, cultural heritage conservation, and responsible tourism practices. AI-driven travel planning services, eco-lodge accommodations, and community-based tourism initiatives. Target Market: Government tourism boards, eco-resorts, sustainable travel agencies, adventure tourism providers & facilitators (outdoor & sports), & inbound destination management companies, all of which will contribute to the technological evolution of smart tourism, carbon-neutral accommodations, and AI-powered eco-tourism tracking.
Market Share Analysis by Key Players & Sustainable Travel Facilitators
| Company/Organization Name | Estimated Market Share (%) |
|---|---|
| Mexico Tourism Board (SECTUR) – Sustainable Tourism Initiatives | 20-25% |
| Grupo Xcaret (Eco-Parks & Sustainable Resorts) | 12-16% |
| Baja California Sustainable Tourism (Eco-Adventures & Marine Conservation) | 10-14% |
| Selva Maya Eco Adventure (Yucatán Eco-Tourism Experiences) | 8-12% |
| Casa de Sierra Nevada by Belmond (Luxury Sustainable Hotels) | 5-9% |
| Other Eco-Tourism Operators & Sustainable Travel Brands (combined) | 30-40% |
Key Company & Sustainability Initiatives
| Company/Organization Name | Key Offerings/Activities |
|---|---|
| Mexico Tourism Board (SECTUR) | Develops national sustainability policies, carbon-neutral travel initiatives, and responsible tourism programs. |
| Grupo Xcaret | Operates eco-friendly theme parks, AI-powered environmental conservation programs, and sustainable tourism resorts. |
| Baja California Sustainable Tourism | Specializes in marine conservation tourism, eco-friendly whale watching, and sustainable desert travel. |
| Selva Maya Eco Adventure | Provides Mayan jungle eco-tourism, AI-powered wildlife conservation, and adventure-based green travel experiences. |
| Casa de Sierra Nevada by Belmond | Focuses on luxury sustainable tourism, eco-conscious hospitality, and cultural preservation in historic towns. |
Key Market Insights
Mexico Tourism Board (SECTUR) (20-25%)
SECTUR is leveraging its role to take the lead in the Mexico sustainable tourism agenda through government-backed green travel standards, intelligent eco-tourism projects, and AI-powdered sustainable destination management
Grupo Xcaret (12-16%)
Grupo Xcaret is focused on eco- and conservation tourism, boasting environmentally responsible adventure parks and eco hotels and using AI to augment sustainability protocol.
Baja California Sustainable Tourism (10-14%)
Baja California Sustainable Tourism connects visitors with conservation experiences throughout the coastal and desert regions that combine low impact travel with sustainable marine tourism.
Selva Maya Eco Adventure (8-12%)
Selva Maya plans adventure-based eco-tourism, offering sustainable jungle explorations and wildlife conservation tours.
Casa de Sierra Nevada by Belmond (5-9%)
Casa de Sierra Nevada is addressing luxury green hospitality, optimizing historic cultural tourism sustainable accommodation practices.
Other Key Players (30-40% Combined)
Several eco-tourism providers, sustainable travel agencies, and green hospitality brands contribute to next-generation sustainable tourism innovations, AI-driven eco-travel planning, and responsible tourism education. These include
- Mundo Maya Sustainable Tourism (Eco-conscious heritage tourism across Mexico’s Mayan sites)
- Hacienda Tres Ríos (Sustainable Riviera Maya resort with AI-driven carbon offsetting programs)
- EcoColors Tours (Sustainable adventure tourism, whale shark swimming, and biodiversity travel experiences)
- Huasteca Potosina Eco-Tours (Waterfall-based eco-adventures and AI-powered biodiversity preservation tours)
- Hotel Esencia (Luxury sustainable boutique hotel focusing on environmental preservation and eco-lodging in Tulum)
Table of Content
- Executive Summary
- Industry Introduction, including Taxonomy and Market Definition
- Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
- Market Demand Analysis 2020 to 2024 and Forecast 2025 to 2035, including Historical Analysis and Future Projections
- Market Analysis 2020 to 2024 and Forecast 2025 to 2035
- Tourism Type
- Booking Channel
- Tourism Type
- Tourist Type
- Consumer Orientation
