Travel AI Innovations
AI and digital innovation key to transforming tourism industry—Adansi Travels CEO
By Irene Reid COMMEY
The Chief Executive Officer of Adansi Travels, Gideon Asare, has acknowledged the crucial role of technology in transforming the domestic tourism sector.
He singled out artificial intelligence (AI) and digital as tools that can revolutionise tourist attraction, management and spur sustainable growth.
He made these comments at the inaugural edition of the Tourism Stakeholders’ Mixer on February 12, 2025 in Accra, which brought together a wide range of key industry players, including Ekow Sampson, Deputy CEO – Technical, Ghana Tourism Authority (GTA); Prof. Kobby Mensah, CEO – Ghana Tourism Development Company (GTDC); Adu Gyamfi, President of Ghana Tourism Federation (GHATOF) and; Dr. Edward Ackah-Nyamike Jnr, President of the Ghana Hotels Association.
The rest are Professor of Tourism and Vice-Chancellor of Cape Coast Technical University, Prof. Kwaku Boakye, Gideon Asare of Adansi Travels, among others.
Mr. Asare described the theme for the mixer, ‘Building the tourism & hospitality industry we want together’, as timely and crucial given the evolving global tourism landscape. He noted that the domestic tourism industry has immense potential, with its rich cultural heritage, stunning landscapes and warm hospitality positioning it as a leading destination in Africa.
However, he stressed that to fully capitalise on this potential, the industry must embrace technology, digital innovation and AI as key drivers of growth, efficiency and sustainability.
Expounding on the topic ‘Transforming Ghana’s tourism with AI & digital innovation’, the Adansi Travels CEO, who doubles as the Founder of Africon LCC, highlighted key areas AI and digital tools can drive innovation and growth in Ghana’s tourism sector.
To start with, he said AI helps in personalising travel experience, noting: “Imagine a tourist from Canada looking for an immersive cultural experience in Ghana. Instead of scrolling through endless websites, AI-powered platforms can recommend personalised itineraries based on their preferences—whether it’s exploring the Cape Coast Castle, attending a Kente weaving workshop in Bonwire, or enjoying nightlife in Accra”.
He added that AI-driven chatbots, like those used at Adansi Travels, answer customer inquiries in seconds and provide tailored travel suggestions which not only enhances customer experience, but also boosts conversion rates, turning inquiries into actual bookings.
Competing with many destinations worldwide, Mr. Asare further proposed digital marketing and destination branding as key components in transforming tourism in Ghana, while recommending Google AI and Meta’s advertising tools for creating highly targeted tourism campaigns.
“To stand out, we must use AI-driven digital marketing to analyse traveller behaviour, target specific demographics and showcase Ghana in compelling ways. Imagine promoting a ‘December in Ghana’ experience to African Americans looking for cultural reconnection or adventure seekers interested in eco-tourism in the Volta Region.”
According to him, immersive technologies like virtual reality (VR) and augmented reality (AR) can allow potential travellers to experience Ghana before they even arrive, which will be a game-changer for destination marketing.
Mr. Asare, an AI expert, posited that that digitising attraction centres for advanced sales and seamless bookings would bring significant benefits to the tourism industry.
“By digitising our attraction centres, we can create a centralised online booking system that allows tourists—both local and international—to purchase tickets in advance, schedule guided tours and access real-time visitor information.
“Imagine if Kakum National Park, Wli Waterfalls or Cape Coast Castle had an online reservation system, digital tour guides and mobile payment integration?” Mr. Asare quizzed.
Undoubtedly, he said they would lead to increased revenue through advanced ticket sales and dynamic pricing; improved crowd management and enhance visitor experiences; and the provision valuable tourism data for policy-makers to make informed decisions as has been exemplified in the case of Rwanda and Kenya.
Concluding his discourse, Mr. Gideon exhorted stakeholders in the tourism space, including policy-makers, investors, tour operators and hospitality leaders to take action. “We must act now to integrate AI and digital tools into our operations!”
He indicated that this could be achieved through investments in digital infrastructure, such as stronger Internet connectivity and digital payment systems; workforce training in digital tools, AI-driven customer service and data analytics; and the digitisation of tourist attractions by establishing centralised booking platforms.
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Travel AI Innovations
A major AI training data set contains millions of examples of personal data
The bottom line, says William Agnew, a postdoctoral fellow in AI ethics at Carnegie Mellon University and one of the coauthors, is that “anything you put online can [be] and probably has been scraped.”
