Asia Travel Pulse
Indian Tourists Are Skipping Europe For Sri Lanka, Vietnam, And Bhutan : Here’s Why
Wednesday, July 9, 2025
While Europe has long been a dream destination for Indian travelers, a noticeable shift is happening this summer. As July travel picks up, Indian tourists are opting for closer, more accessible destinations like Sri Lanka, Vietnam, and Bhutan instead of the traditional European holiday. These short-haul destinations are not only more affordable but also provide enriching cultural experiences, driving a change in how Indian travelers plan their vacations.
Europe had long been the dream vacation spot of Indian travelers, rich in history, landmarks, and natural landscapes. But now, for 2025, there’s a distinct shift in air ticket patterns. International flight expenses, coupled with more stringent visa regulations, have prompted Indian tourists to look for options that are just within their vicinity but can provide them with such enriching experiences. From Sri Lanka’s golden shores to Vietnam’s bustling street food alleys and Bhutan’s serene temples, these nations are not just offering Indian tourists cheap vacations but also ease of access and experiences that speak to the wants of today’s traveler.
Why the Shift to Short-Haul Destinations?
Alok K Singh, Chairman and CEO, Travomint, clarifies that one of the key reasons for this trend is that obtaining Schengen visas has become increasingly difficult. “Getting a visa to Europe has become more stressful and necessitates planning. Several travelers are choosing proximate nations that are closer to them, such as Sri Lanka, Vietnam, the UAE, and Thailand, for spontaneity in travel. These are more comfortable, convenient, and engaging trips, all without the hassles of Schengen visas,” opines Singh.
The new travel trend isn’t a replacement for Europe, Singh adds, but an evolution of Indian travelers’ choices. Instead of long-haul, expensive trips that require significant planning, more people are opting for shorter, high-value holidays. These destinations offer a refreshing change for those looking to embrace new cultures, traditions, and experiences in a more time-efficient manner.
A Growing Emphasis on Value-Packed Experiences
Mithun Jha, Director of Reservations Deal, highlights that this shift is also about getting more value for one’s travel budget. “Countries like Thailand, Sri Lanka, Nepal, Bhutan, and Indonesia are becoming trendsetters in the travel industry. They offer a perfect mix of luxury and authenticity and, surprisingly, allow travelers to visit multiple countries within the same budget as a single European holiday, especially during peak season,” Jha explains.
They are not only cheaper, but they also offer diversified experiences that allow tourists to experience more in less time. Tourists are able to have anything from old Bhutanese temples to Vietnamese markets or Sri Lankan beaches all in one itinerary.
Social media platforms like Instagram and YouTube have played a crucial role in accelerating this shift. “We’ve seen a sharp increase in multi-country itineraries shared on social media, from street food tours in Colombo to desert safaris in Dubai,” says Jha. The power of visual storytelling has inspired many to follow these travel trends, sparking interest in nearby countries that offer both adventure and cultural immersion.
The Rise of Micro-Vacations and Visa Realities
One of the driving forces behind this shift is the ease of visa access. While Schengen visas can take time and effort to secure, many nearby countries offer visa-free access, visa-on-arrival options, or quick e-visa processes, making it easier for spontaneous travelers to plan vacations with less hassle. “Today’s tourists want comfort and reassurance, which is why we’re seeing a rise in micro-vacations to destinations that offer quick and easy visa processes,” says Rahul Dhawan, Sales Director at Dial for Holidays LLP.
Destinations such as Nepal, Bhutan, Seychelles, and Indonesia are all gaining popularity because they are naturally lovely and because travel planning is a breeze. “It’s not that one avoids Europe,” Dhawan elucidates, “but that one embraces a more uncomplicated and rapid model of travel that better suits today’s Indian traveler.”
The convenience of securing quick visas and proximity to India also play a crucial role. Indian tourists can now easily plan last-minute trips to Sri Lanka, Vietnam, and Bhutan without worrying about long waits for visa approvals, which is increasingly seen as a huge advantage over European destinations.
Impact on Travel Trends in July
With peak summer drawing near, the travel action of Indian tourists naturally takes a different route. Gone are the days of being stuck on Europe’s popular trails; travelers are increasingly setting their sights towards the East and South for holidays that are not only enriching and immersive but also easy to plan. With direct links, improved visa levels, and a focus on responsible travel, Sri Lanka, Vietnam, and Bhutan have naturally become travelers’ first port of entry when they are seeking shorter, more meaningful breaks.