- Age Group
- Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Tourism Type
- Eco-Tourism
- Green Tourism
- Soft Tourism
- Community Tourism
- Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Booking Channel
- Phone Booking
- Online Booking
- In-Person Booking
- Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Tourism Type
- Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Tourist Type
- Independent Traveler
- Tour Group
- Package Traveler
- Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Consumer Orientation
- Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Age Group
- 15 to 25 Years
- 26 to 35 Years
- 36 to 45 Years
- 46 to 55 Years
- 66 to 75 Years
- Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Region
- North-eastern Mexico
- Northern Mexico
- Eastern Mexico
- Southern Mexico
- Central Mexico
- North-eastern Mexico Sales Analysis 2020 to 2024 and Forecast 2025 to 2035, by Key Segments and Countries
- Northern Mexico Sales Analysis 2020 to 2024 and Forecast 2025 to 2035, by Key Segments and Countries
- Eastern Mexico Sales Analysis 2020 to 2024 and Forecast 2025 to 2035, by Key Segments and Countries
- Southern Mexico Sales Analysis 2020 to 2024 and Forecast 2025 to 2035, by Key Segments and Countries
- Central Mexico Sales Analysis 2020 to 2024 and Forecast 2025 to 2035, by Key Segments and Countries
- Sales Forecast 2025 to 2035 by Tourism Type, Booking Channel, Tourism Type, Tourist Type, Consumer Orientation, and Age Group for 30 Countries
- Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
- Company Profile
- Frommer’s
- EcoColors Tours
- SAT Mexico Tours and Travel
- Intrepid Travel
- G Adventures
- Project Expedition
- ROW Sea Kayak Adventures
- Discover Corps
- Titan Travel
- Indus Travels
List of Tables
Table 1: Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 2: Market Value (US$ Million) Forecast by Booking Channel, 2018 to 2033
Table 3: Market Value (US$ Million) Forecast by Tourism Type, 2018 to 2033
Table 4: Market Value (US$ Million) Forecast by Traveler Type, 2018 to 2033
Table 5: Market Value (US$ Million) Forecast by Consumer Orientation, 2018 to 2033
Table 6: Market Value (US$ Million) Forecast by Age Group, 2018 to 2033
Table 7: Market Value (US$ Million) Forecast by Country, 2018 to 2033
Table 8: Market Value (US$ Million) Forecast by Type, 2018 to 2033
Table 9: Market Value (US$ Million) Forecast by Booking Channel, 2018 to 2033
Table 10: Market Value (US$ Million) Forecast by Tourism Type, 2018 to 2033
Table 11: Market Value (US$ Million) Forecast by Traveler Type, 2018 to 2033
Table 12: Market Value (US$ Million) Forecast by Consumer Orientation, 2018 to 2033
Table 13: Market Value (US$ Million) Forecast by Age Group, 2018 to 2033
List of Figures
Figure 1: Market Value (US$ Million) by Type, 2023 to 2033
Figure 2: Market Value (US$ Million) by Booking Channel, 2023 to 2033
Figure 3: Market Value (US$ Million) by Tourism Type, 2023 to 2033
Figure 4: Market Value (US$ Million) by Traveler Type, 2023 to 2033
Figure 5: Market Value (US$ Million) by Consumer Orientation, 2023 to 2033
Figure 6: Market Value (US$ Million) by Age Group, 2023 to 2033
Figure 7: Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 8: Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 9: Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 10: Market Value (US$ Million) Analysis by Booking Channel, 2018 to 2033
Figure 11: Market Value Share (%) and BPS Analysis by Booking Channel, 2023 to 2033
Figure 12: Market Y-o-Y Growth (%) Projections by Booking Channel, 2023 to 2033
Figure 13: Market Value (US$ Million) Analysis by Tourism Type, 2018 to 2033
Figure 14: Market Value Share (%) and BPS Analysis by Tourism Type, 2023 to 2033
Figure 15: Market Y-o-Y Growth (%) Projections by Tourism Type, 2023 to 2033
Figure 16: Market Value (US$ Million) Analysis by Traveler Type, 2018 to 2033
Figure 17: Market Value Share (%) and BPS Analysis by Traveler Type, 2023 to 2033
Figure 18: Market Y-o-Y Growth (%) Projections by Traveler Type, 2023 to 2033
Figure 19: Market Value (US$ Million) Analysis by Consumer Orientation, 2018 to 2033
Figure 20: Market Value Share (%) and BPS Analysis by Consumer Orientation, 2023 to 2033