The researchers found thousands of instances of validated identity documents—including images of credit cards, driver’s licenses, passports, and birth certificates—as well as over 800 validated job application documents (including résumés and cover letters), which were confirmed through LinkedIn and other web searches as being associated with real people. (In many more cases, the researchers did not have time to validate the documents or were unable to because of issues like image clarity.)
A number of the résumés disclosed sensitive information including disability status, the results of background checks, birth dates and birthplaces of dependents, and race. When résumés were linked to people with online presences, researchers also found contact information, government identifiers, sociodemographic information, face photographs, home addresses, and the contact information of other people (like references).
COURTESY OF THE RESEARCHERS
When it was released in 2023, DataComp CommonPool, with its 12.8 billion data samples, was the largest existing data set of publicly available image-text pairs, which are often used to train generative text-to-image models. While its curators said that CommonPool was intended for academic research, its license does not prohibit commercial use as well.
CommonPool was created as a follow-up to the LAION-5B data set, which was used to train models including Stable Diffusion and Midjourney. It draws on the same data source: web scraping done by the nonprofit Common Crawl between 2014 and 2022.
While commercial models often do not disclose what data sets they are trained on, the shared data sources of DataComp CommonPool and LAION-5B mean that the data sets are similar, and that the same personally identifiable information likely appears in LAION-5B, as well as in other downstream models trained on CommonPool data. CommonPool researchers did not respond to emailed questions.
And since DataComp CommonPool has been downloaded more than 2 million times over the past two years, it is likely that “there [are]many downstream models that are all trained on this exact data set,” says Rachel Hong, a PhD student in computer science at the University of Washington and the paper’s lead author. Those would duplicate similar privacy risks.
Good intentions are not enough
“You can assume that any large-scale web-scraped data always contains content that shouldn’t be there,” says Abeba Birhane, a cognitive scientist and tech ethicist who leads Trinity College Dublin’s AI Accountability Lab—whether it’s personally identifiable information (PII), child sexual abuse imagery, or hate speech (which Birhane’s own research into LAION-5B has found).
Travel AI Innovations
Transforming Corporate Travel: BCD’s Yannis Karmis on AI and SkyLink’s Innovations
Friday, July 18, 2025
In an insightful interview, Mr. Yannis Karmis, Senior Vice President of Product Planning & Development at BCD Travel, explores how AI-powered solutions, specifically SkyLink, are revolutionizing the corporate travel landscape within the broader hospitality and tourism industry. Mr. Karmis highlights SkyLink’s capacity to deliver smoother, smarter, and more personalized travel experiences by automating bookings, streamlining complex itineraries, and providing instant multilingual support directly within popular collaboration platforms such as Microsoft Teams and Slack.
Emphasizing the solution’s user-centric design, he discusses how SkyLink optimizes travel program compliance, balances cost efficiencies, and enhances traveler productivity through intuitive conversational interactions.
Moreover, Mr. Karmis addresses how SkyLink navigates regional challenges related to data privacy and compliance, particularly in European and Asian markets, ensuring global deployment aligns with local expectations and builds trust.
Looking ahead, he envisions AI playing an increasingly pivotal role in shaping corporate hospitality and travel management, combining automation with essential human oversight to deliver exceptional travel experiences and robust data intelligence.
How do you see AI-powered solutions like SkyLink transforming the corporate travel experience within the broader hospitality and tourism industry?
AI-powered solutions like SkyLink are making corporate travel smarter and smoother. By automating bookings, personalizing itineraries, and providing real-time support, they help companies save time and money while giving travelers a more seamless and stress-free experience.
SkyLink stands out by integrating directly into tools employees already use such as Microsoft Teams and Slack, offering a fully touchless experience that’s up to 10 times faster than traditional booking methods. It also boosts program compliance with real-time, dynamic recommendations based on company policy and market conditions.
In what ways does SkyLink enhance traveler productivity and satisfaction, especially for frequent business travelers navigating complex itineraries or last-minute changes?
SkyLink transforms the business travel experience by making it as easy as having a conversation. Travelers can describe what they need in plain language via chat or voice and book within seconds, even for complex, multi-city trips or repeat itineraries. It works right inside Microsoft Teams and Slack, so there’s no need to switch platforms. The traveler can @tag an assistant or travel arranger to join the conversation, and SkyLink will prompt hotel bookings at the right time, improving both attachment and advance booking rates.