What’s clear is that Indian travelers are no longer limited by the constraints of long-distance travel. These countries are offering a fresh perspective on what a holiday can be—one that doesn’t require weeks of preparation and extensive planning but still provides deep cultural insights and memorable experiences.
A New Era of Travel
A movement away from Europe and towards shorter-haul locales such as Sri Lanka, Vietnam, and Bhutan reflects a changing mode of thinking regarding travel amongst Indian tourists. Practical advantages, including accessibility and price, are offered, but they also demonstrate a longing to sample unfamiliar culture and have unforgettable experiences closer to home. As Indian travelers continue to take on more of these locales, it’s evident that today’s traveler wants more than a vacation—they want a life-changing one, that’s easily organized, culturally rich, and full of unforgettable experiences. While July remains a peak travel month, such international spots close to home are more than a backup plan nowadays but are increasingly becoming the initial choice for Indian tourists who aim to optimize their summer vacations.
(Source: Sri Lanka Tourism, Vietnam National Administration of Tourism, Bhutan Tourism Council, Indian Ministry of External Affairs, Ministry of Civil Aviation, Indian Ministry of Tourism)
Asia Travel Pulse
Japan’s Inbound Luxury Travel Market Sees A Significant Growth in Both Spending and Visitors
Friday, July 18, 2025
Japan’s flourishing luxury travel market is experiencing a notable revival, with visitor numbers and expenditures achieving unprecedented heights.
According to statistics from the Japan National Tourism Organization, a record 36.87 million international visitors traveled to the country in 2024, surpassing pre-pandemic levels and marking a watershed moment for Japan’s high-end tourism sphere.
This spike is attributed to an array of variables, including the weakening of the Japanese yen against other world currencies, making luxury goods and experiences more budget-friendly for foreign visitors and thereby stimulating more lavish travel spending.
Several pivotal factors have fueled the expansion of Japan’s luxury travel sector:
A devalued yen has rendered luxury items and services more affordable for overseas tourists, leading to amplified expenditures. This has particularly benefited travelers from nations with stronger money like America and Australia.
Japan’s profound cultural heritage, including historic temples, traditional tea ceremonies, and distinctive culinary arts, continues attracting wealthy sightseers searching for authentic experiences.
Luxury travelers increasingly crave immersive cultural activities offering deeper understanding of Japan’s traditions and history.
The growth of upscale hotels and resorts, notably in cities like Tokyo, Kyoto, and Osaka, has furnished high-end lodging alternatives for discerning visitors. These establishments provide world-class amenities and service catering to luxury travelers’ need for comfort and seclusion.
Destinations such as Hokkaido and Myoko are attracting luxury travelers pursuing premium ski ventures, further boosting the luxury travel sector. Japan’s prized “powder snow” and availability of high-end ski destinations have made the country a coveted winter sports locale.
The diversification of Japan’s tourism demographic has been fueled by an influx of luxury travelers. Visitors from established markets such as the United States and Europe still make up a sizeable portion, but those from Southeast Asia and Oceania have swelled noticeably in recent years.
For example, travelers to Japan from Australia jumped 46.3% in the first quarter of 2024 versus the same period in 2019. This surge has been pinned to currency exchange rates becoming relatively more beneficial, expanded airline capacities, and a heightened interest in Japan’s varied offerings.
Economic Prosperity
Luxury travel’s growth has had tremendous economic impacts in Japan. Tourism expenditures reached 34.3 trillion yen in 2024, equivalent to $237 billion US dollars, with international visitors accounting for 8.1 trillion yen or $56 billion. This makes tourism second only to automobiles regarding Japan’s largest export sectors. The rise of luxury travelers has driven higher demand for high-end goods and services, benefiting various economic divisions like retail, hospitality, and transportation.
Concerns and Sustainable Development
While economically fruitful, the luxury tourism uptick has sparked worries about overtourism.
Popular areas like Mount Fuji have adopted strategies like daily visitor caps and entrance fees to manage congestion. Moreover, the government aims to foster regional foundation to facilitate sustainable tourism growth going forward.