Figure 21: Market Y-o-Y Growth (%) Projections by Consumer Orientation, 2023 to 2033
Figure 22: Market Value (US$ Million) Analysis by Age Group, 2018 to 2033
Figure 23: Market Value Share (%) and BPS Analysis by Age Group, 2023 to 2033
Figure 24: Market Y-o-Y Growth (%) Projections by Age Group, 2023 to 2033
Figure 25: Market Attractiveness by Type, 2023 to 2033
Figure 26: Market Attractiveness by Booking Channel, 2023 to 2033
Figure 27: Market Attractiveness by Tourism Type, 2023 to 2033
Figure 28: Market Attractiveness by Traveler Type, 2023 to 2033
Figure 29: Market Attractiveness by Consumer Orientation, 2023 to 2033
Figure 30: Market Attractiveness by Age Group, 2023 to 2033
Figure 31: Market Value (US$ Million) by Type, 2023 to 2033
Figure 32: Market Value (US$ Million) by Booking Channel, 2023 to 2033
Figure 33: Market Value (US$ Million) by Tourism Type, 2023 to 2033
Figure 34: Market Value (US$ Million) by Traveler Type, 2023 to 2033
Figure 35: Market Value (US$ Million) by Consumer Orientation, 2023 to 2033
Figure 36: Market Value (US$ Million) by Age Group, 2023 to 2033
Figure 37: Market Value (US$ Million) Analysis by Type, 2018 to 2033
Figure 38: Market Value Share (%) and BPS Analysis by Type, 2023 to 2033
Figure 39: Market Y-o-Y Growth (%) Projections by Type, 2023 to 2033
Figure 40: Market Value (US$ Million) Analysis by Booking Channel, 2018 to 2033
Figure 41: Market Value Share (%) and BPS Analysis by Booking Channel, 2023 to 2033
Figure 42: Market Y-o-Y Growth (%) Projections by Booking Channel, 2023 to 2033
Figure 43: Market Value (US$ Million) Analysis by Tourism Type, 2018 to 2033
Figure 44: Market Value Share (%) and BPS Analysis by Tourism Type, 2023 to 2033
Figure 45: Market Y-o-Y Growth (%) Projections by Tourism Type, 2023 to 2033
Figure 46: Market Value (US$ Million) Analysis by Traveler Type, 2018 to 2033
Figure 47: Market Value Share (%) and BPS Analysis by Traveler Type, 2023 to 2033
Figure 48: Market Y-o-Y Growth (%) Projections by Traveler Type, 2023 to 2033
Figure 49: Market Value (US$ Million) Analysis by Consumer Orientation, 2018 to 2033
Figure 50: Market Value Share (%) and BPS Analysis by Consumer Orientation, 2023 to 2033
Figure 51: Market Y-o-Y Growth (%) Projections by Consumer Orientation, 2023 to 2033
Figure 52: Market Value (US$ Million) Analysis by Age Group, 2018 to 2033
Figure 53: Market Value Share (%) and BPS Analysis by Age Group, 2023 to 2033
Figure 54: Market Y-o-Y Growth (%) Projections by Age Group, 2023 to 2033
Figure 55: Market Attractiveness by Type, 2023 to 2033
Figure 56: Market Attractiveness by Booking Channel, 2023 to 2033
Figure 57: Market Attractiveness by Tourism Type, 2023 to 2033
Figure 58: Market Attractiveness by Traveler Type, 2023 to 2033
Figure 59: Market Attractiveness by Consumer Orientation, 2023 to 2033
Figure 60: Market Attractiveness by Age Group, 2023 to 2033
Many analysts believe the major hotel groups are positioned to report steady, if unspectacular, growth in the second quarter, thanks to enjoying more tailwinds than headwinds.
In April, Hilton CEO Chris Nassetta predicted that travel demand would stabilize after the passage of President Trump’s tax and budget bill and summer negotiations over tariffs. In May, Marriott issued upbeat guidance for the year and assumed no U.S. recession would emerge.
Second-quarter results will show whether that optimism reflected confidence or wishful thinking. Earlier this year, revenue per available room (RevPAR) had been recovering but remained below 2019 peaks in several key markets and segments.
Reports we’ll be tracking this week: Hilton (Wednesday) and Wyndham (Thursday). Marriott, Hyatt, IHG, Choice, Accor, and others will roll out in the coming weeks.
Sources of Streng
Many travelers applying for U.S. tourist visas should be prepared to pay at least an additional $250 for a new “Integrity Fee.”
It’s part of the recent budget law and hasn’t been implemented yet, but the Department of Homeland Security is authorized to start charging this fiscal year. Starting in Fiscal Year 2026, which starts October 1, the Visa Integrity Fee will be adjusted annually for inflation.