SkyLink also flags major events, offering curated information on weather and policy, and responding instantly in multiple global languages. Whether the traveler is on his desktop or mobile, SkyLink remembers the conversation, so the traveler can pick up where he left off anytime without having to wait for an agent. And if plans change, the traveler can cancel or rebook trips, even those made outside SkyLink. It’s a flexible, intuitive solution that keeps frequent travelers productive, informed, and in control.
Can you elaborate on how SkyLink ensures travel policy compliance and cost optimization without compromising traveler comfort and personalization?
SkyLink offers the right balance between policy compliance, cost control, and traveler comfort. It uses smart nudges and real-time reminders to guide travelers toward in-policy choices, without disrupting their planning flow. By prompting hotel bookings at the right time, it improves attachment and advance booking rates, helping companies maximise their spend while making it extremely easy for the traveller. SkyLink also personalised recommendations to each traveler’s preferences, company policy, and trip context, so every option feels personal, yet compliant.
How does integrating SkyLink into platforms like Microsoft Teams and Slack reflect changing trends in digital engagement within the hospitality sector?
Integrating SkyLink into Microsoft Teams and Slack reflects a major shift in how travellers want to engage with travel tools – seamlessly and right where they already work. We’ve seen an increased appetite from our customers to try new travel technologies, whether our own internal solutions or third party partner solutions and AI has accelerated that interest. By meeting users in familiar platforms, SkyLink removes friction and makes adoption easy.
With the rise of autonomous booking tools, how does BCD Travel maintain the balance between human service excellence and automation in business travel?
Travel is deeply human and personal. While technology advancements help in reducing traveler friction, the human touch cannot never be replaced, especially in times of emergency. As a TMC, we’ll never lose sight of the importance of human connection. We see AI as an opportunity to help our people work smarter and faster, focusing on high-impact tasks that drive traveler (and client) satisfaction. Further, our technologies will always have the human oversight of technologists and business analysts to monitor and measure precision.
What unique challenges and opportunities does BCD face when introducing AI-powered travel assistants into different global markets, particularly in Europe and Asia?
Introducing AI-powered travel assistants like SkyLink into global markets brings both exciting opportunities and unique challenges. In regions like Europe and Asia, there’s strong interest in AI but also a heightened focus on data privacy, security, and compliance. While the technical onboarding is relatively straightforward, the review process can take longer due to thorough evaluations by clients’ security and compliance teams. That said, once we engage directly with these teams, progress tends to accelerate. The opportunity lies in meeting this demand with transparency, flexibility, and local sensitivity, ensuring we deliver innovation that aligns with regional expectations and builds trust.
Looking ahead, how does BCD Travel envision the role of AI in shaping the future of corporate hospitality and travel management over the next 3 to 5 years?
In the next 3 to 5 years, AI will play a key role in transforming corporate travel and hospitality. It’s moving beyond basic automation to deliver smarter, more personalized experiences, helping travelers get what they need faster, while helping companies manage costs and stay within policy. With real-time guidance, predictive insights, and easy integration into everyday tools, AI will help strike the right balance between traveler satisfaction and business goals. At BCD, we’re focused on building AI solutions that focus on agent efficiency, traveler satisfaction and data intelligence.
Travel AI Innovations
Accel Powers New Wave of AI and LeapTech Startups, Igniting Travel Industry Innovation and Global Tourism Growth
Friday, July 11, 2025
The travel industry is standing at the brink of a radical transformation, and the engines of that change are roaring louder than ever. Accel, a global powerhouse in venture capital, has announced a bold expansion of its pre-seed scaling program, unveiling Accel Atoms AI and Accel Atoms X.
This move is set to fuel the next generation of travel tech startups. These innovators could redefine how people explore the world, how airlines optimize operations, and how hotels deliver unforgettable guest experiences.
Startups Fuel AI Boom in Travel
AI is no longer just a buzzword. It’s becoming the core driver reshaping the tourism and travel landscape. With Accel Atoms AI, the VC firm is focusing on Indian and Indian-origin founders poised to build AI solutions with global impact.
These founders are stepping into a unique opportunity. Travel is inherently global, and solutions that enhance real-time decision-making, predictive analytics, and customer personalization can ripple across borders.
From AI agents handling complex itinerary changes for travelers to systems analyzing demand patterns across continents, the potential for AI in tourism is explosive.
Moreover, Accel’s decision to back startups from day zero ensures that founders can test, iterate, and launch transformative products without being bogged down by geographical limits.
