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8 global travel trends South Africa can tap into right now

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As global travellers increasingly seek purpose, wellness, design and connection, South African tourism operators have an opportunity to align with these emerging preferences. A new trend report from Trend Hunter identifies key shifts shaping the future of travel — from AI-curated sleep retreats to educational journeys rooted in science and sustainability.

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The report uses real-time behavioural data and AI to track emerging travel movements. Here are eight top trends and how South African destinations and businesses can leverage them.

1. Travel that tells a story

Trend: Local heritage-inspired stays

From brutalist architecture in Mexico to pyramid-themed suites, global hotels are drawing on local history and culture in their design. Travellers are seeking more than a stay — they want immersion.

SA opportunity: Township tourism, safari lodges with indigenous aesthetics, and collaborations with local makers could meet this demand. Authentic, design-led experiences that are Insta-worthy and locally supportive resonate with today’s visitor.

2. The sleepcation is real

Trend: Wellness and sleep retreats<

Luxury brands like Mandarin Oriental and Four Seasons are launching sleep-focused offerings with diagnostics, meditation, and AI-assisted environments.

SA opportunity: South Africa’s natural assets lend themselves to restorative getaways — from forest therapy in Knysna to stargazing pods in the Karoo.

3. Eco everything

Trend: Sustainable amenities take flight

Airlines are moving toward plastic-free and biodegradable kits. Travellers are becoming more aware of their impact.

SA opportunity: Local hospitality providers could review their own amenity offerings. Sustainable packaging and visible environmental choices are becoming brand differentiators.

4. Science + wonder

Trend: Educational, science-infused travel

Space-themed resorts and marine biology experiences show that learning and leisure are converging.

SA opportunity: With unique biodiversity and stargazing locations like Sutherland, SA can offer science-focused tourism to families, schools, and curious Gen Z travellers.

5. Gen Z is (still) everywhere

Trend: Digital-first, experience-rich travel

Gen Z travellers book based on visual appeal. They want value, personalisation, and social media-ready moments.

SA opportunity: Affordable, immersive experiences optimised for TikTok or Instagram can stand out — even mid-tier offerings, with the right visual hook, can go viral.

6. Art meets experience

Trend: Instagrammable exhibits and pop-ups

Art is becoming interactive. Museums are turning exhibitions into tactile, shareable moments.

SA opportunity: Think AR-led street art tours, wine farms as art spaces, or gallery-style pop-ups in wild natural settings.

7. AI is the new travel agent

Trend: AI travel planners and chatbots

Apps like Expedia and Kayak now use AI to generate real-time itineraries and provide instant support.

SA opportunity: Local tourism boards and operators can integrate AI tools to offer customised trip planning — from safari to city — on demand.

8. Proximity escape

Trend: Hybrid camping experiences

Travellers want nature close to home — with Wi-Fi, comfort, and a bit of luxury.

SA opportunity: Glamping near city centres or along major travel routes (like the Garden Route) could serve this market — think luxe tents with city views or Wi-Fi-enabled pods in the bush.

Why it matters

With the global travel economy expected to hit $16 trillion by 2034, understanding and adapting to these trends can help South African tourism businesses stay competitive. Travellers today want more than movement — they want meaning. South Africa, with its cultural depth and landscape diversity, is well-positioned to meet that expectation.



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Las Vegas Faces Sharp Decline in Visitor Numbers as Inflation, Rising Costs and Global Economic Pressures Reshape Tourism Trends: New Update You Need to Know

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Published on
August 10, 2025 |

Las Vegas is facing a sharp decline in visitor numbers, driven by a combination of rising inflation, increasing travel costs, and broader global economic pressures. The city’s traditionally affordable attractions have become pricier, making it less accessible for many tourists. International visitors, especially from countries like Canada, are staying away due to economic and political factors. Domestic travelers, too, are tightening their budgets, opting for more cost-effective destinations. As a result, tourism trends are shifting, with Las Vegas seeing fewer visitors and its tourism model being reshaped by these evolving economic conditions.

While summer is typically a slower season for Las Vegas due to the extreme heat, the current decline seems to go beyond the usual seasonal dip. Fewer large conventions were held in June than in previous years, and experts suggest that broader economic factors—such as inflation, trade disruptions, and evolving consumer spending behaviors—are contributing to the downturn in tourism to the U.S.

Historically, Las Vegas has mirrored national economic trends, and this recent tourism decline may signal the impact of larger economic shifts. Both hotel occupancy rates and convention attendance showed signs of weakening in June, underscoring the growing influence of economic uncertainty on the travel industry.

Further evidence of the slowdown can be seen in the numbers from Harry Reid International Airport, which recorded a drop of roughly 318,000 passengers in June. Traffic along Interstate 15, the primary route connecting California and Nevada, also declined by 4.3%, signaling a broader dip in visitor numbers.

Despite these challenges, Las Vegas remains one of the country’s top travel destinations. The city still welcomed 3.1 million visitors in June, and convention attendance year-to-date remains strong compared to 2024. Additionally, gaming revenues saw a slight uptick, indicating that while tourism has slowed, the city’s entertainment industry is holding steady.

Challenges with International Tourism

A significant factor behind the drop in tourism is a decline in international visitors, particularly from Canada. Canadians make up a substantial portion of Las Vegas’ international tourism, and many have canceled their trips to the U.S. in response to economic and political tensions. The implementation of a 35% tariff on Canadian goods, coupled with political rhetoric surrounding U.S.-Canada relations, has led many Canadians to rethink their travel plans.

This reduction in international travel extends beyond Las Vegas, affecting other major U.S. tourist destinations such as New York and California. According to the World Travel & Tourism Council, the U.S. could lose $12.5 billion in international tourism spending this year, signaling that the broader impact of these global shifts is being felt across the country.

Inflation and Rising Costs Affect Domestic Tourism

In addition to the international decline, domestic tourism is also being influenced by inflation and rising living costs. Although more Americans are planning vacations this year compared to previous years, many are opting for less expensive trips due to higher travel costs. A survey by Deloitte’s ConsumerSignals found that while travel is on the rise, more Americans are choosing to trim their travel budgets because of inflation.

Las Vegas, traditionally seen as a budget-friendly destination, has become more costly in recent years. Rising expenses in food, entertainment, and labor are pushing prices higher, which has led some travelers to seek more affordable vacation spots. As inflation continues to strain household budgets, many tourists are looking for better value and more cost-effective alternatives.

Las Vegas is experiencing a sharp decline in visitor numbers due to rising inflation, increased travel costs, and global economic pressures, reshaping the city’s tourism trends as travelers adjust their spending.

What’s Next for Las Vegas Tourism?

Despite the current decline in visitor numbers, experts are hopeful about Las Vegas’ tourism future. The city is gearing up for major upcoming events, including high-profile concerts, the Formula 1 race, and the 2026 FIFA World Cup. These large-scale events are expected to bring substantial crowds, potentially reversing the recent drop in tourism.

In conclusion, Las Vegas is facing several challenges, including economic uncertainty, rising costs, and shifting international and domestic travel trends. However, with a resilient entertainment industry and major events on the horizon, the city remains optimistic that tourism will rebound. Only time will tell if this decline represents a temporary setback or if Las Vegas is experiencing a longer-term shift in its tourism landscape.



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Birmingham airport: runway reopens after small aircraft makes emergency landing

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The incident happened at around 1.40pm on Wednesday (6 August) according to West Midlands Police



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Aqua Expeditions to deploy its first-ever vessel in East Africa next year

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The specialist line believes there are no other ultra-luxury yachts available to book by the cabin in the Seychelles



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