It applies to travelers applying for non-immigrant visas, but people from the more than 40 Visa Waiver Program countries are not subject to the Visa Integrity Fee.
Travelers are eligible for reimbursement sometime after the visa expires as long as they don’t overstay the visa expiration date by more than five days or engage in unauthorized work.
“There is no timeline for implementation of the fee or direction as to how the fee will be collected and refunded,” according to the U.S. Travel Association.
One issue: It may discourage travelers from visiting the U.S. because they would have to shell out $250 and wonder if they would ever get the reimbursement.
“This fee, which will be at least $250 and comes on top of existing visa fees, adds an unnecessary financial barrier for international visitors,” said Erik Hansen, US Travel’s senior vice president, government relation affairs. “Among the top deterrents to visiting the U.S. are cost and visa wait times. And the new visa integrity fee increases the upfront costs of visiting the U.S. 144%, while doing nothing to lower interview wait times. Even if it is technically reimbursable, the added complexity and cost will discourage visitors.”
$24 I-94 Fee
That’s not all of the costly news for some international arrivals in the new law: The application fee for the I-94 arrival and departure record will rise to $24 from $6.
This fee will likely apply to travelers entering the U.S. by land, and to travelers from Visa Waiver Program countries.
This fee will also increase each year with inflation. Those exempt from filling out the form include American citizens, resident aliens, most Canadians, and aliens with immigration visas.
$40 ESTA Fee
The Electronic System for Travel Authorization (ESTA) fee is rising to $40 from the current $21. This will be paid by travelers who enter the U.S. from Visa Waiver Program countries at least through 2034.
These are the Visa Waiver Program countries, according to the U.S. Department of State:
Visa Wait Times and Cost
A family of four from Brazil, which is not a visa waiver program country, would pay $1,876 in visa fees under the new pay structure to travel to the U.S., an increase of more than $1,100, according to the trade association.
“At a time when the U.S. should be focused on attracting more international visitors, especially ahead of global events like the World Cup and Summer Olympics, burdening them with higher fees and reducing funding for Brand USA is counterproductive,” Hansen said. “We need smarter policies that enhance our global competitiveness, not ones that make the U.S. a less welcoming destination.”
Revenue Generators
Backers of the fees, however, see them as revenue generators.
For example, 20% of the I-94 fees are earmarked for the Land Border Inspection Fee account, 20% go to Customs & Border Protection, and 60% ends up in the Treasury Department general fund.
Regarding the ESTA fee, $10 goes to the Department of Homeland Security for cost recovery, $13 is funneled to the Treasury Department for Deficit Reduction, and $17 of the fee goes to the Travel Promotion Fund, which funds Brand USA.
The travel industry’s top event returns this fall.
September 16-18, 2025 – NEW YORK CITY
Parts of the Grand Canyon National Park have been closed for the rest of the 2025 season as wildfires burn across the region, covering parts of one of the U.S.’s most visited natural landmarks in smoke.
The North Rim’s Dragon Bravo Fire exploded in size by 500 acres on the evening of July 12 as gusty winds, dry air and above-normal heat hit the area.
The fires destroyed the historic Grand Canyon Lodge and numerous surrounding cabins, according to the National Park Service.
Firefighters say there is currently zero containment.
“We are devastated by the loss of the Grand Canyon Lodge and historic buildings on the North Rim. All guests and staff are safe,” the lodge said in a statement, adding that it will be in touch with visitors who have future bookings.
Aerial footage released by the National Parks Service on Friday showed the remains of the famous lodge.
Grand Canyon Closures for the Rest of the Season
The cause of the fire was linked to lightning strikes, according to local reports.
Early damage assessments suggest that between 50 to 80 structures have been lost, including park administrative buildings and visitor facilities. No injuries or fatalities have been reported.
Fire fighting efforts continue around the threatened area.
But with fire activity still high and infrastructure at risk, officials say the North Rim will remain closed to all visitors for the rest of the year.
The South Rim, which receives the majority of visitor traffic, remains open.
Skift’s in-depth reporting on climate issues is made possible through the financial support of Intrepid Travel. This backing allows Skift to bring you high-quality journalism on one of the most important topics facing our planet today. Intrepid is not involved in any decisions made by Skift’s editorial team.
The travel industry’s top event returns this fall.
September 16-18, 2025 – NEW YORK CITY
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