Travel and Cross-Border AI Ambition
In the past, travel tech startups often started locally, refining solutions for one market before scaling. That model is fading fast.
Indian-origin founders are now moving into global markets earlier than ever, aiming to serve travelers in New York, London, Dubai, and Singapore—all at once.
Travel businesses, especially airlines and hotel groups, want partners who can operate on a global scale. They seek technology providers who understand regulatory nuances in the US, consumer behavior in Europe, and emerging market dynamics in Asia.
AI plays a crucial role in this shift. Whether it’s dynamic pricing for flights, predictive maintenance for aircraft, or hyper-personalized travel offers, AI is enabling the travel industry to operate with a precision once unimaginable.
Accel’s support for Indian-origin founders globally could unlock solutions that help airlines reduce costs, improve operational efficiency, and deliver better traveler experiences.
LeapTech Set to Redefine Travel Experiences
Meanwhile, Accel’s Atoms X program is opening doors for innovations that feel like science fiction today but could become everyday reality tomorrow.
LeapTech focuses on breakthrough products, technologies, or business models that can radically improve human experiences—including travel.
For tourism and hospitality, this could mean:
- Advanced robotics managing hotel operations seamlessly.
- Next-generation aircraft designs reducing flight times dramatically.
- Sustainable tourism solutions built around new materials or energy systems.
- Virtual reality travel experiences so immersive they redefine destination marketing.
These ideas often need longer development timelines. Traditional venture capital models hesitate at such horizons. Yet Accel’s willingness to back these founders right from inception shows deep conviction in reshaping industries—including how people move and explore the world.
Travel Professionals Must Watch AI Trends Closely
For travel professionals, these developments can’t be ignored. The companies emerging from programs like Accel Atoms AI and Atoms X could soon be the partners airlines, hotel chains, and tour operators rely on to stay competitive.
The future of travel booking might be determined by a startup’s AI agent that can plan multi-country itineraries, navigate visa regulations, and optimize costs instantly.
Meanwhile, LeapTech startups could design entirely new categories of travel products—from aircraft that consume half the fuel to biodegradable hotel materials that delight eco-conscious travelers.
The competitive advantage for travel companies will hinge on identifying and integrating these innovations faster than rivals.
Tourism Faces Fresh Opportunities and Challenges
While AI brings opportunities, it also raises questions about privacy, data security, and fairness in pricing. Personalized offers can delight travelers, but hyper-dynamic pricing could spark backlash if consumers feel manipulated.
Moreover, LeapTech may raise regulatory hurdles. Innovations like urban air mobility or AI-driven border control systems require governments and travel operators to align faster than ever before.
For tourism boards and travel policymakers, the stakes are high. Embracing these technologies could position regions as leaders in sustainable and smart tourism. Ignoring them could leave destinations behind in a hyper-connected world.
Funding Fuels Ambition
Startups joining Accel’s programs can receive up to $1 million in funding alongside access to over $5 million in perks and infrastructure support from Accel’s partners.
This funding power ensures that travel-focused AI or LeapTech startups can build robust solutions without compromising on speed or scale.
Founders also benefit from mentorship by global industry leaders, helping them navigate not just technical challenges but the unique dynamics of the travel market—from regulatory issues to seasonal demand swings.
India at the Heart of Global Travel Innovation
India is emerging as a pivotal player in global travel tech innovation. With its massive engineering talent pool and increasingly sophisticated startup ecosystem, Indian-origin founders are uniquely positioned to solve travel problems at global scale.
Accel’s programs recognize this potential, offering a bridge between India’s deep tech expertise and the world’s largest tourism markets.
As travel recovers and evolves post-pandemic, new demands are surfacing. Travelers want seamless digital experiences, hyper-personalized service, and sustainable practices. Airlines and hospitality brands are under pressure to transform.
Indian-origin founders, backed by programs like Accel Atoms AI and Atoms X, could deliver the solutions that define the travel industry’s next decade.
The Road Ahead for Travel Tech
Accel’s expanded programs represent more than investment—they’re signals of where the travel industry is heading.
AI and LeapTech will reshape how airlines price seats, how hotels delight guests, and how entire cities market themselves to visitors. For travel professionals, staying ahead means keeping a close eye on the innovations emerging from startup ecosystems like Accel’s.
Change is arriving faster than ever. The winners in the travel industry will be those who see it coming—and seize it with both hands.
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