Efforts are underway to highlight lesser known destinations and motivate explorers to venture beyond standard hotspots, thereby alleviating strain on famous sites.
Japan’s inbound luxury travel market is experiencing considerable expansion fueled by beneficial economic conditions, abundant cultural offerings, and a broadening range of high-end lodgings.
While challenges relating to overtourism exist presently, proactive measures are being implemented to ensure sustainable progress.
With ongoing investments and strategic planning, Japan is well poised to remain a premier luxury travel destination globally.
Asia Travel Pulse
Delta resumes LAX–Hong Kong flights in 2026
Delta is bringing back nonstop LAX–Hong Kong flights in 2026, re-entering a highly competitive trans-Pacific route
After an eight-year hiatus, Delta Air Lines is gearing up to resume non-stop flights to Hong Kong, marking a major expansion of its Pacific strategy. Beginning June 2026, Delta will operate daily flights between Los Angeles International Airport (LAX) and Hong Kong International Airport (HKG) aboard its flagship Airbus A350‑900 aircraft.
Read more: Airline rules for power banks—what you need to know
Delta last offered direct service to Hong Kong in 2018 from its Seattle hub—a route it discontinued amid challenging market dynamics. It also previously flew from Detroit to Hong Kong until 2012 and briefly between Tokyo-Narita and Hong Kong until 2016. The carrier has clarified that this new run will originate from LAX, not Seattle.
Delta’s decision comes as trans-Pacific travel continues to rebound. According to the US International Trade Administration, international passenger traffic between the US and Asia reached 2.61 million in December 2024—an 11.7 per cent year-on-year increase, though still about 22 per cent below pre-pandemic levels in 2019.
Industry-wide, Asia-Pacific carriers saw the strongest global recovery in 2024. Data from the International Air Transport Association (IATA) shows international traffic by Asia-Pacific airlines rose 26 per cent year-on-year—leading all regions—but remained about 9 per cent shy of 2019 volumes.
See also: 7 ways to minimise your carbon footprint for sustainable travel that doesn’t feel like a compromise
Hong Kong International Airport (HKIA) also continues its recovery. In 2024, it handled approximately 53 million passengers, up 34 per cent from 2023 but still trailing its 2019 peak of 71.5 million. It ranked as the ninth-busiest airport globally for international traffic last year, underscoring its role as a major Asian hub regaining its footing after extended pandemic-related closures.
With demand steadily rising and airlines reintroducing capacity, analysts expect US–Asia air travel to return to near pre-Covid levels by 2026—just in time for Delta’s relaunch.
Asia Travel Pulse
US government actions bite business travel
Companies are reducing their spend on travel and cutting down on trips, in response to continuing uncertainty and change with regards to US government actions.
This is according to findings from a new poll by the Global Business Travel Association (GBTA), tracking the sentiment and impact of US government actions on business travel. These latest findings reveal some ongoing as well as new and notable shifts since GBTA’s initial April 2025 poll on the same topic.
Nearly half of global travel suppliers surveyed now anticipate revenue losses (up from 37% three months ago), while more organisations are cancelling or relocating meetings from the US and/or shifting to virtual formats. US policy developments, such as trade tariffs, entry restrictions and cross-border advisories, are driving companies to reassess travel plans, tighten budgets and explore markets outside the US.
One-third of buyers (34%, versus 29% in April) continue to expect the number of business trips taken at their company will decline in 2025, as a result of US government actions.
International business travel is more likely to be impacted than domestic travel. Close to half of respondents (49%) expect declines in their international business travel versus 23% for their domestic/intra-regional business travel. Concerns have also increased in the areas of safety and duty of care and border detentions.
Other findings show that Europe and APAC are the top regions for companies seeking new trade partners outside the US, by 70% and 53% of respondents respectively, while one in five travel buyers globally (18%) say employees have declined US-based business trips due to concerns related to US government actions.
Suzanne Neufang, CEO of GBTA said: “This latest poll shows the business travel industry and corporate travel programs and professionals actively adapting to shifting geopolitics and evolving US policies. While overall demand currently remains resilient, the results underscore how economic uncertainty and US government actions continue to send ripple effects across the global travel landscape.”
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